812: The Real Cost of Tariffs: What’s Stalling U.S. Solar Deployment | Andrew Birch & Kerim Baran
You can buy solar panels in many places around the world for around 10 cents-a-watt— so why are Americans still paying an average of about $3.70 for every watt installed?In this candid and fiery live episode, Nico Johnson sits down with long-time clean energy champions Andrew Birch and Kerim Baran to unpack what’s really slowing down solar deployment in the U.S. The verdict? Bureaucracy, bad trade policy, and a lack of open-market access are dragging us down.From SolarApp to tariffs to balcony solar, this conversation delivers a clear-eyed exploration of clean energy economics and the tension between innovation and regulation. Birchy argues for smarter global trade to lower prices and create more jobs—not fewer. And Kerim asks the tough questions about sovereignty, security, and system-wide inefficiencies. We’ve got further reading down in the resources section, but first you’ll want to tune into this discussion to learn: 🔹 How smarter permitting could unlock a solar job boom in the U.S. 🔹 Why Australia achieves $1/Watt installs—and what’s holding the U.S. back 🔹 Why tariffs don’t protect jobs—they stall innovation 🔹 What Elon Musk could do to fix residential solar (no, seriously)This is the solar debate we should be having. Buckle up, SolarWarriors, we’re in for yet another stomach-churning ride on the solarcoaster.If you want to connect with today's guest, you’ll find links to his contact info in the show notes on the blog at https://mysuncast.com/suncast-episodes/.Our Platinum Presenting Sponsor for SunCast is CPS America!SunCast is proudly supported by Trina Solar.You can learn more about all the sponsors who help make this show free for you at www.mysuncast.com/sponsors.Remember, you can always find resources, learn more about today’s guest and explore recommendations, book links, and more than 730 other founder stories and startup advice at www.mysuncast.com.Subscribe to Valence, our weekly LinkedIn Newsletter, and learn the elements of compelling storytelling: https://www.linkedin.com/newsletters/valence-content-that-connects-7145928995363049472/You can connect with me, Nico Johnson, on:Twitter - https://www.twitter.com/nicomeoLinkedIn - https://www.linkedin.com/in/nickalus
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811: The EV Tsunami Is Here. Are Utilities Ready? With Rachel Bryant | GridX
What if the utility bill you barely understand holds the key to stabilizing the grid, accelerating electrification, and saving you money?Rachel Bryant has spent nearly 20 years navigating the complex world of energy regulation—as both an engineer and a lawyer. Now at GridX, she’s helping utilities across the country translate convoluted tariff structures into clear, actionable decisions for customers. The result? Better engagement, smarter energy use, and a grid that can flex with our electrifying future.Recorded live at RE+ Northeast, this conversation unpacks why traditional cost-of-service rate structures are crumbling under the pressure of EVs, solar, and home electrification—and how time-variable pricing might just be the answer. From peak load reduction to EV charging patterns, Rachel breaks down how data, software, and savvy communication can bring utilities and customers into alignment.Expect to learn:🔹 Why most people still don’t know they can choose their electricity rate🔹 How GridX lets customers simulate bill impacts down to the penny🔹 Why EVs are the gateway drug to grid participation🔹 What’s holding some utilities back from embracing time-of-use pricingIf you want to connect with today's guest, you’ll find links to his contact info in the show notes on the blog at https://mysuncast.com/suncast-episodes/.Our Platinum Presenting Sponsor for SunCast is CPS America!SunCast is proudly supported by Trina Solar.You can learn more about all the sponsors who help make this show free for you at www.mysuncast.com/sponsors.Remember, you can always find resources, learn more about today’s guest and explore recommendations, book links, and more than 730 other founder stories and startup advice at www.mysuncast.com.Subscribe to Valence, our weekly LinkedIn Newsletter, and learn the elements of compelling storytelling: https://www.linkedin.com/newsletters/valence-content-that-connects-7145928995363049472/You can connect with me, Nico Johnson, on:Twitter - https://www.twitter.com/nicomeoLinkedIn - https://www.linkedin.com/in/nickalus
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810: Inside Texas’ Renewable Energy Boom—and the Policy Risks Ahead | Doug Lewin & Nico Johnson
Texas: where oil and gas once reigned supreme—and now, renewables are rewriting the rules.In this special live episode recorded at Intersolar & Energy Storage North America 2025, Doug Lewin and Nico Johnson flip the script. Doug takes the mic to interview Nico about his biggest takeaways from the show, and the two dive deep into what’s fueling Texas' meteoric rise in solar, storage, and energy expansion.Expect a candid, behind-the-scenes conversation about why Texas has become the unexpected juggernaut of clean energy—and what risks could upend that growth if policymakers aren't careful.Expect to learn: 🔹 How Texas' merchant energy market supercharged solar and storage🔹 Why oil and gas giants are quietly backing clean energy🔹 The looming policy threats that could slow Texas’ renewable momentum🔹 How massive new data center loads are reshaping ERCOTGet ready for bold insights, insider perspectives, and a fresh view of how Texas is setting the pace for America's energy future.If you want to connect with today's guest, you’ll find links to his contact info in the show notes on the blog at https://mysuncast.com/suncast-episodes/.Our Platinum Presenting Sponsor for SunCast is CPS America!SunCast is proudly supported by Trina Solar.You can learn more about all the sponsors who help make this show free for you at www.mysuncast.com/sponsors.Remember, you can always find resources, learn more about today’s guest and explore recommendations, book links, and more than 730 other founder stories and startup advice at www.mysuncast.com.Subscribe to Valence, our weekly LinkedIn Newsletter, and learn the elements of compelling storytelling: https://www.linkedin.com/newsletters/valence-content-that-connects-7145928995363049472/You can connect with me, Nico Johnson, on:Twitter - https://www.twitter.com/nicomeoLinkedIn - https://www.linkedin.com/in/nickalus
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809: Storytelling > Specs: How To Sell Anything Better In 2025
“Don’t pitch slap me.”That’s the line Spenser Meeks uses to describe the all-too-common trap most any professional falls into when presenting information (Usually via presentation decks) — jumping straight into specs and data before earning your audience’s attention. In a lively convo, Spenser and Nico break down why 60% of all conference speaking sessions (yes, your conference panels) are rated “meh”… and how better storytelling could fix that.If you’re tired of your message falling flat or sales calls that go nowhere, learn to help people care before they calculate. Spenser, who’s trained the moderators and presenters for RE+ and other top trade shows, shares the emotional and psychological blueprint that can transform technical pitches into conversations that land.🎭 Why storytelling creates instant emotional engagement🧠 How to structure sales conversations for maximum buy-in💬 The “one-liner” framework that makes your value unforgettable🎨 How to ditch boring slides and make your presentations popWhether you’re prepping for your next pitch or just want your message to stick, this episode will help you stand out—without shouting specs.If you want to connect with today's guest, you’ll find links to his contact info in the show notes on the blog at https://mysuncast.com/suncast-episodes/.Our Platinum Presenting Sponsor for SunCast is CPS America!SunCast is proudly supported by Trina Solar.You can learn more about all the sponsors who help make this show free for you at www.mysuncast.com/sponsors.Remember, you can always find resources, learn more about today’s guest and explore recommendations, book links, and more than 730 other founder stories and startup advice at www.mysuncast.com.Subscribe to Valence, our weekly LinkedIn Newsletter, and learn the elements of compelling storytelling: https://www.linkedin.com/newsletters/valence-content-that-connects-7145928995363049472/You can connect with me, Nico Johnson, on:Twitter - https://www.twitter.com/nicomeoLinkedIn - https://www.linkedin.com/in/nickalus
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808: Solar Loans Are Broken — Atmos Has The Fix
The FinTech Reboot Solar Has Been Waiting ForWhat happens when local banks finally start playing ball in solar lending? Ravi Mikkelsen is here to tell us.In this “Where Are They Now” episode, we reconnect with Ravi Mikkelsen, the co-founder and CEO of Atmos Financial, who first joined SunCast in 2021. Since then, the solar financing world has been flipped on its head—rising interest rates, shifting policies, and a return to leases have left installers and homeowners alike with questions and headaches. Ravi has been quietly building an answer in the form of a fintech platform that bridges the gap between traditional banking and solar projects.If you’ve ever wondered why solar loans still feel so complicated—or what it would take to truly democratize clean energy finance—this is your episode.🔹 Why solar loans are getting more expensive—even as hardware costs fall🔹 How dealer fees can wipe out the homeowner’s tax credit benefit🔹 The return of leases—and what that says about market conditions🔹 Why Atmos is moving out of deposits and doubling down on lendingTune in to hear how Atmos is powering the next wave of solar finance by making it easier, cheaper, and more transparent—for everyone involved.If you want to connect with today's guest, you’ll find links to his contact info in the show notes on the blog at https://mysuncast.com/suncast-episodes/.Our Platinum Presenting Sponsor for SunCast is CPS America!SunCast is proudly supported by Trina Solar.You can learn more about all the sponsors who help make this show free for you at www.mysuncast.com/sponsors.Remember, you can always find resources, learn more about today’s guest and explore recommendations, book links, and more than 730 other founder stories and startup advice at www.mysuncast.com.Subscribe to Valence, our weekly LinkedIn Newsletter, and learn the elements of compelling storytelling: https://www.linkedin.com/newsletters/valence-content-that-connects-7145928995363049472/You can connect with me, Nico Johnson, on:Twitter - https://www.twitter.com/nicomeoLinkedIn - https://www.linkedin.com/in/nickalus
Nico Johnson takes you into conversations with those at the forefront of Renewable Energy.
SunCast gives an inside look into what is happening in renewable energy. From conversations with the biggest Solar Panel manufacturers in the world to the small startups creating the future of renewable energy, such as carbon capture and battery technology breakthroughs.
SunCast is dedicated to providing the knowledge, research, tools and expert guidance you need to understand, grow and be ahead of the curve in the fastest-growing markets in the world.
Featuring over 600 conversations, Nico has interviewed people from Tesla, SolarCity, Trina Solar, Meyer Burger, Conergy, SunEdison, Energy Vault and even the US Government... to name a few. Covering topics such as Solar Power, Wind Energy, Batteries, Electric Vehicles, Carbon Capture, Finance, Hydrogen, and more.
You can watch SunCast on YouTube: https://www.youtube.com/@SunCastMedia
...or view the full archive of SunCast episodes here: https://mysuncast.com/suncast-episodes
México