The Data Chief

• How SeaWorld Uses Data to Create Unforgettable Guest and Marine Life Experiences

  Ever wondered how data powers the magic behind your favorite theme park experiences? Join Cindi Howson and Gavin Hupp, VP of Technology, Enterprise Architecture, Data and Martech, E-commerce and Analytics at United Parks and Resorts, as they explore the complex data ecosystem of a theme park, from e-commerce and guest experience to AI's role in shaping the future of entertainment.Key Moments: Theme Park Business Model (03:12): Theme parks are described as a mix of multiple businesses, including e-commerce for ticket sales, animal experiences, entertainment venues, culinary and restaurant services, and retail operations. This combination creates a complex ecosystem, similar to city planning, within a single physical location.  Data Ecosystem Challenges (03:37): Gavin highlights the challenge of managing data within theme parks due to the variety of business areas. Each area generates unique data, leading to disparate and sometimes siloed data sets across different business applications.  AI as an Innovation Driver (11:24): AI is viewed as a key driver of innovation within the theme park industry, capable of creating new products and services, such as augmented reality experiences, and enhancing personalization at scale.  AI for Process Optimization (11:24): Beyond guest-facing innovation, AI is also seen as a tool to optimize business processes, streamline operations, reduce costs, and identify opportunities for revenue growth through personalization and increased efficiency.  Data-Driven Decision-Making (17:30): United Parks and Resorts emphasizes the importance of guest feedback, collected through surveys and other means, and uses it to inform decision-making and guide the company's overall strategy.  Agile Development Approach (28:50): Gavin explains how the company employs agile development principles, using "skateboards" as a metaphor for quickly delivering initial solutions and value while simultaneously iterating and building more comprehensive and scalable solutions ("scooters" and "factories").Key Quotes:"To become more data-driven, you have to break down silos. This requires making people aware of the silos, the challenges they create, and framing it as a data quality discussion. Getting business leaders to care about data quality isn't easy; they want end results and impact." - Gavin Hupp"There's product and service innovation, and business process innovation, where AI optimizes and streamlines operations, decreasing costs and increasing revenue through personalization." - Gavin Hupp“There's an agile concept, a principle where, at the end of the day, you need to get movement, you need to get going. And so you can use a skateboard to go from point A to point B.” - Gavin HuppMentionsGavin Hupp, Forbes ArticlePenguin Trek: Seaworld Roller CoasterConway’s Law4 Values of Agile DevelopmentScrumDiet & Eating Habits of Killer WhalesGuest Bio Gavin Hupp is currently the VP of Technology: Enterprise Architecture & Data, Martech, e-Commerce & Analytics at SeaWorld Parks & Entertainment (United Parks & Resorts). In addition, he is also a member of the Quartz CIO & CISO Advisory Board. Gavin’s expertise is helping shape the agenda to ensure it’s packed with actionable strategies and forward-thinking insights. Gavin Hupp has a strong background in technology, data, and marketing, with experience in various leadership roles in companies such as PetSmart, Denny's, and Transdev North America. Gavin has a strong educational background, with degrees from the Massachusetts Institute of Technology, Stanford University, and Western International University. Hear more from Cindi Howson here. Sponsored by ThoughtSpot.

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• How SharkNinja Drives Business Value: The Power of Data for All

  How does SharkNinja use data to fuel its rapid growth and product innovation? Join Cindi Howson and Elpida Ormanidou, VP of Analytics and Insights at SharkNinja, as they dissect SharkNinja's data-driven culture, Elpida's journey in the data space across CPG and retail, and her insights on AI in the workplace. Key Moments: Data-Driven Culture (03:36): SharkNinja strongly emphasizes data in its culture, utilizing it to inform decision-making processes. The company is committed to using customer feedback gathered through data to drive the development and refinement of its product offerings.  CEO's Data Focus for Customer-centric Innovation (05:43): SharkNinja's CEO demonstrates a notable dedication to data by actively engaging with it. This involvement includes closely reviewing customer feedback and using data insights to guide product discussions and challenge teams to improve.  Data Ethics and Privacy (09:17): SharkNinja places a high priority on data ethics and privacy, emphasizing the importance of earning customer trust. Elpida shares how the company is committed to using customer data responsibly and has implemented strong controls to protect privacy.  AI and the Future of Work (20:31): Elpida discusses the transformative impact of AI on the future of work, characterizing it as a revolution. She emphasizes the importance of proactively addressing the changes by reskilling and upskilling the workforce to adapt to new roles and technologies.  Key Quotes:"Value gets created at the time of consumption. We create value for the business when data gets consumed, not when it gets connected, not when it gets processed, not when it gets synthesized, only when it's being used to drive decisions that create value for the company." - Elpida Ormanidou"Think of a company as a chain, where everything is interlinked to level up. Today's struggle is that while we have good AI applications, it's an art to connect them to create the next level of experience, particularly for customers. What works in a lab doesn't work the same in real life; there are so many different factors.” -Elpida Ormanidou"Where others have fear, I have hope and optimism that the more we automate and we remove mundane tasks from our day-to-day life or even our work life, the more we would be able to use our beautiful brains to reimagine and create new things that as a race will drive us forward for another 3,000 years." -Elpida OrmanidouMentions:SharkNinja Coolar: FrostVault TechnologySharkNinja HydrovacSurat: 100 Resilient Cities of the WorldMadam Curie: A Biography, By Eve CurieGuest Bio Elpida Ormanidou Elpida Ormanidou is the Vice President of Analytics & Insights at SharkNinja. She has extensive experience in data and analytics, having worked at companies like Walmart and Starbucks. At SharkNinja, she leads the data strategy and is passionate about fostering a data-driven culture. Elpida is a strong advocate for ethical data practices and responsible AI implementation. She is a recognized voice in the data and analytics community, frequently speaking at industry events and mentoring young professionals. Hear more from Cindi Howson here. Sponsored by ThoughtSpot.

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• Data-Driven Personalization: Sephora's Winning Strategy

  How is Sephora using data to create personalized experiences that customers love? Join Cindi Howson and Manbir Paul, VP of Engineering, Data Insights & MarTech at Sephora, as they explore the role of data and AI in understanding customer needs, predicting preferences, and delivering impactful moments. Key Moments: Micro-Moments that Matter (3:30): Sephora leverages data to create impactful moments for customers, like sending a timely reminder to a traveler about their moisturizer.Modern Data & AI Stack (5:00): Manbir discusses Sephora’s best-of-breed data and AI stack, spanning cloud data platform, BI solution, cataloging, and machine learning democratization.The Power of the Semantic Layer (7:30): The semantic layer is crucial for enabling meaningful data discovery and governance. Sephora's investment in ThoughtSpot was driven by the need to enhance their semantic layer and drive intelligence in their BI space.Collaborative Data Governance (10:00): Sephora fosters a collaborative approach to data governance, with data stewards playing a key role. They identify individuals who are subject matter experts in their areas and are passionate about data to help drive governance and enrichment.Unlearning and Relearning (16:30): The challenge of keeping up with the evolving data landscape requires unlearning old practices and embracing new ones. Manbir highlights the importance of giving individuals the opportunity to look at the changing landscape from a new lens and empowering them to drive transformation.The Importance of Continuous Learning (20:30): Manbir acknowledges the challenge of balancing learning with delivering results, but stresses the importance of continuous learning in a rapidly evolving field. She notes that individuals are often willing to go above and beyond if there is a learning opportunity.Building High-Performing Teams (22:30): Manbir discusses the nuances of creating a high-performing, nimble team that can adapt to change and drive innovation. He mentions the importance of understanding the nuances that are important in transforming a team into a high-performing one.Key Quotes:"The intimate details, we always talk about getting closer to our clients. We want to experience our clients. I feel the intimate details that data gives you, getting your clients so close to you, is a very different lens to look at data from. It is a gift of feedback that the clients give to you or your consumers give to you in terms of data.”  - Manbir Paul"Democratizing these technologies is key to our tech stack. We have a multi-cloud strategy to capture the best tools. Tools, plus our BI investment, help us. ThoughtSpot was chosen for meaningful data insights, reaching clients where they interact with data and enhancing our BI intelligence." - Manbir Paul"We want to make sure that there are tools that help us enable scaled implementations in driving personalization, and that's where our Databricks platform enables us doing that."  - Manbir PaulMentionsFarmacy: Honey Halo Ultra-Hydrating Ceramide MoisturizerThe Geek Way by Andrew McAfeeGuest Bio Manbir PaulManbir Paul is VP of Engineering, Data Insights & MarTech at Sephora. Prior to this, he served as global head of ML engineering at Levi Strauss & Co.As a proactive, results-driven technology leader specializing in the retail industry, Manbir's expertise lies not just in understanding the industry's complexities, but also in harnessing the transformative power of Data and AI. With a passion deeply rooted in technological innovation, his most recent endeavors have involved leading in the realms of Data and AI to develop, scale, and implement solutions that amplify business growth Hear more from Cindi Howson here. Sponsored by ThoughtSpot.

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• Bridging the Gender Gap in Data & AI with Databricks & Women in Data UK

  Join host Cindi Howson as she dives into the critical topic of diversity and inclusion in the data and AI space with Roisin McCarthy, founder of Women in Data UK, and Robin Sutara, Field CDO at Databricks. They discuss the challenges of recruiting and retaining diverse talent, the importance of male allies, and the role of AI in creating a more inclusive workforceKey Moments: The Power of Community: Building a Network for Women in Data: Roisin McCarthy shares the story behind founding Women in Data, inspired by her mother's advice to "put up or shut up." She highlights the organization's growth to 80,000 members in 120 countries and emphasizes the importance of male allies in achieving gender representation. (2:41)  From Apache Helicopters to Chief Data Officer: A Non-Traditional Journey: Robin Sutara shares her unique career path, starting with repairing Apache helicopters in the US Army and eventually becoming a CDO. She discusses the challenges she faced as a woman in tech and the importance of fixing systemic issues to achieve equity. (6:19)  The Talent Crunch: Addressing the Data Skills Gap: The conversation shifts to the shortage of qualified individuals in data and technology. Roisin McCarthy highlights the need for organizations to rethink their recruitment strategies and remove unnecessary barriers to entry. (11:31)  Closing the Pay Gap: A Shared Responsibility: Roisin and Robin discuss the persistent pay gap in the data industry and the risk of it widening further. They emphasize the importance of both individual and systemic action to achieve pay parity. (20:46)  Generative AI: A Double-Edged Sword for Recruiting: Roisin McCarthy shares a cautionary tale about the potential for bias in AI-generated job descriptions. She stresses the importance of human oversight and highlights Women in Data's work to develop technology that removes bias from job descriptions. (46:30)  The Future of Data and AI: Embracing Innovation and Inclusion: Robin Sutara expresses excitement about the potential of AI to simplify complex tasks and unlock the power of data. She emphasizes the importance of leveraging technology to innovate and create a more equitable and inclusive data workforce. (49:22)Key Quotes:"We simply do not have enough people coming into the industry. Regardless of gender, let's take that away. We do not have enough qualified individuals coming into the workplace in data and technology." - Roisin McCarthy   "We can't affect the change that this mission is so focused on reaching if we don't have everybody at the table." - Roisin McCarthy  "Hire talent that's not currently in the ecosystem, bring in people with a different perspective or a different experience or a different capability. You can teach them technology, right?" - Robin Sutara  "If I start 20% behind my male cohorts, doesn't matter how much you reward on meritocracy, I will never catch up." - Robin Sutara  "GenAI tech is there for so many things as to Robin's point to really take some of the heavy lifting out. But when we're looking to build inclusive teams, diverse, inclusive teams, I think that we just need a bit of a sense check and ensuring that we've got the human in the loop." - Roisin McCarthy  MentionsWomen in Data PodcastDatabricks BlogGuest Bios Roisin McCarthyAs a result of her own efforts, over two thousand people have moved into more satisfying roles and dozens of teams put together. Furthermore, she has managed a successful team of professional recruiters which, over the years, has placed thousands more. Today, she runs the successful recruitment firm, Datatech Analytics, and is the co-founder of the ground-breaking initiative, Women in Data UK. Over the past 19 years, McCarthy has been responsible for building some of the UK’s most cutting-edge data teams and has facilitated some of the most influential and successful careers in this sector, building relationships, influence and firm friendships along the way. McCarthy is seen as a thought-leader and an authority on careers, team development and talent acquisition in the field. Her unrivalled network of contacts, commitment to the data and analytics community and her unwavering passion for building strong, skilled teams is what makes her so unique.Robin SutaraFrom repairing Apache helicopters near the Korean DMZ to the corporate battlefield, Robin has demonstrated success in navigating the high stress, and sometimes combative, complexities of data-led transformations. She has consulted with hundreds of organisations on data strategy, data culture, and building diverse data teams. Robin has had an eclectic career path in technical and business functions with more than two decades in tech companies, including Microsoft and Databricks. She also has achieved multiple academic accomplishments from her juris doctorate to a masters in law to engineering leadership. From her first technical role as an entry-level consumer support engineer to her current role in the C-Suite, Robin supports creating an inclusive workplace and is the current chair of Women in Data North America Committee. She was also recognized in 2023 as a Top 20 Women in Data and Tech, as well as DataIQ 100 Most Influential.  Hear more from Cindi Howson here. Sponsored by ThoughtSpot.

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• Why a Federated Data Team is Crucial for Business Value, with Dow

  Join host Cindi Howson alongside Chris Bruman, Chief Data and Analytics Officer at Dow, and Dan Futter, Chief Commercial Officer at Dow, as they explore how data-driven innovation is reshaping business and customer experiences. From the hub-and-spoke model for data management to the power of real-time insights, they discuss the role of data literacy, leadership, and AI-driven decision-making in driving success. Don’t miss this conversation on the future of AI, data strategy, and innovation.Discover the innovations that inspire Chris Bruman and Dan Futter, how data has shaped their careers, and which tech leaders they admire most.Key Moments: Revolutionizing Data: The Hub-and-Spoke Model: The Dow team highlights the shift to digital, while Cindi Howson reflects on IT’s evolution. They explain Dow’s decentralized hub-and-spoke model, balancing governance with agility for faster insights, accuracy, and career growth. (9:04)Why Data & Business Literacy Matter: Our guests stress understanding business needs, defining clear roles within the hub-and-spoke model, and supporting skill development. This approach simplifies processes, builds confidence in analytics, and drives value for Dow. (18:02)The Integrated Data Hub: A Game-Changer: Dow’s data hub slashes data science time from months to a day. Prioritizing quality over speed prevents tech debt, ensuring strong governance. Now the go-to source for innovation, it plays a crucial role in Dow’s data strategy. (28:03)Balancing Competing Demands in Industry: Our knowledgeable leaders in the industry underscore the importance of prioritizing data projects for impact. Decentralization eases bottlenecks, but demand remains high. Dow now requires senior sponsorship to ensure measurable value and optimize resources. (36:06)Key Quotes:"Too often, we wait until the project's done to figure out how to get the value and who’s going to sponsor it. We have to flip that around and secure senior sponsorship before we even start." – Chris Bruman"If I talk data mesh to my business clients, there’s going to be a blank stare, right? So we use hub and spoke—it’s more visual and makes a lot more sense. At the end of the day, it's really about decentralization." – Chris Bruman"Instead of just showing a data sheet or marketing collateral and making the customer hunt for insights, we now surface specific text, data, and even language customization—getting them straight to the front door, not just the right street." – Dan Futter"It’s not just about finding data—it’s about ensuring its integrity. Where is that data? How does it get created? Which processes generate it? How do we train people so that, from the start, it stays high-integrity?" – Dan FutterMentionsWhat is a data mesh?SpaceXIn Our Time PodcastWalking the Dog PodcastGuest Bios:Chris Bruman Chris Bruman is the Chief Data and Analytics Officer at Dow, a multinational company with operations in 31 countries that serves customers in a wide range of markets.Dan Futter Dan Futter is the Chief Commercial Officer for Dow. Through his leadership in Customer Experience and Marketing/Sales disciplines, Dow is on track to become the most customer-centric material science company in the world. He was the program lead for the design, development, and launch of the company’s groundbreaking Dow.com e-commerce platform and is passionate about the role digital technology plays in transforming customer journeys. Dan serves on the Executive Committee and is Chair of the Medals Committee of the Society of Chemical Industry America. Hear more from Cindi Howson here. Sponsored by ThoughtSpot.

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