Perfume Room

Sebastian Jara is not new to this [fragrance content]; he's true this. Since 2012, he's been creating videos, and today his YT channel boasts over 335K subscribers. Now he's onto the next venture. After years of attending perfume trade shows all over the world, Sebastian has created his own and it's called ScentFEST. And the inaugural show is happening in just 3 weeks in SF! (June 26-28, 2026)
We chat all about what can you expect at the show, highlights from his 6000-bottle personal collection, the evolution of fragrance content over the last decade, and all the roads that led him here!
FOLLOW: @theperfumeguy (on all channels)
~PERFUME ROOM WEST COAST TOUR OF LOVE!~
linktr.ee/emmavern
Stop 1 ~ LA: Smells Like Love (June 20) NOW CASTING!
Stop 2 ~ Monterey: WPC (June 22-25)
Stop 3 ~ SF: ScentFEST (June 26-28)
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SOTD: Parfums MDCI Un Coeur en Mai (get 10% off code: perfumeroom)
FRAGS MENTIONED:
Angelos Créations Olfactives Soma Panorama, EM Molecule 01, Alrehab Choco Musk, YSL Rive Gauche, Madame Rochas, YSL Opium, Polo Green, Caron Pour Un Homme, Pierre Cardin, Guy Laroche Drakkar Noir, Chrome Azzaro, JPG Le Male, D&G Pour Homme, Jo Malone: Orange Blossom, Vetyver, Black Vetyver Cafe, Blue Agave & Cacao, Lime Basil & Mandarin, Pomegranate Noir, Wild Fig & Cassis; Mugler A*Men, Cologne; Penhaligon’s, Annick Goutal, Mugler Angel, Sarah Baker Jungle Jezebel, Massimo Dutti White Evening, Jusbox Fifty Four, BLNDGRPHY Vanilla Mudslide, Trudon 45°, Sarah Baker VaVa Vanilla, Dusita Light of Bangkok, Pesad Orris Cocoon, Dior Homme (orig.), Hugo Boss Bottled Absolu, Le Male Elixir, Loumari Radanfor, JPG Le Male, Guerlain Guerlinade, Jean-Louis Scherrer, Lancome Magie Noire, Hermes Eau d’Orange Verte, Eau de Gucci, Carine Roitfeld Carine, Houbigant Fougère Royale (1884), Coty Ambre Antique (1904), Chanel No. 5 (1921), Guerlain Mitsouko (1919), Caron Tabac Blond (1919), Molinard Habinita (1924), kyphi from ancient Egypt

Stop. what. you're. doing. DOMINIQUE ROPION IS IN THE PERFUME ROOM TODAY.
FRAGS MENTIONED:
Frederic Malle: Carnal Flower, Portrait of a Lady, Geranium Pour Monsieur; Mugler Alien, Lancome La Vie Est Belle, Givenchy L’Interdit, Frederic Malle Portrait of a Lady, Givenchy Ysatis, Aphorismes Innocent Tuberose, Frederic Malle Carnal Flower, Aphorismes A Rose is a Rose, Frederic Malle Portrait of a Lady
⁠linktr.ee/emmavern⁠
WEST COAST TOUR OF LOVE:
LA: Smells Like Love (6/20)
Monterey: World Perfumery Congress (6/22-25)
SF: ScentFEST (6/26-28)
SINGLE? APPLY TO BE A DATER!

World-renowned expert on the psychological science of smell, neuroscientist Dr. Rachel Herz is in the Perfume Room this week!
Bookmark this episode; you'll want to come back to it!
Why are you attracted to the way certain people smell and what role does scent really play in attraction? Is your partner's perfume hiding potential red flags?! What can you to improve your sense of smell (especially after smell loss), and how can you use smell to make healthier food choices? Plus, is climate change messing up our noses? AND SO MUCH MORE!!!!
⁠www.rachelherz.com⁠
DR. HERZ'S BOOKS:
Why You Eat What You Eat
The Scent of Desire
That's Disgusting
FRAGS MENTIONED:
Lise Watier Neiges, Cacharel Anais Anais, F. Millot Crêpe de Chine, Chanel No. 5
!!!ROSE SMELL CLUB!!! ⁠rosesmellclub.eventbrite.com⁠
MY SOTD: D'ORSAY⁠ Vouloir Etre Ailleurs CG⁠ ('perfumeroom' for 10% off)

What do Tom Ford Ombre Leather, Narciso Rodriguez Pure Musc, Valentino Donna, Jimmy Choo I Want Choo, and Jean Paul Gaultier La Belle all have in common? All were created by multi-award-winning Givaudan Senior Perfumer Sonia Constant.
In addition to her illustrious client repertoire, Sonia is the creator of her own brand, Ella K—a brand that inspired by bold women that chronicles Sonia's personal adventures and travels.
FRAGS MENTIONED:
Ella K Myrrhe K, Tom Ford Ombre Leather, Narciso Rodriguez: Musc Noir, Pure Musc; Ella K Musc K, Narciso Rodriguez Pure Musc Blanc, Liquides Imaginaires Dom Rosa, Ella K: Ambre K, Orchid K; Marc Jacobs Daisy Wild, Guerlain Agua Allegoria Tiare Mimosa, Ella K: Ghibli, Reflet Sur L'Okavagno;  Daisy Wild, Jimmy Choo I want Choo, Ella K Memoire de Daisen In, Allons Voir, Van Cleef First Premier Bouquet, Valentino Donna, Dom Rosa, Mugler Angel Nova, Ella K: Ghibli, Camelia K; Ombre Leather, Pure Musc, Dom Rosa, Myrrhe K
FOLLOW SONIA: @constantsoniaperfumer @ellakparfumsparis
SHOP: luckyscent.com (code: perfumeroom for 10% off)
SCENT STYLING @ STELE: stele.shop/emma
FOLLOW perfumeroom.substack.com FOR SMELL CLUB UPDATES!

PERFUME ROOM CANON ALERT!
Givaudan Master Perfumer Calice Becker is shaping the future of perfumery at every level.
Not only have her iconic creations like Tommy Girl, J'Adore Dior, Love Don't Be Shy, and Velvet Orchid (to name just a few) come to define entire decades of perfume, but she also serves as the Director of the Givaudan Perfumery School, handpicking the next generation of perfumers and training them through an entirely new method—one she developed herself.
As President of the ISPC, Calice also spearheaded the creation of a formal charter and accreditation system to standardize what it takes to call oneself a Perfumer-Creator™.
FRAGS MENTIONED:
Serge Lutens La Myrrhe, Marc Jacobs Lola, Tommy Hilfiger Tommy Girl, J’Adore Dior, Estée Lauder Pleasures, Mugler Angel, Tommy Girl, Essential Parfums The Musc, Kilian Love Don't Be Shy, Lola, Arquiste Almond Suede, Balmain: Monsieur Balmain, Vent Vert; Robert Piguet Bandit, Fracas; MFK Baccarat Rouge 540, Chanel No. 19, Tom Ford Black Orchid, Narciso Rodriguez Essence, Love Don't Be Shy
SOTD: Les Cocottes de Paris Melle Cleo
BOOK A SCENT STYLING SESSION: www.stele.shop/emma