AWS for Software Companies Podcast

Vibe coding is accelerating code development within the Enterprise, but at what cost of security? Retool’s CEO shares how you can accelerate software development while managing the risks effectively.
Topics Include:
Internal software runs pharmacies, grocery checkouts, and airport check-ins daily
Retool manages and de-risks environment from insecure code
AI has driven a 10x surge in code volume since 2025
More code plus less human review means falling code quality
Non-engineers can now build working apps in minutes flat
But deploying and securing those apps remains genuinely difficult
Multiple CIOs found private company data exposed on the internet
Uncontrolled model choice is quietly driving up company costs
Attackers now deploy automated agent swarms, not lone hackers
Defense is asymmetric: one flaw in, everything must hold
Retool runs inside customers' own cloud, often on AWS
A single data choke point enables logging, audits, authorization
Guardrails, not their absence, actually let teams move faster
Security audits reveal major gaps in nearly all companies checked
Nearly all companies may face a serious hack within 18 months

Participants:
David Hsu – Founder, CEO, Retool

See how Amazon Web Services gives you the freedom to migrate, innovate, and scale your software company at https://aws.amazon.com/isv/

In a fascinating panel discussion, executives from Couchbase, SentinelOne and AWS share strategies ensuring the highest adoption and ROI when deploying AI and the pitfalls to avoid along the way.
Topics Include:
Agentic AI marks shift from clever data to autonomous agents
Organizations sit at different AI maturity levels, not uniform
Only 31% of adopters see measurable financial impact from AI
Adoption friction, not access, is what stalls most AI value
Segment your workforce: innovators, pragmatic majority, and reluctant laggards
Give innovators tools, budget, and freedom before chasing laggards
Visible recognition programs turn early innovators into internal role models
AI-ready data infrastructure remains the top blocker to real adoption
Future AI value concentrates at customer-facing, transaction-level touchpoints
Coding tools see fast uptake; broader business adoption lags behind
AI is quietly rewriting SEO, SEM, and lead-routing strategy
Agent trust requires both clean data and strong safety guardrails
Human-in-the-loop review lets AI handle investigation, humans decide outcomes
In agentic AI, go-to-market partnerships matter more than past tech waves
Strong tech-platform partnerships help smaller vendors punch above their weight
Marketplace listings can cut sales cycles from months to weeks
Best partnerships form around solving hard problems, not quarterly quotas
Confidence gap: only 38% of employees feel AI-ready

Participants:
Deirdre Toner – President & Chief Commercial Officer, Couchbase
Eran Ashkenazi - Chief Business Officer, SentinelOne
Connie de Lange – Director, AWS Strategic Customer & Partner Marketing, North America, Amazon Web Services
Matt Wood – Chief AI & Technology Officer, Amazon Web Services

See how Amazon Web Services gives you the freedom to migrate, innovate, and scale your software company at https://aws.amazon.com/isv/

Demandbase's Vice President of Product explains why they deleted a fully-approved AI architecture two months before launch — and how the rebuild surpassed some of their customer’s highest expectations.
Topics Include:
AWS's Achint Naveen introduces Demandbase's VP of Product, Chad Holdorf
Demandbase unifies sales, marketing, and revenue data into one view
November's architecture used many specialized agents, all committee-approved
That design failed constantly — only a 30% conversation pass rate
On May 11th, the team deleted the entire architecture
Rebuilt in May with AWS Strands: one simpler, flexible agent
Pass rate leapt from 30% to 94% almost overnight
Week two retention rose from the low 20s to upper 80s
Weekly active users grew 45% week-over-week after launch
Real customer interviews play, calling the new AI a "dream"
One user cut an hour-long report down to fifteen minutes
Customers now trace ad impressions directly to closed deals
Holdorf's advice: delete and rebuild when architecture gets too complex
AWS's Naveen walks through Bedrock, AgentCore, and Strands
AgentCore Memory highlighted as Demandbase's next area of exploration

Participants:
Chad Holdorf – Vice President of Product Management, Demandbase
Achint Naveen – Sr Account Manager, Amazon Web Services

See how Amazon Web Services gives you the freedom to migrate, innovate, and scale your software company at https://aws.amazon.com/isv/

ServiceNow and AWS reveal how the DevOps Agent and MCP Server Console are turning incident response into a fast, autonomous, fully governed process.
Topics Include:
Govind Menon (ServiceNow) and Arun Jacob (AWS) discuss MCP and A2A strategy.
ServiceNow understands workflows; partners with AWS to power them with AI.
AI Control Tower governs and secures agent access to enterprise data.
MCP is the industry standard for how AI agents read and act.
Action Fabric spans A2A, REST APIs, and MCP for agentic work.
AWS DevOps Agent, built on Bedrock, resolves incidents through sub-agents.
Admin and operator access patterns integrate with Dynatrace, Datadog, Slack, GitHub.
Demo: ServiceNow incident automatically triggers DevOps Agent investigation and resolution.
DevOps Agent writes findings live back into the ServiceNow incident ticket.
ServiceNow champions capping MCP servers at 30 tools for performance.
MCP Server Console lets teams build scoped, use-case-specific tool servers.
NowAssist skills, Knowledge Graph, and REST APIs become MCP tools.
Live demo connects a 38-tool custom MCP server to DevOps Agent.
Role-based access ensures users only see their permitted MCP tools.
ServiceNow's autonomous ITOM agents point toward unsupervised future operations.

Participants:
Govind Menon – Head of MCP Product, ServiceNow
Arunsingh Jeyasingh Jacob – Senior Solution Architect - ISV, Amazon Web Services

See how Amazon Web Services gives you the freedom to migrate, innovate, and scale your software company at https://aws.amazon.com/isv/

Chief Strategy Officer Nick Reed unpacks the "architecture of trust," AI-native enterprise transformation, and why staying laser-focused on customer value is central to Bizzdesign's bold AI strategy.
Topics Include:
Bizzdesign: global enterprise transformation SaaS company with Dutch roots, founded 2000, Main Capital-backed
Customers include HSBC, Shell, KPMG, and Airbus globally
Bold 12-month strategy: acquired Mega International and Alfabet from Software AG
Acquisitions tripled revenue, created the first true end-to-end enterprise transformation suite
Bizzdesign’s 18-year recognition as a Gartner Magic Quadrant Leader in Enterprise Architecture
The launch of Bizzdesign Unify in April 2026, an AI-native transformation collaboration platform
Nick Reed's journey: enterprise software, customer value, M&A strategy, and AI-driven transformation
How Bizzdesign supports planning, design, and governance pillars across the transformation lifecycle
How Bizzdesign Unify complements existing enterprise architecture and portfolio management environments
Why Bizzdesign Unify is architecturally different: conversational AI-native experience, not traditional UI
AI acts as a co-worker, supporting transformation work and decisions through curated skills
New experience opens enterprise context to broader stakeholders
Bizzdesign Unify bridges the gap between messy whiteboards and governed enterprise data
Example walkthrough: mapping customer service transformation dependencies and impacts
Generative AI creates transformation scenarios grounded in enterprise context
Tech stack built on Amazon Bedrock, MCP clients, graph data
Balancing agentic AI and automation with human-in-the-loop accountability
"Architecture of trust": permissions, oversight, and decentralized control
Pricing shifts from seat-based to AI credit consumption model
Closing advice: stay laser-focused on core customer value creation

Participants:
Nick Reed – Chief Strategy Officer, Bizzdesign
Kamil Davidov – Sales Leader Israel ISV-BizApps, Amazon Web Services
Johan Broman – EMEA ISV Head of Solutions Architecture, Amazon Web Services

See how Amazon Web Services gives you the freedom to migrate, innovate, and scale your software company at https://aws.amazon.com/isv/