Fashion & Founders The Podcast

In this episode, Victoria sits down with the team behind OOTD, one of the fastest-growing fashion media platforms capturing street style around the world. What began as candid outfit videos filmed on the streets of New York has quickly evolved into an international fashion community covering major cultural moments from Coachella to Fashion Week. They discuss the strategy behind creating viral fashion content, scaling, and monetization. No longer just online they have built a network of creators across cities like New York, Paris, and London hosting dinners and events with their community. Since they’ve scaled so quickly they discuss fashion tech and building internal technology needed for their business. Plus they’re hiring and share their vision for how OOTD could become one of the most recognizable fashion brands in the world.

Follow Fashion & Founders:
Podcast IG: @fashionandfounders
Podcast Substack: Fashion and Founders
Podcast Website: fashionandfounders.com
Podcast TikTok: @fashionandfounders
Podcast YouTube: Fashion and Founders
Podcast LinkedIn: Fashion and Founders
Podcast Links: Shop My

Follow OOTD:
IG: @ootd
TikTok: @ootd
ootd.com

Follow Cory and Nic:
IG: @corymuroff
IG: @wantthisnic

Glamsquad:
Code: FASHIONANDFOUNDERS for $20 off

Rent the Runway:
Use code: RTRXVSMITH50 and get 60% off your first month!

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In this episode, Victoria sits down with Matilda Djerf, the founder of Djerf Avenue, to discuss how she built one of the most recognizable aesthetics in modern fashion. They talk about launching a brand with strong values, building community both online and offline, and navigating the realities of running a global business in your early twenties. Matilda also shares lessons on leadership, vulnerability on social media, and why taking care of yourself is essential when building a company.

Follow Fashion & Founders:
Podcast IG: @fashionandfounders
Podcast Substack: Fashion and Founders
Podcast Website: fashionandfounders.com
Podcast TikTok: @fashionandfounders
Podcast LinkedIn: Fashion and Founders
Podcast YouTube: Fashion and Founders
Podcast Links: Shop My

Follow Matilda:
IG: @matildadjerf

Follow Djerf Avenue:
IG: @djerfavenue
Shop

Glamsquad:
Code: FASHIONANDFOUNDERS for $20 off

Thanks for listening!

New York Fashion Week isn’t dead, but it is changing. In this solo NYFW recap, Victoria breaks down what felt different this season and how Fashion Week is getting too expensive. From major brands like Ralph Lauren and Marc Jacobs showing off-schedule, Thom Browne showing in San Francisco, brands giving away show tickets leading to how NYFW could be evolving into an “Art Basel”-style citywide experience. She also shares the fashion tech + retail innovation that caught her eye, the behind-the-scenes realities of how outfits (and glam) actually happen during Fashion Week, and the pop-ups + community events that proved NYFW is increasingly about access, culture, and connection not just runway invites.

Follow Fashion & Founders:
Podcast IG: ⁠@fashionandfounders⁠
Podcast Substack: ⁠Fashion and Founders⁠
Podcast Website: ⁠fashionandfounders.com⁠
Podcast TikTok: ⁠@⁠⁠fashionandfounders⁠
Podcast LinkedIn: ⁠Fashion and Founders⁠
Podcast YouTube: ⁠Fashion and Founders⁠
Podcast Links: ⁠Shop My⁠

Glamsquad:
Code: ⁠FASHIONANDFOUNDERS ⁠for $20 off

Rent the Runway:
Code: ⁠RTRXVSMITH50⁠and get 50% off your first month!

Rebecca Minkoff episode on fashion week being to expensive
⁠HERE⁠

Thanks for listening!

In this episode, Victoria sits down with Ganni’s Chief Sustainability Officer, Lauren Bartley. They discuss how the brand approaches sustainability and design, as they set trends rather than following them. Lauren unpacks Ganni's transparent approach to sustainability reporting, its investment in next-generation material innovation, partnerships in resale and repair, and how the brand balances trend-setting design with long-term environmental strategy. They also explore Scandinavian sustainability culture, the importance of consistency over perfection, and why innovation is key to moving fashion forward.

Follow Fashion & Founders:
Podcast IG: @fashionandfounders
Podcast Substack: Fashion and Founders
Podcast Website: fashionandfounders.com
Podcast TikTok: @fashionandfounders
Podcast LinkedIn: Fashion and Founders
Podcast YouTube: Fashion and Founders
Podcast Links: Shop My

Follow Ganni:
IG: @ganni
Shop HERE
The Ganni Playbook

Follow Boii Studios:
IG: @boiistudios
Shop HERE

Rent the Runway:
Use code: RTRXVSMITH50 and get 50% off your first month!

Thanks for listening!

In this episode, Victoria recaps her experience attending Copenhagen Fashion Week from street style and behind-the-scenes access to the sustainability frameworks shaping the future of fashion. She breaks down what makes Copenhagen different from other fashion capitals, why transparency and public access matter, and how brands are rethinking design through the lens of weather, function, and real life. Victoria also shares insights from industry panels, a Substack hosted dinner, standout designers, and why she believes climate-adapted fashion and functional pieces are the next major shift in the industry. Plus a back stage interview with designers Marie and Julie Skall of Skall Studio. 

Follow Fashion & Founders:
Podcast IG: @fashionandfounders
Podcast Substack: Fashion and Founders
Podcast Website: fashionandfounders.com
Podcast TikTok: @fashionandfounders
Podcast LinkedIn: Fashion and Founders
Podcast YouTube: Fashion and Founders
Podcast Links: Shop My

Find the Brands mentioned on:
Substack and ShopMy

Rent the Runway:
Use code: RTRXVSMITH50 and get 50% off your first month!

Thanks for listening!