Earning by Design: Graphic Design, Freelancing, Business Marketing Strategies

• Ep. 44: Breaking Through the $50K Freelance Ceiling: Here’s How

  Text us your questions, and we'll address them in the show!Many freelance designers hit an income ceiling around $50K per year, despite putting in more hours and taking on more projects. It's not about working harder—it’s about working smarter.In this episode, you'll discover:The core mindset barriers keeping designers stuck at $50K and how to shift past them.How to stop pricing based on fear and start charging your true value.Why being a generalist keeps your income capped (and how niching down can solve this).The crucial difference between hourly billing and value-based pricing.How strategic positioning, dynamic pricing, and retainers can help you scale beyond your current plateau.Ready to finally break through the $50K barrier and reach six figures and beyond? Tune in and let's level up your design business together!CONNECT WITH ME! Website: https://4thecreatives.com YouTube: https://www.youtube.com/4thecreatives Instagram: https://www.instagram.com/4thecreatives/

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• Ep. 43: The Most Frustrating Parts of Freelancing—And How to Fix Them

  Text us your questions, and we'll address them in the show!Freelancing as a designer can be an amazing career path—but let’s be real, it comes with its fair share of annoyances. Late payments, ghosting clients, unpredictable referrals, and the dreaded feast-or-famine cycle can make running your business feel overwhelming.In this episode, I’m sharing:How to confidently handle late payments (without feeling awkward).Why you shouldn’t depend on referrals for a steady income.The right way to follow up with potential clients (without being pushy).How to spot toxic clients before they drain your energy.Ways to stabilize your income and avoid dry months.If you’ve ever struggled with client issues or want to streamline your business for less stress, this episode is for you. Tune in and take control of your freelance career!CONNECT WITH ME! Website: https://4thecreatives.com YouTube: https://www.youtube.com/4thecreatives Instagram: https://www.instagram.com/4thecreatives/

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• Ep. 42: Top 5 Ways to Get Clients That Worked in 2024 (and What to Avoid)

  Text us your questions, and we'll address them in the show!Podcast Description:In this first episode of 2025, I’m diving into five different client acquisition strategies—ranked from worst to best—based on my personal experience and the successes of my students. If you’ve been relying on outdated methods to land clients or feel stuck in your outreach approach, this episode is for you.Here’s what you’ll learn:Why Facebook and Instagram may no longer be your best bet.The surprising effectiveness of in-person networking and events for building real connections.How email outreach can still work—if done the right way.Why LinkedIn continues to be the top platform for securing high-quality clients—and how to master it.By the end of this episode, you’ll have a clear roadmap of where to focus your efforts for client acquisition and how to make 2025 your best business year yet.LinkedIn Episodes:Ep 33: Stand Out on LinkedIn: https://4thecreatives.com/episode-33-stand-out-on-linkedin-social-selling-for-designers-with-michelle-j-raymond/Ep 31: Strategies to Get Clients on LinkedIn: https://4thecreatives.com/episode-31-how-to-use-linkedin-to-get-graphic-design-clients-with-louise-brogan/Perfecting Your Elevator Pitch:https://4thecreatives.com/episode-23-mastering-your-elevator-pitch-the-art-of-persuasion-in-30-seconds/CONNECT WITH ME! Website: https://4thecreatives.com YouTube: https://www.youtube.com/4thecreatives Instagram: https://www.instagram.com/4thecreatives/

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• Ep. 41: How to Beat the New Year Client Slowdown

  Text us your questions, and we'll address them in the show!In this episode of Earning by Design, I’m diving into quarter one trends across 15 different industries and what they mean for your design business. If you’ve ever wondered why some months are booming with projects while others feel like a ghost town, this episode is for you.I’ll break down the unique rhythms of each industry in Q1, from e-commerce to fitness, education, real estate, and more. By understanding these patterns, you’ll be better equipped to anticipate slowdowns, position your services, and capture new opportunities as they arise.Key takeaways include:Understanding the key events and trends that shape Q1 in various industries.How to align your services to client needs during this critical time.Tips for using slower months to build connections, refine your portfolio, and prepare for upcoming opportunities.This episode is packed with insights to help you start the new year strong and make the most of quarter one. Don’t miss it!CONNECT WITH ME! Website: https://4thecreatives.com YouTube: https://www.youtube.com/4thecreatives Instagram: https://www.instagram.com/4thecreatives/

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• Ep. 40: 5 Steps to Prepare Your Design Business for a Prosperous 2025!

  Text us your questions, and we'll address them in the show!In this episode of Earning by Design, I’m sharing five essential steps to help you prepare your design business for a successful 2025. These are the exact steps I take every December to reflect on the past year, set meaningful goals, and ensure my business is ready to thrive in the year ahead.Key takeaways include:Revisit Your Services and Portfolio: Learn how to audit your services and portfolio to ensure they align with your goals and attract the right clients.Adjust Your Pricing: Why an annual pricing review is essential and how to confidently increase your rates.Set Clear Goals: How to outline business and creative goals for the year ahead and reconnect with your “why.”Streamline Your Workflow: Tips for improving efficiency and avoiding burnout with smarter processes.Strengthen Client Relationships: Easy ways to nurture relationships with current and past clients to set yourself up for more referrals and repeat business.This episode is perfect for designers looking to grow their business, avoid burnout, and start the new year with focus and clarity. Listen now to set yourself up for success in 2025!CONNECT WITH ME! Website: https://4thecreatives.com YouTube: https://www.youtube.com/4thecreatives Instagram: https://www.instagram.com/4thecreatives/

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