Under the Influence with Terry O'Reilly

This week, we look at a sub-category of jingles.
Most successful jingles are catchy little earworms.
But these particular little ditties use lyrics to tell you how to use the product, or how to play the advertised game.
They’re not just catchy… they’re rhythmic instruction manuals.

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Inspired by the Beatles, Genny Schorr was a member of one of the first female punk bands in LA. She co-owned a vintage fashion store frequented by rock stars, and was wardrobe stylist for the Bangles, Tom Petty, and Linda Ronstadt.
Her spouse is Kosh, who was the creative director of Apple Records for the Beatles.
Her new book is titled “All Roads Lead To Punk: Riding the First Wave of the Phenomenal Los Angeles Punk Scene Through Music and Fashion" - and she has one fascinating story to tell.
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This week, we look at “Rage Marketing.”
Where a company or organization intentionally provokes the public to get angry. And hopefully spend money.
We’ll look at the American Eagle/Sydney Sweeney controversy.
We’ll talk about an actress who faked her own death to make a point.
And how Connecticut made New Yorkers furious when it said it makes the best pizza in the country.

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This week, we look at “Clapback Ads.”
A clapback ad is a response or retaliation to another commercial.
We’ll talk about a Canadian province that took offence to a Vrbo ad.
A youth orchestra who retaliated against a big car commercial.
And a tech company CEO who got caught having an affair – which forced his company to respond - with humour.

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The world of marketing has discovered there’s money to be made in creating fake ads.
But, they’re not trying to fool you - they’re trying to entertain you. Companies are creating fake ads and fake stores and even fake mistakes - on purpose - in order to gain your attention.
The trick is to appear absolutely legitimate.
While gently pulling your leg at the same time.
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