Do Business. Do Life. — The Financial Advisor Podcast — DBDL
Brad Johnson

Último episodio
182 episodios
181: Ariana Luterman – The Mindset That Took Her From Bedridden to World Record Holder
12/08/2026 | 1 h 9 minAlmost every advisor hits a point where the grind starts to wear on you, the finish line feels hundreds of miles away, and the urge to give up starts creeping in.
This week, Ariana Luterman joins me to talk about what it took to go from being completely bedridden for a year to breaking two Guinness world-records by completing six Ironmans on six continents.
We get into what happens when motivation disappears, why you need to have belief before there’s any evidence you should, and how to know when to keep pushing instead of changing the goal.
We also talk about one of the biggest mistakes I see advisors make as they grow: treating business like a solo sport.
Ariana’s story is a powerful example of what happens when the goal is yours, but the weight of getting there isn’t all on your shoulders. And there’s a lesson in that for any advisor trying to build something bigger than themselves.
3 Insights From This Week’s Episode…
#1.) Confidence Is Built Long Before Results Show Up
Extraordinary goals rarely come with immediate proof that you're on the right path. Ariana shares why learning to believe in yourself before anyone else does became one of the most important skills on her journey—and why advisors often face a similar challenge as they build their businesses.
#2.) The Right Mindset Can Become Your Greatest Competitive Advantage
When obstacles appear, most people focus on circumstances. We discuss how intentional mental habits, daily rituals, and disciplined self-talk can shape performance long before external results ever catch up.
#3.) Growth Often Begins Where Comfort Ends
Every meaningful pursuit eventually becomes uncomfortable. Ariana reflects on what happens when excuses become easy, why resilience is developed through adversity, and how embracing difficult seasons can transform both business and life.
SPONSORED BY BELAY
If you’re an advisor and you’re still scheduling your own appointments, sending your own follow-up emails, or dealing with other tasks keeping you from bringing on other clients, you’re the bottleneck. BELAY helps busy leaders find world-class Virtual Assistants who can take tasks off their plate, protect their time, and help them stay focused on the work that actually moves the business forward. Learn more about BELAY and find the right assistant for your business here: http://belaysolutions.com/dbdl
SHOW NOTES
https://bradleyjohnson.com/181
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DISCLOSURE
DBDL podcast episode conversations are intended to provide financial advisors with ideas, strategies, concepts and tools that could be incorporated into their business and their life. No statements made in the episode are offered as, and shall not constitute financial, investment, tax or legal advice. Financial professionals are responsible for ensuring implementation of anything discussed related to business is done so in accordance with any and all regulatory, compliance responsibilities and obligations.
The Triad member statements reflect their own experience which may not be representative of all Triad Member experiences, and their appearances were not paid for.
Triad Wealth Partners, LLC is an SEC Registered Investment Adviser. Please visit Triadwealthpartners.com for more information. Triad Wealth Partners, LLC and Triad Partners, LLC are affiliated companies.
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.180: The Hidden Cost of Building a Successful Advisory Firm (Brad Johnson on Beyond the Trees)
05/08/2026 | 36 minThis one flips the usual format. Instead of hosting, I was the guest on the Beyond The Trees podcast with Alex Murphy, from the team at Cedarwood Financial Partners.
We talked about something a lot of advisors feel but rarely say out loud. You can hit the numbers, look successful from the outside, and still feel disconnected from the work and the life you thought you were building.
I share the moment that forced me to rethink what success actually meant and why there is an important difference between building success and building significance.
We also look at what your calendar reveals about your real priorities, why many advisors underestimate the value of their own time, and how holding onto the wrong work can quietly limit both the business and the life you are trying to create.
This conversation is about the hidden cost of success and the choices that determine whether your firm ultimately supports your life or slowly takes it over.
3 Insights From This Week’s Episode…
#1.) Successful on Paper, Trapped in Practice
A lot of founders leave one situation to build something better, then look up a few years later feeling boxed in by the thing they created. We get into why this happens and how easy it is to miss until it is well underway.
#2.) The Conversation Finance Doesn't Want to Have
Burnout, loneliness at the top, needing outside help. These show up constantly behind closed doors and almost never on stage. We talk about why the industry stays quiet about it and what that silence costs.
#3.) What an Hour of Your Time Is Actually Worth
Most advisors have never put a real number on their own time, so they spend hours on work they would never pay someone else to do. We explore why that math changes how you think about hiring, delegation, and growth.
SHOW NOTES
https://bradleyjohnson.com/180
SPONSORED BY BELAY
If you’re an advisor and you’re still scheduling your own appointments, sending your own follow-up emails, or dealing with other tasks keeping you from bringing on other clients, you’re the bottleneck. BELAY helps busy leaders find world-class Virtual Assistants who can take tasks off their plate, protect their time, and help them stay focused on the work that actually moves the business forward. Learn more about BELAY and find the right assistant for your business here: http://belaysolutions.com/dbdl
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DISCLOSURE
DBDL podcast episode conversations are intended to provide financial advisors with ideas, strategies, concepts and tools that could be incorporated into their business and their life. No statements made in the episode are offered as, and shall not constitute financial, investment, tax or legal advice. Financial professionals are responsible for ensuring implementation of anything discussed related to business is done so in accordance with any and all regulatory, compliance responsibilities and obligations.
The Triad member statements reflect their own experience which may not be representative of all Triad Member experiences, and their appearances were not paid for.
Triad Wealth Partners, LLC is an SEC Registered Investment Adviser. Please visit Triadwealthpartners.com for more information. Triad Wealth Partners, LLC and Triad Partners, LLC are affiliated companies. TP08265629238
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.- The assumptions that shaped the last 40 years of investing may not hold for the next 40.
The world is becoming more complex. U.S. dominance is shifting, while major changes in energy, technology, and demographics are creating new risks and opportunities that many financial plans aren’t prepared for.
The challenge for financial advisors isn’t getting more information. It’s cutting through the noise, finding the signals that actually matter, and helping clients avoid short-term decisions based on the latest headline.
I’m excited to be talking with geopolitical analyst Jacob Shapiro to unpack the four forces he believes will reshape markets, portfolios, and financial planning in the years ahead.
We also explore where advisors may be carrying more risk than they realize, why some of the best opportunities may exist outside the United States, and how to think more clearly about what’s coming next.
3 Insights From This Week’s Episode…
#1.) The Four Forces Advisors Can’t Afford To Ignore
The shift toward a multipolar world is happening alongside major changes in energy, technology, and demographics. Jacob explores why these forces matter for financial advisors and how they could challenge assumptions that have guided portfolios and financial plans for decades.
#2.) More Information Can Lead To Worse Decisions
Advisors and clients have access to an endless stream of headlines, opinions, and predictions. We discuss why reacting to all that noise can distort how people understand risk and why the most important signals are often hiding beneath the story dominating the news.
#3.) Are Advisors Too Focused On Avoiding Losses?
Clients remember losses more than gains, which can quietly push advisors toward overly cautious decisions. Jacob examines the tension between protecting what clients have and helping them participate in the opportunities created by a more volatile world.
Triad Sales Lab
Want to turn more great prospects into lifelong clients? Triad Sales Lab helps advisors use simple visual models to communicate more clearly, strengthen appointments, and improve the way they present their process. Learn more and apply below.
https://bradleyjohnson.com/174-triad-sales-lab/
SHOW NOTES
https://bradleyjohnson.com/179
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DISCLOSURE
DBDL podcast episode conversations are intended to provide financial advisors with ideas, strategies, concepts and tools that could be incorporated into their business and their life. No statements made in the episode are offered as, and shall not constitute financial, investment, tax or legal advice. Financial professionals are responsible for ensuring implementation of anything discussed related to business is done so in accordance with any and all regulatory, compliance responsibilities and obligations.
The Triad member statements reflect their own experience which may not be representative of all Triad Member experiences, and their appearances were not paid for.
Triad Wealth Partners, LLC is an SEC Registered Investment Adviser. Please visit Triadwealthpartners.com for more information. Triad Wealth Partners, LLC and Triad Partners, LLC are affiliated companies. TP07265768485
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info. - Financial advisors are being pitched new AI tools almost every day.
The promise is simple: more automation, better client service, and fewer hours buried in administrative work.
But adding AI to a fragmented technology stack doesn’t automatically make your business smarter. If your client data is incomplete, trapped inside disconnected systems, or flowing through tools you haven’t properly vetted, AI may amplify the problems you already have.
Today, I’m talking with Triad’s Chief Technology Officer, Quin Kilgore, to explore why the next era of advisor technology won’t be won by the firm with the most software.
We discuss why the tools that helped build your firm may not be the tools that carry it forward, where convenience can create hidden compliance risks, and how AI could reshape everything from marketing attribution and advisor coaching to client events and everyday operations.
3 Insights From This Week’s Episode…
#1.) The Hidden Risk Beneath Every AI Tool
Advisors tend to focus on what a new AI tool can do. But the bigger risk may be hiding in incomplete client records, fragmented systems, and unclear data policies. We explore why AI adoption can make weaknesses in your firm’s foundation much harder to ignore.
#2.) Why Today’s Tech Stack May Become Tomorrow’s Bottleneck
For years, advisory firms built their businesses around software that was expensive to customize and painful to replace. Quin explains how quickly that equation is changing, and why advisors may need to reconsider what a “core” technology system even looks like.
#3.) The Client Intelligence Advisors Are Leaving Behind
Your client conversations contain far more valuable information than a traditional fact finder can capture. We explore what becomes possible when that information can be organized, understood, and used throughout the firm.
INTERESTED IN TRIAD'S AI MASTERMIND?
Triad’s AI Advisor Lab, led personally by Michael Hyatt, is built for financial advisors who want to cut through the hype, apply AI more effectively, and stay ahead as the industry evolves. Apply here to see if the mastermind is the right fit for your firm: https://bradleyjohnson.com/178-ai-advisor-lab
SHOW NOTES
https://bradleyjohnson.com/178
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DISCLOSURE
DBDL podcast episode conversations are intended to provide financial advisors with ideas, strategies, concepts and tools that could be incorporated into their business and their life. No statements made in the episode are offered as, and shall not constitute financial, investment, tax or legal advice. Financial professionals are responsible for ensuring implementation of anything discussed related to business is done so in accordance with any and all regulatory, compliance responsibilities and obligations.
The Triad member statements reflect their own experience which may not be representative of all Triad Member experiences, and their appearances were not paid for.
Triad Wealth Partners, LLC is an SEC Registered Investment Adviser. Please visit Triadwealthpartners.com for more information. Triad Wealth Partners, LLC and Triad Partners, LLC are affiliated companies. TP07265629240
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info. - Here's a question most advisors can't answer honestly: if you stepped away from your business for a couple of months for more than a vacation, would it survive?
For many founders, the answer is no. And that's a bigger problem than it sounds. Not just for you, but for your team, your clients, and the long-term value of your firm.
Today, I’m talking with DJ DiDonna, founder of The Sabbatical Project and author of Big Time Off, to talk about why sabbaticals are more than extended vacations. For advisors, they can become the ultimate stress test for the firm, the team, the client experience, and the life you’re supposedly building toward.
We get into why burnout can show up even after you’ve built the “dream job,” why a business that depends entirely on you may be more fragile than it looks, and why waiting until retirement to finally live the life you’ve earned is a risky bet.
If you’ve ever wondered whether your business is giving you freedom or quietly taking it away, this conversation will hit close to home.
3 Insights From This Week’s Episode…
#1.) The Freedom Test Most Advisors Avoid
Many advisors say they’re building freedom, but their calendar, client model, and team structure make that freedom nearly impossible. We explore what your ability to step away may reveal about whether you’ve built a real company or just a more sophisticated version of a job.
#2.) Why Burnout Can Hit After You Win
Burnout doesn’t always come from failure. Sometimes it shows up after you’ve built the business you thought you wanted. DJ shares why that can be so disorienting and what advisors may be missing when they keep pushing through.
#3.) The Fear That Keeps Owners From Offering Time Off
"What if I create the exit door and my best people walk through it?" It's the first objection every owner raises, and DJ has actual data on what happens when companies make extended leave part of the deal. The numbers aren't what you'd expect.
This Week's Free Give
To Get a Free Copy of Big Time Off: The Transformative Power of Sabbaticals and How to Take One, visit https://bradleyjohnson.com/177
SHOW NOTES
https://bradleyjohnson.com/177
FOLLOW BRAD JOHNSON ON SOCIAL
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DISCLOSURE
DBDL podcast episode conversations are intended to provide financial advisors with ideas, strategies, concepts and tools that could be incorporated into their business and their life. No statements made in the episode are offered as, and shall not constitute financial, investment, tax or legal advice. Financial professionals are responsible for ensuring implementation of anything discussed related to business is done so in accordance with any and all regulatory, compliance responsibilities and obligations.
The Triad member statements reflect their own experience which may not be representative of all Triad Member experiences, and their appearances were not paid for.
Triad Wealth Partners, LLC is an SEC Registered Investment Adviser. Please visit Triadwealthpartners.com for more information. Triad Wealth Partners, LLC and Triad Partners, LLC are affiliated companies. TP07265629233
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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"Do Business. Do Life." is a weekly podcast dedicated to helping the independent financial advisor create unlimited growth and freedom in their business AND life. Having been a coach for the top 1% of independent financial advisors for 15+ years, Brad Johnson has seen far too many leaders in financial services sacrifice their marriages, health, relationships, and everything else that matters to walk across an industry stage recognizing their "success." That model is broken, and Brad's on a mission to fix it. Join Brad as he distills the best advice from top thought leaders and applies it to the world of independent financial advising. Get actionable tips/tactics on sales, marketing, entrepreneurship, business growth, lead generation, hiring, training, team building, company culture, core values, work/life integration, family, relationships, and more! "Do Business. Do Life." is way more than just another podcast for financial advisors. It's an experience. It's a community. And more than anything, it's a movement. #DBDL Want to discover what it truly means to succeed as a financial advisor? Subscribe to Do Business, Do Life OR visit https://bradleyjohnson.com/
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