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Matt earned his PhD in social psychology from Kansas, spent four years as a postdoc in Germany, and three years as an assistant professor at Florida. He made the leap from academia because he wanted to apply behavioral science and social psychology to real decisions outside of the controlled lab. After academia, he brought his expertise to Calm and Noom, embedding behavioral science into digital health products. Now, Matt is Director of Customer Experience at Hive Science, a technology start-up that has invented the world's first decision psychology platform at the intersection of marketing, quantitative social psychology, and AI/ML. 
Hive works with fortune 100 companies, and other large brands including Keurig Dr Pepper, Land Rover & Accenture. At Hive, Matt partners with these global brands & creative agencies to translate predictive psychology into measurable value, helping teams deconstruct their problems into core psychological mechanisms and then reconstruct their solutions from the bottom up. More information at hivescience.ai.

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Michael Hallsworth, is Chief Behavioral Scientist at The Behavioral Insights team. For the last 20 years he has been an official and an advisor for governments around the world. The author of The Hypocrisy Trap and coauthor of Behavioral Insights, he built a 250-person consultancy business and has held positions at Princeton University, Columbia University, Imperial College London, and the University of Pennsylvania.
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Erik Johnson is a Chicago based consultant who helps organizations generate Behavioral Science insights and translate them into practical strategies and actionable tactics. He also writes about how Behavioral Science applies to work, society, and everyday life in his newsletter.
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This special episode brings together the leading women in behavioral science— Steph Habif, Robin Kouyate, Chandra Osborn, Heather Watson, Natalie Hallinger, and host Matt Wallaert—for a review of BeSci in 2025.
In this new-year special, behavioral science leaders review the most memorable interventions of 2025—what worked, what didn’t, and why. The conversation spans healthcare, AI, operations, and experience design, with reflections on the evolving job market and a shared call to bring more humanity, strategy, and real-world impact into behavioral science in 2026.
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Dr. Robin Anthony Kouyate is a social and behavioral scientist with more than 25 years of experience advancing health programs across North America, Africa, Asia, the Caribbean, and Europe. Her work spans lifestyle behavior change, chronic disease self-management, medication adherence, maternal, newborn, and child health, adolescent reproductive health, breastfeeding, and infant nutrition. Across nonprofit and private sectors, she has specialized in translating research into practical, evidence-informed interventions that improve real-world health outcomes.
Dr. Anthony Kouyate holds a PhD in Social and Behavioral Sciences from the Johns Hopkins Bloomberg School of Public Health, an MA in International Economics and American Foreign Policy from the Johns Hopkins School of Advanced International Studies, and a BA in Comparative Area Studies—Africa and the Middle East—from Duke University. She is fluent in French.
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♦️ Enhance your career and knowledge of applied behavioral science with our courses: learnappliedbesci.com