The last two weeks with Inflight have been the most exhilarating of my entire career…So I want to use Dive Club to provide unprecedented levels of access to life as a design founder.I’m talking about the messy behind-the-scenes, hideous Figma concepts, and all of the winding turns that we've taken to get where we're at today.This is gonna be as raw as it gets.And hopefully by shining a light on some of the things I'm learning, it turns into a video series that you want to keep watching ✈️
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12:42
Darrin Henein - The new bar for design excellence at Shopify
This week's episode is with Darrin Henein who is the VP of Design at Shopify. We talk about how they create a culture of excellence and how AI is influencing the way they practice the design.Some highlights:What makes for a great design critique cultureDarrin’s expectation for how designers prototypeHow Shopify’s new AI mandate impacts designersTraits Darrin notices in promising younger designersWhat designers can learn from the best communicators at ShopifyWhy Darrin believes designers need to think beyond static prototypesa lot moreGKIII’s Cost of Craft articleFrenzy drop sales productAstronaut video game that Darrin releasedRed Dot Design Award won by Shopify’s POS hardware
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1:03:28
Vibe designing with Subframe
There’s a new design tool called Subframe that’s officially caught my eye 👀So I asked their co-founder Filip Skrzesinksi to give us a demo and talk through their vision.I found some of their AI interaction patterns fascinating (especially the way they approach prototyping and contextual edits).If you’re interested in the future of design tooling then I think you’ll like this episode and you can use the code DIVECLUB to get your first month free 👌
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37:52
Ioana Teleanu - The right (and wrong) ways to design AI into your product
There are two types of companies today:Startups birthed out of AIExisting companies figuring out how to adapt to AIThis week’s episode is all about #2 because we get to hear from Ioana Teleanu who was the first AI designer at Miro and is now a dedicated AI+Design consultant.So a big theme of this conversation is how to identify the right opportunities to design AI into a product that’s already working. Ioana shares a bunch of stories and lessons learned from her time at Miro as well as a refreshing perspective on AI and design as whole that i think will resonate with a lot of you.Some highlights:What to do if you’re already feeling AI fatigueWhy invisible AI is the future of product designHow you measure the success of integrating AIExamples of good and bad implementations of AIHow the value prop of design shifts in an AI worldWays to invest in your product skills as a designera lot moreBefore Miro Ioana designed Clipboard AI which won Times Magazine best invention of 2023
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1:04:27
Jesse Kulp - Designing the Future of AI at Google
This week we get to hear from Jesse Kulp who is the original designer for Google AI Studio.He shares what it was like going 0→1 as the sole designer and his ideas for where AI design is headed nextI think we're gonna look back in a couple years, the kind of silly stuff we're doing today and say it looks like child's play… Jesse Kulpsome highlights:How Jesse transformed into the ultimate generalistWhat Jesse learned about managing lots of stakeholdersExploring different interaction modalities for AI in the futureHow to handle ambiguity while working in a new problem spaceHow Jesse figured out the initial product strategy for AI Studioa lot moreGoogle AI StudioVertex AI Studio
Where designers never stop learning 💪Dive Club is an interview series hosted by Ridd that is designed to unlock knowledge from today's most prolific designers. We go deep into craft, storytelling, tools, design engineering, startups, and much more.You can find all of the episodes, key takeaways, and bonus resources here 👉 Dive.club
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