Chef's PSA Podcast

Abraham Salum has one rule he wishes every restaurant would adopt. A friend of his makes everyone pile their phones in the middle of the table before dinner starts. First person to reach for theirs pays the bill. Nobody ever touches their phone.
That same instinct for reading a room runs through the whole conversation. Salum opened Salum in Dallas 21 years ago on a block his own realtor questioned and a commercial broker publicly predicted would fail. He ran into him years later. The broker told him he had taken his foot out of his mouth a long time ago.
Why he banned the words no problem in his restaurant and trained every server to say my pleasure instead
How servers at his restaurant made more money in 2020 than they did the year before, even as the restaurant itself brought in 40 percent less
The exact leverage he used against an insurance company after a flood to make sure his servers still got paid
Andre Natera and Abraham Salum cover growing up between Mexican, Lebanese, Italian, and Spanish grandmothers who all wanted to feed him, running 300 staff across seven restaurants in Cancun by his mid twenties, the kitchen design mistake from opening night that he is still working around two decades later, a storm that punctured his roof and shut the restaurant down for four and a half months, and the two year process of writing his first cookbook, A Spoonful of Everywhere, a project he kept completely secret from his own business partner.
It ends where every episode ends, with the Mount Rushmore.
Guest
salumrestaurant.com
Instagram: https://www.instagram.com/salumrestaurant/
https://www.instagram.com/asalum/
Links
Lead Like a Chef App: https://studio.com/apps/andre/leadlikeachef
Get the Books: https://chefspsa.com/books
Shop Chef's PSA Merch: https://shop.chefspsa.com/
Get Episodes Early on Substack: https://chefspsa.substack.com/
Follow Chef's PSA on Instagram: https://www.instagram.com/chefspsa/

Nick Walker is an FSR 40 Under 40 chef who oversaw the James Beard nominated Meridian and now leads 11 Whiskey Cake locations across Texas and Florida. He started in a kitchen at 15, under the table, and cut his thumb open on his first real shift when a slamming office door caught his hand mid cut. They poured kitchen whiskey on the wound, duct taped it shut, and he finished service.
Why he believes a cook can cook food, but a chef has to manage people and run the numbers, and why so many talented chefs never make that jump
The line he still thinks about from a mentor who caught him publicly berating a cook over garnish, telling him to be the sous chef he always wanted
Why he says followers do not equal dollars, period, and what actually separates a viral line cook from restaurant success
Andre Natera and Nick Walker cover what kitchen culture looked like before HR existed and why some chefs still cannot accept it changed, the real staffing crisis behind restaurants paying 28 dollars an hour and still coming up short, the formula behind a menu item that actually sells versus one built for a chef's own ego, and why Brussels sprouts and hamachi keep showing up on every menu in the country.
It ends where every episode ends, with the Mount Rushmore.
Guest
@chefnickwalker
Links
Lead Like a Chef App: https://studio.com/apps/andre/leadlikeachef
Get the Books: https://chefspsa.com/books
Shop Chef's PSA Merch: https://shop.chefspsa.com/
Get Episodes Early on Substack: https://chefspsa.substack.com/
Follow Chef's PSA on Instagram: https://www.instagram.com/chefspsa/

Tim Laielli will not call himself a chef. He is clear about it every time someone assumes otherwise, including his own father, who is one. Eighteen months after posting his first cooking video, Tim was on set cooking against professional chefs for Gordon Ramsay on Next Level Chef.
He built Bare Food Tim, over a million followers, without ever working a line, and he explains exactly why. His father worked two jobs his whole childhood and told him constantly not to follow him into restaurants. Tim listened, then found a way to work with food anyway.
Three things worth hearing straight from him. Why he thinks most chefs make content for other chefs instead of the person actually watching, which is usually a tired parent looking for dinner ideas, not a technique lesson. The real numbers behind brand deal income, and why capping sponsored content around 10 to 20 percent is the difference between monetizing and losing your audience's trust. And the two paths he tells struggling restaurants to choose between when they want to go viral, an oversized showstopper dish or full personality driven content, because trying to do both at once usually does neither well.
Andre Natera and Tim Laielli also get into the friction between chefs and content creators, why lighting matters more than the camera you shoot on, which dishes reliably perform online and which never do, and the moment Tim realized the platform had started driving him instead of the other way around.
It ends where every episode ends, with the Mount Rushmore.
Guest
Bare Food Tim on Instagram : https://www.instagram.com/barefoodtim/
Links
Lead Like a Chef App: https://studio.com/apps/andre/leadlikeachef
Get the Books: https://chefspsa.com/books
Shop Chef's PSA Merch: https://shop.chefspsa.com/
Get Episodes Early on Substack: https://chefspsa.substack.com/
Follow Chef's PSA on Instagram: https://www.instagram.com/chefspsa/

Matt Lambert earned a Michelin star at The Musket Room in New York in four months, a goal he'd given himself three years to hit. He describes what followed as treating the star like a religion, the Church of Michelin, and says he's never felt that emotional high again, chasing it in different forms for years after.
Why he thinks the tasting menu has lost the plot.
The moment he realized every chef on Instagram was making the same tart with a different color, and what he did about it
Why moving back to New Zealand after New York hit him harder than the original move to America ever did
André Natera and Matt Lambert cover 75 Hard and the 30 kilos he lost once he finally started taking care of himself, winning a major international chef award a week after his brother's funeral and feeling nothing standing on that stage, the moment his own chef de cuisine's face told him he didn't want to be the best anymore, why hospitality matters more than the food itself, and building Return in Auckland as his own answer to what The Musket Room used to be.
Guest
@chefmattlambert
@return_restaurant
Links
Lead Like a Chef App → https://studio.com/apps/andre/leadlikeachef
Get the Books → https://chefspsa.com/books
Shop Chef's PSA Merch → https://shop.chefspsa.com/
Get Episodes Early on Substack → https://chefspsa.substack.com/
Follow Chef's PSA on Instagram → https://www.instagram.com/chefspsa/

Bryan Caswell has cooked inside three very different kinds of rooms. Jean-Georges Vongerichten's kitchen in the early 2000s, where he learned that a quiet, organized kitchen beats a screaming one. Seventeen restaurant openings of his own, roughly half of them his own concepts, from Reef to his new restaurant Latuli in Houston. And, less known, rooms full of policy people deciding how the Gulf actually gets fished.
Why he thinks the redfish fishery is in the best shape he's seen in his career, and why almost nobody outside the industry knows it
A real proposal for cutting aquaculture's biggest cost problem in half, using something shrimp boats currently throw away for free
The specific menu-writing rule he still uses today, learned running R&D inside one of the most systemized restaurant groups in the country: count every move a dish takes to plate
André Natera and Bryan Caswell cover what it was actually like working under Jean-Georges before he was a household name, why talent alone breaks the moment a chef has to build a kitchen from nothing instead of running an established one, the Gulf Coast bycatch program he pioneered at Reef that's now industry standard, why he hasn't touched red wine in a sauce in over two decades, and his return to Houston with Latuli, his first restaurant of his own since Reef closed.
It ends where every episode ends, with the Mount Rushmore.
Guest
@wholefishLatuli Houston
Links
Lead Like a Chef App → https://studio.com/apps/andre/leadlikeachef
Get the Books → https://chefspsa.com/books
Shop Chef's PSA Merch → https://shop.chefspsa.com/
Get Episodes Early on Substack → https://chefspsa.substack.com/
Follow Chef's PSA on Instagram → https://www.instagram.com/chefspsa/