Innovating Insurance Marketing with Steve Pieroway
Marketing for insurance is a challenge when it's easy but when the space becomes more competitive and crowded, what can be done to stand out? Steve Pieroway, founder of Benevolent Marketing talks, content, creative, messaging and more. In this episode:How understanding lived experience matters for marketingWhy content needs to be aligned with strategyWhat kind of journey is going to resonate with clientsSteve's confession during Declared InterestsThe importance of understanding martech vs insuretechSteve's entertaining insights drive this episode and shed light on an area where so many across the insurance industry are trying to carve space, develop their brand, and deliver a value proposition that can resonate with partners and customers. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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Reinsurance is growing and providing opportunities: [Re]Connect 2025
Never before has reinsurance been talking about so much by so many across insurance. At ReConnect 2025 we talked with the people who are finding new ways to raise, manage, measure, regulate, and distribute capital into the insurance industry.In this episode:How regulatory authorities are working to help make reinsurance secure and accessibleHow actuaries are measuring and allocating capacity to the marketWhy companies are promoting reinsurers and accelerating their growthWhen legal and accounting services are your partner to growth and complianceSuccess stories of newly started reinsurers and how they help the market.Reinsurance is accessible and in the Cayman Islands the industry is poised for growth and taking on more risk to back stop a rapidly changing insurance market.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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54:02
Sounding off before signing off...for now.
Graham Haigh has seen a thing or two during his insurance career, now looking at a deserved retirement he sounds off about some of the problems he sees in the P&C sector.In this episode:What he sees as the biggest challenge in the industryScaling up with mergers and acquisitionsShould insurers continue to be a part aggregating distributionWhere new success is being found and who is having itWhy product innovation is hard to do (really?)Why Graham agrees Charles Brindamour owes the hosts a favourAs Graham looks to take a well deserved break before he figures out what to do with his free time we share a great candid chat about the industry, friendships and why it really is an amazing ecosytem to work and live within.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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1:02:54
Are you paying a Tech Tariff with your insurance technology?
Legacy insurance technology is costly and debatably efficient but there is more and more talk about the hidden fees that come with accessing your data. Sherif Gemayel, founder of Trufla Technology shares some thoughts on what he calls "Tech Tariffs". In this episode:What the true cost of operation is for many brokers and agentsWhy you are paying a fee for a non-revenue generating actionHow technology and SaaS services are priced and the extra chargesWhy core systems need to deliver core value for insurance agents and brokersLearn how to avoid paying a tech tariffSherif knows a thing or two about how insurance distribution works as he's built a company to support the channel, but that does not mean he sits back and let's others get away with unjust and unfair charges. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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Data preparedness for insurance entities- Mike Allee
Data is still the principal currency for insurance businesses but as more try to leverage the value of their data for modernization and AI adoption, what issues do they face? Mike Allee, President of Universal Conversion Technologies, shares what organizations need to consider for their future. In this episode:Why understanding your data before embarking on modernization is key to successThe importance of knowing what data you can use and howHow AI adoption requires data preparedness What processes and considerations insurance entities need to consider when managing dataNEW guest feature- Declared Interests!Mike pulls back the veil of how understanding data and preparing for AI or other system modernization will help with success and allow companies to scale better and faster.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Pete Tessier & Curt Wyatt host the leading podcast about Insurance. Whether it's home insurance, auto insurance, business, people, insurance companies or more the Insurance Podcast discusses the relevant issues within the P&C insurance sector. From CEOs, to insurance brokers, VPs, owners, innovators, the podcast will feature those within the insurance industry who lead change. This podcast also considers the future with social media, consumer facing, fin-tech or startups, or AI, we will shed light on what technology is doing to insurance products and companies.
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