Marketing Insights

The marketing tactics have changed. Human behavior hasn't.
Join me for an insightful conversation with Rick Rivero, Vice President of Sales and Marketing, as we explore what today's marketers are getting right, what they're getting wrong, and the strategies that continue to drive results regardless of changing trends.
From Chicago media giants to agency leadership, Rick has witnessed the evolution of marketing firsthand—and he's sharing lessons every communicator, entrepreneur, and brand builder should hear.
Ready to find out? Listen in below.

Marketing Insights host and Demarquis McIntyre, Pr & Earned Media Strategist at CapitalOne, explore how communications strategy operates when trust is the product. Blending industry insight with personal perspective, they discuss credibility, crisis management, earned media, and the growth needed to develop a strong professional voice.

In this episode of the Marketing Insights Podcast, host Shanita Baraka Akintonde is joined by Kevin Davis, Senior Director of Marketing and Brand Strategy at Erie Family Health Center, for a conversation on how reading, storytelling, and long-form thinking inform effective marketing and business strategy.
Kevin shares how books influence his approach to branding in trust-driven environments, while Shanita connects those insights to her book, The Front Porch Leader: Great Grand’s Recipe for Success, exploring storytelling as a strategic tool for building credibility, connection, and impact.
A thoughtful exchange for marketers, brand leaders, and business professionals who believe strategy works best when it’s informed, human, and intentional.
Podcast Transcript

Loyalty isn’t built through points alone—it’s built through respect and relationships.
In this episode of Marketing Insights, host Shanita Baraka Akintonde explores how global cultures—particularly in hospitality—approach business as a human experience rather than a transactional one. Drawing on personal travel experiences across Mexico and the Caribbean, Shanita explores how authentic hospitality and community-centered vibes create value —and how brands can move beyond programs and promotions to build loyalty that lasts.
#BrandLoyalty #GlobalMarketing #PurposeDrivenBrands #CustomerExperience #MarketingInsights #ShanitaSpeaks
Podcast Transcript

Welcome to another special edition of Marketing Insights. This episode comes just before the Thanksgiving holiday. Host Shanita B. Akintonde is joined by special guest and B2B expert, Liz Brohan. For just over 30 minutes, the two share B2B business strategies and storytelling snippets underneath tenets from the AI era. Grab your turkey, stuffing, veggie casserole, and lean in for some rich marketing "ear gravy." 
Podcast Transcript