Marketing Brew Weekly

• “Oscars For Creators” And AI Adoption In the Ad Industry

  Welcome to Marketing Brew Weekly! This week we’re discussing the latest in the WNBA war of words over brand deals, the rise of commerce media with the announcement of Amex Ads, Sora 2 and the state of the industry’s AI adoption for better or worse, and Instagram’s launch of the “Oscars for creators” with Rings and what that really means for reels.  00:00 Intro 00:33 WNBA compensation talks get snippy 05:35 Amex Ads enters the commerce media space 13:46: Sora 2 and the ad industry’s adoption of AI 26:23: Instagram rolls out the “Oscars for Creators” with Rings This episode was sponsored by Digicom. To learn more, go to digicom.io/brew.  Subscribe to the Marketing Brew newsletter: https://www.marketingbrew.com/ Watch Marketing Brew Weekly on YouTube:   https://www.youtube.com/@MarketingBrew Follow Marketing Brew Instagram: https://www.instagram.com/marketingbrew/ LinkedIn: https://www.linkedin.com/showcase/marketing-brew/ Have a question for us? Send us an email or voice note to [email protected] Learn more about your ad choices. Visit megaphone.fm/adchoices Marketing Brew Weekly gives marketing professionals insightful analysis and a lively conversation on the latest trending topics in the world of media and advertising, from the Marketing Brew reporters who know the industry best. Learn more about your ad choices. Visit megaphone.fm/adchoices

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• Bad Bunny Takes Center Field and Netflix’s New Ad Deal Changes The Game

  Welcome to Marketing Brew Weekly! This week we’re discussing Meta’s new Vibes and the rise of AI video platforms, Bad Bunny performing at the Super Bowl and likely bringing top brands with him, Netflix’s big new deal with AB InBev and how it could change the game for ad revenue in the streaming world, and the latest updates on the TikTok deal and how it could impact advertisers and creators.  00:00 Intro 00:37 The vibe on Meta’s new Vibes app 05:24 What Bad Bunny’s Super Bowl performance means for brands 14:25 Netflix and AB InBev’s brand partnership deal is big for ad-supported streaming 23:22 An update on the latest TikTok deal news This episode was sponsored by Digicom. To learn more, go to digicom.io/brew.  This episode features:  Meta’s Vibes demo fail: https://www.tiktok.com/@verge/video/7551247078626823437 Bad Bunny’s Hop: https://www.reddit.com/r/Fauxmoi/comments/1ncxcp3/bad_bunny_appeared_to_have_injured_his_knees/ Subscribe to the Marketing Brew newsletter: https://www.marketingbrew.com/ Watch Marketing Brew Weekly on YouTube:   https://www.youtube.com/@MarketingBrew Follow Marketing Brew Instagram: https://www.instagram.com/marketingbrew/ LinkedIn: https://www.linkedin.com/showcase/marketing-brew/ Have a question for us? Send us an email or voice note to [email protected] Learn more about your ad choices. Visit megaphone.fm/adchoices Marketing Brew Weekly gives marketing professionals insightful analysis and a lively conversation on the latest trending topics in the world of media and advertising, from the Marketing Brew reporters who know the industry best.  Learn more about your ad choices. Visit megaphone.fm/adchoices

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• The Rise of LinkedInfluencers and the Return of Pumpkin Spice Everything

  Welcome to Marketing Brew Weekly! This week we’re discussing the blind box trend going bust, the reality TV to influencer pipeline inspired by Taylor Frankie Paul as the new Bachelorette, the rise of the LinkedInfluencer and how the platform can adapt, and everyone’s favorite: pumpkin spice season is here – but should some brands sit this one out?  00:00 Intro 00:35 Blind boxes go bust 04:32 The Reality TV to Influencer pipeline 13:05 LinkedInfluencers on the rise  22:06 Pumpkin Spice Season is here This episode was sponsored by Digicom. To learn more, go to https://www.digicom.io/brew.  Subscribe to the Marketing Brew newsletter: https://www.marketingbrew.com/ Watch Marketing Brew Weekly on YouTube:   https://www.youtube.com/@MarketingBrew Follow Marketing Brew Instagram: https://www.instagram.com/marketingbrew/ LinkedIn: https://www.linkedin.com/showcase/marketing-brew/ Have a question for us? Send us an email or voice note to [email protected] Learn more about your ad choices. Visit megaphone.fm/adchoices Marketing Brew Weekly gives marketing professionals insightful analysis and a lively conversation on the latest trending topics in the world of media and advertising, from the Marketing Brew reporters who know the industry best.  Learn more about your ad choices. Visit megaphone.fm/adchoices

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• The Summer Brands Turned Pretty & Awards Show Ads

  Welcome to Marketing Brew Weekly! This week we’re discussing the latest on the potential TikTok ban, how brands are using award shows to their advantage, why Salish Matter really matters — especially when it comes to the power of Gen Alpha, and the surprising reason why your favorite sports team got in on the internet action of The Summer I Turned Pretty.  00:00 Intro 00:39 A TikTok ban update 04:20 Advertisers take award shows  14:52 Why Salish Matter’s launch really mattered  22:34 Brands tuning in to "The Summer I Turned Pretty" This episode was sponsored by Digicom. To learn more, go to digicom.io/brew.  Subscribe to the Marketing Brew newsletter: https://www.marketingbrew.com/ Watch Marketing Brew Weekly on YouTube:   https://www.youtube.com/@MarketingBrew Follow Marketing Brew Instagram: https://www.instagram.com/marketingbrew/ LinkedIn: https://www.linkedin.com/showcase/marketing-brew/ Have a question for us? Send us an email or voice note to [email protected] Learn more about your ad choices. Visit megaphone.fm/adchoices Marketing Brew Weekly gives marketing professionals insightful analysis and a lively conversation on the latest trending topics in the world of media and advertising, from the Marketing Brew reporters who know the industry best.  Learn more about your ad choices. Visit megaphone.fm/adchoices

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• Labubus Win the US Open and American Eagle’s Sydney Sweeney Bet Pays Off

  Welcome to Marketing Brew Weekly! This week we’re discussing Nike’s new ad for Gen Z, why American Eagle continues to win the denim wars, how Labubus really took the spotlight at the US Open, and which brands tried their best to capitalize on Taylor Swift’s big news.  00:00 Intro 00:35 Nike’s new slogan 04:17 American Eagle continues to soar 12:32 Labubus win the US Open 19:05 Taylor Swift’s effect on brands and Find the Fake game  This episode was sponsored by Digicom. To learn more, go to digicom.io/brew.  Subscribe to the Marketing Brew newsletter: https://www.marketingbrew.com/ Watch Marketing Brew Weekly on YouTube:   https://www.youtube.com/@MarketingBrew Follow Marketing Brew Instagram: https://www.instagram.com/marketingbrew/ LinkedIn: https://www.linkedin.com/showcase/marketing-brew/ Have a question for us? Send us an email or voice note to [email protected] Learn more about your ad choices. Visit megaphone.fm/adchoices Marketing Brew Weekly gives marketing professionals insightful analysis and a lively conversation on the latest trending topics in the world of media and advertising, from the Marketing Brew reporters who know the industry best.  Learn more about your ad choices. Visit megaphone.fm/adchoices

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