If/Then

Stanford GSB
If/Then
Último episodio

54 episodios

  • If/Then

    The Art of Friction

    20/05/2026 | 23 min
    “Friction for us has to do with obstacles,” says Hayagreeva “Huggy” Rao, a professor of organizational behavior at Stanford Graduate School of Business. “Obstacles can disable you. Obstacles can enable you.”
    Rao compares friction to cholesterol: Some is good, but some is bad. “Good friction actually slows you down, gets you to pause, and most of all, gets you to reflect,” he explains. “But there’s also friction that overwhelms you, exhausts you, confuses you.”
    On this episode of If/Then, Rao explores how to cultivate the productive kind of friction, reduce the unhelpful kind, and manage your team’s most precious resource. “Great leaders are people who think of themselves as trustees of other people's time,” he says.
    Do you have any favorite examples of good or bad friction? Share one with us at [email protected].
    Related Content:
    Huggy Rao faculty profile
    The Friction Project
    How to become a friction fixer

    Chapters:
    00:00:00 Airport baggage claim, waiting, & good friction
    00:03:20 Introduction
    00:03:48 What friction means in organizations
    00:05:42 Where friction comes from
    00:07:52 Scaling through smart subtraction
    00:08:24 DropBox’s approach to meetings
    00:10:45 The problem with meetings
    00:13:53 What good friction looks like
    00:16:56 Friction, trust, & institutional legitimacy
    00:19:31 Why Huggy Rao started studying friction
    00:22:20 Conclusion

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  • If/Then

    Unconventional Wisdom

    06/05/2026 | 26 min
    “I don’t see things like anybody else,” says Jonathan Berk, a professor of finance at Stanford Graduate School of Business. “And so I can see things people don't see.”
    On this episode, Berk explores recent research that pushes against conventional wisdom, from questioning the utility of the debt-to-GDP ratio to asking whether regulation is actually in the best interests of the consumer.
    “If you disagree with me… You have to write down a convincing theoretical model and analyze [it].”
    Berk admits his unique lens doesn’t always make life easy. But on the other hand, “it confers an enormous advantage” — and he believes that organizations which are able to harness the power of unconventional thinking can gain a competitive edge.
    “It’s allowed me to solve problems that other people couldn't solve,” he says.
    Has seeing the world differently helped you resolve a conundrum? Tell us more at [email protected].

    Related Content:
    Jonathan Berk faculty profile
    What If We’re Looking at the National Debt All Wrong?

    Chapters:
    00:00:00 The Fosbury Flop, innovation, & unconventional thinking
    00:03:18 Introduction
    00:04:24 Questioning conventional wisdom
    00:04:57 Rethinking the debt-to-GDP ratio
    00:08:21 A finance perspective on national debt
    00:10:36 Why theory matters before alarm
    00:12:38 Regulation, charlatans, & consumer interests
    00:16:22 Licensing, certification, & competition
    00:19:51 The cost of pushing back
    00:21:16 Building organizations that welcome dissent
    00:24:59 Conclusion

    If/Then, from Stanford GSB, features conversations with faculty that explore how their research deepens our understanding of business and leadership.
    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
  • If/Then

    Why Who You Are Affects How You Think

    22/04/2026 | 24 min
    “When people come to view attitudes and opinions towards, say, political policies or issues as relevant to their identities, they become more extreme in their attitudes,” says Christian Wheeler, the StrataCom Professor of Management and Professor of Marketing at Stanford Graduate School of Business. “I become more positive or negative towards an issue the moment it becomes relevant to who I view myself as being.”
    Wheeler’s research offers insight into our increasingly polarized politics. However, his work has also yielded ideas for bridging divisions — beginning with how we listen to each other and how we see the people we disagree with.
    The moment we see someone as an individual rather than a category, we become more likely to find common ground. “Instead of viewing you as a Democrat or a Republican, I can view you as an individual,” Wheeler recommends. “Anything that humanizes you and moves you away from this simple category will help me to view you as an individual and less as just an interchangeable member of a category.”
    How much do your opinions define who you are? Tell us more at [email protected].

    Related Content:
    Christian Wheeler faculty profile
    In a Polarized World, an Open Mind Can Hurt Your Reputation
    You May Not Be Who You Think You Are
    Class Takeaways — How to Build Connection Through Better Listening

    Chapters:
    00:00:02 Tattoos, identity, & personal evolution
    00:03:26 Introduction
    00:03:59 Why identity matters
    00:04:56 Identity relevance & its implications
    00:08:03 Why openness to the other side gets punished
    00:10:57 Identities vs. opinions
    00:13:53 The power of individuation
    00:15:53 How to break the cycle of polarization
    00:19:41 Organizational applications
    00:23:26 Conclusion

    If/Then, from Stanford GSB, features conversations with faculty that explore how their research deepens our understanding of business and leadership.
    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
  • If/Then

    The Paradox of Masculinity

    08/04/2026 | 26 min
    “Masculinity is my new frontier,” says Ashley Martin, an associate professor of organizational behavior at Stanford Graduate School of Business. Martin, whose work examines why gender plays such a central role in how we perceive and make sense of others, has been looking at how traits associated with masculinity are simultaneously organizationally rewarded even as they’re personally harmful to men.
    “We spend a lot of time talking about gender inequality through the lens of women’s disadvantage,” she says. “I think that many of the problems that we’re seeing today… are actually bound up in masculinity.”
    What impact do you think masculinity and femininity have on our work and our world? Tell us more at [email protected].

    Related Content:
    Ashley Martin faculty profile
    Is that Self-Driving Car a Boy or a Girl?
    Why Taking Gender Out of the Equation Is So Difficult

    Chapters:
    00:00 How movies shape our ideas about masculinity
    04:02 Introduction
    05:15 How Ashley Martin got into studying gender
    05:58 When gender is removed from hiring
    07:10 The “pet rock” study
    10:35 The universal use of gender
    13:02 Gendering objects
    15:12 How masculinity affects men
    18:13 The current implications of Martin’s research
    20:41 What healthier models of masculinity might look like
    23:47 Ashley’s next frontier: masculinity, material culture, and social problems
    25:07 Conclusion

    If/Then, from Stanford GSB, features conversations with faculty that explore how their research deepens our understanding of business and leadership.
    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
  • If/Then

    What We Actually Learn From Experience

    25/03/2026 | 25 min
    Steven Callander has spent years building a mathematical framework to answer the question of how people learn from experience. “Here in Silicon Valley, the expression that you learn from failure is very widespread and very intuitive. But the question is… what do you learn? How do you optimally learn from that experience?”
    In this episode, Callander, the Herbert Hoover Professor of Public and Private Management and Professor of Political Economy at Stanford Graduate School of Business, explains the hidden, deceptively simple logic of correlated learning — and it may change how you think about finding the right job, the right market, or the right strategy.
    “It fascinates me and I can't stop thinking about it,” he says.
    Has theory made an impact on your life? Tell us more at [email protected].

    Related Content:
    Steven Callander faculty profile
    How to Turn Old Ideas Into Creative Solutions to Modern Problems
    What We’re Still Learning from Silicon Valley’s Bank Collapse

    Chapters:
    00:00 Ann Miura-Ko on learning and the search for patterns in Venture capital
    02:51 Introduction
    05:23 What is correlated learning?
    06:40 Where does this research apply in the real world?
    09:28 Brownian Motion
    12:45 Steven Callander’s Framework
    15:25 Examples of correlated learning when seeking expert advice
    20:53 Applying correlated learning
    23:57 Why correlated learning research?
    24:51 Conclusion

    If/Then, from Stanford GSB, features conversations with faculty that explore how their research deepens our understanding of business and leadership.
    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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How do we lead with purpose, make better decisions, and navigate an uncertain future? On If/Then, Stanford GSB faculty break down cutting-edge research on leadership, strategy, and more, exploring enduring questions and the forces reshaping business and society today, from AI to geopolitics. Hosted by senior editor Kevin Cool.
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