Neuroscience Meets Social and Emotional Learning

Season 14, Episode 382 reviews chapters 4–7 of Think and Grow Rich for Sales, showing how autosuggestion, specialized knowledge, imagination, and organized planning transform inner belief into consistent sales results. This episode explains practical steps to program confidence, build authority, paint future outcomes for buyers, and design repeatable sales systems that create certainty and close deals more naturally. Today EP 382 PART 2 of our Think and Grow Rich for Sales Series, we will cover: ✔ Chapter 4: Autosuggestion: How Your Inner Script Becomes Your Outer Results  Sales Application (Practical Use) Pre-call priming: Speak your outcome out loud before every call (“I bring clarity and certainty to this conversation.”) Language audit: Eliminate soft phrases (“I think,” “hopefully,” “maybe”) from your sales vocabulary. Repetition builds belief: Read your sales goals twice daily as if already achieved. Emotion matters: Read goals with feeling—belief is emotional, not intellectual. Interrupt negative mindsets: Replace “They won’t buy” with “I help people make confident decisions.” Consistency over intensity: Daily repetition beats occasional motivation. Key Insight: Belief is built deliberately, not accidentally. ✔ Chapter 5: Specialized Knowledge: From Information to Authority  5 Sales Application Tips Organize your expertise into simple frameworks buyers can easily follow. Know their world better than they do—pain points, language, pressures, timing. Stop overloading: Say less, but say it with authority. Borrow brilliance: Use mentors, subject experts, and masterminds to extend your knowledge. Teach while you sell: Authority grows when you help buyers understand, not when you impress them. Key Insight: You are not selling information. You are selling guidance. ✔ Chapter 6: Imagination: Where Sales Innovation Is Born 7 Sales Application Tips Paint the “after” picture: Describe life, work, or outcomes post-solution. Use sensory language: Help them see, feel, and experience the result. Rehearse success aloud: Walk the buyer through implementation as if it’s already happening. Normalize the decision: Familiarity reduces fear and resistance. Tell transformation stories: Stories activate imagination faster than facts. Slow the moment down: Imagination needs space—don’t rush the close. Anchor certainty visually: “Imagine six months from now…” becomes a mental commitment. Key Insight: People don’t buy solutions. They buy who they become after the solution. ✔ Chapter 7: Organized Planning: Putting Desire Into Action 6 Sales Application Tips Create a repeatable sales process you trust and follow consistently. Plan the work—then work the plan, even when results lag. Refine the plan, not the goal when setbacks occur. Prepare for objections before they arise—confidence comes from readiness. Track behaviors, not just outcomes (calls, follow-ups, conversations). Use structure to eliminate emotion-based decisions during the sales cycle. Key Insight: A plan creates certainty. Certainty creates momentum. Welcome back to our final series of SEASON 14 of The Neuroscience Meets Social and Emotional Learning Podcast, where we connect the science-based evidence behind social and emotional learning and emotional intelligence training for improved well-being, achievement, productivity and results—using what I saw as the missing link (since we weren’t taught this when we were growing up in school), the application of practical neuroscience. I’m Andrea Samadi, and seven years ago, launched this podcast with a question I had never truly asked myself before: (and that is) If productivity and results matter to us—and they do now more than ever—how exactly are we using our brain to make them happen? Most of us were never taught how to apply neuroscience to improve productivity, results, or well-being. About a decade ago, I became fascinated by the mind-brain-results connection—and how science can be applied to our everyday lives. That’s why I’ve made it my mission to bring you the world’s top experts—so together, we can explore the intersection of science and social-emotional learning. We’ll break down complex ideas and turn them into practical strategies we can use every day for predictable, science-backed results. Connecting Back to Our 6-Part Think and Grow Rich Series (2022) For today’s EP 382, we continue with PART 2 of our Review of Think and Grow Rich for Sales, connecting back to our 6-PART Series from 2022[i]. Back in 2022, we didn’t just read Think and Grow Rich—we lived inside it as we launched our year. Over a 6-part series that began the beginning of January 2022, we walked through this book chapter by chapter, not as theory, but as a personal operating system for growth, performance, and results. At the time, the focus of our 6 PART Series was broad. We covered: Personal development Mindset mastery Vision, purpose, and belief We covered the BASICS of this book that my mentor, Bob Proctor studied for his entire lifetime (over 50 years) that can be applied to whatever it is that you want to create with our life. Today, we are going to look at this timeless piece of knowledge, through a new lens. What we’re covering today—PART 2 of our Study of Think and Grow Rich for Sales—is not new material. It’s the application of this series, towards a specific discipline. You could apply this book to any discipline, but this one, I have wanted to cover for a very long time. How the 6-Part Series Maps DIRECTLY to Sales Mastery Here’s the reframe that matters: Every principle we covered in 2022 becomes a sales advantage when applied correctly. Each of the 10 chapters explains how to further improve our inner state, and then we walk through how to make this change occur in our outer world, connecting each principal for the salesperson. And just a reminder that you don’t need to be in sales for these principles to work for us. Think and Grow Rich for Sales How Inner Mastery Becomes Sales Results Inspired by Think and Grow Rich Through a modern neuroscience + sales lens   Chapter IV: Autosuggestion The Inner Script Behind Every Sales Call Core Idea: Your subconscious mind is always selling—either for you or against you. Sales Application: Language patterns that leak doubt Why we program confidence before the call Why tone matters more than technique Listener Takeaway: The buyer responds to your energy, not your words. Chapter IV — Autosuggestion How Your Inner Script Becomes Your Outer Results Autosuggestion is the bridge between what you think and what you experience. I first learned this concept while working with Bob Proctor in the seminar industry, and it fundamentally changed the way I understand my own personal results—both in life and in sales. At its core, autosuggestion is about creating order in the mind, (first) so your inner script consistently produces your outer results. The visual model that explains this in one simple view is the stickperson diagram, originally developed by Dr. Thurman Fleet in 1934. You’ll see this image in the show notes, labeled A, B, and C. Here is what this diagram means. The Three Parts of the Mind IMAGE IDEA: From Dr. Thurman Fleet 1937 with his idea of Concept Therapy. A — Conscious Mind (Thinking Mind) This is the part of your mind you use when you are actively thinking: reading studying learning solving problems consciously making decisions This is where logic lives. B — Non-Conscious Mind (Emotional Mind) This is the most powerful part of the mind—and the most misunderstood. The non-conscious mind: accepts whatever enters it does not judge truth from falsehood operates primarily through repetition and emotion This is why: who you surround yourself with matters what you listen to matters what you repeatedly tell yourself matters Your non-conscious mind becomes the program that runs your behavior. C — Body The body is the instrument of the mind. Your body inherits what your mind expresses: thoughts affect emotions emotions affect physiology physiology affects behavior and results This is why mindset impacts: health energy confidence performance And why our thoughts, feelings and actions ultimately determine our results. They create our conditions, our circumstances and our environment. Why Autosuggestion Matters (Real Life Example) Because I learned this before I had children, I became extremely intentional about what was playing in the background of our home. News, negativity, and fear-based messaging go straight into the non-conscious mind—especially when the mind is in a submissive state, such as: early childhood (when your mind is wide open) right before sleep also while eating when relaxed or emotionally open This state of mind doesn’t just affect children. It affects adults too. What we repeatedly hear becomes how we feel—and eventually how we act. This is why autosuggestion is not wishful thinking. It is mental conditioning. Autosuggestion and Alignment (Praxis) When your thoughts, feelings and emotions are aligned, you enter a state called praxis—the point where belief and behavior match. How do we enter this state? By: writing your goals reading them aloud repeating them twice daily you gradually impress belief onto the non-conscious mind. Over time: belief strengthens faith develops behavior shifts automatically Eventually, you don’t have to force confidence. It becomes natural. Beyond the Five Senses: The Higher Faculties Before moving into Chapter V — Specialized Knowledge, it’s important to introduce one of the most overlooked ideas Napoleon Hill emphasized: It’s the 6 higher faculties of the mind. If you revisit Episode #67[ii], I explain how living only through our five senses can limit results. Our five senses are connected to the conscious mind. But beyond them lie six higher faculties, including: imagination intuition perception will reason memory Hill believed intuition and imagination were so powerful that he devoted entire chapters to them. These faculties allow us to: access deeper insight perceive what others miss gain a competitive advantage Intuition: A Sales Superpower If I had to choose three higher faculties most useful in sales for us to develop, they would be: intuition perception will Let’s focus on intuition. Intuition is the mental tool that allows you to feel truth: a gut sense an inner knowing a subtle emotional signal It develops with practice—and trust. Putting Intuition Into Action (Sales) When you’re presenting to someone, intuition answers questions like: Are they engaged, but holding a question? Do they need more information—or less? Is it time to continue… or time to ask for the decision? Highly intuitive sales professionals can sense: certainty hesitation trust resistance —even without being in the same room with this person. Sales at Its Highest Level This brings us back to Paul Martinelli’s reminder: “Sales at its highest level is the transference of emotion. And the primary emotion is certainty.” When intuition is developed, you know: when certainty has been transferred when the buyer is ready when the close is natural Eventually, as your higher faculties become conditioned through autosuggestion, you access them automatically—without effort or overthinking. Closing Thought — Chapter IV: Autosuggestion Autosuggestion is not about forcing belief. It’s about training alignment. When your thoughts, emotions, and actions match: confidence becomes automatic intuition sharpens results follow naturally Your inner script always becomes your outer results. And that’s why autosuggestion is not optional. It’s foundational. Chapter V: Specialized Knowledge Why Authority Always Outsells Enthusiasm Core Idea: Knowledge only becomes power when it’s organized and applied. Sales Application: Moving from “presenter” to trusted expert Leading the conversation instead of reacting Why winging it destroys certainty Listener Takeaway: Mastery creates calm authority. Chapter V — Specialized Knowledge Why Expertise—Not Information—Creates Sales Success To further refine what we want to achieve, Chapter 5 of Think and Grow Rich introduces a critical distinction: not all knowledge is created equally. Napoleon Hill explains that it is specialized knowledge—not general knowledge—that separates you from everyone else and makes you valuable. Knowledge alone, Hill reminds us, is only potential power. “Knowledge (general or specialized) must be organized and intelligently directed, and is only potential power. It becomes power only when, and if, it is organized into definite plans of action and directed to a definite end.” (Chapter V, p. 79, TAGR) In other words: Information does nothing on its own. Application is everything. Why This Matters (Education vs. Application) This becomes clear when we think about formal education. Much of what we learn in school is general knowledge—useful only if we apply it in a specific way. Hill calls this the missing link in education: “The failure of educational institutions is that it fails to teach students HOW TO ORGANIZE AND USE KNOWLEDGE after they acquire it.” (Chapter V, p. 80, TAGR) This insight alone explains why so many intelligent people struggle to produce results—especially in sales. They know a lot, but they haven’t organized that knowledge into a repeatable system of action. Henry Ford and the Myth of ‘Not Being Educated’ Henry Ford is Hill’s perfect example. Ford famously said he had a row of buttons on his desk—buttons he could press to access any knowledge he needed. He didn’t need to personally possess all information. He needed to know: where to get it who to ask how to apply it Hill wrote: “Any person is educated who knows where to get knowledge when needed, and how to organize that knowledge into definite plans of action.” (Chapter V, p. 81, TAGR) Through his Master Mind, Ford had access to all the specialized knowledge required to become one of the wealthiest men in America. This is a critical lesson for sales professionals: You do not need to know everything. You need to know what matters most, and how to apply it. Why Some Ideas Succeed and Others Don’t This principle explains why some books—and businesses—succeed at extraordinary levels while others, though insightful, fall short. Take Stephen Covey’s The 7 Habits of Highly Effective People. Its impact wasn’t just the ideas—it was the framework. Covey gave readers clear steps for how to apply each habit in real life. Contrast that with Eckhart Tolle’s The Power of Now. An incredible book, (I love this book- I own it-and it’s on my bookshelf). It’s rich in insight—but for many readers, it’s difficult to apply without additional guidance or structure. The difference is not wisdom. It’s organized, specialized knowledge. “Knowledge is not power until it is organized into definite plans of action.” (Chapter V, p. 80, TAGR) What ‘Educated’ Really Means Hill reminds us that education does not mean memorization or credentials. The word educate comes from the Latin educo, meaning: to draw out to develop from within An educated person is not someone with the most information—but someone who has developed the faculties of their mind to acquire, apply, and direct knowledge effectively. This is where Specialized Knowledge intersects with: imagination intuition perception will —faculties we explored earlier in the series. Chapter V Specialized Knowledge Applied to Sales In sales, Specialized Knowledge looks like this: Knowing your customer’s world, not just your product Understanding patterns in their world that match with yours, not scripts that lack meaning Being able to simplify complexity for the buyer Organizing your knowledge into a repeatable sales process This is what creates authority. When something comes naturally to you—but amazes others—you are operating in specialized knowledge. That’s where confidence comes from. That’s where trust is built. That’s where sales success compounds. How to Use Specialized Knowledge to Reach New Heights (Sales Tips) 1. Identify What You Do Naturally Well Ask yourself: What do people come to me for? What feels obvious to me but confusing to others? That’s your starting point for specialization. 2. Organize Your Knowledge into a Framework Turn what you know into: a process a checklist a conversation flow Frameworks build confidence—for you and the buyer where you can point to them clearly where they are in the process, showing them how to move to where they want to go. 3. Learn Continuously—but Selectively Don’t collect information. Acquire purposeful knowledge aligned to your goal. Ask: Does this help me serve better? Does this help my buyer decide? 4. Use a Master Mind No top performer succeeds alone. Surround yourself with: mentors peers coaches Borrow knowledge, insight, and certainty with every action that you take. 5. Apply, Review, Refine Specialized knowledge compounds only when used. Apply what you learn. Review results. Refine your approach. This is how expertise is built. Final Insight — Chapter V: Specialized Knowledge Sales success does not come from knowing more. It comes from knowing what matters, organizing it into action, and applying it consistently. When Specialized Knowledge is combined with Imagination, it creates something powerful: A unique and successful business. And this brings us naturally to the next chapters—where imagination, planning, and decision transform knowledge into results. Chapter VI: Imagination Selling the Future Before the Close                  Core Idea: People buy future identity, not features. Sales Application: Painting the “after” state Emotional buy-in before logical justification Don’t quit when you are at “3 Feet from Gold” (Chapter 1, TAGR, Page 5). Listener Takeaway People don’t buy solutions. They buy who they become after the solution. And it is the salesperson’s role to activate the buyer’s imagination—to help them see themselves on the other side of the decision. This brings us back to Paul Martinelli’s reminder: “Sales at its highest level is the transference of emotion. And the primary emotion is certainty.” Imagination is what creates that certainty. Before a buyer can feel certain, they must first imagine the outcome: life after their problem is solved success after the decision is made themselves operating at a higher level When imagination is engaged, certainty follows. And when certainty is present, the decision becomes natural. Can you see how all of these success principles tie into each other? Like the colors of the rainbow. Chapter VI: Imagination Review of Chapter VI — Our Imagination “Imagination is everything,” according to American author and radio speaker Earl Nightingale, who devoted much of his work to human character development, motivation, and the pursuit of a meaningful life. Every great invention is created in two places: first in the mind of the inventor, and then in the physical world when the idea is brought into form. Our lives reflect how effectively we use our imagination. When we reach a plateau of success, it is not effort alone that takes us to the next level—it is imagination. Imagination allows us to see beyond our current circumstances and envision what is possible next. This is why creating a crystal-clear vision is so important. When we write and read our vision twice a day, we intentionally activate our imagination. Writing and reading that vision in detail stimulates recognition centers in the brain. What may initially feel unrealistic or even like a “pipe dream” begins to feel familiar. Over time, the brain accepts it as something possible—something achievable. Eventually, what once felt distant becomes something you can see yourself doing. And then, one day, what you imagined becomes your reality. When you look at the world through this lens, it’s remarkable to consider how much has changed in just the last 50 years—and how quickly that pace is accelerating. These new innovations began in someone’s mind first. The most recent leap forward is with artificial intelligence, but it follows the same pattern as every major breakthrough before it. Someone first imagined a world where: Amazon would dominate retail while owning almost no physical stores Uber would transform transportation while owning almost no cars Facebook would scale globally while creating no content Airbnb would become a hospitality giant while owning no real estate Netflix would redefine entertainment without being a TV channel Bitcoin would create value without physical coins Each of these began as an idea before evidence—a vision before execution. The same principle applies to our goals, our careers, and our success. Everything we create begins with imagination. When imagination is paired with belief, intention, and action, it becomes a powerful force that shapes not only individual outcomes, but the direction of the world itself.   Closing Thought — Chapter VI Imagination is not fantasy. It is the starting point of all progress. What you are able to imagine clearly today is what you are capable of creating tomorrow. How to Use Imagination for Sales Success Turning Possibility into Certainty 1. Understand the Role of Imagination in Sales Imagination is not fantasy. In sales, imagination is pre-decision certainty. Before a buyer can decide, they must first: see a different future feel themselves in it believe it is attainable Your job as the salesperson is to guide that mental rehearsal. People don’t buy products. They buy the future version of themselves (with the certainty that you paint for them). 2. Imagine the Outcome Before the Buyer Does Top sales professionals do not start with features. They start with vision. Before the call, ask yourself: Who does my buyer become after the purchase? What changes in their day-to-day life? What problem is no longer taking up mental space? How you can support and guide them in this process. If you cannot imagine the outcome clearly, your buyer won’t either. 👉 Clarity in your imagination creates authority in your voice. 3. Use Language That Activates Mental Pictures We think in pictures, and imagination is activated through sensory language, not logic alone. Instead of: “This improves efficiency…” Use: “Imagine opening your dashboard and already knowing exactly where to focus…” Instead of: “This saves time…” Use: “Picture finishing your day without feeling behind…” The brain responds to images and emotion FIRST before data. 4. Help the Buyer Mentally Rehearse Success The most powerful question in sales is not “Do you want this?” It’s: “What would it look like if XYZ occurs?” (solving their problem) Or: “How would your role change if this new idea is properly implemented?” When the buyer answers, they are: using their imagination creating emotional ownership moving closer to certainty They begin selling themselves. 5. Use Imagination to Replace Fear with Certainty Fear lives in uncertainty. Imagination dissolves fear by creating familiarity. When buyers hesitate, it’s usually because: the future feels unclear the risk feels undefined Your role is to make the future feel familiar before it happens. Certainty is not pressure. Certainty is clarity. 6. Align Imagination with Belief (Faith) Imagination alone creates ideas. Faith turns imagination into belief. That’s why: your tone matters your confidence matters your belief in the outcome matters Buyers borrow certainty from you first— and imagination is how they feel it. 7. Practice This Daily (Sales Exercise) Before your sales day begins: Ask yourself: Who do I want to help today? What result do I want to create for them? Who do they become once this idea you are offering to them, works? Spend 2–3 minutes visualizing that outcome. This conditions your mind to: speak with clarity lead with calm confidence naturally guide decisions Final Insight — Imagination in Sales Sales at its highest level is the transference of emotion. Imagination creates the picture. Certainty completes the transfer. When you help buyers see themselves succeeding, the sale no longer feels like a risk. It feels like the next logical step. Asking for the close becomes easy when the buyer is already living in their outcome. Chapter VII: Organized Planning Turning Vision Into a Sales Process Core Idea: Faith without structure creates chaos. Sales Application: Why preparation builds confidence Mapping the buyer journey Making follow-up feel natural, not forced Listener Takeaway: Confidence comes from preparation. Chapter VII — Organized Planning Putting Desire Into Action This chapter holds some of the most timeless and practical secrets of success in Think and Grow Rich. Its relevance is so enduring that entire industries—and thousands of books—are devoted to the subject of organization, both personal and professional. From productivity systems to shows like Tidying Up with Marie Kondo, we’re reminded that when disorder becomes order, energy is freed. Clarity replaces chaos. Momentum replaces stagnation. Napoleon Hill introduces this chapter with a powerful reframe: “If the plan you adopt does not work successfully, replace it with a new plan.” (Chapter VII, p. 117, TAGR) And even more importantly: “Temporary defeat should only mean one thing—the certain knowledge that there is something wrong with your plan.” Failure, Hill teaches us, is not personal—it is instructional. Thomas Edison famously failed over 10,000 times before perfecting the incandescent light bulb. He didn’t lack desire, faith, or imagination. What he refined—over and over—was his plan. Why Organized Planning Matters in Sales In sales, results don’t break down because of: lack of motivation lack of intelligence lack of effort They break down because of lack of structure. Hope is not a plan. Talent is not a plan. Even imagination must be organized to produce results. Hill emphasizes this with a phrase worth memorizing: “A quitter never wins, and a winner never quits.” He even suggests writing it down and placing it where you will see it every morning and every night. We’ll explore this topic more deeply in the chapter on Persistence. Organized Planning and Leadership In this chapter, (Chapter 7) Hill outlines the 11 Major Attributes of Leadership. While all are important, several stand out as especially critical for sales success: Unwavering Courage — rooted in self-knowledge and mastery of one’s occupation Self-Control — because those who cannot control themselves cannot lead others Definiteness of Decision — wavering (or hesitation) creates doubt; clarity builds trust Definiteness of Plans — “Plan the work and work the plan” The Habit of Doing More Than Paid For — leadership requires going beyond the minimum Mastery of Detail — authority comes from knowing your domain deeply Notice how these traits all point to one thing: organized execution. The Cost of Disorganization Hill also lists the 10 Major Causes of Failure in Leadership, and he places this one first: “The inability to organize details.” (Chapter VII, p. 122, TAGR) He’s clear: the successful leader must be the master of all details connected to their position. In sales, this shows up everywhere: disorganized pipelines inconsistent follow-up unclear messaging reactive days instead of intentional ones And here’s the deeper truth: our ability to organize details at work often mirrors how we organize the rest of our life. Your Environment Is Your Silent Plan Our environments either: inspire us or expire us They either add energy or drain it. You can often tell a lot about someone’s relationship with organization by: their workspace their car their calendar even their closet This isn’t about judgment—it’s about awareness. As the saying goes: “How you do anything is how you do everything.” Hill believed this so strongly that he left space in his list of causes of failure for you to add your own—reminding us that self-awareness is essential. Know Thyself: The Foundation of Any Plan Hill repeatedly returns to the ancient principle: Know thyself. Our podcast launched with this idea in Episode #2[iii], and it remains one of our most popular themes—because self-awareness is the gateway to growth. “You should know all of your weaknesses so that you may either bridge them or eliminate them entirely.” (Chapter VII, p. 144, TAGR) Hill even provides a 28-question self-assessment to help identify faults and develop strengths. As Jim Rohn famously said: “The major value in life is not what you get. It’s what you become.” Organized planning is how you become more. How to Implement Chapter VII for Sales Success Step 1: Put Desire Into Action Write your sales goal clearly. Then ask: What does this require me to do daily, weekly, and monthly? Desire without structure creates frustration, and moves us away from success. Step 2: Create a Simple, Repeatable Sales Process Define: how you prospect how you prepare how you follow up how you close Confidence comes from knowing what happens next. Step 3: Track the Right Details Not everything matters equally. Decide: which metrics truly move the needle which activities produce results Then measure these activities. Mastery of detail builds authority. Step 4: Review and Adjust—Not Quit If something isn’t working, don’t abandon the goal. Adjust the plan. Temporary defeat is feedback—not failure. Step 5: Audit Your Environment Ask: Where is energy leaking from? (We all know the answer to this question). What distractions are costing focus? What needs to be simplified or removed? Organization is leverage. Step 6: Do More Than Required Excellence compounds. Small extra efforts—done consistently—separate top performers from the rest. Final Thought — Chapter VII: Organized Planning Organized planning is where vision becomes execution. It’s the bridge between: imagination and results intention and impact desire and achievement When your plan is clear, confidence rises. When confidence rises, leadership follows. And in sales, leadership is what people buy. REVIEW & CONCLUSION — EP 382 (PART 2) Think and Grow Rich for Sales Chapters 4-7: Autosuggestion, Specialized Knowledge, Imagination & Organized Planning This week on EP 382 — PART 2, we continued our review of Think and Grow Rich for Sales, covering four chapters that transform inner mastery into outer sales performance. These chapters answer a critical question for sales professionals: How do belief, knowledge, vision, and structure actually show up in results? Chapter IV — Autosuggestion: Your Inner Script Becomes Your Outer Results Autosuggestion teaches us that sales performance is programmed before the call ever begins. What we repeatedly tell ourselves—about our ability, our offer, our worth, and our prospects—becomes the script our behavior follows. The buyer does not respond primarily to our words. They respond to our energy, certainty, and emotional state. When thoughts and emotions align, we enter a state of praxis—and our behavior becomes congruent, confident, and persuasive without force. Autosuggestion is how belief is built deliberately, not accidentally. Chapter V — Specialized Knowledge: From Information to Authority Chapter 5 reminds us that knowledge alone is not power. Knowledge becomes power only when it is: organized intelligently directed applied toward a definite end In sales, this is the difference between: knowing your product and being seen as a trusted guide or advisor Specialized knowledge allows you to simplify complexity, lead conversations, and create clarity for the buyer. And through the power of a Master Mind, you don’t need to know everything—you only need to know where to get what matters most. This is where confidence stops being performative and becomes authentic. Chapter VI — Imagination: Where Sales Innovation Is Born Imagination is the workshop of the mind—and the gateway to certainty. People don’t buy solutions. They buy who they become after the solution works. Imagination allows the buyer to mentally rehearse success before the decision is made. When the outcome feels familiar, the risk dissolves. This is why imagination makes the close easier: the future feels clear the outcome feels real certainty is already present Sales at this level is no longer persuasion. It’s leadership through vision. Chapter VII — Organized Planning: Putting Desire Into Action Organized Planning is where vision becomes execution. Hope is not a plan. Motivation is not a plan. Imagination without structure leads to frustration. This chapter teaches us that: temporary defeat is feedback failure points to the plan, not the person confidence comes from preparation In sales, organized planning creates: consistency calm authority momentum that compounds It is also where leadership is revealed—through decisiveness, mastery of detail, and the habit of doing more than what’s required. How These Four Chapters Work Together These chapters form a powerful sequence: Autosuggestion programs belief Specialized Knowledge creates authority Imagination builds certainty Organized Planning turns vision into results Together, they explain why sales success is never accidental. It is engineered—from the inside out. Final Thought As Paul Martinelli reminds us: “Sales at its highest level is the transference of emotion. And the primary emotion is certainty.” Autosuggestion builds belief. Knowledge creates trust. Imagination paints the future. Planning removes hesitation. When certainty is present, asking for the close becomes easy— because the buyer is already living in the outcome. Next week, we’ll continue forward into the chapters with PART 3 of our review, where decision, persistence, and the Master Mind turn momentum into inevitability. Until then, remember: Your inner world creates your outer results— and sales rewards those who can master both. We will see you next week! RESOURCES: Neuroscience Meets Social and Emotional Learning Podcast EPISODE #190  PART 1 “Making 2022 Your Best Year Ever”  https://andreasamadi.podbean.com/e/think-and-grow-rich-book-review-part-1-how-to-make-2022-your-best-year-ever/ Neuroscience Meets Social and Emotional Learning Podcast EPISODE #191  PART 2 on “Thinking Differently and Choosing Faith Over Fear”  https://andreasamadi.podbean.com/e/think-and-grow-rich-book-review-part-2-how-to-make-2022-your-best-year-ever-by-thinking-differently-and-choosing-faith-over-fear/ Neuroscience Meets Social and Emotional Learning Podcast EPISODE #193    PART 3 on “Putting Our Goals on Autopilot with Autosuggestion and Our Imagination”   https://andreasamadi.podbean.com/e/think-and-grow-rich-book-review-part-3-using-autosuggestion-and-your-imagination-to-put-your-goals-on-autopilot/ Neuroscience Meets Social and Emotional Learning Podcast EPISODE #194  PART 4 on “Perfecting the Skills of Organized Planning, Decision-Making, and Persistence” https://andreasamadi.podbean.com/e/think-and-grow-rich-book-review-part-4-on-perfecting-the-skills-of-organized-planning-decision-making-and-persistence/ Neuroscience Meets Social and Emotional Learning Podcast EPISODE #195  PART 5 [xxviii] on “The Power of the Mastermind, Taking the Mystery Out of Sex Transmutation, and Linking ALL Parts of the Mind” https://andreasamadi.podbean.com/e/think-and-grow-rich-book-review-part-5-on-the-power-of-the-mastermind-taking-the-mystery-out-of-sex-transmutation-and-linking-all-parts-of-our-mind/ PART 6 “In Memory of the Legendary Bob Proctor: The Neuroscience Behind the 15 Success Principles in Napoleon Hill’s Think and Grow Rich book” https://andreasamadi.podbean.com/e/the-neuroscience-behind-the-15-success-principles-of-napoleon-hill-s-classic-boo-think-and-grow-rich/   REFERENCES:   [i] Neuroscience Meets Social and Emotional Learning Podcast EPISODE #190 PART 1 “Making 2022 Your Best Year Ever”  https://andreasamadi.podbean.com/e/think-and-grow-rich-book-review-part-1-how-to-make-2022-your-best-year-ever/     [ii] Neuroscience Meets Social and Emotional Learning Podcast EPISODE #67 “Expanding Your Awareness with a Deep Dive into Most Important Concepts Learned from Bob Proctor Seminars: https://andreasamadi.podbean.com/e/expanding-your-awareness-with-a-deep-dive-into-bob-proctors-most-powerful-seminars/   [iii] Neuroscience Meets Social and Emotional Learning Podcast EPISODE #2 “Know Thyself” https://andreasamadi.podbean.com/e/self-awareness-know-thyself/    

Episode 381 reframes Napoleon Hill’s Think and Grow Rich for sales professionals, reviewing Chapters 1–3 to show how thought, desire, and faith create predictable sales results. Andrea Samadi connects these timeless principles to practical steps—how to set burning goals, build unwavering belief through repetition, and transfer certainty to buyers. Listeners will get actionable frameworks (a five-step belief plan and the six steps to impress desire) and a clear roadmap for aligning mindset with sales execution, plus a preview of the next episode continuing the series. Welcome back to our final series of SEASON 14 of The Neuroscience Meets Social and Emotional Learning Podcast, where we connect the science-based evidence behind social and emotional learning and emotional intelligence training for improved well-being, achievement, productivity and results—using what I saw as the missing link (since we weren’t taught this when we were growing up in school), the application of practical neuroscience. I’m Andrea Samadi, and seven years ago, launched this podcast with a question I had never truly asked myself before: (and that is) If productivity and results matter to us—and they do now more than ever—how exactly are we using our brain to make them happen? Most of us were never taught how to apply neuroscience to improve productivity, results, or well-being. About a decade ago, I became fascinated by the mind-brain-results connection—and how science can be applied to our everyday lives. That’s why I’ve made it my mission to bring you the world’s top experts—so together, we can explore the intersection of science and social-emotional learning. We’ll break down complex ideas and turn them into practical strategies we can use every day for predictable, science-backed results. Connecting Back to Our 6-Part Think and Grow Rich Series (2022) For today’s EP 381, we are connecting back to our 6-PART Series from 2022[i], where we covered the well-known book, Think and Grow Rich by Napoleon Hill, to make 2022 our best year ever. Today we will cover: ✔ Chapter 1: The Power of Thought: A 5 STEP Plan to Improve Sales (Outer World) by Improving Your Thoughts (Inner World) ✔ Chapter 2: Desire With a 6 STEP Plan to Achieve ANY Goal ✔ Chapter 3: Faith With 3 Ways to Build Unwavering Faith That Will Change Your Life Back in 2022, we didn’t just read Think and Grow Rich—we lived inside it as we launched 2022. Over a 6-part podcast series that began the beginning of January 2022, we walked through this book chapter by chapter, not as theory, but as a personal operating system for growth, performance, and results. This series will always be special for me, as I had heard that my mentor, who inspired me to study this book, Bob Proctor, became ill while I was writing the last episode in the series PART 6. He passed away before it was released, and I’ll always remember this episode series, connected to the many people, globally, that he inspired through his work. At the time, the focus of our 6 PART Series was broad. We covered: Personal development Mindset mastery Vision, purpose, and belief We covered the BASICS of this book that Bob Proctor studied for his entire lifetime (over 50 years) that can be applied to whatever it is that you want to create with your life. Today, we are going to look at this timeless piece of knowledge, through a new lens. What we’re covering today—Think and Grow Rich for Sales—is not new material. It’s the application of this series, towards a specific discipline. You could apply this book to any discipline, but this one, I have wanted to cover for a very long time. How the 6-Part Series Maps DIRECTLY to Sales Mastery Here’s the reframe that matters: Every principle we covered in 2022 becomes a sales advantage when applied correctly. In order for me to have gained this understanding, I have to give credit, where credit is due here. I would not have been able to cover our 2022 series without following Paul Martinelli’s yearly reviews[ii] of this timeless Think and Grow Rich book that I started to follow in 2019, and continued every year until 2025 when he covered popular Science of Getting Rich book. It was through Paul’s explanations, and line by line interpretations, that I finally began to not only READ this book, (from start to finish) but started to INTEGRATE the concepts into my life. I highly encourage following his work, as he continues to host many free webinars, where he gives away knowledge, with no pressure at all to purchase anything from him. I know why he does these webinars. It’s not only to help others, but something magical happens when you give back to others, without expecting anything in return. When we covered this 6 PART series, back in 2022, TEACHING these concepts, it took me to another level of understanding, where I realized that this book is not meant to be read just once, but read over and over again, every year, as we all work on whatever it is we are working on, or want to master. This is a living, breathing body of knowledge and is there for all of us, year after year, as we refine our own inner mastery, and move step by step closer to our goals. Albert Einstein explained this concept well when he said that “if you can’t explain it to a six-year-old you don’t understand it yourself” and this is because teaching something will clearly show you where you have gaps in your own understanding. I’ll never forget when I got to PART 6 of the book review, I noticed my book had no notes after around chapter 13. I began studying this book in my late 20s, and was very interested in the subconscious mind (chapter 12) but not at all interested in the brain (chapter 13) at this time, so I actually stopped reading the book here. I knew I never did finished reading this book (until I had to teach it) which explains a lot when it comes to the commitment to complete something. In order to teach something, we must first of all understand it ourselves. But when we LIVE it, and EMBODY what we are teaching (like Paul Martinelli has done) and what I am striving to do, it takes the words in each chapter to greater heights. So with gratitude to Paul Martinelli, who has created a valuable Sales Training Program, based on this timeless book, here is my attempt at covering Napoleon Hill’s Think and Grow Rich book, for the Sales Professional, and I couldn’t have produced this episode, without Paul’s teachings. Let’s now look at the first 10 important chapters from Napoleon Hill’s Think and Grow Rich, through the lens of making our 2026 our Best Year ever, as well as to connect each principal for the salesperson. And you don’t need to be in sales for these principles to work for us. Think and Grow Rich for Sales How Inner Mastery Becomes Sales Results Inspired by Think and Grow Rich Through a modern neuroscience + sales lens Chapter I: The Power of Thought Applied to Sales Why Sales Outcomes Begin in the Mind Core Idea: Sales performance is a reflection of expectation and belief first, not effort alone. What you think and believe about your ability, your product, and your outcome directly determines how you show up—and how others respond to you. Sales Applications Your internal dialogue sets your sales ceiling “Hoping” for results programs hesitation and inconsistency Expectation + emotion = outcome Listener Takeaway You don’t get the sale you want. You get the sale you expect—the one you truly believe you can achieve. You get the sale you expect. The one you actually believe you can achieve. REVIEW OF CHAPTER I — “The Power of Thought” Edwin C. Barnes: The Man Who Thought Himself into Partnership with Thomas Edison In Chapter I of Think and Grow Rich, Napoleon Hill introduces us to Edwin C. Barnes, a man who achieved something extraordinary—not through money, connections, or credentials—but through the power of his thought. Barnes held a single, unwavering vision: to work with Thomas Edison—not for him, but with him. This was an audacious goal. Barnes did not know Edison personally. He lacked money, influence, and even the funds to comfortably pay for the train fare to New Jersey. Yet none of these obstacles altered his decision. Hill explains that Barnes did not wish for this partnership. He decided it would happen. When Edison later recalled their first meeting, he described Barnes standing before him looking like an ordinary tramp—but said there was something unmistakable in the expression of his face: “There was something in the expression of his face which conveyed the impression that he was determined to get what he had come after.” (Chapter I, p. 2, TAGR) Edison did not see wealth, polish, or preparation. He saw initiative, faith, and the will to win—and that was enough. Barnes brought no money to the table. No résumé. No formal value proposition. But he carried something far more powerful: a clear vision, unwavering belief, and a level of certainty that Edison could feel. Hill later writes that Barnes’ “bulldog determination” and persistence with a single desire was destined to mow down all opposition and bring him the opportunity he sought. Barnes did not retreat when months passed and nothing happened. He did not say, “What’s the use?” He did not downgrade his goal to something more “reasonable.” He held the vision until reality caught up with it. Why This Matters for Sales To understand why Edison trusted Barnes, we must understand something critical: Thought carries frequency. Belief has energy. Certainty is felt long before it is spoken. Edison did not evaluate Barnes based on where he was. He responded to where Barnes knew he was going. Barnes was already operating on the frequency of partnership—not employment. And Edison recognized it. “When one is truly ready for a thing, it puts in its appearance.” (Chapter I, p. 3, TAGR) Barnes was ready. Putting Chapter I into Action for Sales Look at the image in the show notes illustrating levels of frequency of thought—where the physical, intellectual, and spiritual worlds intersect like the colors of a rainbow. Think of each level as a different radio station. To hear the station you want, you must tune your mind to that frequency. If you receive your 2026 sales goal and your immediate thought is: “There’s no way I can do this,” then that is the frequency you are broadcasting. You are not tuned to the level where that goal exists. You cannot reach a destination using the same level of thinking that created your current results. This is why Marshall Goldsmith’s principle holds true: What got you here won’t get you there.[iii] The Key to Chapter I: Unwavering Belief Napoleon Hill makes this unmistakably clear: “When a person really desires a thing so deeply that they are willing to stake their entire future on a single turn of the wheel to get it, they are sure to win.” (Chapter I, p. 2, TAGR) Barnes staked his future on belief. Sales excellence requires the same commitment. A 5-Step Sales Application Framework to Apply Chapter 1 STEP 1 When your sales goal is set, ask yourself honestly: Do I believe I can achieve this? STEP 2 If belief is present, create a clear, actionable plan—and commit to following it consistently. STEP 3 If belief is not present, seek out someone who has already achieved the result. Borrow their certainty. Follow their guidance exactly. STEP 4 Once belief is established, take daily action. There is no wishing—only disciplined effort backed by belief. STEP 5 Monitor not just results, but your level of belief. When belief wavers, behavior follows suit. When behavior wavers, results disappear. Final Thought for Chapter 1 Edwin C. Barnes did not succeed because he was lucky. He succeeded because he thought differently—and held that thought long enough for reality to align with it. He jumped to an entirely new frequency with this belief. Sales mastery begins the same way. Not with tactics. Not with scripts. But with the Power of Thought Backed by Belief. Chapter II: Desire From Wanting Sales to Demanding Results Core Idea: Desire must be emotionally charged and specific. Sales Application: Turning vague quotas into emotional targets Why clarity eliminates hesitation Selling with intention vs need Listener Takeaway: Vague goals create vague results.   REVIEW OF CHAPTER II: DESIRE — The Starting Point of All Achievement Chapter II of Think and Grow Rich brings us to the engine behind every meaningful result: Desire. Napoleon Hill makes this unmistakably clear: “All achievement begins with an idea.” But not every idea becomes reality. Only ideas fueled by burning desire become reality. Hill describes Edwin C. Barnes’ desire as something very specific: “It was not a hope. It was not a wish. It was a pulsating desire which transcended everything else. It was definite.” (Chapter II, p. 19, TAGR) Barnes did not hope to work with Thomas Edison. He did not wish it might happen someday. He expected it. At the time, there was no evidence this partnership would ever exist. Barnes and Edison were not in conversation. There were no guarantees. No proof. No visible path. And yet Barnes committed to the idea anyway. That’s the nature of true desire: It moves before evidence appears. Going from where you are now to where you want to go is always a process—and at the beginning of that process, desire often feels irrational, private, even uncomfortable to say out loud. That doesn’t make it wrong. It makes it powerful. Why This Matters for Sales In sales, desire drives behavior. You don’t need to know how you’ll hit your goal at the beginning. You only need to know what you want and why you want it. The “how” always reveals itself after this commitment. This is something my mentor Bob Proctor emphasized constantly. When I moved from Canada to the United States in 2001, I had no clear roadmap. I didn’t know exactly how it would work. But I had clarity of desire—and that was enough to begin. The way was shown… Along with obstacles. Many of them. That’s always how it works. Obstacles are not signs you’re off track. They are part of the process. Desire and Sales Frequency What does DESIRE have to do with SALES SUCCESS? Here’s the key sales translation: Hesitation does not exist at the same frequency as certainty. It’s this certainty (or burning desire) that we will need. When desire is weak: You hesitate You soften your language You sell with need instead of intention When desire is strong: Clarity replaces doubt Energy becomes steady Certainty becomes transferable to those you are speaking to Ask yourself honestly: Do I have the same burning desire in my sales goals that Edison saw in Barnes’ eyes? Because others can feel it—just as easily as they can feel when it’s missing. Desire radiates. Hesitation leaks. And buyers will respond accordingly. Burning the Ships Hill offers one of the most powerful principles in the book in this chapter on Desire: “Every person who wins in any undertaking must be willing to burn their ships and cut all sources of retreat.”(Chapter II, p. 21, TAGR) Barnes did this when he traveled to New Jersey to meet Edison. I did this when I left Toronto for the United States in 2001. There was no “going back if it didn’t work.” Burning the ships forces alignment. And this connects directly to a later chapter: Decision. The Latin root of the word decision means “to cut.” When you decide, you cut off retreat. You look at your sales goal and see no acceptable outcome other than its achievement. That level of commitment changes how you show up every single day. The Six Steps to Achieve Any Goal (Chapter II) Next in this Chapter, Napoleon Hill outlines six steps designed to impress desire directly into the subconscious mind. Though written about money, (in the book) these steps apply to any goal, including sales. These are the steps I personally keep visible—and that leaders like American Businessman Grant Cardone practice daily. The Six Steps Write a clear description of what you want. You must know exactly where you’re going. What is your sales goal? Decide what you’re willing to give in return. There is no such thing as something for nothing. You will give up something of lower value to gain something greater. (I never understood this until I watched others with their achievements. Sometimes it’s giving up time, or watching Netflix, or something like that. You give up something of a lower nature, to receive what it is that you want). Set a definite date. Desire without a timeline remains a wish. Create a clear action plan. Begin immediately—ready or not. Write the plan out in detail. Clarity strengthens commitment. Read it twice a day. As you read, see, feel, and believe yourself already in possession of the goal. (Chapter II, p. 23, TAGR) This sounds simple—but not easy. Most people won’t do it consistently. That’s why most people won’t get these extraordinary results. Listener Takeaway Vague goals create vague results. Sales success begins the moment desire becomes: clear emotionally charged and non-negotiable Final Thought — Chapter II: Desire Desire is not motivation. It is not excitement. It is not ambition. Desire is commitment before evidence appears. When your desire is strong enough: hesitation disappears clarity sharpens certainty becomes visible And when certainty is visible, others respond to it. Sales does not reward the most talented. It rewards the most committed. Everything that follows in Think and Grow Rich rests on this foundation. If desire is weak, nothing else works. If desire is strong, the rest becomes possible. Chapter III: Faith Certainty Is the Real Close Core Idea: Faith is belief made visible through certainty. Sales Application: Why buyers borrow certainty from the salesperson Confidence vs arrogance How belief softens objections Listener Takeaway: Buyers don’t borrow certainty from products. They borrow it from you.   REVIEW OF CHAPTER III: FAITH How Do We Develop Faith? Napoleon Hill defines faith clearly and practically: “Faith is a state of mind which may be induced, or created, by affirmations or repeated instructions, through the principle of autosuggestion.” (Chapter III, p. 46, TAGR) Faith is not something you wait for. It is something you train. We develop faith by following the six steps outlined in Chapter 2 of Think and Grow Rich: writing our goals and reading them aloud every day—twice a day—until the idea moves from the conscious mind into the non-conscious mind through autosuggestion. This is a process. If you have never read your goals out loud before, it may feel uncomfortable at first. When I started, I remember closing my office window, worried my neighbors might think I was crazy. In the beginning, the words can feel awkward and forced. But with repetition, something changes. Your words begin to flow more easily. Your tone becomes confident. And eventually, what once felt unnatural starts to feel true. Our goals begin living with and through us. Hill instructs us to read our goals: “As if you were already in possession of them.” (Chapter III, p. 48, TAGR) A simple way to do this is to begin with the statement: “I am so happy and grateful now that…” and then state your goal clearly—whether it’s a sales target or any other objective you are working toward.   Faith, Autosuggestion, and Something Bigger This is often the point where people bring their own beliefs into the process. If you believe—as I do—that there is something greater than yourself at work in the world, you will feel it here. Hill called it Infinite Intelligence. Others may call it God, Spirit, or Universal Intelligence. Hill wrote: “Faith is the element, the ‘chemical’ which, when mixed with prayer, gives one direct communication with Infinite Intelligence.” (Chapter III, p. 49, TAGR) Regardless of what you call it, the experience is the same: faith grows when belief is repeatedly impressed upon the mind. And this is critical: We must have faith in our dreams, not in our doubts.   Faith Applied to Sales In sales, faith shows up as certainty. Buyers do not buy certainty from products. They borrow it from the salesperson. This is where many people get confused. Faith is not arrogance. Arrogance is loud and brittle. Faith is calm, grounded, and steady. When you believe in: yourself the value you bring and the outcome you’re guiding someone toward your certainty becomes transferable. And when certainty is present, objections soften. Not because you argue them away—but because belief replaces resistance. How Faith Becomes Unwavering To build unwavering faith, Hill’s principles point us to three realities: You must move through the Terror Barrier of Fear. Faith grows when your conscious and non-conscious minds begin to align. Fear appears first—but it does not get the final word. Faith strengthens through repetition. Writing and repeating your goals daily through autosuggestion gradually reshapes belief. Faith grows fastest when focused on one clear idea. Pick one goal. Take action toward it. Each step builds self-confidence, self-awareness, and self-esteem. Over time, belief takes hold. One day, you’ll look back at the early version of yourself—the one who hesitated, doubted, or felt unsure—and you’ll realize how far you’ve come. I talk about this idea often. It’s like adding red food color drops into a cup of water. In the beginning, it’s hard to see any change in the color of the water. But over time, with persistent action, the glass of water eventually changes color. And you’ll look back and be grateful you moved forward past fear. Listener Takeaway Buyers don’t borrow certainty from products. They borrow it from you. Final Thought — Chapter III: Faith Faith is not pretending. It is not positive thinking. And it is not blind optimism. Faith is certainty trained through repetition. When belief becomes strong enough, it changes how you speak, how you act, and how others respond to you. Sales closed do not happen at the end of the conversation. They happen the moment certainty is felt. And certainty begins inside you. REVIEW OF CHAPTERS I–III The Foundation of Sales Mastery To review and conclude this special review of Napoleon Hill’s Think and Grow Rich, through the lens of a salesperson, we covered the first three chapters of Think and Grow Rich that form a complete inner foundation. Together, they explain why sales success begins long before tactics, scripts, or strategies ever matter. Before there is action, there is belief. Before belief, there is desire. And before desire, there is thought. Napoleon Hill does not begin this book with techniques. He begins with identity and inner alignment. For sales professionals, these chapters explain why results are not random—and why performance is always an inside-out process. Chapter I — The Power of Thought Why Sales Outcomes Begin in the Mind Chapter I introduces the central premise: Thought is creative. Through the story of Edwin C. Barnes, Hill shows us that success begins when a person decides what they want and holds that thought with unwavering persistence—long before evidence appears. Barnes did not hope to work with Thomas Edison. He decided it would happen. Despite having no money, no relationship, and no visible path, Barnes carried himself with such certainty that Edison felt it immediately. Edison did not respond to Barnes’ circumstances—he responded to Barnes’ state of mind. Sales Application: Sales performance reflects what you expect, not what you wish for. Your internal dialogue: sets your confidence level shapes your tone determines whether you lead or hesitate You don’t get the sale you want. You get the sale you expect—the one you truly believe is possible. Chapter II — Desire From Wanting Sales to Demanding Results If thought sets direction, desire supplies the fuel. In Chapter II, Hill makes a critical distinction: Desire is not hope. It is not wishing. It is not motivation. True desire is emotionally charged, specific, and definite. Barnes’ desire to work with Edison was not casual or negotiable. It was what Hill called a burning desire—so strong that Barnes was willing to stake his future on it. Sales Application: Desire determines behavior. When desire is vague: goals feel optional hesitation increases selling comes from need When desire is clear and emotionally anchored: confidence sharpens clarity replaces doubt certainty becomes visible Vague goals create vague results. Sales success accelerates the moment desire becomes non-negotiable. Chapter III — Faith Certainty Is the Real Close Chapter III explains how desire becomes believable: through faith. Hill defines faith not as blind belief, but as a trainable state of mind, developed through repetition and autosuggestion. Faith is belief made visible through certainty. By writing goals clearly and reading them aloud daily—as if already achieved—belief moves from the conscious mind into the non-conscious mind. Over time, certainty replaces doubt. Sales Application: Buyers do not borrow certainty from products. They borrow it from the salesperson. Faith shows up in sales as: calm confidence (not arrogance) steady tone authority without pressure When faith is present, objections soften—not because they’re argued away, but because certainty dissolves resistance. How Chapters I–III Work Together These chapters are not separate ideas. They form a sequence: Thought sets direction Desire creates commitment Faith produces certainty Without thought, there is no aim. Without desire, there is no momentum. Without faith, there is no follow-through. Sales mastery begins here—not with what you say, but with who you are being when you say it. Final Integrated Insight (Chapters I–III) Sales does not reward effort alone. It rewards clarity, commitment, and certainty. When: your thoughts are aligned your desire is definite and your faith is trained your results begin to change—often before your strategy does. Because at the highest level, sales is not a transaction. It is the transference of emotion. And the primary emotion is certainty. With gratitude to close out our review of Chapters 1-3 of Think and Grow Rich dedicated to the salesperson, we bring our credit to Paul Martinelli, who has helped me to understand not only the entire book, for our first review, but to now take this book, and apply it for success in the sales industry. I hope you have enjoyed this angle of this timeless book, and we will see you in a few days for PART 2 of this review, where we will cover the next 3 chapters of Think and Grow Rich. See you soon!   RESOURCES: Neuroscience Meets Social and Emotional Learning Podcast EPISODE #190  PART 1 “Making 2022 Your Best Year Ever”  https://andreasamadi.podbean.com/e/think-and-grow-rich-book-review-part-1-how-to-make-2022-your-best-year-ever/ Neuroscience Meets Social and Emotional Learning Podcast EPISODE #191    PART 2 on “Thinking Differently and Choosing Faith Over Fear”  https://andreasamadi.podbean.com/e/think-and-grow-rich-book-review-part-2-how-to-make-2022-your-best-year-ever-by-thinking-differently-and-choosing-faith-over-fear/   Neuroscience Meets Social and Emotional Learning Podcast EPISODE #193    PART 3 on “Putting Our Goals on Autopilot with Autosuggestion and Our Imagination”   https://andreasamadi.podbean.com/e/think-and-grow-rich-book-review-part-3-using-autosuggestion-and-your-imagination-to-put-your-goals-on-autopilot/   Neuroscience Meets Social and Emotional Learning Podcast EPISODE #194    PART 4 on “Perfecting the Skills of Organized Planning, Decision-Making, and Persistence” https://andreasamadi.podbean.com/e/think-and-grow-rich-book-review-part-4-on-perfecting-the-skills-of-organized-planning-decision-making-and-persistence/   Neuroscience Meets Social and Emotional Learning Podcast EPISODE #195    PART 5 [xxviii] on “The Power of the Mastermind, Taking the Mystery Out of Sex Transmutation, and Linking ALL Parts of the Mind” https://andreasamadi.podbean.com/e/think-and-grow-rich-book-review-part-5-on-the-power-of-the-mastermind-taking-the-mystery-out-of-sex-transmutation-and-linking-all-parts-of-our-mind/   PART 6 “In Memory of the Legendary Bob Proctor: The Neuroscience Behind the 15 Success Principles in Napoleon Hill’s Think and Grow Rich book”   https://andreasamadi.podbean.com/e/the-neuroscience-behind-the-15-success-principles-of-napoleon-hill-s-classic-boo-think-and-grow-rich/   REFERENCES [i] Neuroscience Meets Social and Emotional Learning Podcast EPISODE #190 PART 1 “Making 2022 Your Best Year Ever”  https://andreasamadi.podbean.com/e/think-and-grow-rich-book-review-part-1-how-to-make-2022-your-best-year-ever/ [ii]Study Think and Grow Rich with Paul Martinelli  https://yourempoweredlife.com/think-and-grow-rich/ [iii] What Got You Here, Won’t Get You There: How Successful People Become Even More Successful by Marshall Goldsmith, June 12, 2008  https://www.amazon.com/What-Got-Here-Wont-There/dp/1846681375  

In this Season 14 review (Part 3) Andrea revisits key insights from Dr. Shane Creado on the critical link between sleep, concussions and performance. The episode explains how even mild or repeated head impacts and sleep deprivation damage the same brain regions that support learning, memory, decision-making and emotional regulation, and how one all‑nighter can reduce hippocampal learning capacity by around 40%. Practical takeaways include treating sleep as neurological recovery (7–9 hours), protecting the brain after head jolts, avoiding late alcohol and screens, and prioritizing consistent sleep routines to restore learning, resilience and long‑term brain health for athletes, students and professionals. Welcome back to SEASON 14 of The Neuroscience Meets Social and Emotional Learning Podcast, where we connect the science-based evidence behind social and emotional learning and emotional intelligence training for improved well-being, achievement, productivity and results—using what I saw as the missing link (since we weren’t taught this when we were growing up in school), the application of practical neuroscience. I’m Andrea Samadi, and seven years ago, launched this podcast with a question I had never truly asked myself before: (and that is) If productivity and results matter to us—and they do now more than ever—how exactly are we using our brain to make them happen? Most of us were never taught how to apply neuroscience to improve productivity, results, or well-being. About a decade ago, I became fascinated by the mind-brain-results connection—and how science can be applied to our everyday lives. That’s why I’ve made it my mission to bring you the world’s top experts—so together, we can explore the intersection of science and social-emotional learning. We’ll break down complex ideas and turn them into practical strategies we can use every day for predictable, science-backed results. As we are nearing the end of Season 14 here, it has been about reflection as we have looked back and reviewed past interviews. Our goal has not been about nostalgia, or remembering these interviews, the goal has been about integrating what we have learned. Taking what we know, aligning it with how the brain actually functions, and applying it consistently enough to change outcomes. And if there’s one thing this season has reinforced, it’s this: Sustainable success isn’t built on intensity or focus alone—it’s built on alignment. As we move into what’s next, (Season 15) the focus shifts from understanding this alignment to bringing this alignment into a tangible, physical form, or embodiment. Not more information—but better execution. After hundreds of conversations with neuroscientists, educators, peak performers, and thought leaders, one truth keeps resurfacing— lasting success is never about doing more. It’s about alignment. Alignment between how the brain actually works, how emotions drive behavior, and how daily habits compound over time. Season 14 has been about stepping back—not to reminisce, but to integrate what we have learned into our current life. I knew the minute that I was sent a couple of video clips from our past episodes, that I had forgotten about, that while I thought I had implemented the ideas from our past guests, I had some work to go myself. For this reason, we spent Season 14 and will resume with Season 15 next January, reviewing past episodes, with the goal of noticing what we have now aligned, that’s bringing us results in our daily life. Core Reflection When we started this podcast 7 years ago, the goal was simple: bridge neuroscience research with practical strategies people could actually use. What I didn’t fully appreciate then—what only became clear through repetition, reflection, and real-life application—is that information alone doesn’t create change. Understanding the brain doesn’t matter if we ignore what to do with the information we release each week: improving our sleep reducing our stress practicing emotional regulation with consistency that actually changes who we are at the core: our identity Season 14 has been about connecting those dots. Listening again to conversations with voices like Dr. John Medina, Dawson Church, Bob Proctor, Dr. John Ratey, Friederike Fabritius, and so many others, one pattern became impossible to ignore: The brain thrives on simplicity, repetition, and finding emotional safety to implement these concepts—not intensity or a quick fix. We will take the time with each interview review to offer ways for all of us to implement the lessons learned, so that when we finish 2026, we will be able to look back, and see where our changes all began. This week, we move onto PART 3 of our review of EP 72[i] with Shane Creado, MD and his book Peak Sleep Performance for Athletes recorded back in July of 2020. ✔ In PART 1[ii], we covered: How strategic napping, morning brain habits, and even the Silva Method all work together to reset your brain, boost performance, and transform your health from the inside out. ✔ In PART 2[iii] we continued with our review, diving a bit deeper into sleep deprivation and its impact of performance (whether you are an athlete, or just someone looking to improve productivity). ✔ PART 3, we will go a bit deeper into the impacts of concussions and brain injuries on our sleep and performance. Let’s go back to 2020 and revisit what Dr. Creado had to say about sleep in this last episode of this season.   VIDEO 1 – Click Here to Watch   In the first clip of this episode, with Dr. Creado, he dives into the connection with concussions and sleep. He says, “Most people who have had a concussion end up with sleep problems. It makes a lot of sense when you think about the brain and how it regulates sleep and wakeful cycles and then it gets jarred. But what people don’t realize is that even a mild head injury can really damage your brain. Even if you’re not officially diagnosed with a concussion, you don’t have to lose consciousness to have a concussion. You don’t even need to have any symptoms to have your brain injured in some way. And then the little injuries along the way add up over time. So the brain is as soft as butter and in a hard, bony skull. Anything that jars it, even whiplash can cause your brain to be injured. And it accumulates over time. What’s interesting is that the same regions of the brain that are most damaged in head injuries are also damaged in sleep deprivation and also alcohol use. The frontal lobes, the temporal lobes and the parietal lobes at the top of the brain.” 🧠 5 KEY TAKEAWAYS FROM DR. CREADO’S CLIP Concussions and sleep problems are tightly linked Sleep disturbances are one of the most common long-term consequences of concussion—because the brain directly regulates sleep-wake cycles. My daughter had a concussion through her sports a few years ago, and I did ask her if she felt like the concussion affected her sleep afterwards, and her response was reassuring. While it did impact her sleep at the time, once her brain had healed, she went back to sleep as usual, showing that our brain can be injured, and heal, which shows its true resiliency. You don’t need to lose consciousness to injure your brain Mild head injuries, whiplash, or repeated small impacts can injure the brain—even without a formal concussion diagnosis or obvious symptoms. You do have to think back to any time where you think you had an incident where you brain was jarred, keeping in mind, that the consistency of our brain is like butter, in a hard skull, so any sort of jarring will likely have an impact. Brain injuries are cumulative Small, repeated “micro-injuries” add up over time, quietly impairing cognitive performance, emotional regulation, and recovery. You will know this once you have had one concussion, because doctors will always ask you “Is this your first concussion?” for this reason. The brain is physically vulnerable The brain’s soft tissue sits inside a rigid skull—any jarring motion can cause damage, even outside of contact sports. The first person I learned about Traumatic Brain Injuries (TBIs) was from Dr. Daniel Amen, who specializes in transforming mental and physical health with his work at Amen Clinics. His website is full of tips for brain health, including his Concussion Rescue Program[iv] that has helped NFL Players, Championship Boxers, and Thousands of Every Day People. His treatment is centered around his clinics that are in various locations in the USA, (Chicago, Dallas Fort Worth, Los Angeles Metro Area, Miami/Ft. Lauderdale, New York Metro Area, Orange County, a NEW clinic now in Phoenix/Scottsdale Metro, and San Francisco Bay Area.  The treatment plans are targeted for each person’s situation, and include Hyberbaric Oxygen Therapy (HBOT), Neurofeedback, Hormone Evaluation and Replacement and Targeted Neutroceuticals. Sleep deprivation damages the same brain regions as head injury The frontal, temporal, and parietal lobes—critical for: Decision-making Emotional regulation Memory Focus and awareness —are impaired by head injury, poor sleep, and alcohol use. Sleep is not passive—it’s protective and reparative Quality sleep is one of the primary tools the brain uses to heal, detoxify, and restore neural function. 🔑 WHY THIS MATTERS (BEYOND ATHLETES) Dr. Creado’s insight applies to: Students with repeated minor head injuries impacting sleep loss Educators & leaders under cognitive load and stress Professionals relying on executive function and emotional control Anyone who has experienced whiplash, falls, or repeated stress + poor sleep Sleep loss silently weakens the same systems we depend on for peak performance. 🛠 PRACTICAL TIPS TO IMPROVE BRAIN HEALTH & SLEEP 💤 1. Treat sleep as neurological recovery Aim for 7–9 hours consistently Prioritize regular going to bed and wake times—even on weekends 🧠 2. Protect the frontal lobes Avoid alcohol close to bedtime (it fragments REM & deep sleep) Reduce late-night decision-making and screen exposure 🚦 3. Respect “mild” injuries After any head jolt or whiplash: Reduce cognitive load Avoid intense workouts temporarily Increase sleep duration to increase repair 🌙 4. Optimize the sleep environment Dark, cool, quiet room No screens 60 minutes before bed Use wind-down routines to cue the nervous system that you are preparing to go to sleep. 🔁 5. Stack recovery habits Light morning movement + daylight exposure Magnesium or glycine (if appropriate) ( I do take Qualia Magnesium[v] before sleep every night and it improves the quality and duration of my sleep). Breathwork or parasympathetic activation before sleep 🧩 6. Think long-term brain health Sleep debt + micro-injuries compound over years Recovery today protects cognition tomorrow VIDEO 2 Click Here to Watch In the second video clip from Dr. Creado on this episode, he shares that “When College students and high school students are sleep deprived, their GPA plummets and they’re twice as likely in some cases to drop classes and quit. That’s a big thing. We know that certain brain regions are affected when you’re sleep deprived. For example, if you are sleep deprived, one all nighter can result in your hippocampus area in the temporal lobe (that helps with new learning), it essentially shuts down its functions, dropping by 40%. So, imagine having a 40% decline in learning. How are you going to go through school? That’s the difference between getting an A and flunking out. So, it does affect your ability to process, retain information, manipulate information, and if you’re irritable, frustrated, have short tolerance for doing things, how are you going to attempt a math problem? I hated maths (he says) I was terrible at it in high school and I realize looking back, besides the fact I was bad at it. It was sleep deprivation.” 🧠 KEY TAKEAWAYS FROM DR. CREADO’S SECOND CLIP Sleep deprivation directly lowers academic performance When high school and college students are sleep deprived: GPA drops significantly Drop-out and course-withdrawal rates increase Sleep loss isn’t just a “tired” problem—it’s an academic risk factor. One all-nighter can reduce learning capacity by ~40% A single night without sleep can reduce activity in the hippocampus (in the temporal lobe)—the brain’s center for new learning and memory formation—by up to 40%. This is the difference between excelling and failing Creado puts it plainly: That’s the difference between getting an A and flunking out. Sleep loss blocks every step of learning When sleep deprived, students struggle to: Process new information Retain what they learn Manipulate and apply knowledge (problem-solving, math, reasoning) Emotional regulation collapses with sleep loss Irritability, frustration, and low tolerance rise sharply—making it far harder to persist through challenging tasks like math or complex thinking. Many “learning struggles” are actually sleep struggles Creado’s reflection is powerful: What he once thought was being “bad at math” was largely chronic sleep deprivation impairing his brain’s ability to learn. 🎓 WHY THIS MATTERS FOR STUDENTS & EDUCATORS Sleep deprivation: Mimics learning disabilities Undermines motivation and confidence Disproportionately affects adolescents whose brains biologically need more sleep This reframes sleep as an academic intervention, not a lifestyle choice. 🛠 PRACTICAL TIPS TO IMPROVE LEARNING & SLEEP 💤 1. Protect sleep before learning Aim for 8–10 hours for teens, 7–9 hours for college students Avoid all-nighters—they sabotage the hippocampus 🧠 2. Study smarter, not later Front-load studying earlier in the evening Use sleep to consolidate memory, not replace it 🌙 3. Reduce cognitive overload at night No screens 60–90 minutes before bed Dim lights to support melatonin release ⏰ 4. Keep a consistent sleep schedule Same bed/wake times—even on weekends Irregular schedules disrupt memory formation ☀️ 5. Anchor mornings with light Morning sunlight resets circadian rhythm Improves alertness and learning readiness 😤 6. Address irritability as a sleep signal Short fuse = brain running on empty Emotional dysregulation often precedes academic decline 🧠 REVIEW AND CONCLUSION: WHAT BOTH CLIPS REVEAL TOGETHER When you place these two clips side by side, a clear neuroscience story emerges: 1. Sleep loss and brain injury affect the same systems Head injuries (including mild, cumulative ones) Sleep deprivation Alcohol use All impair the frontal, temporal, and parietal lobes—the brain regions responsible for: Focus and decision-making Emotional regulation Memory and learning Problem-solving and persistence This means sleep deprivation isn’t just “being tired”—it’s functionally similar to brain injury. 2. Learning collapses without sleep Dr. Creado highlights a striking finding: One all-nighter can reduce hippocampal function by ~40% The hippocampus is essential for: New learning Memory encoding Academic performance A 40% drop in learning capacity is not subtle—it’s the difference between: Understanding vs. confusion Confidence vs. frustration Progress vs. withdrawal or quitting 3. Academic struggles are often neurological, not motivational Across both clips, we see that sleep deprivation: Lowers GPA Increases course dropouts Increases irritability and frustration Reduces tolerance for effortful tasks (like math or complex thinking) Many students labeled as: “Unmotivated” “Bad at math” “Not academic” are actually sleep deprived brains trying to function at a deficit. 4. The damage is cumulative—but so is recovery Just as micro-injuries add up over time, so does sleep debt. But the hopeful message across both clips is this: 👉 Sleep is the brain’s primary repair mechanism Quality, consistent sleep: Restores learning circuits Supports emotional regulation Protects long-term brain health Improves performance across academics, sports, and life 🎯 CONCLUSION: THE BIG IDEA REVIEW & CONCLUSION – EPISODE 380 Peak Sleep Performance: Sleep as Protection, Performance, and Prevention (Part 3 of our review of EP 72 with Dr. Shane Creado, MD) You cannot separate sleep from performance, learning, or brain health. Dr. Creado’s work reframes sleep as: A neurological necessity An academic intervention A protective factor against brain injury A competitive advantage for athletes and students alike Whether we’re talking about: A student pulling all-nighters An athlete with repeated minor head impacts A professional operating on chronic sleep loss The message is the same: Sleep is not optional. It is foundational. Protect sleep—and you protect: Learning Emotional resilience Decision-making Long-term success Just to remind us of the 6 Health Staples we are covering: 1 Sleep The foundation of brain health, learning, emotional regulation, recovery, and performance. 2 Exercise Strengthens the brain and body, improves mood, focus, and resilience—when paired with adequate sleep. 3 Nutrition Provides the fuel and building blocks for cognition, memory, and sustained energy. 4 Stress Management Supports emotional regulation, impulse control, and the brain’s ability to adapt under pressure. 5 Recovery & Downtime Allows the brain to repair, integrate learning, and heal from physical and cognitive load. 6 Environment & Daily Routines The structure that makes healthy behaviors repeatable—sleep timing, light exposure, screen habits, and consistency. When one health staple breaks down—especially sleep—the others lose their power. And with that thought, we are coming close to completing Season 14—a season rooted in reflection. Our goal this year was to look back at past episodes and intentionally integrate these neuroscience and SEL concepts into our daily lives, not just understand them, but live them. Season 15 will begin in January, where we’ll continue reviewing past episodes with a renewed focus—shifting insight into tangible, visible, daily results you can apply in real time. But before the calendar turns, we have something special planned. Over the holiday season, we’ll be releasing a book-based series I’ve been working on for quite some time—one I’ve wanted to explore for several years now. This upcoming series, Think and Grow Rich for Sales, offers a fresh and practical lens on a timeless classic. And even if you’re not in the sales profession, I strongly encourage you to listen. The truth is—we are all selling every day. We sell ideas, influence, solutions, and ourselves. When you understand the science behind a successful sale, you’ll begin to see powerful shifts in your relationships, confidence, and productivity. We’ll see you soon—sometime over the holiday season—with this new series. Until then, we hope you’re enjoying a season of rest, reflection, and connection. Thank you, as always, for being part of this journey. RESOURCES: CLIP 1 https://www.youtube.com/shorts/PN9zq64EMfs Clip 2 https://www.youtube.com/shorts/TleWTiyQW48 REFERENCES: [i] Neuroscience Meets Social and Emotional Learning Podcast EPISODE #72 with Dr. Shane Creado on “Sleep Strategies that will Guarantee a Competitive Advantage.”  https://andreasamadi.podbean.com/e/dr-shane-creado-on-sleep-strategies-that-will-guarantee-a-competitive-advantage/ [ii]Neuroscience Meets Social and Emotional Learning Podcast EPISODE #378 PART 1 REVIEW with Dr. Shane Creado on “Unlocking Peak Performance With Strategic Napping: Science-Backed Tips”  https://andreasamadi.podbean.com/e/unlock-peak-performance-with-strategic-napping-%E2%80%94-science-backed-sleep-tips/ [iii]Neuroscience Meets Social and Emotional Learning Podcast EPISODE #379 PART 2 REVIEW with Dr. Shane Creado on “Optimizing Brain Health and Performance with The Silva Method”  https://andreasamadi.podbean.com/e/sleep-is-your-superpower-optimize-brain-health-performance/ [iv] https://www.amenclinics.com/services/concussion-rescue-program/ [v] Neuroscience Meets Social and Emotional Learning Podcast EPISODE #351 with Dr. Gregory Kelly on “Unlocking the Secrets of Magnesium for Brain and Body Health” https://andreasamadi.podbean.com/e/unlocking-the-secrets-of-magnesium-for-brain-and-body-health/  

Join Andrea Samadi as she reviews Dr. Shane Creado’s insights on why sleep is a core pillar of brain health, how chronic sleep deprivation harms reaction time, inflammation, pain perception, and why children pay the highest price. Learn practical sleep strategies—consistent schedules, light management, wind-down routines—and how the Silva Method’s mind-training can deepen restorative sleep for athletes, high performers, and families. Welcome back to SEASON 14 of The Neuroscience Meets Social and Emotional Learning Podcast, where we connect the science-based evidence behind social and emotional learning and emotional intelligence training for improved well-being, achievement, productivity and results—using what I saw as the missing link (since we weren’t taught this when we were growing up in school), the application of practical neuroscience. I’m Andrea Samadi, and seven years ago, launched this podcast with a question I had never truly asked myself before: (and that is) If productivity and results matter to us—and they do now more than ever—how exactly are we using our brain to make them happen? Most of us were never taught how to apply neuroscience to improve productivity, results, or well-being. About a decade ago, I became fascinated by the mind-brain-results connection—and how science can be applied to our everyday lives. That’s why I’ve made it my mission to bring you the world’s top experts—so together, we can explore the intersection of science and social-emotional learning. We’ll break down complex ideas and turn them into practical strategies we can use every day for predictable, science-backed results. This week, we move onto PART 2 of our review of EP 72[i] with Shane Creado, MD and his book Peak Sleep Performance for Athletes recorded back in July of 2020. In PART 1[ii], we covered: How strategic napping, morning brain habits, and even the Silva Method all work together to reset your brain, boost performance, and transform your health from the inside out. Today, PART 2 we will continue with our review, diving a bit deeper into sleep deprivation and its impact of performance (whether you are an athlete, or just someone looking to improve productivity). PART 3, next week, we will go a bit deeper into the impacts of concussions and brain injuries on our sleep and performance. Just a reminder: Dr. Creado is a double board-certified sleep medicine doctor and psychiatrist who practices functional sleep medicine, integrative psychiatry, and sports psychiatry. He brings all of these specialties together to uncover the underlying factors that sabotage our sleep and then treats them comprehensively, helping people to achieve their health and performance goals with sleep at the forefront As we work through our reviews, we will spend a considerable amount of time on this important health staple that’s scientifically proven to boost our physical and mental health. For today’s EP 379, and PART 2 of our review of our 2020 interview with Dr. Shane Creado, we will cover: ✔ Sleep as a core pillar of health according to Dr. Shane Creado, author of Peak Sleep Performance for Athletes. ✔ Sleep deprivation is a national crisis and kid’s pay the highest price. ✔ 7 Well-Known Tips for Improving Sleep ✔ Applying the Silva Method to Reset and Improve Our Sleep ✔ Important sleep tips for athletes and high performers   Let’s go back to 2020 and revisit what Dr. Creado had to say about sleep. CLIP 1 — Why Sleep Is Non-Negotiable for Brain Health Short Explanation: In Clip 1, Dr. Shane Creado explains that sleep is a foundational pillar of brain health, equal in importance to exercise and nutrition. He emphasizes that without optimizing sleep, it is impossible to truly optimize learning, emotional regulation, focus, or performance. Dr. Creado highlights that chronic sleep deprivation is widespread in the U.S., often unnoticed, and especially damaging for children—where lack of deep sleep suppresses growth hormone, increases obesity risk, and raises the likelihood of developing mental-health challenges later in life. His message is clear: when sleep improves, the entire “fabric” of life and health begins to change. VIDEO 1 – Click Here to Watch In our next video clip from Dr. Creado, I ask him to dive deeper into optimizing our brain health with a quote from his book that reads “your brain health and sports performance cannot be optimized unless your sleep is optimized. And once this is achieved your quality of life will skyrocket. When you sleep well, the fabric of your life will change. And when this happens, it will have a ripple effect.” This sounds like a simple concept, but for those of us who have been working on improving this pillar, we know it’s one of those concepts that easier said, than done. Let’s hear Dr. Creado’s thoughts on my question- And Dr. Creado replied that “sleep is one of the pillars of brain health along with exercise and nutrition. And we need to make sure we’re getting the right amount of sleep. Most adults and most teenagers don’t know about this but a vast majority, 70 million Americans suffer from a sleep problem. And way more than those suffer from sleep deprivation, chronic sleep deprivation. If a child is deprived of sleep, their growth hormone levels will be suppressed because deep sleep is where growth hormone levels peak, so basically you are going to be stunting your growth. Over 80% of kids who are sleep deprived go on to develop obesity. There’s a huge overlap between kids who are chronically sleep deprived who manifest mental health conditions later in life.” 🌙 KEY TAKEAWAYS FROM DR. CREADO’S CLIP We will review these take-aways, (many that are well-known- as a reminder to close any gaps we might have with our sleep) and then we will add a new spin, as we tie the popular Silva Method into these tips, for ALL of us to take our sleep to new heights.   We just received our 2025 Spotify Wrapped stats, (this gives us insight into our listeners who tune in via Spotify over the past year) and The Silva Method, (from 2022) holds the top spot again for listeners for a 3rd year in a row.     This is important for me to notice what is important to YOU, the listener, so when appropriate, I will link the popular Silva Method, to our content. Sleep is a Core Pillar of Brain Health Along with exercise and nutrition, sleep forms the foundation of cognitive health. Without optimized sleep, you cannot optimize brain function, learning, focus, emotional regulation, or performance. Sleep Deprivation Is a National Crisis 70 million Americans suffer from a sleep disorder. Many more live in a state of chronic sleep deprivation without realizing it. It wasn’t until Dr. Creado looked at my brain scan from Amen Clinics just a few months AFTER this episode in 2020,  and told me that I had the pattern of a sleep deprived brain, did I start to get serious about improving this important health staple. Children Pay the Highest Price Kids deprived of deep sleep have suppressed growth hormone → which literally stunts physical growth. 80% of sleep-deprived children develop obesity. Chronic sleep loss in childhood is strongly linked to later mental-health challenges. Sleep Changes the “Fabric of Your Life” When sleep improves, every system of the body and brain recalibrates. Relationships, mood, decision-making, energy, learning, and performance all rise. ✅ TIPS TO PUT THESE IDEAS INTO ACTION 1. Target the Right Sleep Amount Adults: 7–9 hours Teens: 8–10 hours Kids: 9–12 hours Track for ONE WEEK and see what you notice. There are many different ways you can track sleep, with wearable devices, or even through your iPhone. 2. Build a Pre-Sleep “Wind-Down Ritual” (20–30 min) A short, consistent routine signals the brain it’s time to shut down. Examples: Dim lights Light stretching Hot shower Reading 4–7–8 breathing No emotional conversations, no rumination 3. Protect Your Light Environment Light controls melatonin. Morning: Seek 5–10 minutes of natural sunlight. Night: Reduce screens or use night mode 1–2 hours before bed. Keep the bedroom dark, cool (65–67°F), and quiet. 4. Keep a Consistent Sleep/Wake Schedule Even on weekends. This stabilizes your circadian rhythm and improves the quality of deep sleep. This is my area of strength with sleep. I go to bed the same time every day (Monday-Sunday) and wake up the same time no matter what day of the week it is. On the rare days I stray from this routine, everything turns upside for me, so I work hard on keeping this consistency. 5. Strengthen Deep Sleep (Where the Magic Happens) Deep sleep boosts: Growth hormone Memory consolidation Emotional regulation Cellular repair To increase deep sleep: Exercise in the morning or early afternoon Keep caffeine cutoff at 2:00 p.m. Don’t eat heavy meals late at night Cool the room 6. Watch for Red Flags (Especially in Kids) Difficulty waking Mood swings Falling asleep in class Attention problems Weight gain Frequent illness These are often sleep issues in disguise. 7. Use a Simple Nighttime “Audit” Each night, ask yourself: What time did I go to bed? What disrupted my sleep? What will I change tomorrow? TAKING OUR SLEEP TO THE NEXT LEVEL WITH THE SILVA METHOD Many of these TIPS we have heard already and the key is to keep track of where you are able to make improvements. Let’s add the popular Silva Method to our Sleep Reset Routine, and see how we can take our sleep even deeper. The Silva Method was covered in our most downloaded 4 PART Series[iii] based on the work of Jose Silva, and this one Series was streamed 999% more than any other episode we have created in the 7 years we have been hosting this podcast.   🌙THE SILVA METHOD SLEEP RESET (2–3 Minutes) Neuroscience + Mind Training for Better Sleep 🧠 1. Alpha Entry (3–2–1) Shift your brain from beta → alpha → theta for natural sleep pathways. Close your eyes. Slow breath in… slow breath out. Count down: 3… “My body relaxes.” 2… “My mind becomes calm.” 1… “I enter my ideal level for sleep.” On “1,” imagine a warm wave of relaxation dropping you into Alpha. When I’m tired, and I lay down to go to sleep, after practicing this method for many years now, I can actually feel when I’ve hit that Alpha Sleep State. This is a magical place, and if you don’t do anything else with this state, it’s a great place to find a place of calm, before you drift off to sleep. 💬 2. Subconscious Programming Use intention-based language to direct the mind: “Tonight my brain resets. I will wake restored.” (whatever it is you want to solve or work on) Let this intention sink deeply into the subconscious. 🌫 3. Release & Clear Use the Silva Command Technique: “I now release the day. All tension dissolves. Only calm remains.” Picture the entire day evaporating like mist. 💤 4. Deep Sleep Visualization Guide your brain toward deep, restorative sleep. Visualize: Your body sinking into the mattress Your breath becoming slow and rhythmic Brain waves shifting toward deep delta Cells repairing and your mind rebooting (from head to toe). Affirm: “I sleep deeply. My brain resets. I wake renewed.” 5. Morning Installation Anchor tomorrow’s outcome. See yourself waking: Calm Clear Sharp Energized Say: “Calmness, Peace, Clarity, a Sharp and Energized Mind and Body is my reality.” 😴 6. Drift Deeper Take three slow breaths. With each exhale, whisper internally: “Deeper…” “Deeper…” “Deeper…” Let your body float down like warm sand — easing naturally into theta → delta for true restorative sleep. If you have not yet listened to our 4 PART Series on The Silva Method, and its benefits, I highly encourage you do this. Deeper sleep is only one of the benefits of The Silva Method. 🌙 SILVA METHOD SLEEP RESET — FOR KIDS Since Dr. Creado mentioned that our children pay the highest price for sleep deprivation, I thought it would be important to cover how any of us can teach The Silva Method to our kids. ((I won’t read this out loud for this episode, but you can go to the show notes if you would like to apply this method to your children for their bedtime routine). This is a reminder for all of us to not forget that Jose Silva created this method originally when he was working with radios and electronic circuitry to improve his children’s learning. I can only imagine how motivated he was, because when our children are little, most of us as parents would do anything to set our kids up for success. We read books, gain new ideas and theories and work on implementing them. Silva’s Mind Control Theory, is backed by science, and as Dr. Creado reminded us, it’s important for our children to get the right amount of sleep for their growth hormones, let alone their mental and physical health. To Implement The Silva Method for Your Kids: (A calm, magical bedtime routine you can read aloud) 1. Set a Simple, Positive Intention “Tonight I sleep deeply. My body rests, my mind feels happy, and I wake up ready for a new day.” (For younger kids: “Tonight I will sleep like a peaceful superhero.”) 2. The Kid-Friendly Alpha Countdown (3–2–1) Say softly: “Close your eyes and take a slow breath. Now we’re going to do the magic countdown: 3 — My body gets soft like a teddy bear 2 — My mind becomes calm and quiet 1 — I’m in my cozy dream place” This moves them from beta → alpha, just like the adult version, but in child-safe imagery. 3. Release the Day (Silva “Command Technique”) “Anything from today that was busy or noisy — we let it float away like a balloon into the sky.” Kids respond beautifully to metaphors involving movement and release. 4. Create Their Dream Scene (Silva Visualization Step) Guide them to gently imagine: A safe, cozy place Soft lights Warm blankets Their favorite animal or character sitting beside them Stars twinkling above Then say: “Your brain and body are getting sleepy in the best way.” 5. Program the Sleep Use Silva-style subconscious messaging: “You’re safe. You’re loved. Your body knows exactly how to sleep deeply. Every minute you sleep, you grow stronger, smarter, and calmer.” This is especially powerful for kids who struggle with anxiety or nighttime restlessness. 6. Install the Morning Result “Imagine waking up tomorrow with a big smile, your body full of energy, and your mind ready to learn and play.” This anchors the beneficial outcome in their subconscious. 7. Drift Into Sleep “Take a slow breath in… and now breathe out like you’re blowing out a candle.” Do this 3 times. Then repeat softly: “Deeper… Deeper… Deeper…” Their nervous system will naturally shift toward theta and then delta. Try the Silva Method with your children and see how they respond.  I didn’t practice this method with my kids when they were little, but I did give them an intention of health and well-being EVERY night, before they went to sleep. Sometimes out loud, and sometimes I would just think this to send my kids off to sleep with good intentions. I would say “You will sleep well tonight, and wake up, and have an incredible day tomorrow. You will accomplish ALL of your goals and dreams, and live a happy and healthy life.” I do believe the words we say out loud, and even think, can impact our results and if our children pay the highest price with their sleep, it’s worth trying something, especially when your children are young, to create the habit of drifting soundly off to sleep. CLIP 2 — How Sleep Deprivation Increases Risk and Injury Short Explanation: In Clip 2, Dr. Creado focuses on the real-world consequences of chronic sleep deprivation, particularly for athletes but applicable to everyone. He explains that a sleep-deprived brain operates on reduced capacity—reaction times slow, awareness drops, inflammation rises, stress hormones increase, and pain perception becomes amplified. This makes the brain more fragile and more vulnerable to injury. Even small sleep deficits can significantly increase risk, especially when reaction time and awareness are critical. Dr. Creado reframes sleep as protection: when sleep is inadequate, both performance and safety are compromised. VIDEO 2 Click Here to Watch In our second video clip with Dr. Creado, he reminds us that “if you are sleep deprived, and you are an athlete for example, your brain is already running on fumes, basically, and your reaction times will be reduced if you are chronically sleep deprived. And I mean that depends on how much sleep each person needs. So if you are getting 7 hours at night, and you think you’re great, but your brain needs 9 hours of sleep, you’re still sleep deprived. So you’ll have more inflammation, less protective hormones, more stress hormones, lower pin tolerance. So if you perceive pain to be 5/10 if 10 is the worst pain that you could have, with sleep deprivation you’ll perceive your pain to be 8/9 out of 10. All these factors are already there if someone is chronically sleep deprived. And then their reaction times are reduced, they don’t see the guy coming at them out of the corner of their eye, BOOM, they’re hit, so their brain is more vulnerable already, more fragile, so their symptoms will be more severe.” ✅ KEY POINTS FROM DR. CREADO (CLIP 2) 1.Sleep deprivation slows brain reaction time When you are chronically sleep deprived, your brain operates on reduced capacity. Reaction time, awareness, and peripheral vision are all impaired—raising the risk of injury, especially for athletes. TIP TO IMPLEMENT Track reaction-based mistakes (missed cues, slower responses) during training or workdays. Treat reaction errors as a sleep signal, not a skill problem. Adjust training intensity on low-sleep days; prioritize recovery over performance. 2. Sleep needs are individual—not universal Feeling “fine” on 7 hours does not mean your brain is fully rested. If your brain needs 9 hours, anything less is still sleep deprivation. TIP TO IMPLEMENT Identify your true sleep need by tracking: Energy levels Focus Mood Pain sensitivity Aim for the minimum hours where all four improve, not just “acceptable” sleep. Increase sleep in 15–30 minute increments over 7–10 days to find your optimal range. I notice that when I have heavier training days, (when I run for more than 7 miles in the mountains) or days that my stress levels come in higher than usual, that my Whoop tracker will tell me that I need more sleep to compensate for the extra stress or strain that day. This was one of the most eye-opening concepts to me while tracking sleep. If you over train, it will show up eventually with injury, but also, as I started to track my blood results, inflammation from overtraining also showed up on a couple of my bio-markers. DHEA Sulfate Reading DHEA sulfate is an adrenal hormone that acts as our stress buffer. It balances cortisol and supports recovery. When DHEA-S is low, we worry about burnout. When it’s robust — even slightly elevated — it tells us the body is still adapting to sustained challenge. An elevated DHEA-S on its own doesn’t mean something is wrong. It can reflect high engagement, purpose-driven work, and a nervous system that’s still compensating well. What matters is whether we pair that output with intentional down-regulation — because resilience isn’t about pushing harder, it’s about recovering smarter.” This reading for me showed up in a blood test from May 2025 for me as “Out of Range.” I wondered, why is this test out of what is considered the “healthy range?” and this new feature on the Whoop app (that we will revisit on another episode) told me my blood test being out of range, was a reflection of chronic stress, or overtraining symptoms). Both of these factors impact my sleep need.  3. Chronic sleep loss increases inflammation and stress hormones Lack of sleep elevates inflammation, suppresses protective hormones, and increases cortisol—putting the brain and body in a constant stress state. TIP TO IMPLEMENT Protect sleep as an anti-inflammatory tool, not a luxury. Pair sleep with: Consistent sleep/wake times Reduced late-night screen exposure Calm pre-bed routines Think of sleep as your primary recovery supplement. 4. Sleep deprivation amplifies pain perception Pain feels significantly worse when sleep deprived. A moderate pain stimulus can register as severe pain due to reduced pain tolerance. TIP TO IMPLEMENT If pain feels unusually intense, check sleep first before assuming injury progression. Prioritize sleep during injury recovery or high-stress periods. Avoid pushing through pain after poor sleep—this increases risk, not resilience. 5. A tired brain is more vulnerable to injury Slower reaction times mean missed visual cues. The already-fatigued brain is more fragile, leading to more severe symptoms when injury occurs. TIP TO IMPLEMENT On low-sleep days: Reduce exposure to high-risk situations Emphasize form, awareness, and safety Coaches and leaders should screen for sleep, not just symptoms. Build sleep checks into return-to-play or high-performance decisions. 🧠 BIG PICTURE TAKEAWAY Sleep deprivation doesn’t just make you tired—it: Slows your brain Amplifies pain Increases inflammation Weakens reaction time Makes injury more severe Sleep is protection. Sleep is performance. Sleep is prevention. REVIEW & CONCLUSION – EPISODE 379 Peak Sleep Performance: Sleep as Protection, Performance, and Prevention (Part 2 of our review of EP 72 with Dr. Shane Creado, MD) In this episode, we returned to our 2020 interview with Dr. Shane Creado, a double board-certified sleep medicine physician and psychiatrist whose work sits at the intersection of functional sleep medicine, integrative psychiatry, and sports performance. His central message—now more relevant than ever—is clear: You cannot optimize brain health, athletic performance, or quality of life unless sleep is optimized first. In Part 1, EP 378, we explored how strategic napping, morning brain habits, and the Silva Method work together to reset the nervous system and support peak cognitive and physical performance. In Part 2, this week’s episode,  we went deeper—into why sleep is not just helpful, but protective, and why sleep deprivation has become one of the most urgent and under-recognized public-health crises of our time. 🧠 WHAT THIS EPISODE REINFORCED Dr. Creado reminded us that sleep sits alongside exercise and nutrition as a core pillar of brain health. When sleep breaks down, everything else follows—focus, learning, emotional regulation, reaction time, recovery, and resilience. We also revisited the reality: 70 million Americans suffer from sleep disorders. Millions more are chronically sleep deprived without realizing it. Children pay the highest price, with sleep loss impacting growth hormone, metabolism, weight, and long-term mental health. Perhaps most powerfully, Dr. Creado explained that sleep deprivation doesn’t just make us tired—it: Slows reaction time Increases inflammation Amplifies pain perception Raises injury risk Makes brain trauma more severe A tired brain is a vulnerable brain. And this applies not only to elite athletes—but to students, parents, educators, leaders, and anyone living in a high-pressure, always-on world. 🌙 WHY THE SILVA METHOD BELONGS IN THIS CONVERSATION As we reviewed familiar sleep tips—consistent schedules, light management, wind-down routines—we added a powerful layer: mind training. The overwhelming response to our Silva Method series (now our most-streamed content for the third year in a row) shows us something important: listeners want tools that help the brain shift states—quickly and intentionally. The Silva Method does exactly that by: Guiding the brain from beta → alpha → theta Activating the parasympathetic nervous system Reducing stress hormones Preparing the mind and body for deep, restorative sleep When paired with Dr. Creado’s science, the Silva Method becomes a bridge—connecting knowledge to action, and intention to biology. Sleep becomes something we train, not something we hope for. 👶 WHY THIS MATTERS FOR KIDS One of the most important takeaways from this episode is that children are the most vulnerable to sleep loss, and yet often the least protected from it. Teaching kids: How to calm their minds How to release the day How to visualize rest and safety is not just about sleep—it’s about self-regulation, emotional security, and long-term brain health. Whether through the Silva Method or simple bedtime intention-setting, we are shaping the internal environment our children grow up in—night after night. 🧩 THE BIG PICTURE This two-part review brings us back to a truth worth repeating: Sleep is not a luxury. Sleep is not optional. Sleep is the foundation. Sleep is: Protection against injury and burnout Performance fuel for focus, learning, and resilience Prevention against long-term physical and mental health challenges When sleep improves, the fabric of your life changes—and the ripple effects touch everything. As we continue building our roadmap through the Top Health Staples, sleep remains the pillar that holds them all together. If there’s one thing to take from Episode 379, it’s this: You don’t need to do everything perfectly— you just need to start protecting your sleep. And when science and mind training work together, better sleep becomes not just possible—but repeatable. We will see you next time with PART 3 of our review with Dr. Shane Creado. RESOURCES: Clip 1: Chronic Sleep Deprivation: Why Sleep is Non-Negotiable https://www.youtube.com/shorts/73LqJlL-Wx0 Clip 2: How Sleep Deprivation Increases Risk and Injury  https://www.youtube.com/shorts/CjQSm-O0tbU REFERENCES: [i] Neuroscience Meets Social and Emotional Learning Podcast EPISODE #72 with Dr. Shane Creado on “Sleep Strategies that will Guarantee a Competitive Advantage.”  https://andreasamadi.podbean.com/e/dr-shane-creado-on-sleep-strategies-that-will-guarantee-a-competitive-advantage/   [ii]Neuroscience Meets Social and Emotional Learning Podcast EPISODE #378 PART 1 REVIEW with Dr. Shane Creado on “Unlocking Peak Performance With Strategic Napping: Science-Backed Tips”  https://andreasamadi.podbean.com/e/unlock-peak-performance-with-strategic-napping-%E2%80%94-science-backed-sleep-tips/   [iii] Neuroscience Meets Social and Emotional Learning Podcast EPISODE #261 PART 1 of Apply the Silva Method for Improved Intuition, Creativity and Focus. https://andreasamadi.podbean.com/e/a-deep-dive-with-andrea-samadi-into-applying-the-silva-method-for-improved-intuition-creativity-and-focus-part-1/

Episode 378 revisits Dr. Shane Creado’s science-driven advice on sleep, strategic napping, and why sleep is foundational for health, hormones, immunity, and performance. Learn practical nap protocols (10–20 minutes or 90-minute recovery naps), timing, environment tips, and how to protect your morning from cortisol-spiking habits like checking phones. The episode also shows how combining a short nap with the Silva Method — setting an intention and entering alpha — can boost creativity, insight, and problem-solving. It concludes with actionable routines to improve sleep consistency, support shift workers, and make sleep a strategy for better productivity and well-being. ✔Learn practical nap protocols (10–20 minutes or 90-minute recovery naps), timing, environment tips, and how to protect your morning from cortisol-spiking habits like checking phones. ✔The episode also shows how combining a short nap with the Silva Method — setting an intention and entering alpha — can boost creativity, insight, and problem-solving. ✔ It concludes with actionable routines to improve sleep consistency, support shift workers, and make sleep a strategy for better productivity and well-being. Welcome back to SEASON 14 of The Neuroscience Meets Social and Emotional Learning Podcast, where we connect the science-based evidence behind social and emotional learning and emotional intelligence training for improved well-being, achievement, productivity and results—using what I saw as the missing link (since we weren’t taught this when we were growing up in school), the application of practical neuroscience. I’m Andrea Samadi, and seven years ago, launched this podcast with a question I had never truly asked myself before: (and that is) If productivity and results matter to us—and they do now more than ever—how exactly are we using our brain to make them happen? Most of us were never taught how to apply neuroscience to improve productivity, results, or well-being. About a decade ago, I became fascinated by the mind-brain-results connection—and how science can be applied to our everyday lives. That’s why I’ve made it my mission to bring you the world’s top experts—so together, we can explore the intersection of science and social-emotional learning. We’ll break down complex ideas and turn them into practical strategies we can use every day for predictable, science-backed results. This week, in our review of EP 72 with Shane Creado, MD and his book Peak Sleep Performance for Athletes and will learn:  How strategic napping, morning brain habits, and even the Silva Method all work together to reset your brain, boost performance, and transform your health from the inside out. Clip 1: The Science of Strategic Napping In Clip 1, Dr. Shane Creado explains why every cell in the body follows its own circadian rhythm—and why humans were historically wired for polymodal sleep, with natural dips in alertness that make afternoon naps biologically appropriate. You’ll learn: Why the “post-lunch crash” is actually a melatonin rise, not just fatigue Why old advice to “avoid naps” is outdated How short, intentional naps can boost alertness, learning, mood, and performance The simple rules behind strategic napping: length, timing, and environment This clip lays the groundwork for using naps as a tool—not a crutch—for better brain function. Clip 2: Your Morning Cortisol Curve & Hidden Sleep Dangers Clip 2 shifts the focus to the first moments of your day. Dr. Creado warns that checking your phone the moment you wake up spikes cortisol and sends your brain into danger mode, increasing anxiety and disrupting emotional regulation for the entire day. You’ll also learn: Why shift work fragments DNA Why the WHO classifies shift work as a possible carcinogen How sleep protects your hormones, immune system, gut health, and long-term aging This clip reinforces that sleep is foundational biology, not optional or replaceable. How This All Connects to The Silva Method We close the episode by tying these insights back to our most-listened-to series—the Silva Method. Both Dr. Creado’s strategies and Silva’s techniques point to the same powerful truth: When we intentionally shift the brain into restorative states—through sleep, strategic napping, or Alpha/Theta training—we unlock higher performance, creativity, intuition, and emotional stability. You’ll see how: Strategic naps naturally guide the brain into Alpha and Theta brainwave patterns Morning routines that protect your cortisol curve mimic Silva’s “mental housecleaning” Sleep resets the brain in the same way Silva exercises reset focus, clarity, and intuition Both methods teach us to work with the brain, not against it Together, the science of sleep and the mental training of Silva give you a complete framework for building peak performance from the inside out. Episode 378: Featuring Dr. Shane Creado (Integrating the Silva Method[i] for Increased Creativity-Nap Integration) For today’s Episode 378, we continue with our review of past episodes as we make connections to prior learning with whatever it is that we are currently working on this year. I’ll create a roadmap at the end of this season so this pathway will make sense to us (I hope!) as we piece together important parts of our success puzzle and begin to bring them to life. As we review these episodes, you’ll notice that around the time of the pandemic, around 2020, our interviews took a turn towards health and wellness, and to stay on track, I created a framework of our Top 5 Health Staples on Episode 87[ii], which eventually evolved into our Top 6 Health Staples when we added stress reduction to help us to boost our physical and mental health. This week, we’re going back to one of my favorite interviews with the inspiring Dr. Shane Creado, who we first met on EP 72[iii] in July 2020 on the topic of “Sleep Strategies that Will Guarantee a Competitive Advantage.” Dr. Creado is a double board-certified sleep medicine doctor and psychiatrist who practices functional sleep medicine, integrative psychiatry, and sports psychiatry. He brings all of these specialties together to uncover the underlying factors that sabotage our sleep and then treats them comprehensively, helping people to achieve their health and performance goals with sleep at the forefront. To quickly review his background: Dr. Creado completed an undergraduate degree in physical therapy, went on to earn his MD, and then completed a fellowship in Sleep Medicine at the University of Wisconsin, recognizing the huge overlap between sleep and psychiatric issues. He believes in optimization, not normalization, and devotes his work to optimizing brain health in professional athletes, executives, and anyone interested in peak performance. We did a deep dive into his book Peak Sleep Performance for Athletes: The Cutting-Edge Sleep Science That Will Guarantee a Competitive Advantage on EP 71[iv] so that, when he came on EP 72, we could maximize our time together, by asking the most practical questions to help all of us move the needle with our sleep. How did I come across Dr. Creado? I first heard him on Dr. Daniel Amen’s Brain Warrior’s Way Podcast, since he worked closely with Dr. Amen at that time. At that point I was just beginning to learn how to track and improve my own sleep. This conversation with him actually happened about a year before our interview with Dr. Kristin Holmes,[v] VP of Performance Science at WHOOP, and before I began officially measuring my sleep data with a wearable device. A few months after this interview, Dr. Creado reviewed my brain scan results from Dr. Amen’s Clinics and told me that my brain showed the same pattern as someone who was sleep deprived (which we shared on EP 84[vi]). That feedback sent me searching for what else I could do to improve this crucial health staple: sleep. This episode opened the door for me to meet many other leaders in health and wellness and ultimately led to our deep dive into the six health staples that are scientifically proven to improve our mental and physical well-being. This was all years before our popular series on The Silva Method[vii] (still our most-listened-to series on this podcast), where we covered how to improve our creativity and innovation with sleep, and also before our review of The Fisher Wallace Brain Stimulator[viii] that held the top spot for years (with the topic of improving sleep). But it all really began with conversations like this one—with Dr. Shane Creado—on achieving peak performance with our sleep. So let’s go back to March 2020 and revisit what Dr. Creado had to say about sleep. Clip 1: The Science of Strategic Napping VIDEO 1 – Click Here to Watch Dr. Creado reminds us that every cell in our body has its own circadian rhythm. When we understand this, it becomes clear what we need to do to support healthy sleep. He explains that historically, human sleep has been polymodal—people would sleep a few hours early in the night, wake for a bit, then sleep again in the early morning, and often nap in the afternoon. This pattern lines up with how melatonin behaves in the body: it rises at night, dips, and then shows a slight rise again in the afternoon. So when you feel sleepy after lunch, it’s not just the food—it’s your melatonin rising and your brain asking for a recharge. Key Takeaways from Dr. Shane Creado Dr. Creado challenges older sleep-hygiene advice that says to avoid naps altogether. In his words, that’s “pretty much wrong.” Naps can be incredibly helpful—as long as you’re strategic about them: Know how long you’re going to nap Be deliberate about when and where you do it These are the keys to strategic napping, which we’ll explore more as we revisit this powerful conversation. But first, let’s put strategic napping into action. Put These Tips into Action 1. Keep Your Nap Between 10–20 Minutes (Power Nap) Short naps prevent you from dropping into deep sleep. This helps you wake up refreshed—not groggy—and boosts alertness, memory, and mood. 2. Use the 90-Minute Cycle Only When Needed A full 90-minute nap allows you to complete an entire sleep cycle. Use this only if you’re: recovering from sleep debt jet-lagged coming off a night of fragmented sleep Avoid these longer naps late in the day. 3. Nap Before 3:00 PM Align your nap with the natural melatonin rise that occurs in the early afternoon. This prevents nighttime sleep disruption and supports your circadian rhythm. 4. Create a Consistent Nap Environment Set up conditions that your brain recognizes as “rest time”: dark or dim lighting comfortable temperature (lower temperatures are recommended) quiet or white noise reclining or lying down if possible Consistency trains the brain to drop into restorative rest efficiently. 5. Use a Caffeine Nap (If It Works for You) Drink a small amount of caffeine (like green tea or half a cup of coffee) immediately before a 10–20 minute nap. The caffeine kicks in right as you wake, giving you a double boost. 6. Set an Alarm Helps you avoid drifting into deep sleep and waking up groggy. This trains your brain to trust short naps and prevents oversleeping. 7. Observe Your Afternoon Melatonin Dip If you feel naturally sleepy between 1:00–3:00 PM, this is your biological nap window. Don’t fight it—leverage it (if you can). 8. Don’t Nap to Escape Stress Use napping as a performance tool, not an emotional coping mechanism. If you’re lying down to escape anxiety, use breathwork or a 5-minute mindfulness break instead. 9. Track Your Sleep Response Everyone’s nap sensitivity is unique. Track how naps affect your: nighttime sleep alertness mood work performance training or athletic performance If you want to dive deep, measure it: WHOOP, Oura, or any wearable can help determine your best nap duration and timing. 10. Combine Naps With Movement A short walk before or after a nap enhances the circadian benefit and clears residual grogginess. PUTTING THESE TIPS INTO ACTION: By now, we’ve all heard that napping is not a sign of laziness—it’s a strategic tool for combating the sleep epidemic we’re facing. Sleep deprivation can impair the brain as much as being under the influence, which is why even short, well-timed naps can play a powerful role in restoring our cognitive performance, mood, and overall health. I had to look to see what Matthew Walker[ix] (also known as the Sleep Diplomat) had to say about napping, compared to Dr. Creado’s view, since I was studying both at the same time. If you look at this chart I’ve added in the show notes, you can see that Dr. Creado’s philosophy helps you to nap for performance; (which makes sense to me since Dr. Creado advises athletes) and Matthew Walker helps you to nap without harming your nighttime sleep. His advice also made sense to me as he advises the general population, and the statistics don’t lie. Most of us are sleep deprived. Both sleep experts believe in the power of taking naps, and they both lean towards napping for less than 20 minutes for power napping that avoids grogginess. While not all work environments are built to support this research, that surrounds napping before 3pm, there are companies that are embracing this research, you can Nap on the Job at These 10 Companies[x] Google PricewaterhouseCoopers Ben & Jerry’s Cisco Potato Zappos Nike Uber White & Case Thrive Global If you like this option, you’re in good company. Many organizations are already embracing future-focused workspaces with this research in mind. Arianna Huffington, now the founder of Thrive Global, has been one of the loudest voices calling attention to the sleep-deprivation crisis. She wrote the best-selling book The Sleep Revolution[xi] to highlight the science behind sleep and why our culture must change. Huffington points to research showing that naps boost the immune system, lower blood pressure, increase learning capacity, improve memory, and enhance our ability to perform complex tasks (Yahoo Finance). Companies adopting nap rooms and rest pods aren’t being trendy—they’re aligning their workplaces with well-established neuroscience and physiology. And this brings us full circle, because Dr. Shane Creado was emphasizing these same science-backed principles long before workplace culture caught up, showing us exactly how sleep—and even strategic napping—can become a powerful tool for peak performance. And here’s where today’s episode takes a powerful turn. We are going back to our MOST downloaded Series, The Silva Method, to now implement this method into Dr. Creado’s tip for napping, to increase our creativity, innovation and productivity. How This All Connects to The Silva Method: The Silva Method & The 20-Minute Nap Where Creativity, Insight & Neuroscience Meet Now that we know what to do from Dr. Creado’s research—use short, strategic naps to support performance—the next step is to take this deeper and connect it to the most transformative tool that we’ve covered in our 7 years of hosting this podcast: The Silva Method. This is where the magic happens, as theory meets practice. What José Silva taught decades ago about guiding the brain into the Alpha state (a mental state of calm wakefulness, that is distinct from the high-frequency beta waves of a busy, alert mind) aligns perfectly with what neuroscience shows happens in a 20-minute nap. And it also explains why so many innovators—Einstein, Edison, Dalí, Tesla, Da Vinci—used structured micro-naps or “drifting states” to solve complex problems. They weren’t just resting. They were deliberately entering the insight zone. Edison used metal balls to wake himself the moment he crossed into Theta (the brain state of deep relaxation that’s a gateway to creativity, inspiration and new ideas). Dalí held a key over a plate for the same purpose. Einstein was known for multiple micro-naps throughout the day. Da Vinci mapped polyphasic sleep schedules to stay in that creative borderland between wake and sleep. They had discovered what both neuroscience and the Silva Method confirm: The moments between wakefulness and sleep—Alpha and early Theta—are the brain’s most fertile ground for new ideas. **If you have not yet listened to the 4 PART SERIES on The Silva Method[xii], I highly encourage it as we do go into detail on HOW to start this practice, and learn how to train your brain to accomplish outstanding results that truly will shock you. How This Works? The Silva Method adds conscious intention. Before entering the Alpha, State you plant a question, problem, or intention—something that you want to solve, or learn more about. Then during the nap-like drift, the brain naturally reorganizes information, makes connections, and surfaces insights. When you return to Beta (full wakefulness), those insights often rise effortlessly. I’ve been doing this practice for 26+ years now, and I can tell you that it takes practice. In the beginning, I didn’t have control of what was showing up on the screen of my mind during these short naps, and I had a difficult time understanding what certain things (or insight that were flashing on the screen of my mind) really meant. This will take practice, but it’s well worth the time spent. A 20-minute nap and The Silva Method are using the same brain states—one intentionally, one biologically. Combined, they become a powerful creativity tool. Why This Works (Neuroscience + Silva) ✔ The brain enters Alpha/Theta — insight frequencies ✔ Cortisol drops — freeing cognitive resources ✔ The Default Mode Network activates — your “creative network” ✔ The nap resets your mental clarity ✔ The Silva Method gives the mind a specific task (whatever it is you are looking to solve). Together, they create a simple, natural protocol for breakthrough thinking. How To Use The Silva Method with a 20-Minute Nap to Improve Creativity? Here’s a simple protocol that we can all use: Set an intention “Show me a solution for ___.” “Give me a creative idea for ___.” Enter Alpha (Silva Method) Use the 3–2–1 countdown or your preferred Silva relaxation method. Drift for 15–20 minutes You don’t need full sleep—just hover between wake and sleep. Wake & Write Capture any images, ideas, feelings, or impressions immediately. This is truly one of the fastest ways to reset the brain, boost creativity, and spark intuition—because it aligns neuroscience with intention. The insights that you discover here are life-changing. Start writing down the ideas you “see” and “feel” and you will begin to find solutions to problems or ways forward in your daily life. Clip 2: Your Morning Cortisol Curve & Hidden Sleep Dangers VIDEO 2 Click Here to Watch Which brings us to our 2nd clip from Dr. Creado who reminds us about an important habit (that I have yet to master). Dr. Creado explains the deeper biological consequences of poor sleep with a powerful reminder: “If you immediately go to social media or your work emails as soon as you wake up, your cortisol levels are boosted even more. You go straight into danger mode and anxiety mode, and that’s how you start your day.” He goes on to give an example many people don’t realize the seriousness of: “Shift work actually causes fragmentation and breaks in your DNA. It sets people up for an increased risk of heart attacks and strokes. The World Health Organization has even designated shift work as a possible carcinogen—a cancer-causing behavior.” Most people think a few hours of lost sleep just makes them groggy or irritable, but as Dr. Creado explains, the consequences go much deeper: “This goes down to your very DNA. Sleep is your anchor. It can stave off aging. It can prevent obesity and inflammation. It can boost your immune system. It can delay menopause. It can upregulate testosterone and growth hormone levels, suppress stress hormones, and even regulate your gut flora.” This section reinforces the core theme of your episode: sleep is foundational biology—not a luxury—and optimizing it has ripple effects across every major system of the body. Key Takeaways from Dr. Shane Creado’s 2nd Clip Avoid social media and emails immediately upon waking. They spike cortisol and activate “danger mode,” increasing anxiety from the moment your day begins. Shift work is biologically damaging. It fragments DNA, increases risk of heart attacks and strokes, and is recognized by the WHO as a possible carcinogen. Sleep is not optional—it’s your biological anchor. It stabilizes your entire internal system, including mood, hormones, metabolism, and immunity. Poor sleep accelerates aging. Adequate sleep can slow (and even reverse) biological wear, protecting long-term health. Sleep regulates critical hormones. It boosts testosterone and growth hormone while reducing stress hormones like cortisol. Your gut depends on your sleep. Quality sleep helps maintain healthy gut flora, which influences everything from mood to inflammation to immunity. PUTTING THESE TIPS INTO ACTION: Here are simple, science-backed steps you can start today to optimize your sleep: 1. Protect the First 30 Minutes of Your Morning No social media No emails No news Use this time for grounding: hydration, sunlight, breathwork, or light movement. Dr. Creado is far from the only expert emphasizing this point—best-selling author Brendon Burchard includes it as one of his core High Performance Habits, reminding us that how we start our morning sets the tone for our entire day. 2. If You’re a Shift Worker, Control What You Can Keep a consistent sleep–wake schedule when possible Use blackout curtains and cool temperatures Nap strategically to offset circadian disruption Prioritize sleep hygiene even more than daytime workers (This population is often overlooked. It came up with Dr. Creado, as well as with our interview with Kelly Roman how many people with shift work should be given extra support). 3. Build a Nighttime Routine That Signals “Safety” to the Brain Dim lights 60–90 minutes before bed Reduce screens Use calming cues: stretching, reading, warm shower, or meditation Keep a consistent bedtime 4. Use Strategic Napping to Lower Stress Hormones 10–20 minutes in the early afternoon Set an alarm to avoid deep-sleep grogginess A “caffeine nap” can boost alertness if well-tolerated 5. Strengthen Your Hormone Health Through Sleep Consistency Aim for 5–8.5 hours per night Regular sleep schedules support testosterone, growth hormone, and metabolic stability 6. Support Your Gut Through Rest Quality sleep = more balanced gut flora Try to eat your final meal 2–3 hours before bed Avoid heavy meals late at night 7. View Sleep as the Foundation for Everything Else Instead of seeing sleep as something to “fit in,” shift your mindset: Sleep is the strategy that makes all your other strategies work better. REVIEW AND CONCLUSION — Episode 378 PART 1 of our REVIEW with Dr. Shane Creado Key Insights From Video 1: Your Biology Wants You to Nap Dr. Creado reminded us that every cell in the body runs on its own circadian rhythm, and historically, humans slept in multiple phases—including early afternoon naps aligned with our melatonin’s natural rise. He challenged outdated sleep-hygiene rules that discouraged napping and instead showed us how strategic naps—short, intentional, and well-timed—can restore energy and boost performance. We covered practical strategies for making napping work in real life, from 10–20 minute power naps to full 90-minute cycles when recovery is needed, emphasizing timing, environment, and consistency. Napping for Performance vs. Protecting Nighttime Sleep To deepen this topic, we compared Dr. Creado’s approach with Matthew Walker’s. Both agree that short naps (under 20 minutes) offer the best everyday benefits, though their philosophies differ: Creado teaches you to nap for performance, especially for athletes and high performers. Matthew Walker teaches you to nap without disrupting nighttime sleep, focusing on the general population. And while not all workplaces support napping, many leading companies now do—Google, Cisco, Zappos, Nike, Uber, PwC, and more—reflecting research championed by leaders like Arianna Huffington, who has long warned that sleep deprivation is a cultural crisis. Naps, she notes, improve immunity, blood pressure, learning, memory, and performance. Organizations adopting nap rooms aren’t following a trend—they’re following neuroscience. Key Insights From Video 2: Protect Your Morning Brain In our second clip, Dr. Creado warns about a habit many of us (including myself) struggle with: checking the phone immediately upon waking. This single behavior spikes cortisol and sends the brain into “danger mode,” setting the tone for an anxious, reactive day. He also described the biological risks of shift work—including DNA fragmentation and increased risk of heart attack and stroke—conditions serious enough that the WHO classifies shift work as a possible carcinogen. His message was clear: Sleep is your anchor. It affects aging, inflammation, immunity, hormone balance, and even gut health. Dr. Creado reminded us that sleep isn’t a luxury—it’s foundational biology. When we optimize sleep, we improve every system in the body: our hormones, immunity, focus, mood, and even our longevity. And when we take what he taught and combine it with the intentional practice of The Silva Method, we unlock something even more powerful. A simple 20-minute nap becomes more than rest—it becomes a doorway into the Alpha state where creativity, insight, and intuition live. This is why so many innovators throughout history used micro-naps to solve problems. The Silva Method simply adds conscious intention. And when we pair intention with the brain’s natural rhythms, we create one of the most reliable pathways for breakthroughs. And watch how your best most innovative and creative ideas begin to rise to the surface. With that thought, we will close out this episode, and we will see you next week, with PART 2 of our interview review with Dr. Creado. We have only scratched the surface of our review of this important health staple of sleep. See you next week. RESOURCES: Video Clip 1: The Science of Strategic Napping https://www.youtube.com/shorts/kfIwmZRF-pE  Video Clip 2: Protecting Your Morning Brain  https://www.youtube.com/shorts/3xQbdEFfhh0   REFERENCES: [i] Neuroscience Meets Social and Emotional Learning Podcast EPISODE #261 PART 1 of Apply the Silva Method for Improved Intuition, Creativity and Focus. https://andreasamadi.podbean.com/e/a-deep-dive-with-andrea-samadi-into-applying-the-silva-method-for-improved-intuition-creativity-and-focus-part-1/   [ii] Neuroscience Meets Social and Emotional Learning Podcast EPISODE #87 with Andrea Samadi on “The Top 5 Brain Health and Alzheimer’s Prevention Strategies” https://www.achieveit360.com/the-top-5-brain-health-and-alzheimers-prevention-strategies-with-andrea-samadi/   [iii] Neuroscience Meets Social and Emotional Learning Podcast EPISODE #72 with Dr. Shane Creado on “Sleep Strategies that will Guarantee a Competitive Advantage.”  https://andreasamadi.podbean.com/e/dr-shane-creado-on-sleep-strategies-that-will-guarantee-a-competitive-advantage/   [iv] Neuroscience Meets Social and Emotional Learning Podcast EPISODE #71 with Dr. Shane Creado on “A Deep Dive into Dr. Creado’s Peak Sleep Performance for Athletes”  https://andreasamadi.podbean.com/e/self-regulation-and-sleep-with-a-deep-dive-into-dr-shane-creados-peak-sleep-performance-for-athletes/   [v] Neuroscience Meets Social and Emotional Learning Podcast EPISODE 134 with Dr. Kristin Holmes, VP of Performance Science from Whoop.com https://andreasamadi.podbean.com/e/kristen-holmes-from-whoopcom-on-unlocking-a-better-you-measuring-sleep-recovery-and-strain/   [vi] Neuroscience Meets Social and Emotional Learning Podcast EPISODE 84 “Andrea’s SPECT Image Brain Scan Results”  https://andreasamadi.podbean.com/e/how-a-spect-scan-can-change-your-life-part-3-with-andrea-samadi/   [vii] Neuroscience Meets Social and Emotional Learning Podcast EPISODE #261 PART 1 of Apply the Silva Method for Improved Intuition, Creativity and Focus. https://andreasamadi.podbean.com/e/a-deep-dive-with-andrea-samadi-into-applying-the-silva-method-for-improved-intuition-creativity-and-focus-part-1/   [viii] Neuroscience Meets Social and Emotional Learning Podcast EPISODE 120 “Andrea’s Personal Review of The Fisher Wallace Wearable Medical Device for Anxiety, Depression and Sleep/Stress Management” https://andreasamadi.podbean.com/e/personal-review-of-the-fisher-wallace-wearable-medical-device-for-anxiety-depression-and-sleepstress-management/   [ix] https://www.sleepdiplomat.com/   [x] https://finance.yahoo.com/news/nap-job-10-companies-100300632.html   [xi] https://www.amazon.com/Sleep-Revolution-Transforming-Your-Night/dp/110190402X The Sleep Revolution, Published by Arianna Huffington April 4, 2017 [xii] Neuroscience Meets Social and Emotional Learning Podcast EPISODE #261 PART 1 of Apply the Silva Method for Improved Intuition, Creativity and Focus. https://andreasamadi.podbean.com/e/a-deep-dive-with-andrea-samadi-into-applying-the-silva-method-for-improved-intuition-creativity-and-focus-part-1/