How I Built This with Guy Raz

• Hydro Flask: Travis Rosbach. How a thirsty surfer changed the water bottle industry

  What if the idea that changes your life… starts with something as ordinary as being thirsty?In 2007, Travis Rosbach walked into a sporting goods store looking for a water bottle—and stumbled onto a problem no one had solved. Plastic, BPA-lined bottles dominated the market. Metal alternatives leaked, dented, or couldn’t keep drinks cold enough. Travis’s solution? A double-walled, vacuum-insulated, stainless steel bottle. His expertise? Non-existent. This is the improbable story of how Hydro Flask was built—from scavenging metal parts in China, to selling bottles at outdoor markets, to getting into Whole Foods by sheer timing and luck, to a last-minute investor who walked in on the day Travis planned to shut the company down.Hydro Flask would go on to become one of the most recognizable and popular bottles in the country. This is the story behind it.What You'll LearnHow paying attention to trends can lead to new business ideasHow a novice learns the ropes by obsessively comparing existing products How the lessons from past ventures can fuel future success Why perseverance and timing can be just as important as know-howTimestamps: 05:46 - Building a fence, and a first business: “I had no clue.” 09:33 - A one-way trip to Hawaii : The surprising detour that leads Travis to his biggest invention15:13 - How Travis gets inspired—then obsessed—after trying to buy a water bottle 22:08 - Searching for a manufacturer: a here-goes-nothing trip to China31:58 - The first prototype: two colors, sharp edges35:43 - Bootstrapping Hydro Flask: moving in with mom, storing bottles in grandpa’s garage 37:14 - Farmer’s markets, ice tests and the first buyers52:27 - The crisis that almost kills the company56:30 - An eleventh-hour visitor: “I might want to invest”58:34 - Leaving the company he built: why Travis walked away1:06:07 - Small Business SpotlightThis episode was produced by Chris Maccini, with music by Ramtin Arablouei.Edited by Neva Grant, with research help from Claire Murashima.Follow How I Built This:Instagram → @howibuiltthisX → @HowIBuiltThisFacebook → How I Built ThisFollow Guy Raz:Instagram → @guy.razYoutube → guy_razX → @guyrazSubstack → guyraz.substack.comWebsite → guyraz.comSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

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• Advice Line with Anthony Casalena of Squarespace

  Squarespace founder Anthony Casalena joins Guy on the Advice Line, where they answer questions from three early-stage entrepreneurs. Plus, Anthony shares how Squarespace is leveraging AI to help people bolster their sites and digital presence more effectively.First we meet Bob in Connecticut, who’s wondering how to pump up awareness for his custom-made mattresses. Then Stacy in California asks how her new first aid products can stand out in a category dominated by legacy brands. And Mehek in New York strategizes about how to best launch a new digital companion she’s building: an app that supports people recovering from eating disorders.Thank you to the founders of Custom Sleep Technology, All Better Co., and Kahani for being a part of our show.If you’d like to be featured on a future Advice Line episode, leave us a one-minute message that tells us about your business and a specific question you’d like answered. Send a voice memo to [email protected] or call 1-800-433-1298.And be sure to listen to Squarespace’s founding story as told by Anthony on the show in 2019.This episode was produced by Sam Paulson with music by Ramtin Arablouei. It was edited by Andrea Bruce. Our audio engineer was James Willetts.You can follow HIBT on X & Instagram and sign up for Guy’s free newsletter at guyraz.com or on Substack.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

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• Gymshark: Ben Francis. From pizza delivery to billion-dollar fitness brand.

  At 19, Ben Francis was lifting weights during the day and delivering pizza at night. He didn’t have money. He didn’t have fashion experience. He didn’t even know how to sew. What he did have was a front-row seat… to a new online trend. Before Instagram and influencers became a strategy, a handful of YouTubers were redefining gym culture — building identity and community online. With his gymwear brand Gymshark, Ben didn’t try to compete with Nike. He didn’t try to buy ads. He did something much more powerful: He built relationships. He sent free T-shirts to the Youtubers he admired. He learned what gym-goers actually wanted to wear: tapered tracksuits, and shirts that emphasized their muscles.Today, Gymshark is valued at more than a billion dollars, and Ben is the youngest billionaire in the UK. But his story is not just about business. It’s about identity, discipline, humility—and learning to grow as fast as you can learn. What You’ll Learn: How to build a brand by building community first How to hire smart people without losing control of your companyAvoiding imposter syndrome by creating your own apprenticeship program How to get stronger by staying in your lane Timestamps: 06:15 - The IT education that changed Ben’s life17:48 - Gymshark’s first sale: a £2 profit that had him dancing in his bedroom20:06 - Early apparel—Screen-printing T shirts, a single sewing machine 23:50 - How YouTube bodybuilders became their best marketers 40:48 - How Ben hired his own boss–and what he learned from him47:44 - Expanding to the US: a bone-chilling trip to Ohio 50:35 - The bodybuilder’s aesthetic: big shoulders, narrow waist53:58 - The painful breakup between Ben and his co-founder 1:04:49 - Why he earned the nickname “Hurricane Ben.” 1:12:30 - A legacy company: Resisting the urge to grow beyond the gym 1:19:19 - Small Business Spotlight This episode was produced by J.C. Howard, with music by Ramtin Arablouei.Edited by Neva Grant, with research help from Alex Cheng. Follow How I Built This:Instagram → @howibuiltthisX → @HowIBuiltThisFacebook → How I Built ThisFollow Guy Raz:Instagram → @guy.razYoutube → guy_razX → @guyrazSubstack → guyraz.substack.comWebsite → guyraz.comSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

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• Advice Line with Chet Pipkin of Belkin International

  Chet Pipkin, former CEO and founder of the electronic goods company Belkin International, joins Guy on the Advice Line to answer questions from three early-stage entrepreneurs. Plus, Chet and Guy drill into why solving problems for consumers is the key to success.First, we hear from Daniel in Toronto, who’s wondering how to educate customers about his company’s plastic-free, dissolvable shampoo and conditioner tablets. Then Meredith in Long Island asks how to manage inventory for her booming backpack organizer business that keeps selling out to female athletes. And Ryan in San Diego asks for strategies to grow the B2B side of his therapeutic massage tool company.Thank you to the founders of EarthSuds, Sideline Bags and Rolflex for being a part of our show.If you’d like to be featured on a future Advice Line episode, leave us a one-minute message that tells us about your business and a specific question you’d like answered. Send a voice memo to [email protected] or call 1-800-433-1298.And be sure to listen to Belkin International’s founding story as told by Chet on the show in 2019.This episode was produced by Katherine Sypher with music by Ramtin Arablouei. It was edited by Andrea Bruce. Our audio engineer was Cena Loffredo.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

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• Backroads: Tom Hale. How a desk worker became a trailblazer in active travel

  In his 20’s, working an office job he hated, Tom woke up in the middle of the night with a wild idea: why not take people on bike trips? No playbook. No investors. Just a sense that he could make a living doing what he loved. His first trip? Four guests riding through Death Valley, pitching their own tents. From there, Backroads scaled to hotels, while weathering a bike burglary, a van rollover in the desert, 9/11, the Great Recession, and a pandemic that brought tourism to a halt. Today, Backroads runs 5,000+ trips a year in 60+ countries.This is a masterclass in savvy cash flow, scrupulous quality control, and dogged iteration. If you care about travel, brand, or building a services business at scale—listen to this.What you’ll learn:How a 5,000 mile solo bike trip laid the groundwork for Backroads The first guided trip in Death Valley: four people, high winds, 50 miles/day How to get your stolen bikes back: confront the thief yourself The “collect early, pay late” flywheel that powered growth without investorsHow Backroads survived 9/11, 2008, and COVID—and what changed after each shockAvoiding the Instagram trap and delivering peak, uncrowded experiencesTImestamps:7:24 – Tom’s epiphany and the eight pages of notes that started Backroads10:15 – From cubicle to road bike: the solo trip that shaped the company’s DNA12:46 – Trip #1: Making mistakes in Death Valley—and learning fast24:47 – Tom’s DIY recovery operation after a warehouse burglary29:21 – Cash without capital: spend your deposits, pay hotels later 30:55 – The Nevada rollover: walking out of the ER…and running the next trips40:06 – Recovering after 9/11 and the financial crisis—and rebuilding the company’s value prop45:46 – Post-COVID surge, and avoiding the tyranny of the travel selfie This episode was produced by Casey Herman with music by Ramtin Arablouei. It was edited by Neva Grant. Our audio engineers were Patrick Murray and Jimmy Keeley.Follow How I Built This:Instagram → @howibuiltthisX → @HowIBuiltThisFacebook → How I Built ThisFollow Guy Raz:Instagram → @guy.razYoutube → guy_razX → @guyrazSubstack → guyraz.substack.comWebsite → guyraz.comSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

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