Health Optimization Medicine Podcast

In this episode of the Health Optimization Medicine Podcast, Dr. Scott Sherr sits down with JJ Virgin — nutrition expert, bestselling author, and founder of the Health Business Growth Collective — to explore how healthcare practitioners can build trust, authority, and impact in today's rapidly evolving landscape.
With the rise of AI and what JJ calls a "trust recession," the traditional ways of building a practice are no longer enough. Instead, practitioners must learn how to stand out as a trusted authority — combining credibility, authenticity, and real-world proof.
JJ breaks down her powerful "Trusted Authority Framework," explaining how clinicians can differentiate themselves, connect with patients, and grow their influence without becoming influencers.
This episode is a must-listen for practitioners looking to grow, scale, and future-proof their practice in the age of AI.
Join us as we delve into:
The "Trust Recession" and why it's reshaping healthcare

The difference between being an influencer vs a trusted authority

Why vulnerability and storytelling build trust faster than credentials

How to develop a contrarian stance that defines your expertise

The power of patient stories as proof (and why they outperform credentials)

Why most practitioners struggle with imposter syndrome — and how to reframe it

This episode is for you if:
You're a practitioner looking to grow your practice

You want to build authority without becoming a social media influencer

You're navigating AI, personal branding, and patient trust

You want to stand out in a crowded health and wellness space

You can also find this episode on… YouTube: https://youtu.be/rmyDXStM_Dk
Find more from JJ Virgin Website: https://jjvirgin.com Health Business Growth Collective: https://hbgc.co
Instagram: https://www.instagram.com/jj.virgin/
Find more from Health Optimization Medicine and Practice (HOMeHOPe): Website: https://homehope.org/ Instagram: https://www.instagram.com/homehopeorg/
HOMeHOPe Conference 2026: https://homehope.org/homehope-conference-2026 Use PODCAST10 to get 10% OFF your purchase of the Clinical Metabolomics Module at https://homehope.org/products/clinical-metabolomics
Find more from Troscriptions: Website: https://troscriptions.com/ Instagram: https://www.instagram.com/troscriptions/ Use POD10 to get 10% OFF your Troscriptions purchase at https://troscriptions.com/collections/our-products

In this episode of the Health Optimization Medicine Podcast, Boomer Anderson, Dr. Ted Achacoso, Dr. Scott Sherr, and Jodi Duval explore mental health through the lens of health optimization medicine.
Rather than viewing mental health as a set of diagnoses, the conversation reframes it as a function of cellular health — where brain function is driven by mitochondrial performance, inflammation, nutrient status, and environmental inputs.
From neurotransmitter imbalances to brain inflammation and the gut-brain-microbiome axis, this episode breaks down how modern stressors, lifestyle, and environment impact mental health at the cellular level.
Most importantly, the team explains why true mental health optimization must begin with optimizing the health of the cell.
Join us as we delve into:
• Why mental health should be viewed at the cellular level
• The role of mitochondria in brain energy and signaling
• Brain inflammation and its impact on mood and cognition
• The gut-brain-microbiome axis and neurotransmitter production
• Why stress, sleep, and environment drive mental health outcomes
This episode is for you if:
• You struggle with brain fog, anxiety, or low mood
• You want a deeper, root-cause understanding of mental health
• You're a practitioner looking beyond traditional psychiatry
• You want to optimize cognitive performance and resilience
You can also find this episode on…
YouTube: https://youtu.be/5xqAzkMUpBs
Find more from Health Optimization Medicine and Practice (HOMeHOPe):
Website: https://homehope.org/
Instagram: https://www.instagram.com/homehopeorg/
Virtual Symposium 2026: https://homehope.org/homehope-virtual-symposium-2026

Use PODCAST10 to get 10% OFF your purchase of the Clinical Metabolomics Module at https://homehope.org/products/clinical-metabolomics

Find more from Troscriptions:
Website: https://troscriptions.com/
Instagram: https://www.instagram.com/troscriptions/

Use POD10 to get 10% OFF your Troscriptions purchase at https://troscriptions.com/collections/our-products

In this episode of the Health Optimization Medicine Podcast, join Boomer Anderson, Dr. Ted Achacoso, and Jodi Duval as they break down one of the most important frameworks in Health Optimization Medicine — the Cell Danger Response (CDR).
Originally developed by Dr. Robert Naviaux, the Cell Danger Response explains how cells respond to threat, adapt for survival, and either resolve or become "stuck" — leading to chronic disease.
This episode walks through the three stages of the CDR, how mitochondria act as both sensors and signaling hubs, and why many modern conditions — from inflammation to chronic illness — are actually stalled healing processes.
Most importantly, the team explains how clinicians and individuals can identify where the body is "stuck" and what to do (and NOT do) to support proper resolution.
Join us as we delve into:
What the Cell Danger Response (CDR) is and why it matters
The 3 stages: defense, repair, and resolution
How mitochondria act as sensors — not just energy producers
Why inflammation is a protective response, not the problem
How chronic disease reflects a "stalled" healing process
This episode is for you if:
You're dealing with chronic inflammation or unresolved health issues
You want to understand the root cause of disease beyond symptoms
You're a practitioner looking for a systems-based framework
You want to optimize health by working with your biology, not against it
You can also find this episode on…
YouTube: https://youtu.be/NWEq32hlZrE
Find more from Health Optimization Medicine and Practice (HOMeHOPe):
Website: https://homehope.org/ 
Instagram: https://www.instagram.com/homehopeorg/
Virtual Symposium 2026: https://homehope.org/homehope-virtual-symposium-2026
Use PODCAST10 to get 10% OFF your purchase of the Clinical Metabolomics Module at https://homehope.org/products/clinical-metabolomics
Find more from Troscriptions:
Website: https://troscriptions.com/
Instagram: https://www.instagram.com/troscriptions/
Use POD10 to get 10% OFF your Troscriptions purchase at https://troscriptions.com/collections/our-products

In this episode of the Health Optimization Medicine Podcast, Dr. Scott Sherr is joined by renowned neurologist and bestselling author Dr. David Perlmutter to explore one of the most important breakthroughs in brain health — the role of microglia.
Often overlooked, microglial cells are the brain's immune system and play a central role in determining whether the brain thrives or degenerates over time.
Dr. Perlmutter explains how these cells can shift between protective (M2) and destructive (M1) states — and how this shift underlies neurodegenerative diseases like Alzheimer's, Parkinson's, and more.
Most importantly, this episode highlights how everyday lifestyle choices — from diet and exercise to metabolic health — directly influence brain function and long-term cognitive resilience.
Join us as we delve into:
What microglia are and why they control brain health
The difference between M1 (destructive) and M2 (protective) states
How metabolism shapes the brain's immune response
Why conditions like Alzheimer's are rooted in immune dysfunction
The connection between blood sugar, insulin, and brain degeneration
This episode is for you if:
You want to protect your brain and prevent cognitive decline
You're interested in the science of Alzheimer's and neurodegeneration
You want actionable strategies to improve brain health
You're curious about the future of brain optimization and longevity
You can also find this episode on… Youtube: https://youtu.be/EMrlchMOZKk
Find more from Dr. David Perlmutter Website: https://www.drperlmutter.com Book: https://braindefenders.com LinkedIn: https://www.linkedin.com/in/david-perlmutter-md/ Instagram: https://www.instagram.com/davidperlmutter/ Facebook: https://www.facebook.com/DavidPerlmutterMd/
Find more from Health Optimization Medicine and Practice (HOMeHOPe): Website: https://homehope.org/ Instagram: https://www.instagram.com/homehopeorg/ Virtual Symposium 2026: https://homehope.org/homehope-virtual-symposium-2026 Use PODCAST10 to get 10% OFF your purchase of the Clinical Metabolomics Module at https://homehope.org/products/clinical-metabolomics
Find more from Troscriptions Website: https://troscriptions.com/ Instagram: https://www.instagram.com/troscriptions/ Use POD10 to get 10% OFF your Troscriptions purchase at https://troscriptions.com/collections/our-products

In this episode of the Health Optimization Medicine Podcast, join Boomer Anderson, Dr. Ted Achacoso, Dr. Allen Bookatz, and Jodi Duval as they explore chronobiology — and how modern life is disrupting the body's natural rhythms.
From jet lag and shift work to late-night scrolling and irregular meals, the conversation dives into what Dr. Ted calls "circadian pollution" — the mismatch between our biology and the environments we've created.
More importantly, the team breaks down simple, powerful tools to re-entrain your body clock using light, food timing, and movement — all foundational principles in Health Optimization Medicine.
Join us as we delve into:
What chronobiological re-entrainment actually means
The difference between the brain clock and organ clocks
How light, food, and movement act as biological time signals
Why late-night eating creates "metabolic jet lag"
How modern life creates circadian disruption
This episode is for you if:
You struggle with sleep, fatigue, or inconsistent energy
You travel frequently or work irregular hours
You want to optimize your circadian rhythm naturally
You're looking for simple, zero-cost ways to improve health
You can also find this episode on… 
YouTube: https://youtu.be/WcheAJNzq2k
Find more from Health Optimization Medicine and Practice (HOMeHOPe):
Website: https://homehope.org/
Instagram: https://www.instagram.com/homehopeorg/
Virtual Symposium 2026: https://homehope.org/homehope-virtual-symposium-2026
Use PODCAST10 to get 10% OFF your purchase of the Clinical Metabolomics Module at https://homehope.org/products/clinical-metabolomics
Find more from Troscriptions:
Website: https://troscriptions.com/
Instagram: https://www.instagram.com/troscriptions/
Use POD10 to get 10% OFF your Troscriptions purchase at https://troscriptions.com/collections/our-products