Dan Kennedy's Magnetic Marketing Podcast

What happens when a teenage computer whiz discovers Dan Kennedy... but ends up building a church instead of a tech company? In this episode, Dan sits down with Nelson Searcy - Pastor, marketer, and founder of one of the largest coaching programs for church leaders - to unpack how Magnetic Marketing principles helped him launch a church from scratch and scale a coaching empire that's reached thousands of pastors. From direct mail outreach to "seasonal promotions" to retention and stewardship systems, Nelson shares the exact strategies he teaches faith-based leaders to grow their reach without compromising their mission. This is a masterclass in message, media, and multiplying your impact, no matter what business you're in. MagneticMarketing.com NoBSLetter.com

What do you get when you combine a lawyer, a business builder, a CrossFitter, referee and a father of nine? You get the one and only Ben Glass, and in this episode, Darin Spindler sits down with this longtime "Planet Dan" insider to unpack how he built a life and business by design. From legal marketing to life philosophy, Ben shares how he carved his own modus operandi, why generosity is a business advantage, and what every entrepreneur must do if they want their business to serve their life and NOT the other way around. This episode is part strategy, part mindset, and 100% No B.S. MagneticMarketing.com NoBSLetter.com

How do you go from running a top-performing home inspection business... to building a million-dollar info business empire that runs without you? In this episode, Dan Kennedy sits down with longtime Magnetic Marketing insider Mike Crow, who reveals how he scaled and sold his first business, THEN turned his expertise into a thriving coaching platform with masterminds, member ascension, and a business structure that allows him the freedom to take weeks off at a time worry free.. You'll hear how Mike markets, manages, and multiplies his income across two businesses WITHOUT losing his mind or his freedom. If you've ever wondered how to build and spin off your success, this is the roadmap. MagneticMarketing.com NoBSLetter.com

If you thought getting customers was the hard part, you haven't paid the price of losing them. In this follow-up episode, Dan Kennedy and Bill Glazer reveal the second half of their 14 strategies for keeping customers glued to you emotionally, financially, and even psychologically. You'll hear why making it painful to leave is smart business, how to spot a defection before it happens, and why triggering a customer's ego might be your most profitable retention tool. Miss these strategies, and you'll keep paying to acquire one-time customers... while someone smarter keeps them for life. MagneticMarketing.com NoBSLetter.com

Most business owners obsess over getting customers, and then give almost ZERO thought to keeping them. Don't be one of those people. In this episode, Dan Kennedy and Bill Glazer expose the high cost of customer churn, reveal the real reasons customers vanish and deliver 7 no-fluff strategies for turning one-time buyers into loyal lifetime customers . From avoiding the lazy trap of price competition to engineering real engagement, this episode is part 1 of a masterclass in building customer allegiance that actually pays (big time). MagneticMarketing.com NoBSLetter.com