The Will Clarke Podcast

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J.Worra joins Will Clarke for a raw conversation about the real emotional and business side of building a career in dance music.

They talk about major label deals, self-releasing music, starting her own label Dialogue, the pressure to chase tastemakers, comparison, social media, success, touring, creative burnout and why the music industry can make artists doubt the very thing that got them here.

A proper honest one for any artist trying to build something that actually lasts.

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Baauer joins Will Clarke for a deep conversation about life after Harlem Shake, the strange reality of going viral, rebuilding an artist career, staying creative, Twitch streaming, sampling culture, record labels, money, touring, social media, and why doing things purely for success rarely works.

This is a raw look at what happens when a record becomes bigger than the artist behind it, and how Baauer has found new ways to create, connect and stay inspired.

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Patrick Moxey is the founder of Payday Records, Ultra Records and Helix Records, and has played a major role in shaping hip hop, dance music and the modern record label system.

In this episode, we talk about the early days of New York warehouse parties, starting Payday Records, working with Pete Tong, signing Jay-Z, building Ultra Records, selling labels, launching Helix, TikTok, publishing, bad record deals, artist development and why record labels still matter in a world where 800,000 songs are released every week.

A proper music industry deep dive.

⏲ Follow Will Clarke ⏱
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https://www.instagram.com/djwillclarke
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Chris Avantgarde joins Will Clarke for a deep conversation about the reality behind building a career in electronic music.

From growing up in Germany and sending demos on CDs, to working with Scooter, writing music for sync, landing major TV placements, working with Anyma and Afterlife, and dealing with anxiety, therapy, touring, money, ego and self-worth.

This episode goes far beyond music production. It’s about the mental game of being an artist, why success does not fix everything, how the music industry can destroy people’s mental health, and why staying true to yourself might be the only way to survive it.

⏲ Follow Will Clarke ⏱
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https://djwillclarke.com/
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https://www.instagram.com/djwillclarke
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Riordan joins me on the podcast for a proper conversation about what it actually takes to build a career in dance music today.

We get into the reality of touring, how social media has completely changed the game for DJs, why great music alone isn’t always enough anymore, and the difference between getting views and building a fanbase that actually buys tickets.

Riordan also talks about finding his sound, the pressure of following up big records, how TikTok helped launch his career, and why some artists blow up online but still can’t shift tickets. We also get into self-releasing, DJ support, playlist culture, the UK vs US scene, and the moments that make all the hard work worth it.

A really honest episode about the modern music industry, building a career the right way, and what it takes to last.

Talking points:
The reality of touring full time
How social media changed DJ careers
Why TikTok can launch records faster than ever
Great music vs great marketing
Followers vs fans who actually buy tickets
Why some viral DJs still can’t sell tickets
Self-releasing music vs waiting on labels
Finding your sound as an artist
Big commercial records vs club records
UK crowds vs US crowds
Breakthrough moments in a DJ career

⏲ Follow Will Clarke ⏱
https://willclarke.komi.io/
https://djwillclarke.com/
https://open.spotify.com/artist/1OmOdgwIzub8DYPxQYbbbi?si=hEx8GCJAR3mhhhWd_iSuew
https://www.instagram.com/djwillclarke
https://www.facebook.com/willclarkedj
https://twitter.com/djwillclarke
https://www.tiktok.com/@djwillclarke

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