Edge of IT

In the Season 4 premiere of Edge of IT, host Jonathan Gough welcomes back Emily Martin, Executive Vice President of AI Strategy at Pellera, for her third appearance on the show. Together, they unpack why AI adoption feels so overwhelming right now, and why the answer isn't a better roadmap, it's a better operating model.

Emily breaks down the framework she uses with clients: AI as a feature, a product, and a factory, not a ladder to climb, but a consumption management model that shifts with what an organization actually needs. They also dig into the increasingly tricky world of tokenomics and model selection, and why the smartest AI decisions have less to do with the technology and more to do with who's in the room.

If you're wondering where your organization stands on the road to an AI factory, or whether that road even ends, this episode is for you.

To learn is to iterate: ask a question, get an answer, and immediately ask another. If you work in IT, you know this. If you listen to Edge of IT, you're about to watch it come to life.

Host and Pellera Chief Scientist Jonathan Gough is back for Season 4, and with technology moving faster than ever, keeping pace with the bleeding edge takes the kind of relentless questions this podcast is ready to ask.

This season is all about building for a future no one can fully see. Together, we’ll explore how the sharpest leaders, strategists, and technologists are making the right calls right now. The calls that are unlocking competitive advantage, measurable ROI, and unparalleled innovation.

Each episode brings you candid conversations with the people closest to the work, packed with actionable insights. So if you're ready to hear the questions fueling the next wave of curiosity, follow us and don't miss an episode.

What if you had to design IT infrastructure that cannot, under any circumstances, fail? If that question hits close to home, chances are you work in a high-stakes environment, and this episode was made for you.

Jonathan Gough sits down with Jim Forrester, Chief Technology Officer and Associate Vice President of Information Technology at the University of Rochester Medical Center, to explore how healthcare IT leaders modernize mission-critical data infrastructure without compromising care. Jim shares how his team approaches modernization decisions across imaging, system recovery, and data architecture, balancing cost, technical debt, and clinical need at every turn. From the concept of a "minimum viable hospital" to a storage overhaul that delivered 6x faster imaging performance, this is a story about what it means to modernize when the stakes aren't measured in just downtime. They're measured in lives.

Whether you work in healthcare or another high-stakes industry, the principles Jim's team lives by are ones every IT leader should have front of mind.

AI tools are entering the enterprise from every direction, creating a massive challenge for compliance leaders. The real issue isn’t just selecting the right tools; it is understanding what data the tools touch, what risks they introduce, and whether they can scale responsibly.

In this episode of Edge of IT, Jonathan Gough is joined by Michael Corrigan, CIO at World Insurance, and Sean Colicchio, Global CISO at Pellera, to explore a practical approach to AI governance, tool evaluation, and enterprise scale. Michael shares how his team manages technology and cybersecurity while integrating roughly 50 acquisitions a year, using repeatable playbooks, onboarding, and clear data processes to reduce friction. Sean adds a security-first perspective, unpacking why effective AI governance starts by following the data.

Together, they explain how strong governance frameworks can help organizations move faster, scale smarter, and thrive in the rapidly evolving enterprise landscape.

Innovation does not have to start with unlimited resources. For Daymond John of ABC’s Shark Tank, it starts with the power of broke.

In this special episode of Edge of IT, recorded live from Pellera’s West Tech Summit, Jonathan sits down with entrepreneur, investor, and bestselling author Daymond John to explore risk, trust, and innovation under pressure.

From building FUBU in his mother’s kitchen to evaluating hundreds of founders on ABC’s Shark Tank, Daymond shares why success is rarely about having the perfect idea. It’s about understanding the problem, surrounding yourself with the right people, managing your downside, and doing the work before asking others to believe. Together, Jonathan and Daymond connect those lessons to enterprise technology today, where AI is moving fast, pressure is high, and leaders are being asked to make smart bets without perfect certainty.