The Affluent CEO Show: The Select Circle's Codes to Next Level Scaling with Wealth Sovereignty and Ease

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In this episode of The Affluent CEO Show, Yuliana sits down with Marina Ivanov, founder of Apex Transit Solutions, to explore what it truly means to own your power — especially as a woman leading in a traditionally male-dominated industry.
Yuliana opens with a deeply personal reflection from her corporate years in supply chain logistics, sharing the moment she realized she was the only woman in a room of eleven men — a wake-up call that ultimately changed the trajectory of her life.
Marina shares her journey of building Apex Transit, navigating fear, visibility, and self-doubt, and the courageous decision to stop playing small. Together, they unpack the invisible barriers women often face in leadership, from shrinking themselves in business conversations to hiding behind others’ names, and how reclaiming sovereignty becomes the gateway to real impact.
This conversation is a powerful reminder that leadership isn’t about performance — it’s about presence. It’s about stepping into your authority, trusting your voice, and recognizing that the power to create your life already lives within you.
Marina leaves listeners with a moving message: every dream carries purpose, and when you choose to fully own your power, you don’t just change your own world — you create ripple effects that transform communities, teams, and lives.
My new book, Embody. Elevate. Expand., addresses what every other business book skips: the nervous system underneath the strategy. Download the first two chapters free for first 50, grab your copy now at https://join.yulianafrancie.com/book

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In this powerful episode, Yuliana Francie declares the symbolic death of hustle culture and invites listeners into a new paradigm of success rooted in sovereignty, embodiment, and alignment.
Sharing her personal journey from high-achieving burnout to identity-led expansion, Yuliana explores why strategy alone isn’t enough — and how hustle conditioning, metric obsession, and over-functioning keep women trapped in survival mode.
You’ll discover why your nervous system sets your revenue ceiling, how to shift from operator to orchestrator, and what it truly means to build success without self-abandonment.
This episode introduces Yuliana’s Embody. Elevate. Expand. framework and marks the beginning of a global activation centered on women supporting women.
If you’re ready to redefine success on your own terms, this conversation is for you.
Download the first two chapters of Embody. Elevate. Expand. free at join.yulianafrancie.com/book

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In this powerful episode of The Affluent CEO Show, Yuliana sits down with Simone Boer for a deeply honest conversation about what happens when high-achieving women reach a crossroads in business and life.
If you’ve ever felt overwhelmed by everything on your plate… questioned whether you still love what you’re building… or struggled with the belief that you’re not doing enough — this episode is for you.
Simone shares her journey from corporate life into entrepreneurship, and how she consciously re-engineered her business around freedom, family, and fulfillment — including her bold belief that the less she works, the more she earns.
Together, Yuliana and Simone unpack:
✨ How to redesign your business around your ideal life (not the other way around)
✨ Why your beliefs quietly shape your income, energy, and capacity
✨ The hidden ways high achievers sabotage themselves (procrastination, overloading, analysis paralysis)
✨ A simple “plate exercise” to identify what’s truly serving you — and what’s not
✨ How to apply a powerful version of Pareto’s Law: finding the 4% that creates 64% of your results
✨ Knowing when it’s time to pivot, pause, or simplify — without making it mean you’ve failed
✨ Why chasing too many goals at once keeps you stuck (and how to build momentum with one focused priority)
✨ Letting go of the “I’m not good enough” story by lightening your load and asking for support
✨ Practical strategies for managing timelines, energy, and expectations as a driven woman building multiple visions
✨ And Simone’s beautiful reminder: stay true to yourself — your heart never leads you wrong
This conversation is packed with grounded mindset shifts and practical tools you can implement immediately — especially if you’re navigating burnout, expansion, or a season of change.

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In this episode of The Affluent CEO Show, Yuliana is joined by Melissa Ng (New York), founder of Malu Journey, for an honest conversation about high-achieving women who look successful on paper, but feel exhausted, anxious, and never “enough” inside.
Together, they unpack how immigrant and Asian cultural conditioning (hello, “tiger mom” expectations) can wire us to equate worth with output, glorify hustle, and chase approval through achievement. Melissa shares her turning point after motherhood, postpartum depression, and layoffs—despite being a top-performing global partner—when her identity cracked and she realised her mantra had been: “If I can, I must.”
They explore why coaching alone can sometimes bypass the root cause, and why true transformation requires inner work first—healing identity, nervous system patterns, family scripts, and self-worth—before setting new goals. Melissa explains how Maloo Journey integrates therapy modalities and coaching to help women stop compartmentalising their healing and start building a life rooted in alignment.
The episode closes with a powerful reminder: it’s never too late to choose yourself—and change can start with one small micro-move today.

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If you’re a solopreneur who’s grown “the business baby” with your own hands, delegation can feel terrifying—like everything will fall apart the moment you let go. In this episode of The Affluent CEO Show, Yuliana Francie sits down with Lisa Morey, founder of Mint Agency, to unpack what it really takes to scale sustainably: processes, procedures, and programs.
Lisa shares how her passion for building happy, structured workplaces turned into a business during COVID, and why most entrepreneurs don’t need more hustle—they need a centralised system, clear expectations, and a team that can actually follow a repeatable workflow. You’ll learn why “leading by example” is non-negotiable, how to avoid constantly changing the rules, and how tools like a CRM can save hours of wasted time and prevent staff from being set up to fail.
If you’ve been resisting structure because you think it will take away your freedom—this episode will reframe that: the right systems create freedom.