Jim Stengel, former CMO of the largest marketer in the world (Procter & Gamble), and now small company entrepreneur sits down for intimate conversations with th...
Jennie Weber (Best Buy) | Retail Media at the Center of CES
January is always the month of the Consumer Electronics Show in Las Vegas. So it’s fitting before this month ends that Jim talks with a CMO who knows lots about consumer electronics trends than most. Jim's guest this week on The CMO Podcast is Jennie Weber, the Chief Marketing Officer of Best Buy, the $40 billion plus in sales consumer electronics retailer. Best Buy–with its 1000 plus stores, ecommerce platform, retail media network, and assorted services–is the world’s largest consumer electronics specialty retailer. A long way from its founding in 1966 by two gentlemen in St Paul, Minnesota. Jennie has spent most of her career at Best Buy–about 16 years, with an additional two years at Best Buy subsidiary Geek Squad. She was appointed CMO roughly two years ago. Jennie grew up across the upper western United States, and graduated from the University of St. Thomas with a degree in history. She’s a skier, a hiker, a road biker, and a mother of four. Tune in for an episode with a CMO with fresh insights about this year’s CES, as well as how to make marketing a profit center.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
--------
54:04
Victoria Lozano (Crayola) | Leading the Charge in Creativity
Jim's guest this week on The CMO Podcast is Victoria Lozano, the EVP of Marketing at Crayola, the 122-year-old brand founded in Easton, Pa. by Edwin Binney and C. Howard Smith. The first Crayola product was a box of eight crayons, and sold for a nickel. Crayola is one of the most well-known brands in the world–brand awareness in the US is 99%.Since the mid-1980s, Crayola has been part of the Hallmark portfolio of brands, which includes Hallmark and Hallmark Media. Today’s Crayola is a very different business than it was even 15 years ago. Its purpose is unchanged–to help parents and educators raise creatively active kids. But it has morphed from a product company to a brand in the entertainment, content and experience spaces. Victoria has been with Crayola 15 years, about three as EVP of Marketing. Before Crayola, Victoria studied Classics at NYU and then earned her MBA there at the Stern school. After stints in CPG with Pfizer and Cadbury, Victoria moved to Crayola, where she has found the perfect fit for her. Tune in for a conversation around creativity, brand building and parenting.--Watch the videos as part of the Campaign for Creativity: https://www.crayola.com/featured/campaign-for-creativityLearn more about Crayola Creativity Week: https://creativity-week.squarespace.com/See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
--------
55:23
The CMO Podcast Year in Review | Reflecting on the Major Themes from 2024
As we look into 2025, listen in as Jim is joined by three lively and inspiring previous guests from last year of the podcast to reflect on the major themes of the 50 episodes and felt by CMOs in 2024. Jim's guests are DeLu Jackson, the Executive VP and Chief Marketing Officer at security company ADT, Melissa Hobley, the Global Chief Marketing Officer at Tinder, and Michelle Crossan-Matos, the Chief Marketing Officer at Ulta Beauty. What a perfect panel to both reflect on past learning, and to look forward, so tune in for an ambitious episode–to reveal the central themes from CMOs in 2024, and to invite our guests to share their insights and advice on each theme. ---Listen to our previous episodes...Discovering Your Inner Joy and Beauty with Michelle Crossan-Matos - https://tinyurl.com/3sk5pybxCelebrate Black History Month with BECA - https://tinyurl.com/y559n6juSwipe Right with Melissa Hobley - https://tinyurl.com/2479sdxcSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
--------
48:37
Lessons from the Next Generation CMO Academy at Deloitte University
For this week’s episode, Jim is returning to Deloitte’s Next Generation CMO Academy, with a listen into several of the conversations he has had with fellow marketing leaders, on how we hone and build the skills needed to be a CMO in this fast-paced world. With that theme in mind, we've pieced together snippets from a few special conversations from the event. First, Jim is joined by Norm Yustin, the Customer Activation and Growth Global Practice Leader for Russell Reynolds, a leading executive search and leadership advisory firm. Norm talks us through his path through marketing to becoming a recruiter, how he looks to support the leaders he hopes to place, and the decision of CEOs to hire internally or externally.Then, we welcome three alumni from a previous Deloitte Academy to speak about their experiences and how they were able to bring their learnings back to their companies and teams. Michael Chao, the Vice President of Marketing at Lidl. Sylvia Hooks, the Vice President Edge to Cloud Integrated Marketing for Hewlett Packard Enterprise. Anthony Toguchi, the Head of Institutional Digital Marketing for Vanguard.And finally Jim wraps up this special episode with a leader working to bring equality to women’s sports. Colie Edison is the Senior Vice President and Chief Growth Officer for the WNBA, the Women’s National Basketball Association. Colie is a veteran strategic leader and transformative marketer, becoming the league’s first-ever Chief Growth Officer in January 2022. We learn how she stepped into the role at the WNBA, at the same time becoming a mother, alongside working with her fellow c-suite team. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
--------
46:06
Dea Lawrence (Variety) | Ring In The New Year With An 120 Yr Old Entertainment Icon
Happy New Year! Last year Jim had over 50 thoughtful conversations on The CMO Podcast, and he's kicking off 2025 with a doozy. The business of entertainment is increasingly the business of brand building, so Jim is beginning this year with a woman who really gets entertainment. His guest this week on The CMO Podcast is Dea Lawrence, the Chief Operating Officer and Chief Marketing Officer of Variety, the number-one source of entertainment business news. Variety was founded 120 years ago–amazing–and it has evolved into a multi-platform content company. Its iconic publication is available in 84 countries, but Variety in 2025 is so much more: 90 plus live events, podcasts, television specials, a content studio, and on and on. Variety is privately owned by Penske Media, which also owns Rolling Stone and Deadline Hollywood. Dea is not just a COO and CMO, she is also an actor, which has helped build a foundation for her experience rising to become an executive. Dea has been CMO at Variety since 2015; in the last three years she has also been the Chief Operating Officer. Join Jim and Dea as they ring in the new year with a conversation full of predictions and resolutions!See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
--------
44:14
Más podcasts de Economía y empresaMás podcasts de Economía y empresa
Jim Stengel, former CMO of the largest marketer in the world (Procter & Gamble), and now small company entrepreneur sits down for intimate conversations with the most dynamic CMOs from all over the industry. This is not your typical marketing podcast, this is a unique look at the thought process and motivation of the CMO. Jim, who put purpose on the map gets in depth with each guest to reveal more about this pivotal role every brand seeks to fill. Through personal and revealing discussions Jim and his guests paint a picture of this demanding position that very few understand, yet affects the entire consumer experience.The CMO Podcast is sponsored by Deloitte and Flowcode.
México