[Case Study]: 628 Personal Injury Law Signed Cases in 9 Months (Replay)
In this must-listen rebroadcast, Ralph Burns and Kasim Aslam break down a game-changing case study that reveals how combining Google’s deep data insights with Meta’s evolving ad algorithm can slash your cost per signed case to under $2,000 — a gold standard in personal injury law. Ralph and Kasim share how Tier 11’s refined Conversion Engine taps into Google’s 72 million (or more) data points to pinpoint high-intent leads at exactly the right moment. Even if you’re not in PI law, you’ll discover a tactical blueprint for blending paid search and social ads to secure more of your dream clients — while future-proofing your marketing against shifting ad platforms.Chapters:00:00:00 - Kickoff & Why This Episode Matters00:00:37 - What Makes This Case Study a Game-Changer00:02:13 - Winning Ad Tactics & Eye-Opening Results00:05:34 - Behind the Scenes: How It Really Worked00:11:28 - Roadblocks We Hit & How We Crushed Them00:20:07 - How We Tracked Every Dollar Like a Hawk00:23:07 - Cracking CPA: Real Estate Edition00:24:36 - Why Data Tracking Can Make or Break Your Growth00:27:36 - Tapping Into Google’s Goldmine for PI Law Wins00:32:36 - Secret Sauce: Offline Conversions that Scale00:40:34 - Big Takeaways & How to Use This in Any IndustryLINKS AND RESOURCES:Tier 11 JobsPerpetual Traffic on YouTubeTiereleven.comMongoose MediaPerpetual Traffic SurveyPerpetual Traffic WebsiteFollow Perpetual Traffic on TwitterConnect with Lauren on Instagram and Connect with Ralph on LinkedInThanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!Mentioned in this episode:Free Snapchat CreditsUnbounce - Code PT10off
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The #1 Metric That Will Completely Transform Your Business’s Bottom Line
In this special crossover episode, Ralph Burns takes the hot seat outside of Perpetual Traffic — guesting on the Cashflow Kings podcast with hosts Scott Brandley and DJ Sprague. Together they break down why your NCAC (New Customer Acquisition Cost) is the single most overlooked but mission-critical number in your business. Ralph explains how top e-commerce CEOs and growth marketers win by outspending the competition profitably, why so many 8-figure brands still get this wrong, and how you can finally tie NCAC to real revenue growth. If you want to scale smarter and protect your margins, don’t miss this behind-the-scenes look at Ralph’s playbook for dominating your market.Chapters:00:00:00 - Welcome to Perpetual Traffic: Let’s Dive In00:00:16 - Meet Cashflow Kings: The Conversation Begins00:00:56 - Why Customer Acquisition Cost Will Make or Break You00:03:59 - Who’s Here: Ralph Burns Joins the Kings00:04:58 - NCAC Explained: The Secret Metric for Growth00:08:55 - How to Find Your NCAC Without Guessing00:30:06 - The Real Math: Calculating Net Acquisition Cost00:30:37 - Hidden Costs: Don’t Forget Your Ops Expenses00:31:37 - Set Smart Profit Margins & Win on CAC00:32:20 - Proven Tactics to Drive NAC Down00:34:35 - Protecting Profits: Why Margins Matter More Than Ever00:37:54 - How to Lift AOV Without Adding Friction00:45:01 - Bundles & Irresistible Offers That Sell Themselves00:48:37 - Ralph’s Final Word: The Million Dollar TakeawayLINKS AND RESOURCES:Get Your nCAC Calculator Now!: https://www.tiereleven.com/ncacCashflow Kings on Facebook: https://www.facebook.com/cashflowkingspodcastShopper Approved: https://www.shopperapproved.com/make data driven marketing decisions with confidence: https://www.tiereleven.com/what-we-do/data-suiteTier 11 JobsPerpetual Traffic on YouTubeTiereleven.comMongoose MediaPerpetual Traffic SurveyPerpetual Traffic WebsiteFollow Perpetual Traffic on TwitterConnect with Lauren on Instagram and Connect with Ralph on LinkedInThanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!Mentioned in this episode:
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Defeat The New Google AI Max Landing Page Doomsday with Val Riley
In this episode of Perpetual Traffic, Ralph and Lauren are joined by Val Riley, Vice President of Marketing and Strategy at Unbounce, to tackle the latest disruptions in Google Ads' AI Max landing page requirements. As AI continues to reshape digital marketing, these changes could significantly impact how you design and optimize landing pages for Google Ads. This episode dives deep into practical strategies and insights to adapt to the new landscape and overcome the challenges presented by these updates.Chapters:00:00:00 - Kicking Off the Perpetual Traffic Podcast00:01:56 - Meet Today’s Game-Changer: Val Riley from Unbounce00:02:41 - Val Riley’s Path to Unbounce: From Start-Up to Industry Leader00:04:17 - Google’s Hidden Updates: What You Need to Know00:06:43 - Why User Experience is the Secret Sauce in Ad Success00:08:09 - Supercharging Ad Performance with AI Max00:17:26 - Crafting Landing Pages That Drive E-commerce Success00:25:06 - Unlocking the Power of Custom Templates for Agencies00:25:40 - E-commerce Landing Page Templates You’ll Love00:28:12 - Mastering Cross-Selling: Smart Strategies for More Sales00:29:17 - Proven Tactics to Maximize Conversions on Your Landing Pages00:34:30 - Winning Marketing Strategies to Stay Ahead of the Competition00:38:01 - Dive Into Unbounce’s Best Templates and Categories00:40:42 - Wrapping Up: The Key Takeaways You Can't MissLINKS AND RESOURCES:Deliver the most relevant ad across surfacesEpisode 707: Decode Google’s New Diabolical Landing Page Changes with Tas BoberVal on LinkedInUnbounce on LinkedInLanding Pages and TemplatesOli Gardner Unbounce videosTier 11 Data SuiteSUPERCHARGE YOUR MARKETING ROITier 11 JobsPerpetual Traffic on YouTubeTiereleven.comMongoose MediaPerpetual Traffic SurveyPerpetual Traffic WebsiteFollow Perpetual Traffic on TwitterConnect with Lauren on Instagram and Connect with
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The 1 Stunning Hack We Used to 3X Our Spanish YouTube Subs in 30 Days
Ralph and Lauren break down the exact Most Valuable Activity (MVA) method that helped them triple their Spanish YouTube subscribers in just 30 days — without spending more on ads. From behind-the-scenes bloopers to real talk on Gen Z team management and daily goal setting, they reveal how a simple shift in focus can transform your channel growth. Tune in for tactical steps and raw insights you can implement today to scale faster with the same resources.Chapters:00:00:00 - Kickoff: Meet Ralph & Lauren00:00:47 - Unlocking MVAs: Your Secret Growth Lever00:01:22 - Millennials & Gen Z: Challenge or Cheat Code?00:06:38 - Real-Life Win: 3X Spanish YouTube Subs00:08:49 - Bring MVAs to Life in Your Team00:15:36 - Daily Check-Ins: The Performance Edge00:27:53 - Big Takeaways & Action StepsLINKS AND RESOURCES:Perpetual Traffic in SpanishSUPERCHARGE YOUR MARKETING ROITier 11 JobsPerpetual Traffic on YouTubeTiereleven.comMongoose MediaPerpetual Traffic SurveyPerpetual Traffic WebsiteFollow Perpetual Traffic on TwitterConnect with Lauren on Instagram and Connect with Ralph on LinkedInThanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!Mentioned in this episode:Unbounce - Code PT10offFree Snapchat Credits
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9.7X MER in 2 Months: Meta Advantage+ Case Study Pt. 2
Ralph and John return to the "performance kitchen" to unpack a radical shift in digital advertising strategy. Discover why ungated webinar content, pre-click education, and native storytelling inside ad sets are outperforming traditional funnel tactics. John breaks down how a $120 glove brand scaled with a sub-$20 CPA—without touching the campaign for over a month—and why Meta's Andromeda update is forcing advertisers to master content, not just structure. If you're still gating your best material, you're already behind. This is the future of Meta ads—and it starts with feeding the feed, not the funnel.Chapters:00:00:00 - Inside the Perpetual Traffic Machine00:00:09 - What’s Cooking in the Ad Lab Today00:00:38 - Why One Ad Style Won’t Cut It00:01:26 - Meta’s AI Is Now Selling for You00:02:28 - Your New Ad Grid Game Plan00:04:37 - Welcome to the Performance Kitchen00:06:09 - Andromeda Changed Everything—Here’s How00:10:21 - This Glove Ad Crushed It00:17:34 - Pre-Click Education = More Conversions00:19:51 - Turn Old Content into Ad Gold00:21:16 - Gated Content Is Killing Your Ads00:23:34 - Ads That Educate, Ads That Convert00:29:53 - Do Media Buyers Still Matter?00:32:58 - Scale Smart: One Campaign, No Tweaks00:39:33 - What’s Next in the Ad Evolution?LINKS AND RESOURCES:Tier 11 JobsPerpetual Traffic on YouTubeTiereleven.comMongoose MediaPerpetual Traffic SurveyPerpetual Traffic WebsiteFollow Perpetual Traffic on TwitterConnect with Lauren on Instagram and Connect with Ralph on LinkedInThanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!Mentioned in this episode:Free Snapchat CreditsUnbounce - Code PT10off
Perpetual Traffic is a twice weekly podcast that shares cutting-edge strategies on acquiring leads and sales for your business. The show is produced by Tier 11 and hosted by Ralph Burns and Lauren Petrullo. Traffic is the act of putting your product, service, or message in front of your target audience…it’s the act of acquiring customers online while also building goodwill, and is the lifeline of any business. So, whether you’re a media buyer yet to create your first Facebook or Instagram ad, a Director of Marketing or CMO managing a team of marketing specialists, or a CEO growing your business on your own, you’ll discover actionable strategies that can be applied today. Perpetual Traffic combines the traffic strategies developed at Tier 11 with the real-life agency experience of the hosts. Listen to real stories of business owners and marketing executives just like you how they overcame struggles with digital marketing and online advertising. Learn how to make Facebook advertising, Instagram advertising, YouTube advertising, Twitter advertising, Google AdWords advertising, LinkedIn advertising, (and more) work for your business.
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