Perfume Room

Husband-and-wife duo Isaac Lekach and Lillian Shalom have spent the past few years developing fragrances for other brands. With El Morocco Perfumery, it's finally their turn.
In an attempt to recreate the magic of cafe society (and the legendary club for which the brand is named), the pair approached this project like archivists, collecting every handkerchief, matchbook, and photo they could get their hands on. What began as a mission to be historically accurate became a reimagining of what fragrance bottle and packaging design could be.
FRAGS MENTIONED:
El Morocco Perfumery: Gala, Highball for Lucius B; Escentric Molecules Molecule 01, Animale Animale, Mugler Angel for Men, Stork Club, El Morocco Perfumery: 154, Gala, Highball for Lucius B, Lulu’s Back in Town, Two Cigarettes in the Dark
SOTD: Future Society Rain Tea
BOOK A SCENT CONSULT W ME: linktr.ee/emmavern

Decorated MANE Senior Perfume Mathilde Bijaoui, and veteran evaluation exec Lauren Shyman are in the Perfume Room this week!
How do perfumers and evaluators work together behind the scenes to create the juice we smell in our most cherished perfume bottles?
Enjoy this an intimate (and fun!) look at the professional and personal relationship between a high-level perfumer and evaluator.
FOLLOW: @mane_1871_ @mathilde.bijaoui.perfumer @thelaurshy
GET TIX TO SMELLS LIKE LOVE! linktr.ee/emmavern
SOTD: ⁠Aedes de Venustas Signature⁠
FRAGS MENTIONED:
Bond No. 9 Madison Ave., Bath & Body Works Whipped Coconut Milkshake, Penhaligon’s Lily and Spice, Jo Malone Poppy & Barley, Snif 2%, Byredo Bal d’Afrique, Glossier You, Jo Malone Yuja/Yuzu Zest Cologne, L’Artisan Mure et Musc, Snif Crumb Couture, Jo Malone English Fields Collection (Primrose & Rye), Mugler Alien, Giorgio, Carolina Herrera Good Girl, YSL Opium, Mugler Angel, Narciso For Her, BR540, Chanel Egoiste, CK Eternity, Davidoff Cool Water, Cacharel Anais Anais, Giorgio, Opium, Aromatics Elixir, Elizabeth Taylor White Diamonds, Dana Canoe, Victoria's Secret Vanilla Lace, Eau de Bonpoint, Mure et Musc, Dior Eau Sauvage, Rochas Eau de Rochas, Hermes Caleche, Chanel No. 19, Paul Sebastian Design, Gap Dream, Heaven; DK Cashmere Mist, CKOne, Drakkar Noir, ELdO Like This

Sebastian Jara is not new to this [fragrance content]; he's true this. Since 2012, he's been creating videos, and today his YT channel boasts over 335K subscribers. Now he's onto the next venture. After years of attending perfume trade shows all over the world, Sebastian has created his own and it's called ScentFEST. And the inaugural show is happening in just 3 weeks in SF! (June 26-28, 2026)
We chat all about what can you expect at the show, highlights from his 6000-bottle personal collection, the evolution of fragrance content over the last decade, and all the roads that led him here!
FOLLOW: @theperfumeguy (on all channels)
~PERFUME ROOM WEST COAST TOUR OF LOVE!~
linktr.ee/emmavern
Stop 1 ~ LA: Smells Like Love (June 20) NOW CASTING!
Stop 2 ~ Monterey: WPC (June 22-25)
Stop 3 ~ SF: ScentFEST (June 26-28)
****
SOTD: Parfums MDCI Un Coeur en Mai (get 10% off code: perfumeroom)
FRAGS MENTIONED:
Angelos Créations Olfactives Soma Panorama, EM Molecule 01, Alrehab Choco Musk, YSL Rive Gauche, Madame Rochas, YSL Opium, Polo Green, Caron Pour Un Homme, Pierre Cardin, Guy Laroche Drakkar Noir, Chrome Azzaro, JPG Le Male, D&G Pour Homme, Jo Malone: Orange Blossom, Vetyver, Black Vetyver Cafe, Blue Agave & Cacao, Lime Basil & Mandarin, Pomegranate Noir, Wild Fig & Cassis; Mugler A*Men, Cologne; Penhaligon’s, Annick Goutal, Mugler Angel, Sarah Baker Jungle Jezebel, Massimo Dutti White Evening, Jusbox Fifty Four, BLNDGRPHY Vanilla Mudslide, Trudon 45°, Sarah Baker VaVa Vanilla, Dusita Light of Bangkok, Pesad Orris Cocoon, Dior Homme (orig.), Hugo Boss Bottled Absolu, Le Male Elixir, Loumari Radanfor, JPG Le Male, Guerlain Guerlinade, Jean-Louis Scherrer, Lancome Magie Noire, Hermes Eau d’Orange Verte, Eau de Gucci, Carine Roitfeld Carine, Houbigant Fougère Royale (1884), Coty Ambre Antique (1904), Chanel No. 5 (1921), Guerlain Mitsouko (1919), Caron Tabac Blond (1919), Molinard Habinita (1924), kyphi from ancient Egypt

Stop. what. you're. doing. DOMINIQUE ROPION IS IN THE PERFUME ROOM TODAY.
FRAGS MENTIONED:
Frederic Malle: Carnal Flower, Portrait of a Lady, Geranium Pour Monsieur; Mugler Alien, Lancome La Vie Est Belle, Givenchy L’Interdit, Frederic Malle Portrait of a Lady, Givenchy Ysatis, Aphorismes Innocent Tuberose, Frederic Malle Carnal Flower, Aphorismes A Rose is a Rose, Frederic Malle Portrait of a Lady
⁠linktr.ee/emmavern⁠
WEST COAST TOUR OF LOVE:
LA: Smells Like Love (6/20)
Monterey: World Perfumery Congress (6/22-25)
SF: ScentFEST (6/26-28)
SINGLE? APPLY TO BE A DATER!

World-renowned expert on the psychological science of smell, neuroscientist Dr. Rachel Herz is in the Perfume Room this week!
Bookmark this episode; you'll want to come back to it!
Why are you attracted to the way certain people smell and what role does scent really play in attraction? Is your partner's perfume hiding potential red flags?! What can you to improve your sense of smell (especially after smell loss), and how can you use smell to make healthier food choices? Plus, is climate change messing up our noses? AND SO MUCH MORE!!!!
⁠www.rachelherz.com⁠
DR. HERZ'S BOOKS:
Why You Eat What You Eat
The Scent of Desire
That's Disgusting
FRAGS MENTIONED:
Lise Watier Neiges, Cacharel Anais Anais, F. Millot Crêpe de Chine, Chanel No. 5
!!!ROSE SMELL CLUB!!! ⁠rosesmellclub.eventbrite.com⁠
MY SOTD: D'ORSAY⁠ Vouloir Etre Ailleurs CG⁠ ('perfumeroom' for 10% off)