James Reed: all about business

What if the future of food isn’t bigger, faster, and more centralised, but local, decentralised, and community-powered?
In this episode of the All About Business podcast, James is joined by Pete Russell, Founder of Ooooby and Co-Founder of DECENT, to explore how technology, ethical entrepreneurship, and optimism can transform the global food system from the ground up.
Pete shares his journey from running a highly profitable industrial food business to building one of the UK’s leading local food platforms, connecting independent farmers and producers directly with their communities. The conversation dives deep into the realities of entrepreneurship, scaling purpose-led businesses, and the challenges of building alternatives to industrial food supply chains.
A key theme of the episode is steward ownership, a business model that separates profit from control. Pete explains how steward ownership protects mission, prevents mission drift, and ensures long-term impact over short-term returns, offering a compelling alternative to traditional shareholder capitalism.
James and Pete also explore the future of commerce and AI, with Pete presenting a bold vision of a shift from the attention economy to the intention economy. As artificial intelligence reshapes how we discover and buy products, Pete argues that traditional marketing and advertising may become obsolete, replaced by systems that prioritise values, trust, and genuine human needs.
Timestamps
00:00 Intro
02:03 Meet Pete Russell: The Visionary Behind Oooby’s Food Revolution
03:06 What Is Oooby? Decentralizing the Global Food Supply Chain
06:25 Farm-to-Table Logistics: How Oooby Empowers Local Farmers
10:12 The 1.9% Disruptor: Why Low-Margin Tech is Saving Small Farms
14:45 Debunking the Myth: Why Local Food Costs Less Than Supermarkets
19:30 The Awareness Gap: Why Traditional Food Systems Still Dominate
27:05 17 Years of Resilience: Pivoting Through Near-Death Business Challenges
33:40 The Software Pivot: Solving the Logistics Nightmare of Local Food
40:00 Future of Food: AI, Agentic Commerce, and Decentralized Platforms
56:15 What wakes you up on a Monday?
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Find out more about Oooooby and how to sell local food online
All About Business is brought to you by Reed Global. Learn more HERE
This podcast was co-produced by Reed Global and Flamingo Media. If you’d like to create a chart-topping podcast to elevate your brand, visit Flamingo-media.co.uk

Building a billion-pound business is one thing, but what does it take to scale globally, exit successfully, and inspire the next generation of entrepreneurs?
In this episode of All About Business, James speaks with Richard Harpin, founder of HomeServe, the home emergency repairs and improvements launched in 1993. Richard talks about his journey from early failures to growing a FTSE 100 multinational across the UK, France, Spain, the US, Canada, and Japan that sold for £4.1 billion in 2022.
Richard shares how a plumbing insurance model sparked the subscription-based affinity partnerships, the challenges of international expansion, and why copying successful ideas while focusing on execution was key to cracking markets and achieving organic growth.
Together they discuss Richard’s post-exit ventures including Growth Partner, Business Leader magazine, and his bestselling book "How to Make a Billion in Nine Steps". The conversation also explores Richard's passion for inspiring breakthroughs, the role of optimism in navigating setbacks, and why doubling the UK's large companies through community-driven support, matters more than ever in a challenging economic landscape.
Timestamps
01:00 The early struggles and pivots
06:42 The breakthrough: Plumbing insurance model
17:40 The power of copying and mentorship
28:53 Challenges and opportunities for mid-size businesses
37:55 Introducing growth partner: investment in retail
48:10 The not-to-do list for entrepreneurs
01:02:29 Recruitment: Hiring your replacement
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Buy Richard’s book “How to Make a Billion in Nine Steps”
All About Business is brought to you by Reed Global. Learn more HERE
This podcast was co-produced by Reed Global and Flamingo Media. If you’d like to create a chart-topping podcast to elevate your brand, visit Flamingo-media.co.uk

Winning Olympic gold is one of the highest achievements in sport, but what are the skills that you can apply to build an elite team in your business?
In this episode of All About Business, James meets Adrian Moorhouse MBE, three-time Olympian and gold medalist. Adrian talks about his journey from the pool to the boardroom, exploring big hairy audacious goals (BHAGs), the power of curiosity, and heart-driven leadership in challenging times, and why mindset, meaning, and community matter more than ever for sustained success in sport and business.
Adrian discusses his entrepreneurial transition, launching Lane Four in 1995, growing it through high-performance culture and client impact, and navigating its sale to EY in 2021, while confronting common entrepreneur pitfalls. He also shares how escaping school bullying through swimming ignited his drive and why choices over sacrifices defined his path.
Timestamps
01:20 Transition to business
04:44 Challenges and learnings
07:58 Creating a winning team
12:41 Resilience and focus techniques
17:16 From athlete to entrepreneur
32:30 Navigating the 2008 financial crisis
36:46 Mentoring and leadership insights
48:53 The intersection of sports and business
57:09 The importance of curiosity in leadership
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Find out more about The Tom Dean Swim School
All About Business is brought to you by Reed Global. Learn more HERE
This podcast was co-produced by Reed Global and Flamingo Media. If you’d like to create a chart-topping podcast to elevate your brand, visit Flamingo-media.co.uk

Building a career in television is one thing, but what does it really take to produce global hits like The Crown and Outlander while building and scaling a production empire?
In this episode of 'All About Business,' James speaks with Andy Harries, co-founder and CEO of Left Bank Pictures. Together they discuss Andy's 50-year journey from a promotion scriptwriter at Granada Television, to launching his own company, selling it to Sony, and navigating the streaming revolution.
Andy explains how being rejected at 26 became the fuel for his ambition, how his early documentary work took him around the world, and what he learned directing cultural icons including the Sex Pistols, Malcolm McLaren, and Truman Capote. The conversation dives into the business of creativity, including the high stakes Netflix pitch that led to a 100 million pound deal for The Crown, what global streamers look for when backing premium drama, and how British television has scaled to a global audience.
Andy also reflects on his transition into an executive chairman role, mentoring the next generation of talent, and why protecting British creativity and a strong BBC matters more than ever.
Timestamps
02:26 Journey through Granada
06:02 Transition to comedy and drama
09:34 The Queen and Prime Suspect
12:47 Founding Left Bank Pictures
39:35 Reaching out to Ken Braner
50:17 The Crown and Netflix partnership
01:04:35 Transitioning roles and future projects
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Find out more about Left Bank Picture and Andy Harris
All About Business is brought to you by Reed Global. Learn more HERE
This podcast was co-produced by Reed Global and Flamingo Media. If you’d like to create a chart-topping podcast to elevate your brand, visit Flamingo-media.co.uk

Highclere Castle, the real Downton Abbey, is one of the most famous houses in the world. But what does it really take to run it as a modern business?
In this episode of All About Business, James speaks with Fiona, Lady Carnarvon, custodian of Highclere Castle, about managing a 1,300-year-old heritage estate with roots dating back to 749 AD. She shares how Downton Abbey transformed Highclere’s global profile, what it is like to live and work alongside a major film production, and how the castle evolved into a year-round destination.
Lady Carnarvon discusses her entrepreneurial approach, from Christmas events and behind-the-scenes tours to virtual experiences, bestselling books, and Highclere Castle Gin, while confronting the hard economic realities of British farming and long-term stewardship.
The conversation also explores Highclere’s ghost stories, its sense of community, and why heritage, kindness, and authenticity matter more than ever in a changing world.
Timecodes
04:29 Christmas at Highclere
09:56 Tutankhamun and Downton Abbey
18:41 Challenges of modern farming
27:11 Ghost stories and blessings
36:45 The mysterious death of Lord Carnarvon
43:38 The success of Highclere Castle Gin
48:03 Building a brand and community
56:43 Final thoughts and future plans
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All About Business is brought to you by Reed Global. Learn more here
This podcast was co-produced by Reed Global and Flamingo Media. If you’d like to create a chart-topping podcast to elevate your brand, visit Flamingo-media.co.uk