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The CFO Playbook

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The CFO Playbook
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  • Europe's Role in the Global Tech Arena, a CFO’s View with Accel’s Ben Dooley
    In the latest episode of The CFO Playbook, David McClelland is joined by Ben Dooley, CFO at Accel to explore nuances of the CFO role within lean, agile organisations with vast geographical footprints. Highlighting venture capital's vibrant evolution, Ben shares the ripple effect of successful startups and Accel’s strategic focus on early-stage tech investments across Europe, Israel, and India. Hear how Accel's vision complements Silicon Valley's tech dominance and the necessity for European firms to establish their US presence while preserving their European roots.Highlighting the role of a CFO in guiding companies through growth stages, including pre-IPO rounds, in a rapidly evolving VC landscape, Ben explains the significance of nurturing relationships with portfolio companies and investors alike. Drawing clear distinctions from other industries, Ben highlights the nuances of being a CFO in a VC firm, explaining the predictability of revenue streams and cost structures that set venture capital apart. With universal importance of clear communication and strategic foresight when engaging with stakeholders remaining paramount, particularly in the fast-paced world of venture capital.Reflecting on his own approach as a CFO, Ben emphasises the use of storytelling in boardrooms and the longstanding power of the elevator pitch, especially in an era of AI and cybersecurity challenges. From emerging trends to best practices, this episode is packed with insights for aspiring and current finance leaders navigating complex business environments.Find all episodes of The CFO Playbook here.
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  • Adapting to Market Fluctuations: A CFO's Guide to Consumer Behaviour with Claire Caulliez
    Beyond the balance sheet, what strategies do CFOs in the fast-moving consumer goods industry deploy to stay ahead in a rapidly evolving market? In this episode, Claire Caulliez, CFO at Nestle Italy & Malta, gives David McClelland a behind the scenes insight into the unique challenges finance leaders face in an industry driven by high volume and fierce brand loyalty. Claire’s strategies for smart sourcing, hedging, and agile pricing are not just tactics but essential tools for sustaining consumer attention and ensuring product availability. Highlighting how agility in financial planning is paramount amidst whirlwind changes in buying tastes and commodity prices, Claire explains that much like managing personal finances, it's about distinguishing between essentials and expendables.Discussing the broader role of a CFO in fuelling growth, Claire advocates collaboration across departments including sales, supply chain, and HR, as being critical for transparency and risk management, while having the courage to be a change-maker within the organisation. Find all episodes of The CFO Playbook here
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  • Navigating the Spring Statement: What Next for UK Business?
    Following the Chancellor’s Spring Statement, David McClelland is joined by an expert panel to explore how the Statement, alongside the wider economic landscape, will influence CFOs ability to plan, invest and drive confidence.Baroness Ayesha Hazarika MBE, Oli Lawson, CFO at Sigma Sports, and Helen Ashton, former CFO of ASOS, discuss the economic context of Rachel Reeves' Statement and Labour's vision for economic growth. Hear their thoughts on the challenges and opportunities for enhancing the UK's business climate and attracting international investment, and strategies for building confidence in decision-making, drawing parallels to Ireland's success with corporation tax rates.As we navigate the post-Brexit and post-Covid business landscape, the discussion highlights how businesses can manage current challenges and seize growth opportunities. Underscoring the critical role of CFOs and finance professionals in steering through market volatility with advanced planning tools and AI, our panel examines how government collaboration and investment in digital technologies, R&D, and workforce training, particularly in the construction sector, can create a resilient and thriving economy.Find all episodes of The CFO Playbook here
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  • How CFOs are Leveraging AI for Enhanced Decision Making with IBM’s Monica Proothi
    Organisations are making bold bets on AI for the long-term, with 89% planning to increase or maintain their AI investments in 2025*. Moving beyond experimentation, organisations are now zeroing in on the bottom line - and it’s CFOs who are responsible for making sure these investments deliver real business impact. In this episode, Monica Proothi, IBM Consulting’s Global Finance Transformation Leader joins David McClelland to discuss finance transformation and the role of AI in enhancing financial operations. They explore the changing landscape of finance, the importance of integrating technology, and the challenges organisations face in adopting AI.With over 20 years of experience in finance transformation, partnering with CFOs at some of the world’s largest companies to drive growth and productivity, Monica shares insights on the need for clear strategy and collaboration across departments, the importance of bridging the skills gap and understanding barriers to change.A passionate advocate for diversity and inclusion, Monica is dedicated to fostering an inclusive culture, serving as a champion for women in senior finance roles. The episode also explores the cultural and technical barriers faced by different industries and the significance of continuous improvement in finance practices.*IBM ROI of AI Report December 2024Find all episodes of The CFO Playbook here.
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  • Better Data, Smarter Decisions: Adapting to a New Era of Finance with Jitesh Sodha, Global CFO 100 winner
    In this episode of The CFO Playbook, David McClelland is joined by Jitesh Sodha, outgoing CFO of Spire Healthcare and a winner of the HotTopics Global CFO 100.A seasoned, but initially accidental CFO with over 25 years experience including FTSE 250 NED (PZ Cussons) and PLC board experience, Jitesh candidly reflects on the influences of luck and timing in his career advancement, observing that many CFO positions arise from the necessity to address specific challenges within a business.Rather than focusing narrowly on statistics or technical tasks alone, proactive decision-making has been front and centre over his quarter of a century as a CFO. Going beyond analysing the numbers, a broader approach of solving problems and building cooperative and collaborative relationships, has led to him leaving every organisation in a better place than when he joined it.Throughout his tenure, Jitesh has witnessed first-hand how data has revolutionised decision-making. Reflecting on past practices, he recalls how businesses once relied on monthly data cycles, leading to delayed decisions and limited agility. Today, thanks to advances in technology, daily and real-time data empowers CFOs to make hundreds of decisions, accelerating progress even if some decisions don't always land perfectly.Highlighting the impact of emerging technologies on finance leadership, he passionately advocates for the cautious deployment of responsible AI in enhancing operational efficiency to maximise benefits while managing risks.As he prepares for the next chapter of his career in a range of non-exec roles, Jitesh is committed to mentoring future finance leaders, and is proud to have been honoured as a Global CFO 100 winner in his final year as CFO at Spire Healthcare. Find all the episodes of The CFO Playbook here.
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Being a finance leader is no longer just about controlling costs. 2025’s CFOs are trusted business leaders and innovators that drive growth throughout the organisation. Hosted by technology reporter, presenter and consumer champion, David McClelland, The CFO Playbook features interviews with world-class CFOs, finance leaders and founders from some of the fastest growing companies. The CFO Playbook is brought to you by Soldo.
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