3 Reasons You Need a Personal Brand Now | Goldie Chan
What if the fastest way to future-proof your career isn’t networking — it’s owning your story? In this episode, AJ and Johnny sit down with Goldie Chan, Forbes columnist and founder of Goldie Builds, to unpack how personal branding creates opportunities long before résumés do.
Goldie shares how she went from shy creator to “The Oprah of LinkedIn,” why introverts have a unique advantage in today’s attention economy, and how anyone can build a personal brand without dancing on camera or posting every day. This conversation breaks down the simple, repeatable steps to make your digital footprint work for you.
Whether you want to get noticed by recruiters, stand out in your field, or create more leverage in your career, this episode gives you the framework to build visibility and credibility on your own terms.
What to Listen For
[00:00:00] Goldie’s unexpected journey from introvert to LinkedIn icon
[00:02:15] Why your digital footprint matters more than your résumé
[00:04:42] How 800 daily videos built a global brand
[00:08:30] Overcoming “Cringe Mountain” and posting your first piece of content
[00:13:20] Why personal branding gives you career leverage
[00:18:45] How to start with just one post a month
[00:24:30] The secret power of Employee Generated Content (EGC)
[00:31:05] Why introverts can thrive in personal branding
[00:36:42] Goldie’s three steps to showing up authentically online
[00:42:18] How to build visibility without burning out
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Episode resources:
Goldie Chan's LinkedIn
Personal Branding for Introverts
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1:05:46
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1:05:46
The 90-Second Bonding Loop | Social Intel Brief
Ever had a five-minute conversation that felt like you’d known someone for years? That’s not luck — it’s a loop. In this short, high-impact episode, AJ and Johnny break down the 90-second formula for instant connection.
You’ll learn how to spot subtle “bids” for attention, validate emotional cues, and shift conversations from surface-level small talk to real trust and rapport. This isn’t networking fluff — it’s a science-backed conversational loop you can use in meetings, dates, sales calls, or social events to turn polite chats into powerful relationships.
Whether you want to build influence, deepen trust fast, or simply stop missing connection opportunities, this episode gives you a repeatable framework to make conversations stick.
What to Listen For
[00:00:00] The 90-second loop for instant connection
[00:00:31] Why polite conversations fall flat
[00:00:52] What a “bid” is and how to spot it
[00:02:06] How validation lowers threat and builds trust
[00:03:14] The “we” bridge — shifting from me vs. you
[00:04:51] Real-world example: meeting someone new at an event
[00:07:21] Using the loop in client and sales conversations
[00:09:20] Emotional signals to listen for (and mirror)
[00:11:24] How “we statements” build subconscious connection
[00:12:32] The micro step — why small, soon, and specific wins
[00:14:14] Common mistakes that break connection
[00:16:38] Final recap: Spot. Validate. Bridge. Micro step.
A Word From Our Sponsors
Stop being over looked and unlock your X-Factor today at unlockyourxfactor.com
The very qualities that make you exceptional in your field are working against you socially. Visit the artofcharm.com/intel for a social intelligence assessment and discover exactly what's holding you back.
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Grow your way - with Headway! Get started at makeheadway.com/CHARM and use my code CHARM for 25% off.
Ready to turn your business idea into reality? Sign up for your $1/month trial at shopify.com/charm.
Need to hire top talent—fast? Claim your $75 Sponsored Job Credit now at Indeed.com/charm.
This year, skip breaking a sweat AND breaking the bank. Get your summer savings and shop premium wireless plans at mintmobile.com/charm
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Curious about your influence level?
Get your Influence Index Score today!
Take this 60-second quiz to find out how your influence stacks up against top performers at theartofcharm.com/influence.
Check in with AJ and Johnny!
AJ on LinkedIn
Johnny on LinkedIn
AJ on Instagram
Johnny on Instagram
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20:15
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20:15
The Secret to Beating Burnout | Steven Kotler
What if peak performance isn’t about superhumans — but about biology? In this powerful conversation, AJ and Johnny sit down with New York Times bestselling author and flow researcher Steven Kotler to reveal why we’re all hardwired for the extraordinary. From 1990s action sports to neuroscience labs, Steven breaks down the science of flow, how communities amplify creativity, and how you can unlock heightened focus, creativity, and resilience — no matter your background.
Discover how flow states work in the brain, why nature is a “multi-tool solution” against burnout, how frustration signals progress (not failure), and the simple daily practices that make extraordinary performance repeatable. This episode will show you why elite performers across industries aren’t chasing hacks — they’re mastering biology.
What to Listen For
[00:00:00] Why flow states prevent burnout and boost resilience
[00:01:10] The 1990s action sports revolution and redefining “impossible”
[00:04:00] How creativity became the key flow trigger that changed everything
[00:07:00] Punk rock, DIY culture, and the psychology of innovation
[00:10:30] Flow and community: how group flow amplifies performance
[00:15:00] Micro flow vs. macro flow — and why both matter
[00:18:30] The myth of “10% brain” and what actually happens in flow
[00:22:00] Nature as a peak performance “multi-tool”
[00:26:30] Flow triggers for everyday conversations and relationships
[00:33:00] Group flow, improvisation, and the power of “yes, and”
[00:35:30] The 6 positive psychology basics that build burnout immunity
[00:43:00] Why gratitude isn’t fluffy — it rewires your brain for optimism
[00:50:00] Resetting your nervous system through flow
[00:53:00] Small “i” impossibles: how extraordinary starts
[00:57:00] Why frustration is proof you’re on the right track
[01:03:00] The real path to mastering passion and purpose
A Word From Our Sponsors
Stop being over looked and unlock your X-Factor today at unlockyourxfactor.com
The very qualities that make you exceptional in your field are working against you socially. Visit the artofcharm.com/intel for a social intelligence assessment and discover exactly what's holding you back.
Indulge in affordable luxury with Quince. Upgrade your wardrobe today at quince.com/charm for free shipping and hassle-free returns.
Grow your way - with Headway! Get started at makeheadway.com/CHARM and use my code CHARM for 25% off.
Ready to turn your business idea into reality? Sign up for your $1/month trial at shopify.com/charm.
Need to hire top talent—fast? Claim your $75 Sponsored Job Credit now at Indeed.com/charm.
This year, skip breaking a sweat AND breaking the bank. Get your summer savings and shop premium wireless plans at mintmobile.com/charm
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Curious about your influence level?
Get your Influence Index Score today!
Take this 60-second quiz to find out how your influence stacks up against top performers at theartofcharm.com/influence.
Episode resources:
Steven Kotler: Author and Speaker
The Art of Impossible: A Peak Performance Primer
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1:14:00
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1:14:00
The Ancient Formula for Modern Influence — Cicero’s Secret to Magnetic Persuasion | Social Intel Brief
What if the secret to modern influence was 2,000 years old? In this episode of Social Intelligence Brief, AJ and Johnny uncover Cicero’s three-step formula for magnetic persuasion—a framework so powerful it once stopped riots and still drives billion-dollar pitches today.
Drawing on ancient rhetoric, neuroscience, and modern leadership psychology, they reveal how to frame problems, layer reasoning, and close with intensity—the timeless skills behind every great communicator. From Roman courts to boardrooms, you’ll learn how to turn logic into emotion, guide attention like a conductor, and leave any audience moved to act.
Whether you’re leading a meeting, pitching investors, or navigating conflict, this episode shows you how Cicero’s forgotten formula can help you speak with conviction—and influence with integrity.
What to Listen For
[00:00:00] How Cicero turned chaos into persuasion—his 3-step model
[00:01:12] Why structure—not charisma—is the key to attention
[00:02:10] Step 1: Frame the problem to define reality
[00:03:22] The modern VP example—how framing shifts energy and focus
[00:04:00] Step 2: Layer your reasons (fact → value → emotion)
[00:05:12] The neuroscience of stories and why emotion seals logic
[00:06:10] Step 3: Close with intensity, not volume
[00:07:05] The psychology of endings—why the close is all people remember
[00:08:10] The 3-question test for persuasive clarity
[00:08:40] Final recap: Frame it. Layer it. Close it.
A Word From Our Sponsors
Stop being over looked and unlock your X-Factor today at unlockyourxfactor.com
The very qualities that make you exceptional in your field are working against you socially. Visit the artofcharm.com/intel for a social intelligence assessment and discover exactly what's holding you back.
Indulge in affordable luxury with Quince. Upgrade your wardrobe today at quince.com/charm for free shipping and hassle-free returns.
Grow your way - with Headway! Get started at makeheadway.com/CHARM and use my code CHARM for 25% off.
Ready to turn your business idea into reality? Sign up for your $1/month trial at shopify.com/charm.
Need to hire top talent—fast? Claim your $75 Sponsored Job Credit now at Indeed.com/charm.
This year, skip breaking a sweat AND breaking the bank. Get your summer savings and shop premium wireless plans at mintmobile.com/charm
Save more than fifty percent on term life insurance at SELECTQUOTE.COM/CHARM TODAY to get started
Curious about your influence level?
Get your Influence Index Score today!
Take this 60-second quiz to find out how your influence stacks up against top performers at theartofcharm.com/influence.
Check in with AJ and Johnny!
AJ on LinkedIn
Johnny on LinkedIn
AJ on Instagram
Johnny on Instagram
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11:14
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11:14
Luck Isn’t Random—It’s Designed | Judd B. Kessler
Why do some people always seem “lucky” while others miss out? In this episode, AJ and Johnny sit down with Wharton economics professor Judd Kessler, author of Lucky by Design, to reveal the hidden rules that govern life’s most important markets—from dating to job hunting to Taylor Swift tickets. These “choose me” markets don’t run on money alone; they run on signals, timing, and strategy.
You’ll learn why signaling interest often beats being perfect, how “settling for silver” can land you gold, and why gaming the system sometimes backfires. Judd breaks down strategies for college admissions, career opportunities, dating apps, and even Costco parking lots. Whether you’re chasing a dream job, trying to stand out in dating, or just fighting bots for concert tickets, this conversation shows you how to design your own luck.
What to Listen For
[00:01:04] What it means to be “lucky by design” and why hidden markets matter
[00:02:11] Taylor Swift tickets, hot restaurants, and how hidden rules decide who wins
[00:05:15] “Choose me” markets—jobs, schools, and dating—where the other side decides
[00:07:29] The two signals that matter most: competence and real interest
[00:10:22] Johnny’s story of breaking into bands through excitement and persistence
[00:13:24] Why idiosyncratic (weird) signals often work better than safe ones
[00:19:39] Costly signals—when to use them, and when they’re wasted
[00:21:41] The strategy of “settling for silver” to actually win
[00:27:05] When gaming the system works—and when it backfires
[00:29:53] Designing your inbox and attention like a market
[00:35:20] How a strong plan B lets you go for gold
[00:37:38] Costco parking lots as the perfect example of hidden strategy
[00:47:17] Hidden markets at home: sharing chores and mental load with equity
[00:55:05] Why ticket resale markets frustrate Judd—and how he wants to fix them
A Word From Our Sponsors
Stop being over looked and unlock your X-Factor today at unlockyourxfactor.com
The very qualities that make you exceptional in your field are working against you socially. Visit the artofcharm.com/intel for a social intelligence assessment and discover exactly what's holding you back.
Indulge in affordable luxury with Quince. Upgrade your wardrobe today at quince.com/charm for free shipping and hassle-free returns.
Grow your way - with Headway! Get started at makeheadway.com/CHARM and use my code CHARM for 25% off.
Ready to turn your business idea into reality? Sign up for your $1/month trial at shopify.com/charm.
Need to hire top talent—fast? Claim your $75 Sponsored Job Credit now at Indeed.com/charm.
This year, skip breaking a sweat AND breaking the bank. Get your summer savings and shop premium wireless plans at mintmobile.com/charm
Save more than fifty percent on term life insurance at SELECTQUOTE.COM/CHARM TODAY to get started
Curious about your influence level?
Get your Influence Index Score today!
Take this 60-second quiz to find out how your influence stacks up against top performers at theartofcharm.com/influence.
Episode resources:
Judd B. Kessler
Lucky By Design
Check in with AJ and Johnny!
AJ on LinkedIn
Johnny on LinkedIn
AJ on Instagram
Johnny on Instagram
The Art of Charm on Instagram
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The Art of Charm is where self-motivated people, just like you, come to learn from the company’s coaches about to how to master human dynamics, relationships, and becoming your best self with the help of Johnny and AJ, the company’s founders. Johnny and AJ bring their 11 years of coaching experience from their famous Bootcamps, where they host clients in Los Angeles from all over the world and they share their stories, best practices and themselves on this weekly podcast. Not only does The Art of Charm help everyday people, including active members of the military, learn how to become higher performers, better spouses, partners, and coworkers, they dig deep into human behavior, the science behind it, and demystify what we do and why we do it.
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