In the milestone 50th episode of the Redefining Plastics Podcast, host Justin Riney reflects on the growth and future direction of the show. He discusses the challenges posed by misinformation on social media, advocating for a strategic approach to engagement.Riney emphasizes the importance of not engaging with misleading posts to avoid amplifying their reach. He calls for more positive engagement and the need for expanding the conversation beyond industry insiders.The episode also delves into issues surrounding plastics recycling, the potential of microplastics research, and the need for continued advocacy to protect and improve the industry. Riney appeals for community support to broaden the show's outreach and impact.Redefining Plasticshttps://www.redefiningplastics.com/https://www.brvind.com/redefining-plasticshttps://rss.com/podcasts/redefining-plastics-with-justin-riney https://www.instagram.com/redefining_plastics/https://www.linkedin.com/in/samantha-ryan-%F0%9F%A6%85-77057322a/https://www.linkedin.com/in/justin-riney-mba-67685940/ https://youtube.com/@redefiningplastics?si=KvG4dTvY1lALbwIm
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33:20
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33:20
Advocating for the EPS Industry with Walter Reiter of EPSIA
Do you work in the plastics industry? Are you frustrated with the fear surrounding plastic products?The best way to combat fear is through communication: with consumers, with regulators, and with legislators. That is what organizations like the EPS Industry Alliance (EPSIA) do for the industry.In this episode of the Redefining Plastics Podcast, host Justin Riney interviews Walter Reiter from the EPS Industry Alliance (EPSIA). Walter shares his diverse background, from studying biology and law to his extensive experience in litigation, ultimately leading him to his current role at EPSIA.The discussion delves into the intricacies of the plastic recycling industry, focusing on EPS, its recyclability, and public perceptions. They explore the challenges of extended producer responsibility (EPR), the effectiveness of drop-off recycling programs, and the broader issues of consumption and sustainability. Walter emphasizes the importance of community involvement, proper waste management, and the need for better communication and transparency in the industry.EPSIAhttps://www.linkedin.com/in/walter-reiter-ab143316/https://www.epsindustry.org/https://www.epsindustry.org/recycling-mapRedefining Plasticshttps://www.redefiningplastics.com/https://www.brvind.com/redefining-plasticshttps://rss.com/podcasts/redefining-plastics-with-justin-riney https://www.instagram.com/redefining_plastics/https://www.linkedin.com/in/samantha-ryan-%F0%9F%A6%85-77057322a/https://www.linkedin.com/in/justin-riney-mba-67685940/ https://youtube.com/@redefiningplastics?si=KvG4dTvY1lALbwIm
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1:41:36
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1:41:36
Breaking Plastics into Bio-Mass: With Camilo Ferro of Raws
What do we do with plastics that cannot be recycled due to their application (ie diapers, small formats, etc.)? Raws has a technology that aims to break down these products at end-of-life.In this episode of the Redefining Plastics Podcast, host Justin Riney speaks with Camilo Ferro of Raws about innovative technology aimed at making plastics fully biodegradable.Camilo outlines their patented technology, which transforms plastics back to biomass without leaving microplastics. They discuss the benefits, applications, and testing behind this groundbreaking approach, along with addressing common skepticism and explaining how their solution is both environmentally beneficial and scalable.Camilo also shares his journey from composting to tackling the plastic waste problem and encourages companies to consider this sustainable approach.Rawshttps://www.linkedin.com/in/camiloaferro/https://www.linkedin.com/company/raws-tech/www.rawsamericas.comRedefining Plasticshttps://www.redefiningplastics.com/https://www.brvind.com/redefining-plasticshttps://rss.com/podcasts/redefining-plastics-with-justin-riney https://www.instagram.com/redefining_plastics/https://www.linkedin.com/in/samantha-ryan-%F0%9F%A6%85-77057322a/https://www.linkedin.com/in/justin-riney-mba-67685940/ https://youtube.com/@redefiningplastics?si=KvG4dTvY1lALbwIm
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35:04
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35:04
How to Make Plastic Recycling Efficient and Scalable
How do we make plastic recycling work in the United States? Collaboration! In this episode of the Redefining Plastics Podcast, host Justin Riney and co-host Samantha Ryan welcome Adam Hill, co-founder of Brave Industries.They discuss the inefficiencies of the current recycling system and Brave's revolutionary approach to creating an equitable, sustainable, and efficient recycling market. The podcast includes a segment of 'Two Truths and a Lie' focusing on pop culture, plastics, and news. Adam elaborates on Brave's mission of improving the recycling industry through collaboration, transparency, and equitable capitalism.The episode emphasizes the importance of building a strong, supportive culture within the industry and the benefits of creating circular recycling models for a more sustainable future.Brave Industrieshttps://www.linkedin.com/in/adam-hill-%F0%9F%A6%85-4b3bbabb/https://www.brvind.com/Redefining Plasticshttps://www.redefiningplastics.com/https://www.brvind.com/redefining-plasticshttps://rss.com/podcasts/redefining-plastics-with-justin-riney https://www.instagram.com/redefining_plastics/https://www.linkedin.com/in/samantha-ryan-%F0%9F%A6%85-77057322a/https://www.linkedin.com/in/justin-riney-mba-67685940/ https://youtube.com/@redefiningplastics?si=KvG4dTvY1lALbwIm
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1:10:51
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1:10:51
Ocean-Bound Plastics to Make Reusable Bottles- with Buoy
In this episode of the 'Redefining Plastics' podcast, host Justin interviews Adrian Colesberry from Buoy. Adrian discusses Buoy's mission to create sustainable products, specifically focusing on the company's innovative use of ocean-bound HDPE plastic for their iconic reusable water bottles.The conversation covers issues related to polystyrene recycling, environmental impacts of different materials, and the challenges of manufacturing in the USA. Adrian shares insights on creating a truly recyclable product and emphasizes the company's commitment to reducing carbon footprints.The episode also delves into broader topics like effective recycling systems, public misconceptions about plastics, and the role of scientific research in addressing environmental concerns.Adrian and Buoyhttps://www.buoy.eco/https://www.linkedin.com/in/adriancolesberry/Redefining Plasticshttps://www.redefiningplastics.com/https://www.brvind.com/redefining-plasticshttps://rss.com/podcasts/redefining-plastics-with-justin-riney https://www.instagram.com/redefining_plastics/https://www.linkedin.com/in/samantha-ryan-%F0%9F%A6%85-77057322a/https://www.linkedin.com/in/justin-riney-mba-67685940/ https://youtube.com/@redefiningplastics?si=KvG4dTvY1lALbwImArticles Referenced in the Showhttps://rdcu.be/eDRnzhttps://www.sciencemediacentre.org/expert-reaction-to-a-study-investigating-the-accumulation-of-microplastics-in-human-organs/https://pubs.acs.org/doi/full/10.1021/acs.est.4c12599https://www.nature.com/articles/s41598-022-16529-0https://www.bfr.bund.de/en/notification/microplastics-in-the-brain-bfr-evaluates-new-study-so-far-no-evidence-of-health-risks/https://www.sciencedirect.com/science/article/pii/S0141391010004581https://pmc.ncbi.nlm.nih.gov/articles/PMC8714882/
Are you confused about plastics recycling? Do you think it is all a fraud?The ultimate goal of this podcast is to provide a platform for the people that are making recycling and the circularity of plastics a reality. Real people that are making a difference!We might even debunk a few myths about plastics, or correct the current narrative around plastics.People choose plastics because of convenience, but we need them to choose plastics because they are a better sustainable packaging option for the environment. Success in these areas will "redefine plastics" in the eyes of consumers.We need to better express the benefits of plastic products. If we do not connect the "Why" of plastics with our overall messaging, we will continue to be deselected in packaging applications by consumer demand.Part of the Brave Media Family#plastics #plasticrecycling #plasticwaste #sustainability #microplastics
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