Let your customers be your scouts – w/Eventbrite's Julia Hartz
That constant roar of customer feedback? Be thankful for it. It holds all the secrets to your success, if you learn how to read the signs. Listen to what users say, sure. But also watch what they do and interpret what they need. Eventbrite's Julia Hartz embodies this principle. She believes passionately in learning from her customers, and has made rapid response to user feedback the driving force behind Eventbrite’s strategy — as it grew from a simple ticketing app to a full-service platform for event creators, offering everything from ticket sales to custom-made RFID readers.
To scale, you must master the skill of storytelling w/Charity: Water’s Scott Harrison
You need a great story to build a great company. And great stories are unwaveringly TRUE. No one embodies this principle more fully than Scott Harrison, founder of Charity: Water. A master storyteller, Scott built his nonprofit on 3 radical principles: (1) 100% of donations would go to water projects (not overhead) (2) Progress reports would be utterly transparent, sharing victories, defeats and even GPS coordinates of water wells (3) The brand’s storytelling would lead with hope instead of guilt, inspiring joyful participation without sacrificing honesty.
Your Plan B Needs a Plan B — w/Nancy Lublin of Do Something and Crisis Text Line
[A favorite episode returns!] To succeed as an entrepreneur, you need grit. But grit is more than persistence. You’re not just charging up the same hill over and over. You're generating an endless supply of Plans B. And Nancy Lublin always has a Plan B, and C, and D. It’s this kind of grit that fueled her success scaling three not-for-profits: Dress for Success, DoSomething.org and Crisis Text Line. With practical wisdom and wicked humor, she shares the innovative approach to technology, financing, volunteers and staff development that helped her organizations scale.
The Millennial Episode — with Brit + Co’s Brit Morin
You can marshal the power of millennials to grow your company, but you have to redefine your concept of loyalty. To keep millennials as users (and employees), you’ll need to keep evolving — and help them evolve. No one understands this better than Brit + Co Founder Brit Morin. As a maker and media creator, Brit is constantly co-evolving with her (mostly millennial) audience—and team. It’s a secret to scale with the generation adapted to a world of constant change. | With a cameo appearance by relationship therapist Esther Perel (Bestselling author and Host of the podcast “Where Should We Begin”). Esther has lately turned her eye toward work relationships; her perspective on the millennial generation — and the broad social trends that have shaped their collective character — may give you an “Aha!” moment.
The elusive formula for great hiring w/Workday's Aneel Bhusri
Your first hires = cultural cofounders. And it’s worth your time to get every one right. Workday CEO Aneel Bhusri personally interviewed his first FIVE HUNDRED employees at Workday. He knows how to map back from the culture he wants, to employee attributes to interview questions. Today, with 8000+ employees and $2b in annual revenue, Workday is consistently rated one of the best places to work. With cameo appearances by Danny Meyer (Founder, Shake Shack), Arianna Huffington (founder, Thrive Global), Michael Bush (CEO, Great Place to Work) and Joyce Nethry (founder of Jeptha Creed Distillery).