James Reed: all about business

How do you know if you’re being offered what you’re worth?
In this episode of all about business, Leanne Appleton, recruitment expert at Reed, speaks with James about how professionals can increase their earning potential and achieve a higher salary.
Leanne shares practical insights into what really drives salary growth, from understanding your market value to building in-demand skills and positioning yourself effectively in the job market. She explains why working harder isn’t always enough, and how being more strategic about your career decisions can significantly impact your long-term earnings.
The conversation explores how to approach salary negotiations with confidence, including when to ask for a pay rise, how to benchmark your worth, and why timing plays a critical role. Leanne also highlights the importance of demonstrating impact through measurable results, rather than relying on tenure or job titles alone.
Timestamps
02:10 Know Your Worth
04:15 Recruiter Advantage
05:41 Benchmark Beyond Salary
08:36 Reading Job Ad Salaries
11:14 Negotiation Prep
14:20 Avoid Over Underselling
17:37 Benefits That Matter
19:36 Perks Employers Can Add
21:52 Probation Pay Reviews
24:39 Counteroffers Warning
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All About Business is brought to you by Reed Global. Learn more HERE
This podcast was co-produced by Reed Global and Flamingo Media. If you’d like to create a chart-topping podcast to elevate your brand, visit Flamingo-media.co.uk

How do you grow an idea into a multi-million pound business before the age of 40?
In this episode of all about business, James Reed sits down with Andrew Hulbert, entrepreneur and founder of Pareto Facilities Management, a company he built from his bedroom into a £50 million business before successfully exiting in his thirties.
Andrew shares the journey from a difficult start in Oxford and an unconventional path into business, to scaling rapidly in a competitive industry and navigating the realities of high-growth entrepreneurship. He reflects on the mindset required to build something from nothing, the importance of winning (and keeping) customers, and why consistency and execution matter more than ideas.
The conversation explores what it really takes to scale a business, from landing pivotal contracts that accelerate growth, to building a leadership team strong enough to step back from. Andrew also speaks candidly about the personal cost of success with long hours, burnout, and the moment he realised the business he built was no longer sustainable for the life he wanted.
Now focused on family, investing, and sustainability, Andrew offers a different perspective on success that goes beyond financial outcomes.
This is a grounded and honest conversation about entrepreneurship, growth, and what success really looks like once you’ve achieved it.
Timestamps
02:17 Council estate roots
09:20 Knife lesson turning point
22:06 Bedroom startup launch
34:14 Why sell the business
42:57 Health reset and purpose
46:50 Sales tricks that work
54:47 Advice for entrepreneurs
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Find out more about Pareto Facilities
All About Business is brought to you by Reed Global. Learn more HERE
This podcast was co-produced by Reed Global and Flamingo Media. If you’d like to create a chart-topping podcast to elevate your brand, visit Flamingo-media.co.uk

Could the answer to a more sustainable handbag or wallet lie at the bottom of your pint glass?
In this episode of all about business, James Reed sits down with Dr. Edward "TJ" Mitchell, co-founder and Chief Technology Officer of Arda Biomaterials, a London-based startup redefining the future of leather. Using cutting-edge technology, Arda transforms waste grain from brewers and distillers into sustainable, animal-, and plastic-free leather alternatives that are poised to disrupt the fashion and materials industries.
TJ shares his remarkable journey from a PhD in radioactive waste storage to the fast-paced world of entrepreneurship. He opens up about the pivotal moments that led to founding Arda Biomaterials, meeting his co-founder, and the bold decision to pivot from food-based protein products to sustainable materials. TJ also talks about the challenges of scaling a deep tech startup, from overcoming scientific and engineering hurdles, to building a team, and navigating the complexities of fundraising.
TJ reflects on the importance of networking and immersing yourself in the right communities, the art of storytelling as an entrepreneur, and why asking for advice often leads to unexpected opportunities.
Timestamps
02:39 From PhD research to entrepreneurship
06:22 Discovering the value of waste grain
12:15 Pivoting from food-based protein to leather alternatives
14:19 Using chemistry to mimic collagen for sustainable leather
20:33 The science behind transforming waste into leather-like materials
21:20 Why communication and storytelling are key for entrepreneurs
24:47 Advice for scientists: finding co-founders and startup programs
35:00 The future of plastic-free, animal-free materials in fashion
39:49 Arda Biomaterials’ vision as a waste transformation company
42:13 Scaling globally and creating local production facilities
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Find out more about Arda Biomaterials here
All About Business is brought to you by Reed Global. Learn more HERE
This podcast was co-produced by Reed Global and Flamingo Media. If you’d like to create a chart-topping podcast to elevate your brand, visit Flamingo-media.co.uk

How do you turn a single idea into a global brand and keep winning in an industry where most products fade away?
In this episode of all about business, James sits down with Steve Perez, founder of Global Brands, to unpack the reality behind building one of the UK’s most successful drinks businesses from scratch.
Steve shares how he identified a gap in the market early on, and backed his instincts to create products that would resonate with a new generation of consumers, most notably the breakout success of VK. But Steve’s story isn’t just about spotting an opportunity, it’s about the discipline required to execute, the risks that come with backing your own judgement, and the resilience needed to navigate inevitable setbacks along the way.
The conversation goes deeper into what actually drives success in a highly competitive, fast-moving industry. Steve explains why understanding your customer better than anyone else is a non-negotiable, how to stay relevant as trends shift, and how many businesses fail not because of bad ideas, but because of poor execution.
He also reflects on leadership as a business scale. From making tough commercial decisions under pressure, to building a team you can trust, and knowing when to adapt, versus when to stay the course.
This is a grounded, experience-led conversation about entrepreneurship without the fluff that covers risk, resilience, execution, and what it really takes to build something that lasts.
Timestamps
02:56 From pub manager to van hustle
08:43 Business bust and rock bottom
14:33 Inventing VK
25:16 Keep your equity keep control
38:27 Building a hotel empire
43:36 High Court tax challenge
57:34 Multi-generational mindset
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All About Business is brought to you by Reed Global. Learn more HERE
This podcast was co-produced by Reed Global and Flamingo Media. If you’d like to create a chart-topping podcast to elevate your brand, visit Flamingo-media.co.uk

Why do some candidates succeed in interviews while others fail, even with the same experience?
In this episode of all about business, James speaks with Will Moore, Senior Area Manager at Reed Specialist Recruitment, about how to effectively prepare for a job interview.
With more than a decade of experience in recruitment, Will shares practical advice on how candidates can approach interviews with confidence and structure. He explains the four key steps to interview preparation, from researching the company and reviewing the job description, to understanding the people you’ll be meeting, and preparing examples from your own experience.
The conversation also explores how candidates can structure answers clearly and communicate their achievements with confidence. Will highlights why using facts and measurable results is far more effective than exaggeration, and how practising answers out loud can dramatically improve performance on the day.
They also discuss some of the most common mistakes candidates make; asking vague questions that reveal a lack of research, failing to prepare real examples of past work, and overlooking the importance of preparation for virtual interviews, where technology, environment, and presentation still matter.
Whether you're preparing for your first interview, or your next career move, this episode offers practical insights to help you present yourself clearly, confidently, and authentically.
Timestamps
01:12 Four step interview prep
06:26 Nailing tell me about you
08:59 STAR method
14:41 Handling weaknesses questions
19:16 Practice and common mistakes
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Find out how Reed can help you advance your career here:
Find out more about Reed Specialist Recruitment here:
Explore our online course ‘Life's Work: How to get ahead in a career you love’ here:
All About Business is brought to you by Reed Global. Learn more HERE
This podcast was co-produced by Reed Global and Flamingo Media. If you’d like to create a chart-topping podcast to elevate your brand, visit Flamingo-media.co.uk