C-Suite Perspectives

• The State of the Economy for January 2025

  Consumer confidence is down for the second month in a row, with assessments of the present situation, current labor market conditions and business conditions all having deteriorated. Pessimism over future employment prospects seen in December continued into January, according to the latestConsumer Confidence Index® from The Conference Board, but the overall index remained in the same narrow range it has since 2022.    Join Erik Lundh, Senior Global Economist,and Stephanie Guichard, Senior Economist of Global Indicators, both at The Conference Board, for their full conversation abouthow consumer sentiment could weigh on US economic growth and the global economy in 2025.    (00:32) Consumer Confidence Index Overview (01:37) Detailed Analysis of January's Consumer Confidence (05:00) Inflation and Consumer Expectations (06:00) Positive Insights from the Survey (11:02) Consumer Spending and Buying Plans (16:08) Global Economic Outlook (16:36) US Economic Forecast (19:20) European Economic Conditions (20:03) Emerging Markets Focus: India and China (21:21) Risks and Final Thoughts   For more from The Conference Board:  US Consumer Confidence Retreated in January  Download the full Consumer Confidence Survey Report 

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• C-Suite Outlook 2025: Priorities for CMOs and CCOs

  Learn what the C-Suite Outlook 2025 tells us about priorities for marketing and communications leaders.     Nearly all marketing and communications leaders (95%) are already using AI, but there remain concerns about AI output quality and a lack of internal expertise. How can CMOs and CCOs continue to embrace AI in 2025, and what are the top priorities for these functional leaders?     Join Denise Dahlhoff, PhD, and guest Ivan Pollard, Center Leader for Marketing & Communications at The Conference Board, to learn about CMO/CCO investment priorities for 2025, the role of AI in change management, and the continued importance of sustainability.    (01:45) Global Perspectives on AI (02:25) AI Adoption and Usage Statistics (04:45) Marketing and Communication Investments (11:04) Internal Priorities and Change Management (14:11) External Pressure Factors (17:21) Skills for Future CMOs and CCOs (21:34) Sustainability and Regional Differences   For more from The Conference Board:  C-Suite Outlook 2025: Seizing the Future  2025: A Year In Preview  Marketing & Communications Skills Needed to Win in 2025 

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• The Chief Product Officer at Barclays US Consumer Bank Discusses How Financial Services Companies are Using AI to Innovate

  Join Ivan Pollard and guest Sean Murray, chief product officer at Barclays US Consumer Bank, to find out how companies can use generative AI, the benefits of adopting agile methodology and design thinking, and how companies across industries can approach product development.     (01:44)    Evolution of Product Development (03:24)    Emerging Trends in Financial Service (06:49)    Impact of AI on Banking Product (16:59)    Ensuring Compliance in Rapid Tech Change (19:58)    Customer Centricity and Digital Experience (30:04)    Future-Proofing and Adaptation   For more from The Conference Board:  AI and Investor Relations: Practical Insights and Real-World Applications  Leading Through the AI Transformation: Event Insights  OpenAI's Game-Changer: ChatGPT Pro Takes the AI Assistant to New Heights 

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• C-Suite Outlook 2025: What Risks Are Leaders Watching?

  Dive into our annual C-Suite survey and discover how leaders plan to grow revenue, use AI, and more.  The two biggest geopolitical risks for C-Suite leaders in 2025 are intensified trade wars and foreign cyberattacks. How do these business leaders plan to grow revenue and embrace AI while safeguarding against these active threats?  Join Steve Odland and guest Dana M. Peterson, chief economist and leader of the Economy, Strategy & Finance Center at The Conference Board, to learn about internal and external company risks, how the C-Suite think about AI implementation, and why business leaders remain worried about a recession.     (00:29) Overview of the C Suite Outlook Survey (01:36) Top Line Results and CEO Concerns (04:05) Geopolitical and Economic Challenges (08:29) Regional Differences in Economic Sentiment (16:57) Strategies for Growth and Innovation (23:06) Leadership and Talent Retention (25:01) AI Implementation and Challenges (29:15) Human Capital and Workforce Productivity   For more from The Conference Board:  C-Suite Outlook 2025: Seizing the Future  2025: A Year In Preview  Global Economic Outlook 2025 to 2039: Opportunities, Caveats, and Uncertainties 

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• The AI Revolution in Marketing Is Just Beginning

  Did you know that 86% of junior and midlevel marketers already use AI at work each week? What are the top use cases for AI in marketing, and how should CMOs incorporate AI into strategy?     Join Steve Odland and guest Ivan Pollard, Marketing & Communications Center leader at The Conference Board, to find out how marketers are currently using AI tools, what “agentic AI” means, and how AI will impact each of the 4 P’s of marketing.     (00:40) AI in Marketing: A Historical Perspective (01:44) AI as a Tool, Not a Solution (03:08) Current AI Usage in Marketing (05:31) Generative AI in Creative Processes (09:24) Agentic AI: The Next Frontier (12:15) AI's Impact on the Four P's of Marketing (17:40) AI in Traditional and Social Media (26:01) Challenges and Future of AI in Marketing   For more from The Conference Board:  Leading Through the AI Transformation: Event Insights  AI for Marketing & Communications—the Update  Learning for the Future: Preparing Organizations and Workers for AI Disruption 

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