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The Smarter Podcast with Emily Austen

Emily Austen
The Smarter Podcast with Emily Austen
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  • Alessia Pasin – Managing Director at Huishan Zhang
    Today’s guest is Alessia Pasin – Managing Director at Huishan Zhang, one of London’s most exciting luxury fashion houses. In this episode, we talk about her journey from corporate consulting to high fashion, the realities of leading a global brand, and how she balances business strategy with creativity. Alessia shares what it’s really like behind the scenes of a luxury label, the power of intuition in leadership, what she’s learned from motherhood, and why she’s not afraid to do things differently. She’s smart, candid, and full of insights for anyone navigating their own career leap. Hosted on Acast. See acast.com/privacy for more information.
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  • Chef Kate Austen
    Today’s guest is chef Kate Austen – the winner of The Great British Menu 2024, and someone who knows a thing or two about pressure. In this episode, we talk about what it takes to walk away from a steady job in pursuit of something bigger, the mental and physical toll of competing on national TV, and what happens when you go from working behind the scenes to suddenly being in the spotlight. Kate shares the reality of putting your entire career on the line for one main course, how she handled the highs and lows of the process, and what’s next after such a defining moment. She’s also my sister – which means I’ve been taste-testing her experiments long before the judges did.Our sponsor is Happy Mammoth. Head to www.happymammoth.com for 15% off with code SMARTER. Hosted on Acast. See acast.com/privacy for more information.
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  • Natalie Holloway, Bala Bangles
    Today’s guest is someone who truly redefined the fitness accessories space. Natalie Holloway is the co-founder of Bala, the brand that turned ankle weights into must-have wellness accessories and became a global movement along the way. After burning out in advertising, Natalie and her husband Max swapped agency life for a sabbatical – and ended up creating one of the most design-forward, purpose-driven fitness brands out there. From bootstrapping and shipping Shark Tank orders by hand, to navigating wild growth, burnout, and building a business with three kids under four – Natalie’s story is as inspiring as it is honest. This one’s for anyone who’s ever Googled 'how to find a factory' at 2am. Hosted on Acast. See acast.com/privacy for more information.
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  • Tash Grossman, Founder + CEO of Slip
    Today’s guest is one of those people who makes you sit up, take notes, and seriously question why we’re still doing things the way we are.Tash Grossman is the founder and CEO of Slip, the B2B startup transforming dull, forgettable digital receipts into powerful post-purchase marketing tools. She's a former management consultant who swapped client decks for startup chaos—and did it with the clarity of someone who lives her life on a Google spreadsheet.In this episode, we talk about everything from what inspired the business (hint: it involves a Zara return gone wrong) to the emotional toll of fundraising, hiring, and being a 20-something female founder in a room full of older white men called Paul. Tash shares how she built Slip from a bold idea into a scalable tech business, what she’s learned about leadership, and why she’s more afraid of failure than spiders, heights, or horror movies combined.We also get into the realities of hustle culture, the myth of balance, and why launching a startup young is both a blessing and a strategic advantage. Whether you're deep in founder life or just addicted to ambitious women rewriting the rules, this episode is full of unfiltered lessons, smart thinking, and one very relatable fear of morning sickness ruining a Series A.Our episode sponsor is Happy Mammoth. Head to www.happymammoth.com for 15% off with code SMARTER. Hosted on Acast. See acast.com/privacy for more information.
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  • Jo McClintock, Marketing Genius
    This week’s guest is someone who understands that good marketing isn't just about campaigns—it’s about people. Jo McClintock is the VP of Brand & Marketing at Trainline, and one of the most commercially creative marketers working in tech today.From launching new customer segments at Screwfix in her early twenties to repositioning Moonpig as a modern gifting destination, Jo’s built her career by pairing data with deep human insight. She’s worked across travel, telco, and ecommerce—helping brands grow, reposition, or rebuild—always with an eye on what actually drives behaviour.In this conversation, Jo talks candidly about what it means to build people's trust, what most early-stage businesses get wrong about their customers, and why marketing is less about stunts—and more about substance. We also talk parenting, burnout, navigating wedding planning while running a team, and her refreshing take on building a career without a university degree.Jo is sharp, honest, and deeply insightful—and this episode is full of practical gold. Our sponsor this week is Happy Mammoth. Head to www.happymammoth.com for 15% off, with code SMARTER. Hosted on Acast. See acast.com/privacy for more information.
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Acerca de The Smarter Podcast with Emily Austen

I’m Emily Austen, founder and CEO of London based PR Agency, EMERGE. I am passionate about launching and scaling small businesses, and have been fortunate enough in my 13 year career, to work with some of the most exciting, category defining brands in the world. I started my business when I was 22 years old, fresh out of University. Since that time, the world has got louder. Our expectations have got harder, and our lives have become busier. Fobbing friends off with the stock answer we have all became accustomed to, ‘I’m so busy,’ is an attempt to compel, conflate and convince. But when did being too busy become a mark of status? Why is the goal to never have any free time? And just what the fuck is everyone doing? Are we setting unrealistic expectations for future entrepreneurs and business owners, by encouraging them that a maniacal approach to diarising is the standard? I'm really interested in the difference between busy lives, and full ones, and keen to understand how the smartest people I know create systems and processes to enable them to do it all.This podcast aims to give you a realistic, detailed insight into the honest stories, the failures, the triumphs, the intricacies, the mistakes, the come backs, the fuck ups, from those set to make their mark; the leaders, movers and shakers, trailblazers and game changers. We cover imposter syndrome, cashflow, hiring and firing, call out culture, resilience, anxiety, global growth, daily routines + knowing when to quit, choosing the best in the Busi-ness, to help you cut through the noise, and optimise your success. Hosted on Acast. See acast.com/privacy for more information.
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