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In the 39-minute sports media podcast, legendary ESPN PR man, Mike Soltys, goes deep about the first days of ESPN, “the believers vs. the crazy idea” folks, a young Chris Berman, top executives shaping the network and how the greatest sports media PR quote in history came to be.
Soltys is one of the producers on “Sports Heaven: The Birth of ESPN,” that debuts on Monday, April 6th. It’s also an audiobook.
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FULL RUNDOWN …
* ESPN, ‘Sports Heaven’ & the greatest media success story ever told
* What was the feeling around ESPN in 1979 when it launched
* The “believers” vs. the “crazy idea” square-off
* Bill Rasmussen, who founded ESPN, got fired and …
* Why Bristol, CT as ESPN’s headquarters & the advantage of the location
* George Bodenheimer & culture
* The odd office Soltys started his career in
* The story behind how SportsCenter became SportsCenter
* The alternative names for SportsCenter
* How Rasmussen’s first idea was just to only do Connecticut sports
* And then an RCA satellite salesman came by and …
* Technical difficulties …
* What was Chris Berman like in the early years
* Running to the banks to deposit checks to make sure they worked
* The NFL and MLB made it feel like ESPN had arrived
* George Brett bringing back Chris Berman’s nicknames after an executive killed them
* How SC Top 10 is still a big deal
* The $51M NFL deal for the Sunday Night package in 1987
* Who are the three most important people in ESPN’s history
* The Bodenheimer-Jimmy Pitaro comparison
* John Skipper was the most fun top exec — and Cuba
* Steve Bornstein fought to keep SportsCenter going
* The credibility of Chet Simmons as ESPN president
* ESPN tried putting business news into its programs, and Soltys wasn’t a fan of it
* Richard Branson and the spirit of just trying stuff
* The ESPN-ABC Sports war
* Rudy Martzke, Phil Mushnick, Richard Sandomir, et. al. …
* How Mark Shapiro brought the media attention to another level
* All the major newspapers had a sports media columnist and “the straws that stir the drink.”
* Martzke’s Sunday greeting to Soltys after church
* Soltys, Keith Olbermann and the greatest sports PR quote in history
* Soltys liked working with Olbermann
* The quote was buried in the USA Today column
* “He didn’t burn bridges here, he napalmed them”
* The media relations game and Martzke
* What’s next for the documentary
* The 1979 culture of ESPN is still alive in 2026
* “I’ll work for free,” were the magic words
Some Related Podcasts (there are more)
* Chris LaPlaca, Mark Shapiro, Adam Schefter, Greg Hughes, Traug Keller
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