What's Next In

From swipe to dip to tap to smile? On the podcast "What's Next In," Mastercard’s Jennifer Marriner and Dennis Gamiello discuss with host Vicki Hyman the evolution of physical checkout, from the zip-zap machines of yore to today’s tap and go revolution and beyond, including the rise of biometric-powered payments in store. Looking ahead, they discuss the future of checkout as a place where online and offline experiences converge, with hyper-personalized shopping experiences and seamless checkouts. “Think about the experience you can offer, the rewards, everything associated with that payment,” Gamiello says. “I show up, I’m recognized, I’m trusted … You’re seeing it all moving in the same direction and it comes together to unlock that transformational experience.”

With rise of advanced technology, fraudsters are tricking consumers out of more money than ever before, through more channels than ever before: emails, texts, social media, phonecalls. In just the U.S., consumers reported losing more than $10 billion to fraud in 2023, a record — and many people are too embarrassed or ashamed to report they’ve been scammed.  In the latest episode of “What’s Next In,” Mastercard’s podcast that informally explores technology, innovation and ideas, host Vicki Hyman chats with Chris Reid, the company’s executive vice president of Identity Solutions, on the evolution of various fraud and scam tactics, how we’re using technology to combat them and measures we’re encouraging customers and consumers alike to take to protect their money.   “The wonderful thing about humans is that we are inherently trusting, and that is what makes society function and be vibrant,” Reid says. “It’s that small subset of criminals who take advantage of that.”  To fight this growing threat, Mastercard last week announced Scam Protect, a suite of products and services powered by AI, biometrics and open banking. “The same cutting-edge technology that can fight fraud can also help identify and protect consumers from scams,” Reid says. “But we’re going beyond tech — we are collaborating with organizations across the ecosystem to fight scams through new technologies and education.” To hear more from Reid, tune in now.

In the latest episode of “What’s Next In,” Mastercard’s podcast that informally explores technology, innovation and ideas, host Vicki Hyman talks with Brandon “Stix” Salaam-Bailey, the Watts-born-and-bred hip-hop artist who is the force behind the ThinkWatts Foundation, the nonprofit delivering an ever-expanding range of programs — from weekly food distribution, environmental justice initiatives, and coding, financial education and entrepreneurship workshops, to name a few — to underserved residents in his community, where the poverty rate is more than twice the national average, and beyond. On the podcast, Stix shares his journey from rapper and producer to activist and social entrepreneur, highlighting some of the success stories he’s shepherded through ThinkWatts, his plans for the foundation’s future, and his reflections on the community that forged him.

In the latest episode of “What’s Next In,” Mastercard’s podcast that informally explores technology, innovation and ideas, host Vicki Hyman chats with Einat Haftel, the chief product officer at Dynamic Yield, the AI-powered experience operating system that helps companies build hyper-personalized digital experiences with great agility and speed. And in a modern world where personalization is key, Shopping Muse, Dynamic Yield’s new virtual digital assistant driven by generative AI, is bringing a new edge to conversational commerce. “You can go into a store, talk to consultant, say, ‘I have light features and want this makeup,’ and they help you, but you can't do that when you shop online. Shopping Muse is designed to solve exactly that,” she says. Haftel also discusses the future of personalization, how AI is evolving and how that is changing how people interact with it and trust its outputs. “I think AI will actually start to be empathic to the user and we are going to see people adapt,” she says.