The Food Professor

In this summer bonus episode of The Food Professor podcast, Michael LeBlanc and Dr. Sylvain Charlebois broadcast live from the SIAL Food Innovation Show in Montreal for a conversation with Naïla Bassin, Marketing Leader Canada, and Carlo Stocco, Managing Director, North America, both of Andriani S.p.A., the Italian company behind Felicia, Italy's fastest-growing pasta brand.

Felicia means "happy" in Italian, and the brand's Canadian arrival is built on a simple but stubborn problem: Canadians want healthier pasta, but the better-for-you category has long asked shoppers to compromise on taste and texture. Carlo traces the company's roots to Gravina in Puglia in southern Italy, its rapid European growth, and the decision to build a North American manufacturing facility in London, Ontario rather than simply import from Europe. That plant now anchors a national launch, with organic ingredients increasingly sourced in Canada and an ambition to bring the entire supply chain onshore.

Naïla unpacks what makes the product different. Felicia owns its technology and mills its own raw materials, which matters enormously when there's no gluten to bind the pasta. The result is a seven-SKU lineup built on single ingredients and vegetables rather than blends and fillers: buckwheat, brown rice and spirulina, chickpea, red lentil, oat and green cauliflower. One organic red lentil serving delivers 23 grams of protein and 14 grams of fibre, plus iron and potassium. The oat pasta recently took home a NEXTY award for best gluten-free product at Expo West in Los Angeles, chosen from more than 1,000 submissions.

The conversation turns to the retail strategy every emerging food brand wrestles with. Felicia has launched in specialty and health stores across Ontario and Quebec, landed at Loblaw in the natural health aisle, secured Costco with red lentil penne plus a limited mid-May drop of organic oat and green cauliflower cavatappi, is rolling into Save-On-Foods, and is in discussions with Sobeys. But where should it live on shelf? Carlo makes the case for the main pasta aisle using Italy's Esselunga, where 14 Felicia items sit alongside conventional pasta and grow the total category, much as cereal and bakery have already been transformed.

A sharp listen for anyone tracking Canadian grocery innovation, better-for-you food trends and brand building in a crowded category.

About Us
Dr. Sylvain Charlebois is a Visiting Professor in Food Policy and Distribution at McGill University and a Professor in Food Distribution and Policy in the Faculty of Management at Dalhousie University in Halifax. He is also the Senior Director of the Agri-food Analytics Lab, also located at Dalhousie University.
Known as “The Food Professor”, his current research interest lies in the broad area of food distribution, security and safety. He is one of the world’s most cited scholars in food supply chain management, food value chains and traceability with over 775 published peer-reviewed journal articles. Dr. Charlebois is also an editor for the prestigious Trends in Food Science Technology journal.
He co-hosts The Food Professor podcast, discussing issues in the food, foodservice, grocery and restaurant industries and which is the most listened Canadian management podcast in Canada.
Every year since 2012, he has published the now highly anticipated Canadian Food Price Report, which provides an overview of food price trends for the coming year. Furthermore, his research has been featured in several newspapers and media groups, nationally as well as internationally. He has testified on several occasions before parliamentary committees on food policy-related issues as an expert witness. He has been asked to act as an advisor on food and agricultural policies in many Canadian provinces and other countries.
With extensive experience collaborating with businesses, governments, and NGOs, Dr. Charlebois combines academic rigor with practical expertise, making him one of the most influential voices in the global agri-food landscape. His work continues to advance the understanding of food systems, fostering innovation and resilience in a rapidly evolving industry. In 2025, he received the prestigious Charles III medal recognizing his tremendous work in informing Canadians about food issues.
Michael LeBlanc is a senior retail advisor, keynote speaker and media entrepreneur. Michael has delivered keynotes, hosted fire-side discussions hosted senior retail executive on-stage in 1:1 interviews worldwide. Michael produces and hosts a network of leading retail trade podcasts, including The Remarkable Retail Podcast, The Voice of Retail, The Food Professor, The FEED powered by Loblaw and the Global eCommerce Leaders podcast. He has been recognized by the National Retail Federation (NRF) as a global Top Retail Voice for 2025 and 2025, and continues to be a ReThink Retail Top Retail Expert for the fifth year in a row.

Editorial note: This conversation was recorded live at SIAL Canada in late April — well before the July CUSMA review deadline and the most recent U.S. tariff actions targeting Canada. Some of the optimism expressed here about a smooth CUSMA outcome should be heard in that context.

It's become a Food Professor tradition: every year at SIAL Canada, hosts Michael LeBlanc and Dr. Sylvain Charlebois sit down with Martin Lavoie, President and CEO of Groupe Export Agroalimentaire Québec-Canada, for a state-of-the-nation check-in on Canadian agri-food trade. This bonus episode, recorded live on the SIAL Canada show floor in Montreal, picks up exactly one year after their last conversation — and at the time, a lot had already changed.

Lavoie opens by reflecting on the whiplash of the prior twelve months. Since "Liberation Day" tariffs rattled Canadian exporters the previous spring, Quebec's agri-food sector had kept growing despite the uncertainty, but the volatility had taken a toll: lost U.S. customers, disrupted contracts, and a level of unpredictability Lavoie says he'd never seen in his career. He walks through how Groupe Export helped member companies navigate the chaos — from renegotiating who absorbs tariff costs to bracing for policy shifts announced, at times, over social media.

The conversation turns to CUSMA (USMCA), then under review, with Lavoie offering a cautiously optimistic read at the time: dismantling the agreement would be so disruptive to deeply integrated U.S. industries that he believed cooler heads would prevail on both sides of the border. Listeners should weigh that optimism against what's actually unfolded since the July deadline and the latest U.S. tariff moves against Canada.

A major theme is diversification. Lavoie argues Mexico represents Quebec's single biggest near-term opportunity — logistically easier than overseas markets and increasingly motivated to reduce its own reliance on U.S. imports. He also flags growing momentum in Japan, Korea, Southeast Asia, and Europe, while acknowledging the real barriers: time zones, market development costs, and a Canadian logistics network still built for trucking to the U.S. rather than shipping by ocean freight. Comparing Canada to the Netherlands' export powerhouse model, he makes the case for urgent investment in port infrastructure, warehousing, and resolving ongoing labour disruptions at Canadian ports.

Domestically, Lavoie and Charlebois dig into interprovincial trade — noting it's often cheaper and easier for a Quebec exporter to ship to New York than to Calgary — and discuss data from an MNP survey showing Canada ranks as a top-tier nation for agri-food reputation among G20 countries, trailing only the Netherlands.

The episode closes with a practical overview of how Groupe Export supports Quebec exporters: 30-40 trade missions and shows per year, shipping and regulatory support, market intelligence, and export-readiness evaluations for companies just getting started.

A time-capsule look at where Quebec's agri-food exporters stood mid-storm — worth hearing alongside what's happened since.

About Us
Dr. Sylvain Charlebois is a Visiting Professor in Food Policy and Distribution at McGill University and a Professor in Food Distribution and Policy in the Faculty of Management at Dalhousie University in Halifax. He is also the Senior Director of the Agri-food Analytics Lab, also located at Dalhousie University.
Known as “The Food Professor”, his current research interest lies in the broad area of food distribution, security and safety. He is one of the world’s most cited scholars in food supply chain management, food value chains and traceability with over 775 published peer-reviewed journal articles. Dr. Charlebois is also an editor for the prestigious Trends in Food Science Technology journal.
He co-hosts The Food Professor podcast, discussing issues in the food, foodservice, grocery and restaurant industries and which is the most listened Canadian management podcast in Canada.
Every year since 2012, he has published the now highly anticipated Canadian Food Price Report, which provides an overview of food price trends for the coming year. Furthermore, his research has been featured in several newspapers and media groups, nationally as well as internationally. He has testified on several occasions before parliamentary committees on food policy-related issues as an expert witness. He has been asked to act as an advisor on food and agricultural policies in many Canadian provinces and other countries.
With extensive experience collaborating with businesses, governments, and NGOs, Dr. Charlebois combines academic rigor with practical expertise, making him one of the most influential voices in the global agri-food landscape. His work continues to advance the understanding of food systems, fostering innovation and resilience in a rapidly evolving industry. In 2025, he received the prestigious Charles III medal recognizing his tremendous work in informing Canadians about food issues.
Michael LeBlanc is a senior retail advisor, keynote speaker and media entrepreneur. Michael has delivered keynotes, hosted fire-side discussions hosted senior retail executive on-stage in 1:1 interviews worldwide. Michael produces and hosts a network of leading retail trade podcasts, including The Remarkable Retail Podcast, The Voice of Retail, The Food Professor, The FEED powered by Loblaw and the Global eCommerce Leaders podcast. He has been recognized by the National Retail Federation (NRF) as a global Top Retail Voice for 2025 and 2025, and continues to be a ReThink Retail Top Retail Expert for the fifth year in a row.

Recorded live on the final day of SIAL Canada, this bonus episode of The Food Professor brings hosts Michael LeBlanc and Dr. Sylvain Charlebois face to face with Jacques Duhaime, owner of Duhaime Gourmet — a Quebec fruit-spread and jam company that Sylvain has wanted on the show for years. The conversation traces four generations of agricultural evolution in Saint-Germain, near Drummondville, Quebec, and shows how a small dairy farm became one of Canada's most distinctive low-sugar jam and fruit-spread producers.

Jacques walks listeners through the company's origin story: founded in 1945 as a dairy farm by his grandfather, expanded into orchards and vegetables by his father in 1948, and refocused entirely on produce after the dairy herd was sold in 1960. Jacques took over the farm from his parents in 1981, when the operation was running roughly 200 acres of vegetables. A tough vegetable market in 1995 pushed the family toward jam-making, and a pursuit of naturally low-sugar recipes led Jacques back to school at ITA to develop the reduced-sugar techniques that still define the brand today.

A pivotal trip with Groupe Export in 2000 opened the door to Japan, where Duhaime Gourmet's low-sugar spreads found immediate demand — at a time when the company already supplied roughly 400 boutique stores across Quebec. The business went on to export to the United States for a decade, supplying jams, spreads, and fruit pairings for cheese, while also building a substantial private-label business across Quebec, Canada, and Japan.

Jacques also opens up about the structure of the business today: the orchard remains family-owned and is now run by his son, marking a fifth generation on the land, while the processing side of Duhaime Gourmet was sold roughly a year ago to Bertrand Marquis, a fellow Saint-Germain entrepreneur who previously worked in the wood industry. Jacques reflects candidly on international trade shows — from an early appearance at a golf show in Dubai to lessons learned about race-to-the-bottom pricing in that market — and on how the company's trade show schedule has grown from roughly 10 shows a year before the pandemic to as many as 30–40 today.

The episode closes on Duhaime Gourmet's newest product: a 90%-fruit spread sweetened with just 10% organic sugar, containing less than three grams of sugar and no pectin — a launch aimed at diabetics, families, and babies alike, debuting in strawberry rhubarb and headed for Metro shelves soon.

A warm, detail-rich conversation for anyone interested in Quebec food manufacturing, family business succession, food innovation, and insights into global trade show strategy in the specialty food sector.

https://www.duhaimegourmet.com/en/

About Us
Dr. Sylvain Charlebois is a Visiting Professor in Food Policy and Distribution at McGill University and a Professor in Food Distribution and Policy in the Faculty of Management at Dalhousie University in Halifax. He is also the Senior Director of the Agri-food Analytics Lab, also located at Dalhousie University.
Known as “The Food Professor”, his current research interest lies in the broad area of food distribution, security and safety. He is one of the world’s most cited scholars in food supply chain management, food value chains and traceability with over 775 published peer-reviewed journal articles. Dr. Charlebois is also an editor for the prestigious Trends in Food Science Technology journal.
He co-hosts The Food Professor podcast, discussing issues in the food, foodservice, grocery and restaurant industries and which is the most listened Canadian management podcast in Canada.
Every year since 2012, he has published the now highly anticipated Canadian Food Price Report, which provides an overview of food price trends for the coming year. Furthermore, his research has been featured in several newspapers and media groups, nationally as well as internationally. He has testified on several occasions before parliamentary committees on food policy-related issues as an expert witness. He has been asked to act as an advisor on food and agricultural policies in many Canadian provinces and other countries.
With extensive experience collaborating with businesses, governments, and NGOs, Dr. Charlebois combines academic rigor with practical expertise, making him one of the most influential voices in the global agri-food landscape. His work continues to advance the understanding of food systems, fostering innovation and resilience in a rapidly evolving industry. In 2025, he received the prestigious Charles III medal recognizing his tremendous work in informing Canadians about food issues.
Michael LeBlanc is a senior retail advisor, keynote speaker and media entrepreneur. Michael has delivered keynotes, hosted fire-side discussions hosted senior retail executive on-stage in 1:1 interviews worldwide. Michael produces and hosts a network of leading retail trade podcasts, including The Remarkable Retail Podcast, The Voice of Retail, The Food Professor, The FEED powered by Loblaw and the Global eCommerce Leaders podcast. He has been recognized by the National Retail Federation (NRF) as a global Top Retail Voice for 2025 and 2025, and continues to be a ReThink Retail Top Retail Expert for the fifth year in a row.

In the Season 6 regular season finale of The Food Professor Podcast, hosts Michael LeBlanc and Dr. Sylvain Charlebois welcome Pete Hoekstra, United States Ambassador to Canada, for an exclusive and wide-ranging conversation about the future of Canada-U.S. food trade, agriculture, supply chains and North American economic cooperation.

While The Food Professor Podcast isn't a political show, few relationships matter more to Canada's food economy than its partnership with the United States. Ambassador Hoekstra offers a candid look at his role representing the Trump administration in Ottawa, explains the work of a modern ambassador, and shares his perspective on the ongoing CUSMA (USMCA) review, agricultural trade priorities, supply management, cross-border investment, and strengthening North American food supply chains.

The discussion explores why resilient supply chains have become a strategic priority, the importance of Canadian agricultural exports to American consumers, opportunities for future collaboration in critical minerals, energy, manufacturing and food production, and how both countries can continue building one of the world's largest and most integrated trading relationships. The conversation also tackles the Gordie Howe International Bridge, provincial restrictions on U.S. alcohol sales, touches on Canada's supply management system, and the broader outlook for Canada-U.S. relations as negotiations continue.

Whether you agree or disagree with the Ambassador's positions, this thoughtful interview provides listeners with valuable insight into how the United States views its relationship with Canada and why food, agriculture and trade remain central to that partnership.

Before the interview, Michael and Sylvain break down another busy week in food and agriculture news. They examine how El Niño-driven heat and drought could affect crop production and food prices, discuss the Canadian Food Inspection Agency's latest report on their crackdown on food fraud and product authenticity, review the Grocery Code of Conduct's first public report, and explore the growing global demand for dairy protein as processors struggle with whey shortages amid Canada's supply management system.

The episode also covers Rhode Island's new self-checkout legislation, the ongoing Metro labour dispute in Quebec, innovative flavour marketing from Miss Vickie's, and reflects on another remarkable season of conversations with leaders from across Canada's food, retail and agriculture sectors.

Thank you for joining us throughout Season 6. While our regular season concludes here, we'll continue bringing you fresh episodes recorded live from SIAL Canada in Montreal throughout the summer before returning this fall for another exciting season of The Food Professor Podcast.

About Us
Dr. Sylvain Charlebois is a Visiting Professor in Food Policy and Distribution at McGill University and a Professor in Food Distribution and Policy in the Faculty of Management at Dalhousie University in Halifax. He is also the Senior Director of the Agri-food Analytics Lab, also located at Dalhousie University.
Known as “The Food Professor”, his current research interest lies in the broad area of food distribution, security and safety. He is one of the world’s most cited scholars in food supply chain management, food value chains and traceability with over 775 published peer-reviewed journal articles. Dr. Charlebois is also an editor for the prestigious Trends in Food Science Technology journal.
He co-hosts The Food Professor podcast, discussing issues in the food, foodservice, grocery and restaurant industries and which is the most listened Canadian management podcast in Canada.
Every year since 2012, he has published the now highly anticipated Canadian Food Price Report, which provides an overview of food price trends for the coming year. Furthermore, his research has been featured in several newspapers and media groups, nationally as well as internationally. He has testified on several occasions before parliamentary committees on food policy-related issues as an expert witness. He has been asked to act as an advisor on food and agricultural policies in many Canadian provinces and other countries.
With extensive experience collaborating with businesses, governments, and NGOs, Dr. Charlebois combines academic rigor with practical expertise, making him one of the most influential voices in the global agri-food landscape. His work continues to advance the understanding of food systems, fostering innovation and resilience in a rapidly evolving industry. In 2025, he received the prestigious Charles III medal recognizing his tremendous work in informing Canadians about food issues.
Michael LeBlanc is a senior retail advisor, keynote speaker and media entrepreneur. Michael has delivered keynotes, hosted fire-side discussions hosted senior retail executive on-stage in 1:1 interviews worldwide. Michael produces and hosts a network of leading retail trade podcasts, including The Remarkable Retail Podcast, The Voice of Retail, The Food Professor, The FEED powered by Loblaw and the Global eCommerce Leaders podcast. He has been recognized by the National Retail Federation (NRF) as a global Top Retail Voice for 2025 and 2025, and continues to be a ReThink Retail Top Retail Expert for the fifth year in a row.

This week on The Food Professor Podcast, Michael LeBlanc and Dr. Sylvain Charlebois sit down with Vincent Breton, President & CEO of duBreton, Canada's leading organic pork producer, for a fascinating live interview recorded at SIAL Canada in Montreal.

Vincent shares the remarkable story behind duBreton's evolution from a traditional pork producer into one of the world's fastest-growing organic pork companies. He explains why the company made the bold decision to abandon conventional production in favour of organic and animal welfare-certified farming, why younger consumers are increasingly seeking ethically produced food, and how long-term thinking has become a competitive advantage.

The conversation explores the realities of producing premium food in today's marketplace, including the economics of organic farming, the growing importance of transparency, and why Vincent believes consumers deserve clear labelling around gene editing and cloning technologies. He also discusses duBreton's expansion across North America and Europe, the opportunities presented by the U.S. market, the company's growing influence in Texas barbecue circles, and why social media, education and consumer trust are becoming essential tools for modern food brands.

Perhaps most compelling is Vincent's candid discussion of Quebec's collective marketing system and why he continues to advocate for greater producer choice, innovation and entrepreneurial freedom within Canadian agriculture. It's an insightful conversation about leadership, values, food policy and building a purpose-driven business in an increasingly competitive global marketplace.

First, Michael and Sylvain kick off the episode with their weekly review of the biggest food and agriculture stories making headlines. They examine Canada's latest food inflation numbers as grocery prices continue to outpace overall inflation, discuss why salmon prices have surged dramatically heading into summer, analyze new trade measures affecting canned food imports, and explore ongoing Competition Bureau investigations into grocery property controls.

The hosts also dive into new research on costly regulatory delays affecting meat imports, rising regional ice cream prices, the challenges food manufacturers face replacing artificial colours, changes to the U.S. SNAP food assistance program, and the broader debate over balancing affordability, nutrition and agricultural policy. Along the way, they celebrate Canadian Grocer Golden Pencil Award winners and preview the season finale before a full summer of special interviews recorded at SIAL Canada.

About Us
Dr. Sylvain Charlebois is a Visiting Professor in Food Policy and Distribution at McGill University and a Professor in Food Distribution and Policy in the Faculty of Management at Dalhousie University in Halifax. He is also the Senior Director of the Agri-food Analytics Lab, also located at Dalhousie University.
Known as “The Food Professor”, his current research interest lies in the broad area of food distribution, security and safety. He is one of the world’s most cited scholars in food supply chain management, food value chains and traceability with over 775 published peer-reviewed journal articles. Dr. Charlebois is also an editor for the prestigious Trends in Food Science Technology journal.
He co-hosts The Food Professor podcast, discussing issues in the food, foodservice, grocery and restaurant industries and which is the most listened Canadian management podcast in Canada.
Every year since 2012, he has published the now highly anticipated Canadian Food Price Report, which provides an overview of food price trends for the coming year. Furthermore, his research has been featured in several newspapers and media groups, nationally as well as internationally. He has testified on several occasions before parliamentary committees on food policy-related issues as an expert witness. He has been asked to act as an advisor on food and agricultural policies in many Canadian provinces and other countries.
With extensive experience collaborating with businesses, governments, and NGOs, Dr. Charlebois combines academic rigor with practical expertise, making him one of the most influential voices in the global agri-food landscape. His work continues to advance the understanding of food systems, fostering innovation and resilience in a rapidly evolving industry. In 2025, he received the prestigious Charles III medal recognizing his tremendous work in informing Canadians about food issues.
Michael LeBlanc is a senior retail advisor, keynote speaker and media entrepreneur. Michael has delivered keynotes, hosted fire-side discussions hosted senior retail executive on-stage in 1:1 interviews worldwide. Michael produces and hosts a network of leading retail trade podcasts, including The Remarkable Retail Podcast, The Voice of Retail, The Food Professor, The FEED powered by Loblaw and the Global eCommerce Leaders podcast. He has been recognized by the National Retail Federation (NRF) as a global Top Retail Voice for 2025 and 2025, and continues to be a ReThink Retail Top Retail Expert for the fifth year in a row.