Limited Supply

Most brands think branding is logos, colors, and a new website…and completely miss what actually makes a brand work.

Nik sits down with John Scheer from Herman-Scheer to break down what branding really is: clarity. They dive into why brand and business strategy are inseparable, how early positioning decisions compound over time, and why skipping foundational brand work almost always leads to expensive mistakes later.

And, what’s the difference between brand positioning and product positioning? There’s a lot to think about. 

If you’re building a brand from scratch (or trying to fix one that’s lost its way) this episode will help you find and build something people actually want to buy into.

Roku pioneered streaming on TV. We connect users to the content they love, enable content publishers to build and monetize large audiences, and provide advertisers with unique capabilities to engage consumers. Learn more at ⁠⁠advertising.roku.com/limitedsupply⁠⁠.

Want more DTC advice? Check out the Limited Supply YouTube page for more insider tips.

 

Check out the Nik’s DTC newsletter: https://bit.ly/3mOUJMJ

 

And if you’re looking for an instant stream of on-demand DTC gold, check out the Limited Supply Slack Channel for Nik’s most unfiltered, uncensored thoughts.

 

Follow Nik:

Twitter: https://www.twitter.com/mrsharma

Most brands say they want to work with creators…but almost all of them get it wrong.

In this episode, Nik sits down with Ben Soffer to break down what authentic creator marketing actually looks like. They unpack why creators aren’t just distribution, but community builders, sales accelerants, and cultural translators for brands that know how to work with them.

Ben shares hard-earned lessons from building Spritz Society, including how creator partnerships evolve as brands scale, why gifting often backfires, and how PR, seeding, and relationship-first outreach can unlock real advocacy.

They also dive into micro vs. macro creators and why saves and sends matter more than likes and comments.

If you’re tired of transactional influencer campaigns that don’t move the needle and want to build creator partnerships that actually drive trust, this episode is for you.

Roku pioneered streaming on TV. We connect users to the content they love, enable content publishers to build and monetize large audiences, and provide advertisers with unique capabilities to engage consumers. Learn more at ⁠advertising.roku.com/limitedsupply⁠.

Want more DTC advice? Check out the Limited Supply YouTube page for more insider tips.

 

Check out the Nik’s DTC newsletter: https://bit.ly/3mOUJMJ

 

And if you’re looking for an instant stream of on-demand DTC gold, check out the Limited Supply Slack Channel for Nik’s most unfiltered, uncensored thoughts.

 

Follow Nik:

Twitter: https://www.twitter.com/mrsharma

Most brands treat Q1 like a slow season, but it’s actually one of the best windows to test new channels while CPMs are down and competition is quieter.

In this solo episode, Nik breaks down the smartest growth levers to focus on right now, starting with internal creators: the content “assembly line” that makes every channel faster, cheaper, and more effective. He explains why this role is a force multiplier for paid and organic, how it tightens your creative feedback loop, and why more brands should stop outsourcing everything to agencies.

Nik also dives into how to approach YouTube sponsorships and evergreen creator partnerships, why creator integrations can compound over time, and how to think about TikTok Shop, affiliates, and LIVE. 

And, what’s the most underrated tactic for building “secondary presence?” You may already be doing it. If you’re trying to scale beyond Meta and Google (and want to build a stronger middle-of-funnel that drives conversion long after the ad spend) this episode is for you.

Roku pioneered streaming on TV. We connect users to the content they love, enable content publishers to build and monetize large audiences, and provide advertisers with unique capabilities to engage consumers. Learn more at advertising.roku.com/limitedsupply.

Want more DTC advice? Check out the Limited Supply YouTube page for more insider tips.

 

Check out the Nik’s DTC newsletter: https://bit.ly/3mOUJMJ

 

And if you’re looking for an instant stream of on-demand DTC gold, check out the Limited Supply Slack Channel for Nik’s most unfiltered, uncensored thoughts.

 

Follow Nik:

Twitter: https://www.twitter.com/mrsharma

Most brands obsess over ads, creative, and traffic…and completely ignore the page where the sale actually happens.

In this solo episode, Nik breaks down exactly how to build product detail pages that convert, without gimmicks, fake urgency, or dark patterns. He walks through what makes a product page feel effortless, educational, and worth buying from.

Nik covers why PDPs should be treated like a guided experience, how to think about traffic sources before you design anything, and what absolutely needs to live above the fold if you don’t want to lose 50% of your visitors instantly. He also dives into bundling, subscriptions, comparison charts, social proof, clinical studies, and FAQs.

If your conversion rate is stuck at 1–2% and you’re wondering why paid traffic isn’t scaling the way it should, this episode is for you. 

What’s Instant? They’re the secret weapon to triple your email revenue with AI-powered flows. Instead of blasting the same cart reminders to everyone, Instant ensure every shopper gets a unique email experience:


Copy, products, and offers that adapt to your shopper’s behavior in real time.


Emails sent at the exact moment that shopper is most likely to buy.


11+ abandonment flows live in minutes.

Book a demo by Dec. 31 to get 50% off your first 60 days. Make this BFCM your biggest one yet:⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠instant.one/limited⁠

Want more DTC advice? Check out the Limited Supply YouTube page for more insider tips.

 

Check out the Nik’s DTC newsletter: https://bit.ly/3mOUJMJ

 

And if you’re looking for an instant stream of on-demand DTC gold, check out the Limited Supply Slack Channel for Nik’s most unfiltered, uncensored thoughts.

 

Follow Nik:

Twitter: https://www.twitter.com/mrsharma

Black Friday isn’t a sale, it’s an attention war.And the brands winning it aren’t obsessing over bigger discounts.Nik breaks down how the smartest operators approached Q4 this year -  and why the brands that crushed weren’t the loudest, just the most disciplined. The playbook has shifted from “more ads, more assets” to fewer, sharper, strategically chaotic ideas that you can’t ignore.

You’ll learn:

> How the best BFCM offers are created and why simplicity beats cleverness> Why offer testing during Prime Day often predicts Black Friday performance> The truth about BFCM shoppers and why most never return without intentional retention flows

If you’re planning, building creative systems, or trying to scale without burning margins, this episode breaks down what the smartest operators are doing right now…and why it’s working.

What’s Instant? They’re the secret weapon to triple your email revenue with AI-powered flows. Instead of blasting the same cart reminders to everyone, Instant ensure every shopper gets a unique email experience:


Copy, products, and offers that adapt to your shopper’s behavior in real time.


Emails sent at the exact moment that shopper is most likely to buy.


11+ abandonment flows live in minutes.

Book a demo by Dec. 31 to get 50% off your first 60 days. Make this BFCM your biggest one yet: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠instant.one/limited⁠

Want more DTC advice? Check out the Limited Supply YouTube page for more insider tips.

 

Check out the Nik’s DTC newsletter: https://bit.ly/3mOUJMJ

 

And if you’re looking for an instant stream of on-demand DTC gold, check out the Limited Supply Slack Channel for Nik’s most unfiltered, uncensored thoughts.

 

Follow Nik:

Twitter: https://www.twitter.com/mrsharma