Marchand Sports Media

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Founder Craig Karmazin has built a sports media business over three decades and he believes sports are about to “explode” because of AI. He spends half of his day on AI and offers his passionate views on the future of media.
In the late 1990s, Karmazin started his then radio-focused company with a couple of high school friends and now Good Karma Sports has 500 employees, works with ESPN, top professional teams, leagues and stations across the country. Karmazin, the son of Mel, is also a minority owner of the Milwaukee Bucks. .
It is an illuminating 48-minute “The Main Event with Andrew Marchand.”
POD RUNDOWN …
* Why Karmazin chose to do his first interview ever about his company
* How Good Karma Sports creates and monetizes across all platforms
* His dad, Mel, loved making money from sports, while Craig loves sports
* How he and his high school friends started the company in the late 1990s
* The first idea to put sports radio on the FM dial
* Karmazin would have bet against radio surviving
* How the Good Karma relationship with ESPN has grown
* Why a lot of Good Karma’s partnerships are secret
* How teams used to make so much from people who didn’t watch their games
* How the Milwaukee Bucks and others are solving the RSN problem
* The DNA of the company is focus, not scale
* How Giannis trade helped make an 80-game schedule on over-the-air possible
* The Bucks will be the top rated show in the market 80 nights, Karmazin said
* How the direct-to-consumer product works for the Bucks
* Can the money replace the lost regional sports networks
* Why audio is bigger than ever
* ESPN Radio lineup is an example of the content strategy
* What is going on with ESPN New York and understanding its business
* Where Michael Kay, “DiPietro & Rothenberg“ do well
* How “Don, Hahn & Rosenberg” are now leading into Knicks games
* Kay still badly wants to beat WFAN
* Assessing ESPN New York at 25
* Karmazin spends half his time on AI
* What it takes to make a good team
* How AI is changing his business for the better
* Why AI does not narrow the gap between businesses
* Why AI is going to lead to job growth at his company
* Karmazin says a marketing consultant only is using 28 percent on sales … AI can change that percentage
* Karmazin clearly explains how it will work better
* How AI is going to take the impressions for podcasts down to almost zero
* Why this will create scarcity
* Trust is going to be more important in all of our lives
* Why AI hosts will have a success based on personalities
* AI is about to make sports explode
* What is like to have Mel as a father
* The lessons he learned from his father
* A great Howard Stern story about his dad
* Dish Network and giving out his father’s home phone number
* His dad fighting the government
* Having Mike Francesa reassure him about the Knicks as a kid
* How his dad thinks everyone of Craig’s ideas are bad
* How Craig became a minority owner of the Milwaukee Bucks
* A tremendous analogy about his ownership share
* How his company is like LeBron’s
Related Podcasts: Michael Kay, Chris Oliviero, Traug Keller, Amanda Gifford, Chris (Mad Dog) Russo, Boomer Esiason, Adam Schein

This is a free preview of a paid episode. To hear more, visit www.andrewmarchand.com

The grades are in: Mike Tomlin, J.J. Watt, Jim Nantz, Ross Tucker, Ian Eagle, Russell Wilson, Melissa Stark, Alex Smith, Greg Olsen and more are all evaluated after the first NFL weekend of the year.
It is a 34-minute, “Andrew Marchand & Jon Meterparel: Everybody Loves Sports Media.”
For access to our twice-a-week sports media podcasts sign-up as a free or paid subscriber at AndrewMarchand.com

POD RUNDOWN
* The glory of 14 hours of NFL viewing on Sunday
* Did Meterparel have an FCC violation with YouTube TV
* Netflix’s two screen rule is ridiculous
* What grade does Luke Kuechly receive on the Netflix NFL stream
* Why ESPN’s Kevin Negandhi earned a “What’s up”
* Steve Sarkisian earns a “What’s down”
* Why NBC’s Melissa Stark receive a “What’s down”
* What grade did Jim Nantz and J.J. Watt earn on their debut
* What Watt has to do to improve
* Tony Romo was nowhere to be found Sunday
* Why it is hard to see Romo back at CBS
* If so, will Romo make a TV comeback elsewhere
* How did Mike Tomlin do on NBC
* The Tomlin and Bill Cowher comparisons
* Kuechly’s success has a lot to do with his partner, Noah Eagle
* What ESPN’s NFL Countdown got right and who excelled and who didn’t
* Evaluating Terry Bradshaw at this point in his career
* What Fox got right
* The ‘NFL Today’ has room to improve
* How did Russell Wilson do in his CBS debut
* Why Greg Olsen is so good
* How did Ross Tucker do with Ian Eagle
* Papa Clicker’s big review on Matthew Futterman’s new tennis book
* “Cakes Are Baking” Game
Sign-up to join us for Brian Rolapp on “Off The Record wth Andrew Marchand”
On Deck by Thursday: Craig Karmazin is The Main Event

This is a free preview of a paid episode. To hear more, visit www.andrewmarchand.com

The Great NFL Opt-Out renegotiation of ‘26 never happened. What gives? Andrew Marchand & Puck’s John Ourand explain why it didn’t happen, who were the winners and losers and what is next.
It is a 35-minute Marchand & Ourand, The Main Event podcast.
For access to our twice-a-week sports media podcasts sign-up as a free or paid subscriber at AndrewMarchand.com

POD RUNDOWN …
* What gives since nothing has changed in the great NFL early opt-out renegotiation
* Who were the winners and the losers
* It was not a good offseason for Roger Goodell
* It was also a good offseason for Goodell
* Ourand defends YouTube not having the NFL
* Ourand tries a hostile take-over of the podcast
* Why Fox and Prime Video were winners
* Why it never made full sense to just give the NFL more money now
* Why broadcast TV was a winner this offseason
* Why Ourand is wrong about extra bidders
* Why Amazon is not going anywhere
* Ourand taking Marchand out of context on YouTube
* Ourand says the NFL wants to be on YouTube more than YouTube wants to have standalone NFL games … we debated
* Is YouTube in a worse position to one day have a full NFL package
* How will AI impact Google, Amazon and Apple in sports
* Google is impossible to use these days
* Why simple math explains why ESPN was never losing its NFL TV package
* NBC is most exposed on Sunday Night because it would seem most appealing to streamers
* The NFL has crushed Sunday Ticket with so many extra standalone games
* How the NFL could eventually create a new TV package by stripping even more games
* Why the NFL is still in great shape
* Could Apple or DAZN get involved
* Is MLB in good position to create a new TV strategy
* Why to be bullish on MLB and TV
* Can we get to a satisfying place to aggregate sports
* The difference ways between how Marchand & Ourand prepare for the podcast
* The NBC game clock Michigan controversy breakdown
* How NBC’s broadcast did in the moment
* Ourand starts screaming at the clouds

This is a free preview of a paid episode. To hear more, visit www.andrewmarchand.com

The “Marchand & Meterparel: Everybody Loves Sports Media” NFL TV Preview Spectacular. From Tony Romo’s future to ESPN’s first Super Bowl to Luke Kuechly on Netflix to the potential NFL announcer carousel & more.
Andrew Marchand & Jon Meterparel go deep on a 34-minute sports media podcast.
For access to our twice-a-week podcasts sign-up as a free or paid subscriber at AndrewMarchand.com

POD RUNDOWN
* Will Tony Romo comeback to CBS?
* Why Netflix is up and YouTube is down
* Credit to Michael Strahan
* Meterparel’s MLB tweet heard around the world
* Dissecting where the Romo-CBS situation may be going
* Maria Taylor’s comments on Mike Tomlin
* How well will Tomlin do on NBC
* Luke Kuechly will have some Romo first year moments
* Why Noah Eagle will likely help Kuechly
* Joe Buck, Troy Aikman, Al Michaels, Kirk Herbstreit, Ian Eagle, J.J. Watt, Greg Olsen, Travis Kelce and Sean McVay all in the announcer carousel hopper
* Looking at some Olsen potential options
* Michaels says he will know when it is time to retire, will he
* ESPN having the Super Bowl is kind of a bigger deal than it has been given
* Meterparel dinner table conversation with his son debated
* What to make of the Peter Schrager’s “Big Day”
* The Meterparel tweet that got 1.6M views discussed
* “Cakes Are Baking” Game
Click here for to sign up for free to have a chance for a spot to hear Rolapp.
* On deck: Marchand & Ourand, Monthly Reunion

This is a free preview of a paid episode. To hear more, visit www.andrewmarchand.com

Maria Taylor tells her story from being a two-sport star, her rise at ESPN, the Rachel Nichols controversy and now with a prestigious NBC Sports hosting portfolio that includes a new teammate, Mike Tomlin. It is a 42-minute “The Main Event with Andrew Marchand.”
For access to our twice-a-week podcasts sign-up as a free or paid subscriber at AndrewMarchand.com

The Pod Rundown …
* Her sports obsession began with basketball
* How Taylor’s confidence grew as a kid
* Why her older brother was so important in her development
* Her athletic prowess
* The funny reason she chose to play volleyball
* She was recruited for both basketball & volleyball
* The big time schools after her … and a choice
* Being a two-sport athlete in college
* How she chose broadcasting over playing professionally
* The coaching advice that made her decision
* How she got on-air as an intern and Tony Dungy
* The big break of being an analyst
* How an ESPN writer led to another big break
* Her role grew quick at ESPN
* Learning with Steve Ackles, Joe Tessitore & Matt Millen
* How SEC Network was so big in her career
* The All-Star crew of SEC Nation
* Tim Tebow and God
* How did College GameDay happen for Taylor
* How she told John Wildhack and Lee Fitting what she wanted to do
* The great advice for younger sportscasters
* Where does her directness come from
* “Closed mouths don’t get fed”
* She got to GameDay at 30 years old
* Her dream of being there for championships
* Rachel Nichols’ private comments that became public and the NBA Finals’ hosting role
* What is Taylor’s view on what happened
* Imperfection and gratefulness
* The reason she left ESPN for NBC … Prime Video had interest too
* Meeting with Molly Solomon & Fred Gaudelli
* How her contract was up at ESPN, but the ABC Finals was still going on
* She remains friendly with Jimmy Pitaro
* Solomon and the Olympics
* The NBA Finals one day, the Olympics the next day and the craziness of it all
* How her NBC schedule changed and her newborn son
* She was ready to do more again
* How will Mike Tomlin do as an NBC analyst
* What she wants to learn from Tomlin
Related Podcasts: Rick Cordella, Malika Andrews, Joe Buck, Laura Rutledge, Bomani Jones, Fred Gaudelli, Greg Hughes, Drew Esocoff, Ramona Shelburne, Mike Soltys, Chris LaPlaca
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