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Amy Bucher, Ph.D., is Chief Behavioral Officer at Lirio, where she designs AI-powered behavior change journeys to improve personal and population health. A recognized expert in applying the psychology of motivation to design, Amy was named one of Forbes’ Behavioral Scientists You Should Know. She is the author of Engaged: Designing for Behavior Change (Rosenfeld Media), a Kirkus‑selected favorite indie book of 2020.
Prior to joining Lirio, Amy was Vice President of Behavior Change Design at Mad*Pow, a strategic design consultancy, and has also worked at CVS Health in their Digital Innovation Lab and as a member of the Behavioral Science team at Johnson & Johnson. Amy earned her PhD and MA in Organizational Psychology from the University of Michigan at Ann Arbor, and her AB magna cum laude in Psychology from Harvard University.
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Peter McNally is a Project Leader at Boston Consulting Group (BCG), where he advises private, nonprofit, and public sector leaders on how to solve behavior change, people strategy, transformation, and social impact challenges.  

Prior to BCG, Peter was the founding Managing Director of the Center for Social Norms and Behavioral Dynamics at the University of Pennsylvania. There, he worked with partners like UNICEF and the Gates Foundation to understand and develop interventions for large-scale behavioral challenges like gender-based violence, sanitation adoption, and corruption.

Peter holds an MBA from Chicago Booth, a Master’s in Behavioral and Decision Sciences from the University of Pennsylvania, and completed part of a PhD in psychology at Yale (pre-dissertation). He currently lives in Philadelphia with his wife, son, and beagle.

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Ishaan is a Behavioral Scientist at Vanguard, where he applies behavioral science to business and product strategy to help retail investors make healthier financial decisions. His current work focuses on using behavioral insights to support investors in building well-diversified portfolios.
He’s a graduate of the MBDS program, Class of 2022 (Cohort 5), and before joining Vanguard, Ishaan worked as a Senior Human Capital Consultant at KPMG in Singapore. He completed his undergraduate studies at Haverford College, earning a BA in Psychology in 2018.
Outside of work, Ishaan enjoys playing tennis, cooking, and exploring Philadelphia in search of its best restaurants.
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Matt earned his PhD in social psychology from Kansas, spent four years as a postdoc in Germany, and three years as an assistant professor at Florida. He made the leap from academia because he wanted to apply behavioral science and social psychology to real decisions outside of the controlled lab. After academia, he brought his expertise to Calm and Noom, embedding behavioral science into digital health products. Now, Matt is Director of Customer Experience at Hive Science, a technology start-up that has invented the world's first decision psychology platform at the intersection of marketing, quantitative social psychology, and AI/ML. 
Hive works with fortune 100 companies, and other large brands including Keurig Dr Pepper, Land Rover & Accenture. At Hive, Matt partners with these global brands & creative agencies to translate predictive psychology into measurable value, helping teams deconstruct their problems into core psychological mechanisms and then reconstruct their solutions from the bottom up. More information at hivescience.ai.

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Michael Hallsworth, is Chief Behavioral Scientist at The Behavioral Insights team. For the last 20 years he has been an official and an advisor for governments around the world. The author of The Hypocrisy Trap and coauthor of Behavioral Insights, he built a 250-person consultancy business and has held positions at Princeton University, Columbia University, Imperial College London, and the University of Pennsylvania.
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