PodcastsCarreraThe Resilient Recruiter

The Resilient Recruiter

Recruitment Coach Mark Whitby
The Resilient Recruiter
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342 episodios

  • The Resilient Recruiter

    How to Build a Recruitment Business That Runs Without You, with David Jenyns

    19/06/2026 | 50 min
    David Jenyns had 15 people on his team when he realized his business still couldn't function without him. Every client wanted him personally. Every escalation came back to him. He was working long hours and couldn't switch off. When he thought about taking time off to be present for the birth of his first child, it filled him with anxiety rather than excitement.

    "It was a little bit scary when I realized, hey, if I'm not working, the business isn't working."

    David is the founder of SYSTEMology, a three-times bestselling author of Authority Content, SYSTEMology, and Systems Champion, and a TEDx speaker. He has built and exited multiple businesses and, in 2016, systemized himself out of Melbourne SEO Services by documenting the business, hiring a CEO, and stepping away from day-to-day operations. He has since personally coached 223 businesses across 48 industries and 27 countries.

    In this conversation, David and Mark explore why founder dependency is so common in recruitment businesses, why it often gets rewarded in the early stages, and how agency owners can break the cycle. David explains the Critical Client Flow, the knowledgeable worker concept, the Systems Champion role, and why documented processes have become even more valuable in the age of AI.

    In this episode:

    Why the traits that help build a recruitment business can eventually limit its growth

    The Critical Client Flow and how to identify the systems that matter most

    How to distinguish between the work that requires your expertise and the work that doesn't

    Why key person dependency creates risk beyond just the founder

    How to capture the knowledge inside your team's heads before it walks out the door

    The Systems Champion role and how it drives systemization from within

    How AI can turn recordings into first-draft process documentation

    Why businesses with documented processes are getting the most out of AI right now

    What happened when ChatGPT disrupted a quarter of David's business almost overnight

    Episode Highlights

    [2:08] Why David's agency became dependent on him despite having 15 team members
    [4:15] The catalyst: finding out his wife was pregnant
    [9:03] Why founder dependency gets rewarded in the early stages
    [13:16] Systemize everything around the magic
    [19:58] The Critical Client Flow: where to start
    [25:32] The knowledgeable worker concept
    [27:41] The Systems Champion role
    [38:40] Building a Systems Hub for your intellectual property
    [47:03] How ChatGPT disrupted David's business overnight
    [49:06] Why process documentation is now the foundation for AI adoption

    About David Jenyns

    David Jenyns is the founder of SYSTEMology and a three-times bestselling author. His books, Authority Content, SYSTEMology, and Systems Champion, have been endorsed by Michael Gerber, Gino Wickman, and Allan Dib. A TEDx speaker and serial entrepreneur, he has personally coached 223 businesses across 48 industries and 27 countries. He also hosts the podcast Business Processes Simplified and runs systemHUB, a platform for business process documentation.

    Connect with David:
    LinkedIn: linkedin.com/in/david-jenyns
    SYSTEMology: systemology.com
    systemHUB: systemhub.com

    Podcast Partner

    Recruiterflow is an AI-first ATS and CRM built for modern recruitment agencies.
    Book a demo: recruitmentcoach.com/recruiterflow

    Free Resources

    Seven Figure Freedom Scorecard: recruitmentcoach.com/scorecard
    Free Strategy Session: recruitmentcoach.com/strategy-session

    Connect with Mark

    Free 30-minute strategy call: www.recruitmentcoach.com/strategy-session
    LinkedIn: linkedin.com/in/mwhitby
    Twitter: @MarkWhitby
    Instagram: @RecruitmentCoach

    Subscribe to The Resilient Recruiter: https://plinkhq.com/i/1489513354
  • The Resilient Recruiter

    The Pros and Cons of Building a Recruitment Business in Dubai | Louise Vine

    10/06/2026 | 1 h 11 min
    Dubai attracts recruiters from all over the world. Louise Vine has spent the last 18 years learning how the market really works.

    Louise is the founder of Inspire Selection, a specialist finance and accounting recruitment firm based in Dubai. Over the last 13 years, she has built a fully remote business operating on a commission-only model while navigating a market where fee pressure is intense, cultural differences shape every interaction, and jobs can disappear without warning.

    Last year, 70% of Louise's assignments were either canceled or put on hold.

    Louise covers the challenges that catch Western recruiters off guard, why agencies charging 8% fees have changed client expectations, and how she introduced engagement fees to protect her team's time. She also explains how her commission-only model works, why only a small percentage of recruiters are suited to it, and what she has learned about hiring, accountability, and building culture in a fully remote business.

    If you're considering Dubai, exploring commission-only recruitment, or looking for a different way to build a recruitment business, this episode is worth your time.

    In this episode:

    How Louise went from Robert Half in the UK to building a recruitment business in Dubai

    What recruiters need to understand about the realities of the UAE market

    Why nationality-based salary bands still exist in some organizations

    How fee pressure impacts recruitment firms across Dubai

    Why 70% of Louise's jobs went on hold or were canceled last year

    The engagement fee strategy that changed client behavior

    The pros and cons of a commission-only recruitment business

    How to manage performance without micromanaging

    Building culture and accountability in a remote team

    Episode Highlights:

    00:00 Intro

    02:17 Growing up in Yorkshire and how it shaped Louise's resilience

    15:51 The Facebook photos that convinced Louise to move to Dubai

    17:25 Becoming top biller in her first quarter in Dubai

    22:37 Nationality-based salary bands and what they mean for recruiters

    27:06 Why 70% of jobs went on hold and how the engagement fee changed things

    37:43 The commission-only model: 60-80% payouts, fully remote, no base salary

    44:07 The hidden cost of commission-only, most owners don't see coming

    46:18 How Louise manages performance without micromanaging 56:30 Why finding the right person for a commission-only model is harder than it sounds

    1:03:07 How Louise builds team culture with everyone working from home

    About Louise Vine Louise Vine is the founder of Inspire Selection, a specialist finance and accounting recruitment agency based in Dubai. She moved to Dubai from England 18 years ago and launched Inspire Selection 13 years ago. Today she leads a team of nine billers and three support staff, all working remotely on a commission-only model.

    Connect with Louise: Louise on LinkedIn, inspireselection.com

    Podcast Partners Recruiterflow is an AI-first ATS and CRM built for modern recruitment firms. Find email addresses and phone numbers directly from LinkedIn profiles and manage your entire recruitment workflow in one platform. Book a demo: recruitmentcoach.com/recruiterflow

    Free Resources:

    Take the Recruitment Freedom Scorecard: recruitmentcoach.com/scorecard

    Book a free Strategy Session with Mark: recruitmentcoach.com/strategy-session

    Connect with Mark Whitby LinkedIn: linkedin.com/in/mwhitby Instagram: @RecruitmentCoach

    Subscribe to The Resilient Recruiter for weekly interviews with recruitment business owners and search firm leaders.
  • The Resilient Recruiter

    How to 10X Your Recruiting Productivity with AI, with Rich Rosen

    03/06/2026 | 1 h 4 min
    Rich Rosen is having a strong year. But he's quick to point out that it hasn't come easily. In his words, he's working twice as hard for those results.

    Rich has completed more than 1,200 placements, been recognized by Forbes as one of America's Top 50 Recruiters for seven consecutive years, and continues to bill over $1 million annually. He also spends more time testing recruiting technology than almost anyone in the industry.

    Yet despite all the AI tools available today, Rich still spends four to six hours a day speaking with clients and candidates.

    His concern is that many recruiters are approaching AI the wrong way.

    Either they use it as a distraction, spending core hours building automations instead of talking to people. Or they save time with AI and then fail to reinvest that time into the activities that actually generate revenue.

    Rich's view is simple: AI should help recruiters become more productive. The real question is what you do with the time it gives back.

    In this conversation, Rich shares how he runs his desk in 2025, what's in his tech stack, why disciplined phone time still matters, and what he's learned from producing results in a market he describes as genuinely tough.

    In this episode:

    Why are many recruiters getting distracted by AI rather than becoming more productive because of it

    The one question every recruiter should ask after saving time with automation

    Rich's current tech stack: Pin.com, Ren Systems, Cluely, Gemini Deep Research, and more

    How he plans his day the night before, so he's calling from minute one

    Why does he fire bad clients even in a difficult market and what happens when he does

    How to identify the clients worth keeping and the ones worth walking away from

    What the Pinnacle Society conference revealed about where the market really is right now

    Episode highlights: 

    [10:03] Why perseverance was the dominant theme at Pinnacle Miami

    [11:46] Rich's take on AI hype and what companies are actually doing with it

    [17:57] Why recruiters burn out from underappreciation, not hard work

    [21:29] How to identify the clients worth keeping and the ones worth walking away from

    [32:44] The mistake recruiters make after saving time with AI [35:18] His current tech stack and the tools generating the most value

    [46:38] How AI has changed the workflow of a million-dollar desk [54:17] Why he still spends four to six hours a day on the phone [59:57] Is AI making recruiters more productive or just creating new distractions?

    About Rich Rosen: Rich Rosen is the founder of Cornerstone Search Group and one of the most accomplished recruiters in the technology sector. Over the course of his career, he has completed more than 1,200 placements and been recognized by Forbes as one of America's Top 50 Recruiters for seven consecutive years. Rich specializes in software sales, sales leadership, sales engineering, and executive-level searches for technology companies ranging from startups to enterprise organizations. He is also a longtime member of the Pinnacle Society, the premier consortium of top-performing recruiters in North America.

    Connect with Rich: Rich Rosen on LinkedIn Cornerstone Search Group

    Connect with Mark: Free 30-minute strategy call: www.recruitmentcoach.com/strategy-session/ Mark on LinkedIn: linkedin.com/in/mwhitby Instagram: @RecruitmentCoach
  • The Resilient Recruiter

    How to Win New Clients with Personalised Video, with Sam Johnstone

    27/05/2026 | 1 h 14 min
    Sam Johnstone has never worked for a recruitment agency.

    He spent three and a half years selling video technology to agency owners. Then he decided to go and do it himself.

    Four years in, he has a portfolio of repeat clients and inbound leads from LinkedIn. All built from a cabin on the Scottish coast with a few thousand pounds in the bank.

    Sam is the founder of Real Recruit, a specialist sales recruitment firm based in Glasgow. He built his entire business around video - using it to prospect for new clients, market roles, screen candidates, and deliver shortlists. It's his single biggest differentiator for winning clients over every other agency they're talking to.

    In this episode, Sam breaks down his complete video process from first outreach to final shortlist. He explains how a 30-second personalised video and a five-minute callback rule consistently gets prospects to take his call. He explains how filming video job adverts inside client offices builds relationships that standard agencies can't match. And he shares the hiring day model that compresses weeks of interviews into a single afternoon.

    Sam also covers the harder lessons. A hiring day that cost him money. A client who took 180 days to pay. The payment term changes he made after that. And the monthly recurring revenue model he built to create more predictable income.

    In this episode you'll discover:

    The 30-second video formula that gets cold prospects to pick up the phone

    Why Sam sends personalised videos to multiple decision makers at the same company on the same day

    How filming a video job advert on-site at a client's office wins repeat business

    The hiring day model and how to run one

    Why a client who haggles on your deposit is a red flag

    How Sam rebuilt his payment terms after a client took 180 days to pay

    How Clay, SourceWhale, and Claude Cowork replaced LinkedIn Recruiter in his tech stack

    Episode highlights:

    [1:18] What a video-first recruitment agency actually means

    [15:15] The BD routine: personalized videos, watch notifications, calling within five minutes

    [17:54] The 30-second video formula

    [22:29] How a Rangers fan story turned into Sam's first big retainer

    [25:16] Why Sam works on deposit - and what clients receive in return

    [32:42] The hiring day model explained

    [43:55] The hiring day that cost Sam money and what he learned

    [49:32] Getting paid 180 days late - and the changes that followed

    [1:08:16] Clay, SourceWhale, and Claude Cowork replacing LinkedIn Recruiter

    If your outreach isn't getting responses, this episode will give you a completely different approach to winning clients.

    Connect with Sam: LinkedIn: Sam Johnstone Website: realrecruit.co.uk

    Connect with Mark: Free strategy session: recruitmentcoach.com/strategy-session Mark on LinkedIn: linkedin.com/in/mwhitby Instagram: @RecruitmentCoach
  • The Resilient Recruiter

    How to Choose the Right Recruitment Tech and Avoid Wasting Money on Tools, with Nitin Sharma

    20/05/2026 | 1 h 7 min
    Recruitment business owners are being pitched new tools every single day. Most of it gets bought based on fear of missing out, not because there is a real problem that needs solving.

    Nitin Sharma is the founder of Rectools IO, an independent directory of recruitment technology, and the host of Rectalk, the most followed recruitment podcast on YouTube with over 100,000 subscribers. He speaks to more recruitment technology companies than almost anyone in the industry while staying completely independent.

    Before all of that, Nitin built a recruitment agency to 15 people and close to 5 million pounds in revenue. Then it failed. Sitting with an insolvency practitioner, being asked why he did not know the answers to basic questions about his own business, was the moment that shaped everything he does now.

    In this episode, Nitin shares why most recruitment businesses are buying technology in the wrong order, how to work out what you actually need, and the one question every business owner should ask before spending anything on new tools.

    You will hear why your business finances almost always mirror your personal finances, the three conversations to have before buying any new tool, how to audit what you already own before spending anything new, and why a CRM with strong back office functionality is the one thing every recruitment business genuinely needs, regardless of size or model.

    Nitin also breaks down where AI will genuinely replace recruitment work first, how to spot a GPT in a wrapper before you buy it, and why legacy recruitment software is under more threat than most people realize.

    Episode highlights:

    2:19 Building to close to 5 million pounds in revenue and the collapse in December 2023

    6:17 The real reasons the agency failed 15:56 Why business finances mirror personal finances

    25:47 How Rectools IO and Rectalk became the industry's biggest YouTube channel

    31:13 What recruitment business owners should be doing on LinkedIn

    46:47 Why legacy recruitment software is under threat

    48:10 The recruitment work AI will automate first

    49:06 How to spot a GPT in a wrapper

    50:53 The one question to ask before buying any recruitment tool

    53:38 How to check what you already have before spending anything new

    59:48 Why a CRM is the one non-negotiable

    Connect with Nitin: LinkedIn: Nitin Sharma

    Website: rectools.io

    YouTube: Rectalk Podcast

    Connect with Mark: Free strategy call: recruitmentcoach.com/strategy-session

    Seven Figure Freedom Scorecard: recruitmentcoach.com/scorecard

    Mark on LinkedIn: linkedin.com/in/mwhitby

    Instagram: @RecruitmentCoach
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Join "the Recruitment Coach" Mark Whitby as he and his guests unpack the secrets of what it takes to be a profitable and long-lived professional in the recruitment industry.
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