Branding truths and tariff myths, with Autodesk’s Dara Treseder & Flexport’s Ryan Petersen
In a special episode of Rapid Response, we feature two fast-paced, lively conversations from Masters of Scale Summit in San Francisco. Autodesk CMO Dara Treseder breaks down branding and marketing lessons from the most high-profile campaigns of 2025. Treseder shares her unvarnished read on Sydney Sweeney, Cracker Barrel, Taylor Swift, and more. In the second half of the episode, Flexport CEO Ryan Petersen assesses the five biggest myths around trade and tariffs today, advises about avoiding jail, and what he calls "dumb competition."Visit the Rapid Response website here: https://www.rapidresponseshow.com/See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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Inside a crisis turnaround, with The Honest Company and the National Women’s Soccer League
When you inherit a business in crisis, what decisions can a leader make to steady the ship and drive a positive change? Recorded live at the Masters of Scale Summit in San Francisco, The Honest Company CEO Carla Vernón and National Women’s Soccer League Commissioner Jessica Berman join Bob Safian to riff on counterintuitive methods for gaining employee trust after public scandals and to share practical advice on reframing strategy. The pair also explores how to attract a broad customer base in an increasingly polarized culture — and where they find their best leadership inspiration, from the U.S. Constitution to children’s books.Visit the Rapid Response website here: https://www.rapidresponseshow.com/See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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Chobani & Patagonia CEOs break down where values meet profit
In these volatile times, how do we navigate the intersection between values and commerce? Patagonia CEO Ryan Gellert and Chobani CEO Hamdi Ulukaya join the New York Times’ David Gelles on stage at Masters of Scale Summit to reveal their different strategies for dealing with an activist White House, the pressure for what David calls "anticipatory compliance," and how they grow their businesses while also prioritizing causes like environmental conservation and immigration. The pair also share personal stories that mark key inflection points for their companies, and what most gives them hope for the future.Visit the Rapid Response website here: https://www.rapidresponseshow.com/See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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How AI redefines your workplace, with Meta’s Clara Shih, Box’s Aaron Levie, and LinkedIn’s Aneesh Raman
AI is radically changing the future of the workplace — from redefining jobs to fueling the rise of so-called “work slop.” Live on stage at the Masters of Scale Summit in San Francisco, host Bob Safian is joined by Box CEO Aaron Levie, LinkedIn’s Chief Economic Opportunity Officer Aneesh Raman, and Meta’s Head of Business AI Clara Shih to share their insider perspectives on AI optimism, uncertainty, and navigating this unprecedented era. The panelists also take audience questions from an executive at IBM’s Institute for Business Value and the Chancellor of Vanderbilt University, and reveal the habits and leadership traits that will matter most in this daunting yet exciting transition.Visit the Rapid Response website here: https://www.rapidresponseshow.com/See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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The New York Times ‘will not be cowed’, with CEO Meredith Kopit Levien
From attacks by President Trump to active lawsuits against Microsoft and OpenAI, The New York Times is engaged in a fierce fight to preserve the future of independent journalism. It also keeps building a multi-faceted, excellence-obsessed brand with more users for games, recipes and podcasts than ever before. President and CEO Meredith Kopit Levien joins Bob Safian live on stage at the Masters of Scale Summit in San Francisco to explore The Times business model, how news coverage relates to the organization's fast-growing lifestyle products, and the impact of AI as a threat and a tool.Visit the Rapid Response website here: https://www.rapidresponseshow.com/See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
The pace of change in our culture is unprecedented and shows no signs of slowing. So what is most important to pay attention to when striving to innovate, create, and lead? From the team behind Masters of Scale, Rapid Response features candid conversations with today's top business leaders navigating real-time challenges. Hosted by the former editor-in-chief of Fast Company, Bob Safian.
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