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The Hydrogen Podcast

Paul Rodden
The Hydrogen Podcast
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  • Inside the Deals Powering Hydrogen — The Truth About Offtake Agreements
    In this episode of The Hydrogen Podcast, we dive into the real mechanics of the hydrogen economy — not the hype, but the contracts that make it all work. Drawing on the latest data from the August 2025 Oxford Institute for Energy Studies report, Paul Rodden breaks down how offtake agreements are defining the future of hydrogen finance, investment, and market credibility.📄 What You’ll Learn: 💼 What are hydrogen offtake agreements (H2SPAs)?The backbone of every bankable hydrogen project.How these long-term contracts (10–15 years) guarantee sales, unlock capital, and stabilize project economics.🌍 Who’s Signing the Big Deals?ExxonMobil & Marubeni: 250,000 tonnes per year of near-zero carbon ammonia.RWE & TotalEnergies: 15-year, 30,000-tonne annual green hydrogen contract.Fertiglobe (Egypt): €397M, 20-year term – a major global benchmark.ACME & Yara (India): World’s largest green ammonia supply agreement.⚖️ How These Contracts Are Structured:Shorter tenors than LNG (10–15 years vs. 20+) to allow for cost improvements.Pricing models vary: fixed, cost-plus, or hybrid, often tied to electricity or natural gas indices.Volume guarantees with take-or-pay clauses (60–80% typical), providing bankability while allowing flexibility.🧩 Risks, Rewards, and Regulation:Contracts hinge on policy support, tax credits, and certification.Deals must account for change in law, subsidy revisions, and force majeure events unique to hydrogen.Certification and guarantees of origin now determine premium pricing and eligibility for incentives.🚢 Delivery & Logistics:Pipelines for local markets; ammonia and LH₂ shipping for international trade.Complex risk-sharing defined through Incoterms like DES and FOB.📊 The Future of Offtake Markets:2020s: Foundational contracts with heavy state support.2030s: More flexible, diversified structures and shorter tenors.2040s: Global liquidity, price benchmarks, and trading instruments akin to LNG.💡 Why It Matters: Every hydrogen contract signed today pushes the industry closer to commercial maturity. These agreements are the link between vision and value—transforming hydrogen from a political promise into a financial reality.📈 Takeaway: Hydrogen’s next chapter won’t be written in policy memos—it’ll be written in binding offtake agreements. Those who master this contract landscape will control the pace and profitability of the global hydrogen transition.Support the show
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  • The Real Economics of Hydrogen – Who’s Winning, What’s Working & What’s Next
    In today’s episode of The Hydrogen Podcast, we take a data-driven look at the global hydrogen economy—what’s working, what’s not, and which production routes will dominate through 2035. No hype, no spin—just economics, technology, and real-world traction.🌍 Global Market Snapshot:2025 hydrogen market value: $200 billion and growing 8–12% annually.95% of hydrogen still comes from hydrocarbons, mainly steam methane reforming (SMR) without capture.Electrolysis represents just 5% of global output—but that’s where innovation is accelerating.🏭 Steelmaking: Hydrogen’s Flagship Use Case Europe’s green steel revolution—led by Stegra and H2 Green Steel—is proving hydrogen-based DRI can cut emissions up to 90%. The economics hinge on carbon pricing, green premiums, and long-term offtake contracts with major OEMs.🚚 Heavy-Duty Transport & Refueling Hydrogen trucks are no longer theoretical.Hyundai XCIENT trucks now run in 13 countries.Toyota’s Tri-gen project at Long Beach produces 1,200 kg/day of renewable hydrogen and offsets 10,000 tons of CO₂ annually. Refueling speed and uptime are tilting the balance for logistics fleets, even as battery trucks dominate headlines.⚡ Power & Energy Storage From ammonia co-firing in Asia to salt cavern storage in the U.S., hydrogen is becoming the key to long-duration, seasonal energy storage—offering resilience no battery can match.💰 Cost Breakdown (2025 Averages):Gray hydrogen (SMR): $1–3/kgBlue hydrogen (with CCS): $1.5–$2.5/kg (as low as $1.50 on Gulf Coast)Green hydrogen (electrolysis): $4–12/kg (EU avg: $5–8/kg) Tax incentives and contracts for difference (CfDs) remain crucial to closing the price gap.🌐 Regional Leaders: North America: Blue hydrogen leads—1.5 Mtpa online or FID-approved, with Texas & Louisiana driving scale. Europe: Still the green hydrogen frontrunner with €2B in renewable hydrogen auctions and corridor projects. Asia-Pacific: China supplies 60% of global electrolyzers, driving cost parity; Japan & Korea advance port logistics and shipping corridors. Middle East: NEOM Helios sets a new price floor using ultra-cheap renewables and ammonia exports.🔬 Technology Outlook:Green Hydrogen: Poised for price parity by 2028–2032 as electrolyzer costs fall and subsidy bridges narrow.Blue Hydrogen: Short-term revenue leader, especially in North America.Turquoise Hydrogen: Rapidly emerging through methane pyrolysis—carbon as a byproduct asset.Natural Hydrogen: Early-stage but potentially transformative, with sub-$1/kg production in key geologies.📈 Strategic Takeaways:Blue hydrogen = revenue now.Green hydrogen = scaling fast.Turquoise = industrial disruptor.Natural = wild card. Winners will balance feedstock access, cost control, and long-term offtake.💡 Bottom Line: Hydrogen’s future isn’t about hype—it’s about competitive cost, reliable infrastructure, and contract-backed demand. Investors and developers who stay disciplined on economics will shape the energy transition.Support the show
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  • Hydrogen’s Real Progress – Daimler’s Supply Push, Catalyst Breakthroughs & Plant Safety Lessons
    In this episode of The Hydrogen Podcast, we unpack three pivotal stories shaping hydrogen’s next chapter—from major logistics partnerships and cost-slashing tech breakthroughs to a data-driven look at plant safety and reliability.🚛 Daimler Truck, Kawasaki, & Hamburg Port: Building the Supply Chain Daimler is teaming up with Kawasaki Heavy Industries and the Hamburg Port Authority to bring liquid hydrogen imports to life. This isn’t another concept—it’s a real-world push to connect global hydrogen logistics with on-road delivery. After logging over 225,000 kilometers on hydrogen long-haul trucks, Daimler is proving that technology isn’t the bottleneck—logistics is. Their plan to ship liquid hydrogen by sea and distribute it inland marks a critical step in building scalable infrastructure beyond pilot programs.🔬 VSParticle’s Catalyst Innovation: Slashing Costs in PEM Electrolyzers Dutch startup VSParticle has reportedly achieved a breakthrough in nanoporous coatings, reducing the iridium needed for PEM electrolysis by over 90%. Tested by Plug Power, this could bring green hydrogen production costs near $2.30/kg—approaching parity with fossil-based hydrogen. This isn’t just chemistry; it’s economics. Lower catalyst costs mean competitive green hydrogen for industry, chemicals, and energy sectors—turning “green premium” into green parity.🏭 Plant Safety Realities: Hydrogen Is Safe—When Managed Right A joint study by NYU Tandon and University College London reveals that 59% of hydrogen facility incidents come from design or human error—not hydrogen itself. Only 15% stem from hydrogen’s unique properties, proving that standard engineering rigor and training are the best defense. Hydrogen isn’t more dangerous—it’s just less familiar. As lead researcher Augustin Guibaud put it: “The danger comes not from hydrogen itself, but from misunderstanding its differences.”💡 The Common Thread: Across these stories—Daimler’s logistics leadership, VSParticle’s catalyst innovation, and safety learnings—the theme is economic and operational maturity. Hydrogen’s future now hinges on bankable projects, cost competitiveness, and disciplined engineering—not hype.📈 Takeaways for Developers & Investors:Build real logistics networks, not just prototypes.Invest in technologies that cut cost/kg, not just emissions.Prioritize safety and design discipline to secure financing and trust.Hydrogen’s progress is shifting from promise to practice, led by companies who deliver—not just declare.Support the show
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  • Global Hydrogen Shake-Up: Funding Cuts, Breakthrough Projects & the Economics That Matter
    This week on The Hydrogen Podcast, we cut through the noise to break down the week’s biggest hydrogen headlines—from Europe’s momentum and Asia’s acceleration to America’s funding setbacks. The message is clear: the future of hydrogen belongs to projects built on economic strength and operational discipline.🇪🇺 Europe’s Hydrogen Surge:Plug Power delivers on the H2CAST project and secures another 35 tons of industrial hydrogen contracts.RWE and TotalEnergies land €500 million for a 100 MW green hydrogen facility in Rotterdam, proving that large-scale production can align with real industrial demand.Air Liquide scales gigawatt-class electrolyzers in France—further proof that Europe’s hydrogen economy is moving from vision to execution.🇺🇸 U.S. DOE Pulls $2.2 Billion in Funding: The Department of Energy’s sudden withdrawal from two West Coast hydrogen hubs sent shockwaves through the market. It’s a wake-up call for developers: projects without ironclad economics and long-term offtake are at risk. This move reshapes how investors and policymakers will evaluate hydrogen projects moving forward.🌏 Asia-Pacific Steps Up:China’s NEA approves 41 hydrogen pilot projects, coupling policy muscle with rapid commercialization.Japan’s Sumitomo Electric leads next-gen electrolysis R&D under NEDO, chasing higher efficiency and lower cost hydrogen production.Norway’s Iverson eFuels gains approval for a 270 MW green ammonia plant, turning hydropower into high-value hydrogen derivatives.⚠️ Setbacks & Lessons:Germany’s HydroHub Fenne project—cancelled despite €100 million in EU support—highlights a crucial truth: even generous funding can’t fix flawed economics or weak offtake.The message is universal: projects must stand on commercial foundations, not optimism.💡 Strategic Takeaways:Revenue certainty wins. Long-term offtake = real investment.Tech differentiation matters. Efficiency and modularity mitigate risk.Energy input defines competitiveness. Power costs determine success.🔍 The Big Questions:Who will close the gap between pilot projects and true hydrogen economies?Which policies—carbon pricing, CfDs, or direct grants—will scale fastest?How can developers manage offtake risk and build bankable partnerships?📈 Final Insight: Hydrogen’s global race is heating up, but the winners will be those who merge innovation with financial realism. The sector’s future won’t hinge on political headlines—it’ll be written by disciplined developers and investors who deliver megawatts, molecules, and market value.Support the show
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  • Follow the Money – Hydrogen’s Economics, Industry Power Plays, and What Really Wins
    In today’s episode of The Hydrogen Podcast, we dig deep into three powerful headlines that tell one truth: hydrogen’s future won’t be won by hype or engineering brilliance—it’ll be decided by economics.🇬🇧 Port Talbot’s £750M Hydrogen Gamble Wales is betting big on a new £750 million hydrogen production and research hub, promising over 2,000 jobs and a blueprint for industrial transformation. But can it compete on cost? We’ll break down what makes—or breaks—hydrogen mega-projects: offtake certainty, cost per kilo, and long-term demand.🏭 Linde’s Global Dominance in Hydrogen Economics Industry leader Linde continues its climb, connecting green and blue hydrogen production directly into the industrial backbone—ammonia, methanol, and chemical supply chains. We’ll explore how scale, integration, and anchor clients keep Linde’s projects bankable even as global policy shifts.🚗 GM’s Pivot from Hydrogen Cars to Heavy-Duty Markets After years of innovation, GM halts its hydrogen passenger car plant—but the story isn’t over. GM’s pivot toward trucks, rail, and military applications shows where hydrogen truly shines: in use cases where uptime and range outweigh cost.💡 Key Themes:Why hydrogen success = economics + offtake + reliabilityHow Linde’s integration model ensures steady ROIThe real risks of subsidy-driven projects without demandWhy Port Talbot’s green vision could either transform or stall industrial WalesWhere hydrogen actually wins—from industrial clusters to data centers and heavy mobility🔍 Takeaway: Hydrogen’s promise isn’t about the loudest headlines—it’s about who can deliver profitable, scalable, and reliable projects. Follow the data, follow the contracts, and follow the money.Support the show
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Welcome to The Hydrogen Podcast! This show is for energy investors and analysts who want to learn about how hydrogen is driving the evolution of energy. We will drill down into the hydrogen market and discuss where capital is being deployed and where financial opportunities are developing. Learn from Paul Rodden, the hydrogen consulting expert that is on the speed dial of billionaire oil magnates and is dialed in to the advances and financial opportunities that hydrogen presents in the energy market. Inside each episode, Paul interviews thought leaders who are invested in the future of energy and driving the hydrogen market to new heights. He also shares his insights on the current opportunities and developments with complete transparency. From overall strategy, to future casting, to lessons learned, Paul will be your guide as you explore the concept of hydrogen as a fuel source, the advancements in the industry (present and future), and the economic opportunities that are available for potential investors.
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