Daring Forever (Find your Extraordinary)

A short bonus episode showcasing a few standout moments from this week's guest interview with Amy Swift ~
Daring Forever. Podcast with Radim Malinic
daringcreativity.com |  desk@daringcreativity.com
Books by Radim Malinic Paperback and Kindle > https://amzn.to/4biTwFc
Free audiobook (with Audible trial) > https://geni.us/free-audiobook
Book bundles  https://novemberuniverse.co.uk

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Amy Swift is a singer and songwriter from London. She grew up in South East London on her parents' Motown, jazz and blues records and was going to gigs from about 15. ~
Her career started on Myspace and in a part-time job selling subscriptions at Music Week, where she "bullied" her way into industry events. Amy Winehouse was breaking through at the same time, so Amy took an alias, Berry Farley, which was her nan's name. 
Features on house tracks followed, then fronting Pacific State with The Shapeshifters and a deal with Universal. She was grateful for all of it, but she never wanted to be just a voice on a house track, because she had stories to tell.
She and Radim talk about where songs come from, and about learning to write to a brief for sync, TV, adverts and even a musical for a cruise ship. They also cover the "twisted fairy tale" of publishing contracts, a week-long writing camp in Denmark with no phones, and why her track Moving ended up using the first demo vocal she recorded.
Takeaways
Songs start with a feeling. Ask yourself how you feel and what you want to say, then the melody and words follow.
Anyone can write, because we all share heartache, loss and grief.
Writing to a brief is a different way of thinking. The constraints can free you up instead of limiting you.
Sync work became a real income during COVID. It also put her music in front of hundreds of thousands of people through a Netflix show.
Be open about the commercial side of being an artist. There's no shame in having more than one way to earn from music.
Labels and publishing deals aren't the be-all and end-all, and they can leave you stuck.
Less is more. When it feels good, stop, because overcooking can take months or even years.
Your songs capture a moment in time, and that's what makes them beautiful years later.
Daring Forever. Podcast with Radim Malinic
daringcreativity.com |  desk@daringcreativity.com
Books by Radim Malinic Paperback and Kindle > https://amzn.to/4biTwFc
Free audiobook (with Audible trial) > https://geni.us/free-audiobook
Book bundles  https://novemberuniverse.co.uk

Lux Coffee Co. https://luxcoffee.co.uk/  (Use: PODCAST for 15% off)
November Universe https://novemberuniverse.co.uk (Use: PODCAST for 10% off)

A short bonus episode showcasing a few standout moments from this week's guest interview with Nils Leonard from Uncommon Creative Studio ~

Daring Forever. Podcast with Radim Malinic
daringcreativity.com |  desk@daringcreativity.com
Books by Radim Malinic Paperback and Kindle > https://amzn.to/4biTwFc
Free audiobook (with Audible trial) > https://geni.us/free-audiobook
Book bundles  https://novemberuniverse.co.uk

Lux Coffee Co. https://luxcoffee.co.uk/  (Use: PODCAST for 15% off)
November Universe https://novemberuniverse.co.uk (Use: PODCAST for 10% off)

Nils Leonard is the creative founder of Uncommon Creative Studio, with offices in Stockholm, London and New York. Its work covers design, advertising, film, narrative objects and art, including a show at the Venice Biennale. ~ 

In this conversation, Nils explains why he doesn't want to win the opening weekend. He wants to make reference points: work people still talk about years later. 
He talks about the long break after Grey that stopped Uncommon from becoming "Grey Part Two", and why the first question he asks every new client is "why are you here?" He also explains how three years of a website with nothing on it but a bouncing flag flushed out the time-wasters.
Nils looks back on LifePaint and what he'd do differently, tells the Yves Klein story that inspired the bacteria reveal at OFFF Festival, and explains why he markets to talent before clients. He ends with the kind of work he wants to make next: places and monuments built to outlast everyone involved.
Key takeaways
Treat every brief as a chance to matter. Whether work adds to your life's tapestry or just fills someone else's list depends on how you choose to see your job.
Define success before you start. Most of the industry's frustrations come from never asking the client what success really looks like.
Make it inevitable, not brave. The goal is an idea so right for the problem that nobody even sees it as a risk.
Build first, then invite. Taking an idea to a brand as an invitation, instead of asking permission, changes the power dynamic.
Scarcity is value. When everyone takes in the same inputs and offers the same things, being unlike anyone else becomes the offer.
Narrative objects travel further than adverts. A product, object or place that tells a story lets people retell it in their own way.
Market to talent first. If the best people want to work with you, the clients follow.
Want people, don't need them. The power lies in making things happen without depending on anyone.
Articulation matters as much as art direction. Creatives need to be heard outside their work, whether that's writing, speaking, publishing or making.
Make it for yourself. The most personal work is often the most universal.
Daring Forever. Podcast with Radim Malinic
daringcreativity.com |  desk@daringcreativity.com
Books by Radim Malinic Paperback and Kindle > https://amzn.to/4biTwFc
Free audiobook (with Audible trial) > https://geni.us/free-audiobook
Book bundles  https://novemberuniverse.co.uk

Lux Coffee Co. https://luxcoffee.co.uk/  (Use: PODCAST for 15% off)
November Universe https://novemberuniverse.co.uk (Use: PODCAST for 10% off)

A short bonus episode showcasing a few standout moments from this week's guest interview with Frances Yeoland ~
Daring Forever. Podcast with Radim Malinic
daringcreativity.com |  desk@daringcreativity.com
Books by Radim Malinic Paperback and Kindle > https://amzn.to/4biTwFc
Free audiobook (with Audible trial) > https://geni.us/free-audiobook
Book bundles  https://novemberuniverse.co.uk

Lux Coffee Co. https://luxcoffee.co.uk/  (Use: PODCAST for 15% off)
November Universe https://novemberuniverse.co.uk (Use: PODCAST for 10% off)