Fabric CTO Ankush Goyal reveals how AI Search is transforming commerce discovery and why merchants need AI agents to compete effectively.
Topics Include:
Fabric builds AI agents for commerce, solving merchant visibility challenges
Commerce shifting due to AI Search channels and smaller retail teams
Product Agent monitors and improves product visibility across AI channels
PetMeds uses Fabric to optimize AI Search and automate SKU onboarding
Fabric evolved from commerce platform company to AI agent solutions
Agentic and generative AI work together to optimize product catalogs
Fabric uses AWS EKS, Bedrock, S3, and Nova models heavily
AWS partnership connects Fabric with industry leaders and growth opportunities
AWS services enable reliable, cost-effective, and performant enterprise AI agents
Prototyping agents is easy, but enterprise-grade reliability is extremely challenging
Four key learnings: workflow reliability, context engineering, cost effectiveness, feedback loops
CTOs should define agent goals, guardrails, context, and evaluations early
Long-running workflow durability and snapshots prevent costly repeated work failures
Future innovations focus on specialized models, retrieval frameworks, automated evaluations
Merchants can evaluate AI Search performance at fabric.inc or LinkedIn
Participants:
Ankush Goyal – Chief Technology Officer, Fabric
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