The Woman CEO

In this episode, Kate Astill is joined by Behavioural Brand Strategist Tara Ladd, founder of Your One & Only, a psychology first brand strategy studio based in Sydney, for a conversation on brand systems, consumer psychology and what actually makes people trust, choose and stick around.
Tara shares insights from her 19 years in the industry, including a decade in agency working with brands like Coca-Cola, McDonald's and Telstra, before launching her own studio in 2017. With a background in media communications, behavioural neuroscience and consumer behaviour (and currently studying Psychological Science at Deakin University), Tara brings a research backed, no BS approach to branding that goes well beyond logos and colour palettes.

Connect with Tara:
Website: www.youroneandonly.com.au
Instagram: @youroneandonly_au

Friends, this one is a dooozy!
Before Avery Wagner ever built a marketing agency, the internet already knew her face, thanks to one of the most recognisable viral memes online. In this episode, Avery joins Kate to unpack how that unexpected moment sparked her obsession with the power of social media and storytelling, and how it eventually led her to found Wagner Perspective, a boutique social media strategy agency based in Austin, Texas.
After four years of working with clients across nearly every industry, Avery made the bold decision to niche right down, focusing exclusively on businesses in the home industry. She and Kate talk through why narrowing your focus can feel terrifying and be the smartest business move you make, plus how to know when it's time to make that shift yourself.
This episode also goes beyond marketing; Avery opens up about anxiety, antidepressants and what rebuilding her business after burnout really looked like.
Connect with Avery:
Website: wagnerperspective.com
Instagram: @itsaverywagner
Book a Social Media VIP Day: wagnerperspective.com/contact

In this episode Kate Astill is joined by creative business coach and seven-figure entrepreneur Laura Higgins for a practical conversation about business growth, sales confidence and building a business that actually supports your life.
Laura shares the frameworks she used to scale from a bedroom startup to a multi-seven-figure coaching business, including how she thinks about offers, leads, sales and weekly structure. If you want a clear, tactical conversation on how to grow without burning out, this one delivers.

Connect with Laura:
Website: www.laurahiggins.com
Instagram: @laurahiggins

In this episode, Kate breaks down what AI actually looks like for female founders who want to use it well, not just because everyone else is doing it. She shares the mindset shifts, practical shortcuts and a step-by-step content analysis process that can save hours each week.

In this episode, Kate speaks with Jess Redfern, founder of SAVVI the Label, about confidence, identity and why dressing for real life can be a powerful act of self-expression.
Jess shares the personal journey that shaped her brand, from growing up on a farm and finding her love of fashion through styling work, to rebuilding her confidence after trauma and motherhood.
The conversation explores how clothing can influence the way women show up in their daily lives. Jess explains why she created SAVVI: to offer colourful, functional fashion that helps women feel bold, comfortable and confident from school run to Zoom call to dinner out. She also opens up about the emotional shift from wearing black activewear as a form of retreat to rediscovering colour, especially pink, as a symbol of returning to herself.

Connect with Jess:
Instagram: @jess__redfern
Instagram: @savvithelabel
Website: savvithelabel.com