Your landing page is missing something.
Nik reviews landing pages from real DTC brands—ranging from custom cabinets and meat boxes to laundry pods and men’s underwear.
With conversion rate optimization as the north star, he dives into what’s working, what’s missing, and why most homepages fail at first glance.
You’ll hear feedback on:
Where to place social proof (and why it almost never goes where you think)
What to say when you want people to actually click “Add to Cart”
The biggest design mistake DTC brands make on mobile
How guys shop (hint: it’s not rational)
Whether your brand sells food, fashion, or compostable trash bags, this episode delivers conversion insights you’ll want to steal immediately. Plus, you’ll hear Nik’s favorite hacks for optimizing opt-in rates, pricing perception, and product positioning.
AppLovin is the fastest growing ad platform for DTC brands. It enables brands to run ads in a variety of mobile games, reaching over 150M daily active users in the US and driving measurable performance at scale.
AppLovin Ecommerce Newsletter
Want more DTC advice? Check out the Limited Supply YouTube page for more insider tips.
Check out the Nik’s DTC newsletter: https://bit.ly/3mOUJMJ
And if you’re looking for an instant stream of on-demand DTC gold, check out the Limited Supply Slack Channel for Nik’s most unfiltered, uncensored thoughts.
Follow Nik:
Twitter: https://www.twitter.com/mrsharma
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55:29
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55:29
S13 E3: No Code? No Problem (with Billy Howell, Founder of Stupid Simple Apps)
Do you need to know how to code to create an app? Hint: you don’t.
Nik sits down with Billy Howell, founder of Stupid Simple Apps, to unpack the booming trend of vibe coding—a radically accessible way to build custom web apps using AI, with little to no coding experience.
Billy shares his personal evolution from failing a college coding class to running a thriving app agency, thanks to tools like Replit, Cursor, and ChatGPT. They talk about how operators and founders are bypassing bloated SaaS costs, building internal tools fast, and solving real business problems in record time.
And, what exactly is an API? Billy breaks it down.
Whether you’re a DTC brand operator, indie hacker, or just AI-curious, this is the blueprint for building fast, selling smart, and skipping the gatekeepers.
AppLovin is the fastest growing ad platform for DTC brands. It enables brands to run ads in a variety of mobile games, reaching over 150M daily active users in the US and driving measurable performance at scale.
AppLovin Ecommerce Newsletter
Want more DTC advice? Check out the Limited Supply YouTube page for more insider tips.
Check out the Nik’s DTC newsletter: https://bit.ly/3mOUJMJ
And if you’re looking for an instant stream of on-demand DTC gold, check out the Limited Supply Slack Channel for Nik’s most unfiltered, uncensored thoughts.
Follow Nik:
Twitter: https://www.twitter.com/mrsharma
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48:19
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48:19
S13 E2: What Journalists Know About Selling Products (That Founders Don’t) with Benjamin Gottlieb
How do you turn a simple product into a seven-figure business without breaking the bank on ads? What makes a story-driven brand stand out in today’s crowded digital landscape?
Nik sits down with journalist and media personality Benjamin Gottlieb to explore storytelling, consumer psychology, and brand building. They talk about how founders can think like journalists, the importance of clarity in communication, and why marketing should always be personal, not for the masses.
Plus, how good does your hook actually have to be? It’s overlooked, but super critical. Nik says hooks should be testable, tailored, and transferable across platforms. A hook that performs organically on TikTok might become the foundation of your next paid campaign. And if grandma—or someone three shots deep at the bar—can understand it? You're doing it right.
If you're a founder, marketer, or creative looking to scale without losing your voice, this episode is for you.
AppLovin is the fastest growing ad platform for DTC brands. It enables brands to run ads in a variety of mobile games, reaching over 150M daily active users in the US and driving measurable performance at scale.
AppLovin Ecommerce Newsletter
Want more DTC advice? Check out the Limited Supply YouTube page for more insider tips.
Check out the Nik’s DTC newsletter: https://bit.ly/3mOUJMJ
And if you’re looking for an instant stream of on-demand DTC gold, check out the Limited Supply Slack Channel for Nik’s most unfiltered, uncensored thoughts.
Follow Nik:
Twitter: https://www.twitter.com/mrsharma
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34:05
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34:05
S13 E1: Listener Mailbag: DTC to Retail, Meta Ads, and Clothing Brands
New season, new mailbag. Nik’s got your questions and answers.
We're kicking off the new season with a listener Q&A straight from the Limited Supply Slack community. Nik tackles your biggest questions on all things ecom, retail, and growth, like:
– How to successfully transition from DTC to retail
– The smartest ways to create content that actually drives in-store sales
– Where to find great marketing talent (Hint: it's not LinkedIn or Upwork)
– What to do when your Meta ads are getting clicks, but no conversions
– How much budget to allocate for testing new channels
– Winning strategies for apparel brands
– Creative (and not-so-creative) ways to get press and boost social proof
Plus, just how important is quality content? It’s EVERYTHING. Nik shares how it can make or break your brand.
AppLovin is the fastest growing ad platform for DTC brands. It enables brands to run ads in a variety of mobile games, reaching over 150M daily active users in the US and driving measurable performance at scale.
AppLovin Ecommerce Newsletter
Want more DTC advice? Check out the Limited Supply YouTube page for more insider tips.
Check out the Nik’s DTC newsletter: https://bit.ly/3mOUJMJ
And if you’re looking for an instant stream of on-demand DTC gold, check out the Limited Supply Slack Channel for Nik’s most unfiltered, uncensored thoughts.
Follow Nik:
Twitter: https://www.twitter.com/mrsharma
You’ve got questions. Nik’s got answers.
In this Listener Mailbag, Nik answers questions about hiring, AI tools, video ads, and more. How do you assess Marketers when you decide to bring someone onto your team? Why are Triple Whale and Motion The Next Big Things in DTC? What’s the deal with Shopify themes? Get ready for open source, creator-lead bots in ecom.
Plus, think you need video to run paid ads? Think again. Nik gives the blueprint for making static ads work, how to analyze ad funnel performance in Meta, and what role UGC (especially founder-led) still plays in 2025.
And, Nik outlines tiered strategies for scaling $20M+ brands. That’s a TON of money—put it into something that moves the needle.
Omnisend - email & SMS marketing so good, it’s boring! You’ve got enough exciting stuff to worry about. Let us be the reliable platform you can depend on. Make an average $68* for every $1 you spend. Start for free!
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Want more DTC advice? Check out the Limited Supply YouTube page for more insider tips.
Check out the Nik’s DTC newsletter: https://bit.ly/3mOUJMJ
And if you’re looking for an instant stream of on-demand DTC gold, check out the Limited Supply Slack Channel for Nik’s most unfiltered, uncensored thoughts.
So many DTC brands think nice PR is more important than honesty. But that’s not us.
I'm Nik, and I'm tired of all the hot air in our industry. This podcast is the behind-the-scenes conversation that gets to the heart of what DTC is really like.
Nik Sharma founded Sharma Brands - and has no reason not to call people out, and share his spicy takes. Joined by the most experienced names in the industry, these are the conversations you won’t hear anywhere else.
We’ll be diving deep into industry moves, autopsies on failed brands, and why we’re investing in certain companies. Episodes drop every Wednesday. Make sure to subscribe wherever you get your podcasts.
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