AWS for Software Companies Podcast

• Ep102: 500 Billion Connected Devices: Intel's Investment in improving Enterprise AI

  Akanksha Bilani of Intel shares how businesses can successfully adopt generative AI with significant performance gains while saving on costs.Topics Include:Akanksha runs go-to-market team for Amazon at IntelPersonal and business devices transformed how we communicateForrester predicts 500 billion connected devices by 20265,000 billion sensors will be smartly connected online40% of machines will communicate machine-to-machineWe're living in a world of data delugeAI and Gen AI help make data effectiveGoal is making businesses more profitable and effectiveVarious industries need Gen AI and data transformationIntel advises companies as partners with AWSThree factors determine which Gen AI use cases adoptFactor one: availability and ease of use casesHow unique and important are they for business?Does it have enough data for right analytics?Factor two: purchasing power for Gen AI adoption70% of companies target Gen AI but lack clarityLeaders must ensure capability and purchasing power existFactor three: necessary skill sets for implementationNeed access to right partnerships if lacking skillsIntel and AWS partnered for 18 years since inceptionIntel provides latest silicon customized for Amazon servicesEngineer-to-engineer collaboration on each processor generation92% of EC2 runs on Intel processorsIntel powers compute capability for EC2-based servicesIntel ensures access to skillsets making cloud aliveAWS services include Bedrock, SageMaker, DLAMIs, KinesisPerformance is the top three priorities for successNot every use case requires expensive GPU acceleratorsCPUs can power AI inference and training effectivelyEvery GPU has a CPU head node component Participants:Akanksha Bilani – Global Sales Director, IntelSee how Amazon Web Services gives you the freedom to migrate, innovate, and scale your software company at https://aws.amazon/isv/

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• Ep101: Beyond Chat - How Asana and Amazon Q Are Embedding AI Into Enterprise Workflows

  Victoria Chin of Asana and Michael Horn of AWS demonstrate how Amazon Q integrates with Asana to enable AI-powered workflows while dramatically reducing manual work and improving cross-functional collaboration.Topics Include:Victoria Chin introduces herself as Asana's CPO Chief of StaffMichael Horn from AWS discusses customer feedback on generative AIAI agents limited by quality of data pulled into themAmazon Q Business created to analyze information and take actionHundreds of customers using Q Business across various industries dailyAWS hosts most business applications, ideal for AI journeyAmazon Q has most built-in, managed, secure data connectors availableQ Index creates comprehensive, accessible index of all company dataSecurity permissions automatically pulled in, no manual configuration neededSupports both structured and unstructured data from multiple sourcesVictoria returns to discuss Asana's integration with Q IndexBillions invested in integrations, but usage still lags behindTeams switch between apps 1000 times daily, missing connectionsRoot problem: no reliable way to track who/what/when/whyContent platforms store work but don't manage or coordinateAsana bridges content and communication for effective teamwork scalingAI disrupting software, but questions remain about real valueSoftware must provide structured framework to guide LLMs effectivelyAI needs data AND structure to separate signal from noiseAsana Work Graph maps how work actually gets done organizationallyWork Graph visualized as interconnected data, not rows and columnsMost strategic work is cross-functional, requiring multiple teams collaboratingTraditional integrations require manual setup and knowing when to useQ Index gives Asana access to 40+ different data connectorsUsers can ask questions, get answers with cross-application contextAI Studio enables no-code building of workflows with AI agentsProduct launch example shows intake, planning, execution, and reporting stagesAI can surface relevant documents, research, and updates automaticallyChat is tip of iceberg; real power comes from embedded workflowsIntegration evolves from feature-level to AI-powered product-level connectionsParticipants:Victoria J. Chin – Chief of Staff / Product Strategy, AI, AsanaMichael Horn – Principal Head of Business Development – Artificial Intelligence & Machine Learning, AWSSee how Amazon Web Services gives you the freedom to migrate, innovate, and scale your software company at https://aws.amazon/isv/

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• Ep100: The Power of ISV Community - Celebrating 100 Episodes with ISV Customers and AWS Leaders

  AWS leaders commemorate the podcast's 100th episode while looking ahead to expanded coverage of technology partners and continued focus on generative AI, modern data strategies, agentic AI solutions and more!Topics Include:Episode 100 celebrates milestone of AWS software companies podcastWeekly podcast shares ISV stories, best practices, guidanceToday features AWS leader thoughts on ISV communityArym Diamond heads North America data and AI salesSpecialist team helps win deals, create happy customersISV customers do cutting-edge work on AWS platformISVs create force multiplier effect for entire companyBuilding community through podcast video and audio contentKristen Backeberg leads global ISV partner marketing at AWSPodcast featured 157 ISV leaders from 121 companiesReached over 30,000 listeners across 90+ countries worldwideISV partners drive cloud innovation across all industriesAWS supports growth from startups to enterprise leadersAPN network designed to help partners succeed, scaleOlawale Oladehin directs ISV solutions architecture in North AmericaPodcast shares customer insights, journeys, and innovationsAWS technology continues evolving to meet customer needsCarol Potts leads North America ISV sales at AWSPodcast started less than two years agoFirst episode titled "Data the Engine for Growth"Customer obsession drives everything AWS does for ISVsDeep collaboration focused on joint ISV success partnershipsVishal Sanghvi heads ISV marketing for North AmericaISVs face pressure delivering products at generative AI paceModern data strategy foundational for ISV product successFavorite episodes include Snowflake, Wiz, Coupang discussionsAWS offers programs for every ISV persona typeFuture episodes focus on generative AI, cybersecurity, dataAgentic AI becoming important for production phase evolutionPodcast expanding scope to include technology partnersParticipants:Kristen Backeberg – Director, Global ISV, Solutions Enterprise and Alliance Partner Marketing, Amazon Web ServicesArym Diamond – Director, US ISV Specialists, Amazon Web ServicesOlawale Oladehin – Director, ISV, Solutions Architecture, North America, Amazon Web ServicesCarol Potts – GM, ISV Sales Segment, North America, Amazon Web ServicesVishal Sanghvi - Head of ISV Field Marketing, North America, Amazon Web ServicesSee how Amazon Web Services gives you the freedom to migrate, innovate, and scale your software company at https://aws.amazon.com/isv/

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• Ep099: Marketing Transformed: Reimagining Advertising and MarTech with Amazon Bedrock

  Executive leaders from UneeQ and Zeta Global discuss the revolutionary impact of AI technologies that enable enhanced customer experiences and improved sales performances.Topics Include:Dave Cristini introduces panel on AI in advertising and marketing.Panel explores personalized experiences at scale with privacy focus.UneeQ creates AI-powered digital humans for brand interactions.Zeta Global uses AI to optimize customer messaging.LLMs combined with traditional ML empowers marketers to create models.Marketers can now build models without needing data scientists.AI agents integrated into systems can take action, not just respond.Agent chaining orchestrates sophisticated marketing actions automatically.AWS Bedrock provides tools to shape AI marketing future.Hyper-personalization becoming more achievable through AI automation.Ethics requires authenticity in brand AI representation.Transparency about data usage builds customer trust.Win-win approach: AI should augment teams, not just reduce costs.Integration difficulties remain a major challenge for AI implementation.AI agents have limited context windows and memory.Solution: Create specialized agents with persistent viewpoints.Companies need strong integration capabilities before implementing AI.Privacy regulations impact AI use in global marketing.Highly regulated industries require careful AI implementation strategies.Generative AI creates compliance challenges with unpredictable outputs.Digital humans eliminate judgment, revealing new customer insights.Banking clients discovered customers didn't understand financial terminology.Zeta improved onboarding with AI agents for data mapping.AI data mapping increased NPS scores and accelerated monetization.CMOs and CIOs increasingly collaborating on AI initiatives.Tension exists between marketing (quick wins) and IT (security).Strategic alignment with approved infrastructure enables scaling AI solutions.CEOs have critical role in aligning AI goals across departments.Internal AI use case: practicing sales with digital humans.Sales teams achieved 500% higher sales through AI role-playing.Participants:Danny Tomsett – Chief Executive Officer, UneeQRoman Gun – Vice President, Product, Zeta GlobalDavid Cristini – Director, ISV Sales, North America – Business Applications, AWSSee how Amazon Web Services gives you the freedom to migrate, innovate, and scale your software company at https://aws.amazon.com/isv/

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• Ep098: From BI to Gen AI: A CTO's Journey Through Data Evolution

  Ash Pembroke, Portfolio CTO of Caylent, discusses the critical balance of data accuracy in the era of Gen AI for the benefit of boosting innovation.Topics Include:Ash Pembroke, Portfolio CTO of Caylent, self-identifies as a "recovering data scientist."Caylent is an AWS native services company.Data quality remains an issue despite Gen AI.Contrasts legalism versus mysticism in data quality.Legalism: accurate data when applications need it.Mysticism: insights that help decision-making.Traditional data foundations approach is being challenged weekly.Gen AI developments force rethinking of solution architectures.Teams share solutions through giant Slack threads.Example: Vector databases questioned after model context protocol.Still do traditional data assessments, but stay flexible.Integration and data processing constantly get abstracted.Data strategy equals architecture strategy equals business strategy.Traditional approach: standardize data across engineering teams.New approach: allow business users to innovate.Bring valuable techniques back to the organization.Case study: North Sea wind turbine alerts.Initially seen as data quality issue, revealed new predictive failure signal.Gen AI enables local experimentation by business users.Blurring lines between enterprise enablement and software building.BrainBox AI case study: energy optimization across buildings.Architecture decisions impact ability to scale products.Work with business edges rather than looking for patterns.Gen AI can process information from these working groups.Think about data as a product, not asset.Redimensionalize dependencies across your organization.Now's a good time to attack data quality.New tools help visualize complexity across organizations.Participants:· Ash Pembroke – Portfolio CTO, CaylentSee how Amazon Web Services gives you the freedom to migrate, innovate, and scale your software company at https://aws.amazon.com/isv/

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