Tracing The Path: The Connected 20th Century

The best selling video game of all time didn't come about by accident. There's an entire history that starts with playing cards and tattoos and corn cob pipes. The story crosses paths with the Ultrahand, Dennis the Menace, Thimble Theatre, Olive Oyl, Nintendo, Popeye, Fleischer Studios, William Randolph Hearst, Chester Illinois and Namco.

We're looking at some of the wow moments from the last episode, and in discussing it we got a chance to connect Fannie Farmer, the 1896 Boston Cooking School Cookbook's definition of a Cup, Peavey, Junior League Cookbooks, Boone & Erickson Morning Show on WCCO Radio, the East Bank & West Bank at the University of MN, and of course St. Anthony Falls.

What can a recipe tell us about American history? A lot more than what’s for dinner.

In this episode of Tracing the Path, we follow the American recipe from handwritten collections and community cookbooks to corporate test kitchens, radio programs, recipe contests, and the cards tucked inside kitchen boxes. Along the way, we’ll discover how recipes helped sell bananas, why suffragists published cookbooks, how a pincushion promotion helped create Betty Crocker, how Tupperware transformed the American kitchen, and how a second-place cake at the Pillsbury Bake-Off turned an obscure baking pan into an American icon.

Because a recipe doesn’t just tell you how to make something. Look closely enough, and it can tell you what Americans were buying, what technology they had, how companies marketed to them, how women were identified, and even what was happening in the country at the time.

It turns out you can teach a surprising amount of American history with just 1/2 cup.

Today we're looking at some of the wow! moments from the Pepsi episode. Specifically we're going deeper on the Pepsi Refresh Superbowl campaign, Pepsi's Navy, the Marriott Loan and the time capsule that is a Pepsi Can Collection.

The Cold War wasn't fought only with missiles.

It was also fought with supermarkets, television cameras, vodka, and a simple paper cup filled with Pepsi.

This month, Tracing The Path follows the surprising chain of events that led an American soft drink behind the Iron Curtain—and a Russian vodka into American liquor stores.

Along the way you'll discover the forgotten friendship between Russia and the United States, the invention of videotape by Ampex, the famous Kitchen Debate between Richard Nixon and Nikita Khrushchev, the 1959 American National Exhibition in Moscow, and the remarkable business deal that briefly made Pepsi the owner of the world's seventh-largest navy.

It's the story of how commerce, technology, and ordinary consumer products accomplished what politics often could not.

And why, decades later, Vladimir Putin chose to reverse nearly all of it.