Welcome to Trezor Talks, the official podcast from the creators of the world’s first crypto hardware wallet. Join us at Trezor, as we dive deep into insightful ...
Building for the Bitcoin Bull Run: A chat with Trezor's CCO
In this episode of Trezor Talks we sit down with Danny Sanders, the Chief Commercial Officer at Trezor, to explore the company’s growth strategy, and vision for the future. From navigating bear markets to scaling the team and staying true to the companies Bitcoin-first principles, we dive into what’s next for Trezor and the self-custody movement.Timestamps:(00:00) Introduction (AKA "The Flying Dutchman")(05:05) Sean re-introduces us to his bosses, bosses, boss(06:33) Danny's role in Trezor (07:55) Joining Trezor and building in the bear market (11:23) Big milestones since joining(21:01) Coming from big corporations to Trezor culture(24:44) Market strategy and expansion plans(38:13) Being a Bitcoin-first company & supporting the altcoin ecosystem (42:50) Plans for 2025 (bull market) & beyond(48:53) Self-custody education (56:50) The traditional awkward handshake (outro)_____________
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57:24
How to Build a Bitcoin Circular Economy: A Chat With Isabella Santos
Isabella Santos is a Bitcoin journalist, producer, entrepreneur, and advocate. She co-founded the Bitcoin media company, Get Based, and founded BTC Isla.In this episode, Isabella shares her journey—from studying journalism to filming Bitcoin documentaries and eventually moving to Mexico to introduce Bitcoin to an island!We dive into the challenges of educating communities about Bitcoin, the power of open-source learning, and why most people don’t realize the financial system is broken.(00:00) Aragorn is peak masculinity (01:00) Introduction(02:45) How did you get here? Isabella’s journey(05:25) Meeting Bitcoin Magazine(06:35) Filmmaking, Bitcoin, and launching a production agency(07:22) Everything is connected: How your past shapes your future(09:00) The challenges of being bilingual(09:48) Bear markets are for building(10:35) Why did Bitcoin get your attention? 🍊💊(14:37) When society fought back: A history lesson(15:50) The educational system is broken(17:20) Work history, college, and stumbling across Bitcoin(19:20) What is BTC Isla? Using Bitcoin as a tool for freedom(22:02) How Bitcoin is helping women in Peru(25:56) Bitcoin has no barriers (26:40) Why fiat money loses value over time (Bitcoin fixes this!)(28:21) Most people don’t realize the system has broken (29:43) We’re heading into a pickle!(30:15) BTC Isla: How do you start a Bitcoin school?(31:36) The island economy and daily life(33:30) 18+ bad words(33:50) Back to PG rating (island tourism life)(36:00) Teaching financial education: No saving culture(38:46) How do you teach Bitcoin to beginners?(41:47) Bitcoin orange-pilling: Expectation vs. Reality(42:20) Back to Bitcoin basics(43:34) Building a Bitcoin circular economy(45:36) What is Bitcoin going to do for islanders? (47:42) Not everybody understands sound money yet(49:05) Fixing Bitcoin messaging (Bitcoin is for EVERYBODY!)(49:50) Be humble, bro. Ditch the ego and learn(52:53) Satoshi left us a gift that’s going to change everything (53:55) The hidden cost of owning nothing(54:53) How money is created today (Sean asks for a fact-check)(56:16) Life is getting more expensive (59:20) Most people don’t have savings (1:00:21) Explaining your job in Bitcoin to normies(1:00:27) Bitcoin frens are the best of frens (1:02:45) Connecting with non-crypto people(1:04:27) Biggest takeaway from BTC Isla so far?(1:06:25) Bitcoiners want to help!(1:07:35) Open-source Bitcoin curriculum (1:08:54) Current goals and the next three steps (1:09:47) Paying people Bitcoin to learn about Bitcoin (time is precious) (1:11:06) 18+ message to scammers out there(1:11:55) Final remarks and the infamous awkward handshake______
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1:13:02
Building a Crypto Brand That Lasts: Talking With Trezor’s Head of Marketing
Join Sean and Anusha as they discuss how Trezor approaches branding, the challenges of launching a major campaign, and how the team convinced Trezor’s CEO to paraglide for a commercial.
Get a behind-the-scenes look at Trezor’s latest brand campaign and our creative process, marketing strategies, and vision shaping the future of crypto security.
Plus, find out why Sean is obsessed with power, stares at people’s hands, and wants to build a statue of Anusha. Should we be concerned?
(00:00) Introduction (Sean is obsessed with power)
(03:47) Journey to Trezor: Working in crypto for the first time
(05:32) Sean sucks up to Anusha and delivers an ultimatum
(06:13) What does 'brand' actually do?
(08:18) How marketing works at Trezor (insights into roles and teams)
(12:00) Recent big brand project: New commercial release & our mission
(16:39) The vibe and culture at Trezor
(18:23) How long do companies last on average? (What is FMCG?!)
(19:14) Building businesses in crypto & dealing with volatility
(20:00) How long does it take to create a big brand commercial?
(21:30) Laughing break
(22:21) Back to the ideation process for the commercial
(22:49) Shooting on a mountain: Getting the perfect shot
(24:40) Asking Matej (Trezor’s CEO) to go paragliding for the commercial
(25:57) Sean’s history with extreme sports
(26:29) Deciding on the look & tone of the commercial (upgrading our brand look)
(27:37) Sean stares at people’s hands... does he need help?
(29:16) Collaborating with the art team to craft a vision & message
(30:19) Where is Trezor heading? (To the moon!)
(32:20) New products & the Freedom Edition Trezor release
(33:31) Sean learns another acronym (again...)
(34:18) What’s the ultimate dream for Trezor’s brand? (Brand goals)
(35:10) Sean wants to build a statue of Anusha... should we be worried?
(36:26) Where is Anusha traveling next? (Working remotely while Sean stays in the basement)
(38:53) Final remarks & an awkward, forced handshake
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40:37
How Bitcoin Is Empowering Africa: A chat with Nikolai "Okin" Tjongarero
Join Josef Tětek, Trezor Academy Lead and author of Bitcoin: Separation of Money and State, as he sits down with Nikolai "Okin" Tjongarero. Okin is a Bitcoin Maxi, Digital Entrepreneur, Published Poet, and social Commentator born and raised in Windhoek, Namibia. He hosted the first African Podcast to be listed and streamed Bitcoin via Podcasting 2.0 (FromTheJump). Okin currently serves as the Chief Bitcoin Officer at EasySats and Bitcoin Mining Namibia.
In this wide-ranging conversation, they discuss the opportunities for Bitcoin across Africa, getting into details on how adoption is growing at the grassroots levels.
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(00:00) Introduction (includes some insights into Namibia)
(05:00) Buying Bitcoin in Namibia: Easy or Challenging
(12:54) Discussing Namibian music and Black Vulcanites
(14:03) What is EasySats?
(15:48) Staying in Namibia Vs moving abroad
(17:50) Introducing Bitcoin to newcomers (Best technique)
(20:23) Pain points with Namibia's banking system
(23:44) CBDCs in Africa
(27:30) Opportunities BTC brings to Africa (Mining)
(30:03) What is the Sovereign Key?
(36:55) Driving Bitcoin adoption in Africa
(40:32) Empowerment by Bitcoin
(47:30) Africa as a fertile ground for Bitcoin adoption
(49:28) Adopting Bitcoin Cape Town 2025
(54:42 )Top 3 life priorities
(56:58) Connecting with Okin
(58:18) Conclusion
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58:44
Designing a Trezor wallet: A chat with an Industrial Designer
In this episode, we sit down with Matthew Boyko, our Industrial Designer, to dive deep into the world of design and innovation. From shaping the future of secure hardware wallets to integrating user feedback, Matthew walks us through his journey, role at Trezor, and the meticulous process behind designing products like the Trezor Safe 5.
We also explore the world of industrial design— what it is, how it evolves, and how it intersects with technology and user experience.
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(00:00) Introduction
(05:01) Who is an Industrial designer?
(08:40) Journey to Trezor
(14:20) Role at Trezor and the team
(20:19) Adopting research and user feedback in the process
(26:26) Iterative design process
(31:35) Working on a new Trezor wallet: R&D and more
(41:30) Education Vs Experience (Industrial Designing)
(43:00) Working with Trezor: What's different?
(47:50) Things Matthew geeks out on
(52:35) CMF of design at Trezor
(59:03) Creating desire as a designer
(01:03:25) Career advice to aspiring Industrial designers
(01:06:01) The next Trezor release? 🤩
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Welcome to Trezor Talks, the official podcast from the creators of the world’s first crypto hardware wallet. Join us at Trezor, as we dive deep into insightful conversations with our team of experts, industry thought leaders, and innovators shaping the future of crypto security.
Whether you're new to crypto or a seasoned pro, Trezor Talks is here to offer a fresh perspective on the world of digital assets, security, and self-custody.
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