ROK Talk on drives

Hosts Jim and Sam sit down with industry expert Michael Lennard to discuss how variable frequency drives (VFDs) support modern warehousing and logistics operations. The conversation explores where VFDs are used, why they matter for material handling systems, and how they help improve efficiency, performance and safety in fast‑moving logistics environments.

In this episode of ROK Talk on Drives, we dive into thepowerful role Variable Frequency Drives (VFDs) are playing intoday’s tire manufacturing landscape. Hosts Jim and Sam speak with experts Dan Paul and Eduardo Rodriguez to unpack why VFDs are so critical and how their place in automation systems continues to evolve.  From improving plant efficiency to elevating process control and advancing sustainability, learn why VFDs are central to modern tire and rubber operations.
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The next advancement in pulp and paper mill automation starts with smarter, more responsive motor control. In this episode, host Sam Shelley teams up with Rockwell Automation experts Eduardo Rodriguez and Mike Clark to break down the real impact of VFDs in pulp and paper—from serious energy efficiency gains to solving the challenges that pulp and paper operations face every day.
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Explore how VFDs are transforming the oil and gas industry. Jim and Sam are joined by industry expert Ron Busse to discuss real-world applications, energy savings, process optimization, and the role of automation in meeting sustainability goals. Learn about overcoming infrastructure challenges, harmonics compliance, regenerative solutions, and how smarter motor control can help operators do more with less while reducing their carbon footprint.
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In this episode of ROK Talk on Drives, hosts Jim and Sam welcome special guest Bill Meindl, business unit manager at Rockwell Automation, to explore the past, present, and future of motor starting technology. From the humble beginnings of the compression rheostat in 1903 to today’s cutting-edge M100 electronic motor starter, we trace a journey of innovation. The result is smaller panels, simplified wiring and improved reliability.
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