Chef's PSA Podcast

Rosana Rivera runs three businesses under one roof: a bakery storefront, a wholesale bread program, and a catering and events company called Gatheria Studio. Most operators would guess wholesale wins on volume alone. It doesn't. Catering does, by a wide margin, sometimes 30 to 40 percent margins in a good season, more than either of the other two combined at the bottom line.
She's also the first Latina chef to ever beat Bobby Flay on television, and the casting process that got her there is worth hearing before you ever get a similar email yourself.
The one piece of advice from her producer that won her the Beat Bobby Flay episode, and how she practiced her signature dish for exactly the time she'd be given
What it actually costs to open a restaurant right now, and why the number most people quote is too low
Why she runs a monthly AI audit on her own online reviews, and what it caught in her matcha program before it became a real problem
André Natera and Rosana Rivera cover why most influencer marketing for restaurants doesn't move the needle, whether kitchen robotics are actually worth the investment, the one ingredient that wrecks her food cost every single year no matter what, why a bakery's margins are thinner than most chefs assume, and the full breakdown of why her events business outperforms both her storefront and her wholesale account.
It ends where every episode ends, with the Mount Rushmore.
Guest
@chefrosanarivera@chefandthebaker
Links
Lead Like a Chef App → https://studio.com/apps/andre/leadlikeachef
Get the Books → https://chefspsa.com/books
Shop Chef's PSA Merch → https://shop.chefspsa.com/
Get Episodes Early on Substack → https://chefspsa.substack.com/
Follow Chef's PSA on Instagram → https://www.instagram.com/chefspsa/

Eduardo Osorio moved to Dallas from LA less than a year ago. Then Kent Rathbun, Dallas royalty, ate at Meridian and posted about it, and the walk-ins started within days. It's the kind of endorsement that doesn't happen for just anybody.
He's built a career on adapting fast. Restaurant Daniel in New York, where a chef corrected his micro-green prep on day one and made it clear there wouldn't be a second warning. Eight months in Jeddah, cooking out of what was essentially a shipping container in 130-degree heat, where he learned the hard way that crossing your legs the wrong way gets you slapped. And now Meridian, where he's building a kitchen that runs on almost none of that old pressure.
Why he thinks LA took ten years to build its dining scene and Dallas will do it in three or four
What actually happens when you build a kitchen with no yelling, and why his team is more surprised by his calm than anything else
The brown butter trick behind his now-signature cornbread, and the one ingredient nobody expects
André Natera and Eduardo Osorio cover the guest chef dinner series that's turned Meridian into a clubhouse for Dallas's next generation of cooks, the difference between LA, Vegas, New York, and Saudi Arabia kitchen cultures, why his sous chef of fourteen years just walked away from cooking entirely, the influencer economy and why a bad review travels further than a good one, and what it takes to run ten restaurants and two burger concepts at once without losing the plot.
It ends where every episode ends, with the Mount Rushmore, and the phrase his entire kitchen shouts when a table sends back a compliment.
Guest
@chefeduardoosorio https://www.instagram.com/chefeduardoosorio/
Links
Lead Like a Chef App → https://studio.com/apps/andre/leadlikeachef
Get the Books → https://chefspsa.com/books
Shop Chef's PSA Merch → https://shop.chefspsa.com/
Get Episodes Early on Substack → https://chefspsa.substack.com/
Follow Chef's PSA on Instagram → https://www.instagram.com/chefspsa/

Enrique Lozano is a Chopped champion, James Beard nominee for Best Chef Texas, and executive chef at Aguazul in San Antonio, with roots at Benny Frank's in El Paso and Mija opening soon in San Elizario.
He'd been trying to get on Chopped for over a decade before the call finally came, right after his James Beard nomination. His strategy once he got there: cook exactly what he already knew, nothing more ambitious, nothing borrowed. It won him ten thousand dollars and, once the embargo lifted a year later, a wave of business he hadn't planned for.
Why he thinks contestants lose on cooking competition shows by trying dishes they've never made before, instead of doing what they already do well
What actually separates Beat Bobby Flay from Chopped once the cameras are off, and why one felt like being treated like a rock star
Why he doesn't strain his ramen tonkotsu broth anymore, and the tare trick a friend talked him into trying
André Natera and Enrique Lozano cover what it actually takes to build a 100% sustainable restaurant from the ground up at Mija, why a 200-item menu at Aguazul isn't chaos but cross-utilization, San Antonio's quiet run of Michelin recognition, the deep well of chef talent coming out of El Paso, two restaurant closures and the identical tax mistake behind both of them, who actually showed up when things fell apart and who didn't, and whether music belongs in a kitchen at all.
It ends where every episode ends, with the Mount Rushmore, and the one addition to his tonkotsu broth that isn't a spice.
Guest
Instagram: Chef Enrique Lozano
Links
Lead Like a Chef App → https://studio.com/apps/andre/leadlikeachef
Get the Books → https://chefspsa.com/books
Shop Chef's PSA Merch → https://shop.chefspsa.com/
Get Episodes Early on Substack → https://chefspsa.substack.com/
Follow Chef's PSA on Instagram → https://www.instagram.com/chefspsa/

Matthew Cutolo is a third-generation chef at Gargiulo's, the Coney Island restaurant his family has run since 1965 and that has fed Brooklyn since 1907. In 1977, The New York Times gave it three stars, unheard of at the time for a restaurant outside Manhattan.
He learned to bake from Mike the Bake, the restaurant's pastry chef of over forty years, who refused to write down a single recipe, including for family. Matthew asked to learn anyway. Mike's answer was, "If you want to learn, you have to watch." For the first two months, Matthew stood at the mixing bowl and watched Mike add ingredients with no measurements at all, a scoop of this, a lap around the kitchen, a conversation with someone else, back to the bowl. Only after two months did Mike start telling him what was actually going in.
Why the same holiday recipe came out different every year, because it was never really written down, it was feel
Why Matthew never uses a thermometer frying cannoli, and the one thing his uncle said that changed his mind about tradition versus evolution
How a summer internship on The Chew turned into a decision to go all in on content, and why cooking videos never worked for him but talking to the camera did
André Natera and Matthew Cutolo cover the difference between Italian food and Italian American food and why that argument goes back to Ellis Island, the family's daily 2:30 lunch that nobody is allowed to skip, guys' night and the right way to make a negroni, the meatball debate settled once and for all, sauce versus gravy, dried pasta versus fresh, Parmigiano versus Pecorino, what actually makes a video do well on YouTube versus Instagram, and why toxic kitchens exist in family restaurants too.
It ends where every episode ends, with the Mount Rushmore, and the correct cannoli filling.
Guest
@matthewcutolo
https://www.matthewcutolo.com/Gargiulo's on Instagram → https://www.instagram.com/gargiulosrestaurant/
Links
Lead Like a Chef App → https://studio.com/apps/andre/leadlikeachef
Get the Books → https://chefspsa.com/booksShop Chef's PSA Merch → https://shop.chefspsa.com/Get Episodes Early on Substack → https://chefspsa.substack.com/Follow Chef's PSA on Instagram → https://www.instagram.com/chefspsa/

Bobby Hicks read roughly 800 mid-century cookbooks to write one, and what he found was not a list of bad recipes. It was the exact point where American home cooking lost its thread.
The Great Depression ran into World War II with almost no recovery in between. Two generations of mothers cooked without butter, without sugar, without the ingredients their own mothers' recipes assumed. What did not get cooked did not get taught. By the time the post-war boom arrived with canned soup and boxed everything, and women moved from house labor into factories and still had to put dinner on the table, the chain was already broken. The dishes we laugh at now were what filled the gap.
Why a pineapple was a status symbol, and why people rented them by the party
Why aspic was proof you owned a refrigerator, not something anyone wanted to eat
What actually broke the transmission of technique, and who put it back
Bobby Hicks is a food historian, a Next Level Chef season four alum, and the author of Retro Recipes: Vintage Dishes with a Modern Twist from Countryman Press. He shows up with a vintage basting spoon from an estate sale and opens with the most embarrassing thing that ever happened to him in a kitchen. He was telling an extern that onion skin works as a bandage. Mid-sentence, he cut off the tip of his finger.
André Natera and Bobby Hicks cover the three books he studied before going on television, why sleep and food were what actually wrecked him on set, the market exercise he still gives private chefs, why he believes you can teach technique but not adaptability, what happens once a publisher wants 100 recipes in six months, twelve years of content advice from before it was a career, and how to order a drink without embarrassing yourself.
It ends where every episode ends, with the Mount Rushmore.
Guest
Retro Recipes Kitchen on Instagram → https://www.instagram.com/retrorecipeskitchen/
This Fellow on Instagram → https://www.instagram.com/thisfellow/
retrorecipeskitchen.comRetro Recipes: Vintage Dishes with a Modern Twist → https://www.amazon.com/dp/1324117257
Links
Lead Like a Chef App → https://studio.com/apps/andre/leadlikeachef
Get the Books → https://chefspsa.com/booksShop Chef's PSA Merch → https://shop.chefspsa.com/Get Episodes Early on Substack → https://chefspsa.substack.com/Follow Chef's PSA on Instagram → https://www.instagram.com/chefspsa/