The Will Clarke Podcast

This week I am joined by the tech house duo HILLS. During this episode, we explore the precise steps they took to build their career. Known originally for their standout remixes, the duo breaks down their clever approach to sharing music and demos by utilizing Instagram's "Close Friends" feature to distribute Dropbox links directly to their core audience. Providing that level of unfiltered access to their listeners paved the way for them to build a huge fan base in Asia and tour there at least once a month.

We also discuss the reality of the current tech house scene and how heavily saturated it is becoming, meaning you constantly compete against other artists, venues, and events all on the same night. They share a fascinating perspective on the differences between playing in bands versus the DJ world, noting that electronic artists tend to be highly supportive of one another while band culture can be noticeably more cutthroat. We also discuss the mechanics of creating a record for a viral sound, including how they intentionally time a song's build to hit perfectly for social media. The conversation then shifts to the rapid accessibility of artificial intelligence in production and how quickly we might see it generating full tracks across any genre. Finally, we touch on the balance of their partnership and how their deeply rooted, brotherly relationship is the true foundation that makes HILLS so unique.

This episode is sponsored by the following:
Toneframer - Head to https://www.toneframer.com/will and code WILL gets you 50% off your first three months.
Playlist Push - use code WILLPUSH for 15% off at checkout https://playlistpush.com/spotify-playlists-promotion

⏲ Follow Will Clarke ⏱
https://willclarke.komi.io/
https://djwillclarke.com/
https://open.spotify.com/artist/1OmOdgwIzub8DYPxQYbbbi?si=hEx8GCJAR3mhhhWd_iSuew
https://www.instagram.com/djwillclarke
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It's always a pleasure catching up with my mate Noizu, and this week we had a lot to dig into. In this episode, we explore what life looks like after recently becoming a father and how he balances fatherhood with a demanding music schedule. We pull back the curtain on where revenue actually comes from in dance music today, getting transparent about why the real money remains out on the road. The landscape has shifted dramatically: hitting one million streams simply does not carry the weight it once did, and the touring circuit is feeling the sting of tougher ticket sales across the board.

We also tackle the rise of artificial intelligence in the creative space, weighing whether AI music will revolutionize production or threaten real jobs down the line. Plus, Noizu reveals the story of his intricate role producing music for Jared Leto and Thirty Seconds to Mars right from the tour bus. We also touch on the business side of the industry, specifically highlighting how management must be a true relationship rather than just a transaction. Ultimately, it came down to perspective. Noizu carefully picks which opportunities deserve his energy so he can focus on what counts most, his growing family.

This episode is sponsored by the following:
Toneframer - Head to https://www.toneframer.com/will and code WILL gets you 50% off your first three months.
Playlist Push - use code WILLPUSH for 15% off at checkout https://playlistpush.com/spotify-playlists-promotion

⏲ Follow Will Clarke ⏱
https://willclarke.komi.io/
https://djwillclarke.com/
https://open.spotify.com/artist/1OmOdgwIzub8DYPxQYbbbi?si=hEx8GCJAR3mhhhWd_iSuew
https://www.instagram.com/djwillclarke
https://www.facebook.com/willclarkedj
https://twitter.com/djwillclarke
https://www.tiktok.com/@djwillclarke
Hosted on Acast. See acast.com/privacy for more information.

It is a massive honor to sit down with Wax Motif on the podcast this week. In this episode, we unpack the reality of making a living behind the decks. We chat about how Los Angeles used to be the ultimate hub for electronic music and how the scene shifted drastically after 2020. With artists getting creative and playing sets on rooftops, deep in jungles, and across stunning global locations, DJing expanded into a truly international movement while LA simply became an overwhelmingly expensive place to stay. Wax opens up about his intense grind during that era and how the constant momentum ultimately led him to step back and take a year and a half break from touring just to reclaim his personal time.

We also get real about the industry's harsh truths, pointing out that unlike traditional careers, there is no roadmap to becoming a great DJ. We weigh the highs and lows of the lifestyle, specifically how constant touring often forces you to sacrifice normal milestones like finally buying a house. On top of that, we break down the heavy financial investments required today, from production and marketing to multicam recording and the absolute necessity of building a strong personal brand. Wax shares his experiences working alongside massive names like Tinashe, Ty, Vultures, and Rihanna, and we even touch on what his future looks like regarding retirement and his lifelong dedication to creating music for his fans and other artists.

This episode is sponsored by the following:
Toneframer - Head to https://www.toneframer.com/will and code WILL gets you 50% off your first three months.
Playlist Push - use code WILLPUSH for 15% off at checkout https://playlistpush.com/spotify-playlists-promotion

⏲ Follow Will Clarke ⏱
https://willclarke.komi.io/
https://djwillclarke.com/
https://open.spotify.com/artist/1OmOdgwIzub8DYPxQYbbbi?si=hEx8GCJAR3mhhhWd_iSuew
https://www.instagram.com/djwillclarke
https://www.facebook.com/willclarkedj
https://twitter.com/djwillclarke
https://www.tiktok.com/@djwillclarke
Hosted on Acast. See acast.com/privacy for more information.

It is awesome to sit down with Jackie Hollander on the podcast this week. In this episode, we jump right into her wild path into the world of DJing and music production. It is crazy to think her career really kicked off in 2022 when she started releasing tracks and playing sets at USC frat parties, and now she is taking on massive stages like EDC Las Vegas. We talk all about the many odd jobs and obstacles she navigated to get to this point. From working in cybersecurity and nannying to acting as a financial advisor for her parents' company, Jackie truly did whatever it took to fund her dream and land where she is today.We also get into the educational side of her journey and how having Justin Jay as a mentor completely changed the game. She shares how he always made time for his students and hosted regular Zoom calls to teach them the reality of music production. Beyond the studio, we open up about how she handles the intense stress and pressure of the music industry and her process for constantly setting new goals to keep her career moving forward. Jackie has such an inspiring story for anyone trying to break into the scene.This episode is sponsored by the following:Toneframer - Head to https://www.toneframer.com/will and code WILL gets you 50% off your first three months.Playlist Push - use code WILLPUSH for 15% off at checkout https://playlistpush.com/spotify-playlists-promotion⏲ Follow Will Clarke ⏱https://willclarke.komi.io/https://djwillclarke.com/https://open.spotify.com/artist/1OmOdgwIzub8DYPxQYbbbi?si=hEx8GCJAR3mhhhWd_iSuewhttps://www.instagram.com/djwillclarkehttps://www.facebook.com/willclarkedjhttps://twitter.com/djwillclarkehttps://www.tiktok.com/@djwillclarke Hosted on Acast. See acast.com/privacy for more information.

I am so excited to have WME agent Bailey Greenwood on the podcast this week. In this episode, we dive right into the incredible challenges that come with balancing such a massive roster. When you are representing industry heavyweights and massive touring acts like Groove Armada, Ellen Allien, TOKiMONSTA, Sara Landry, and LP Giobbi, the stakes are incredibly high. We break down the real differences between managing bands versus DJs and look closely at how the touring lifestyle comes with its own unique pros and cons in each space.

One of the most eye opening parts of our conversation is what Bailey calls the Middle Class DJ. She explains why making $10,000 a show doesn't get you as far as people think, and why you risk having to start over as an artist if you drop the ball on creating and pushing out new things. We also get into the intense culture of being an agent, and Bailey opens up about how she is learning to compartmentalize her work and personal time even though her job demands attention around the clock. From guiding artists personally through their ups and downs to the sheer logistics of booking all your represented acts on the same day without cannibalizing each other in the market, there is so much to pull from this episode.

SUBSCRIBE: https://www.youtube.com/@willclarkedj?sub_confirmation=1

This episode is sponsored by the following:
Toneframer - Head to https://www.toneframer.com/will and code WILL gets you 50% off your first three months.
Playlist Push - use code WILLPUSH for 15% off at checkout https://playlistpush.com/spotify-playlists-promotion

⏲ Follow Will Clarke ⏱
https://willclarke.komi.io/
https://djwillclarke.com/
https://open.spotify.com/artist/1OmOdgwIzub8DYPxQYbbbi?si=hEx8GCJAR3mhhhWd_iSuew
https://www.instagram.com/djwillclarke
https://www.facebook.com/willclarkedj
https://twitter.com/djwillclarke
https://www.tiktok.com/@djwillclarke
Hosted on Acast. See acast.com/privacy for more information.