Case of Success: How McDonald’s Became a Cultural Icon
In this episode, we explore how McDonald’s went from fast-food giant to global cultural icon. By embracing its true identity and building meaningful communities, the brand turned customers into passionate fans. It’s a short and inspiring look at modern brand strategy — and trust us, you’ll be lovin’ it.
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8:16
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8:16
Case of Success: IBM's Visionary Approach to Hiring
What happens when an organization stops hiring based on degrees and starts hiring for potential? In this episode of the WOBI Podcast, former IBM CEO Ginni Rometty shares how a bold shift in mindset redefined the company’s talent strategy–unlocking opportunity, performance, and inclusion. Discover how the “Skills First” approach became a movement, and why it might be the key to your company’s long-term success.
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8:51
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8:51
Case of Success: IBM's Visionary Approach to Hiring
What happens when an organization stops hiring based on degrees and starts hiring for potential? In this episode of the WOBI Podcast, former IBM CEO Ginni Rometty shares how a bold shift in mindset redefined the company’s talent strategy–unlocking opportunity, performance, and inclusion. Discover how the “Skills First” approach became a movement, and why it might be the key to your company’s long-term success.
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9:30
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9:30
Case of Success: Tesla's Roadmap for Innovation
"Every company can innovate like Tesla." That’s the vision of Jon McNeill – former President of Tesla – and in this episode of the WOBI Podcast, we dive into how. Tune in as McNeill breaks down the mindset and strategies behind Tesla’s disruption, and shares a practical roadmap to help any company – regardless of size or sector – innovate with impact.
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9:30
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9:30
Case of Success: Apple’s Blueprint for a Human Centered Revolution
In this program, we dive into the story of a company that started in a humble garage and showed the world that, when bold vision meets a deep understanding of human needs, it can unlock possibilities we never imagined. With insights from Steve Wozniak and Tony Fadell, discover how Apple didn’t just change tech — it changed the way we live.
Welcome to WOBI, your go-to for inspiration, bold ideas, and powerful conversations with the world’s most influential business minds. From leadership, talent management, and strategy, to innovation, technology, and other key topics shaping business today, each episode delivers essential insights to help leaders grow –both in and out of the office– and stay ahead in a changing world. Join the conversations shaping the future of business, and lead the change.
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