Pre-Loved Podcast with Emily Stochl

• S9 Ep32 JRAT: artist and designer, Janelle Abbott - on growing up in her parents’ Seattle clothing factory, and choosing a zero-waste path into fashion design.

  On today's show, we're chatting with Janelle Abbott, the artist and designer behind JRAT. Raised in her parents’ Seattle clothing factory, Janelle grew up with an early respect for the labor that goes into making clothing.  After graduating from Parsons, she rejected corporate fashion, choosing a radically sustainable, zero-waste path.  Through her brand JRAT, she transforms discarded and found materials into one-of a-kind garments – her work merges activism, art, and performance—as she exposes fast fashion’s farce through garment reclamation, reminding us that all garments are human artifacts. In this conversation, we're diving into Janelle's journey from growing up surrounded by sewing machines to her own craft in zero-waste design. We'll talk about how her design education shaped her view of the fashion industry, her creative process for sourcing and transforming discarded textiles, and what it really means to practice zero-waste pattern making. Plus, Janelle shares stories about her favorite finds, and why she wants people to be in love with clothes that already exist. Plus so much more. Let’s dive right in! DISCUSSED IN THE EPISODE: [2:06] Janelle loved fashion from a young age, growing up in her parents’ Seattle clothing factory. [8:14] How thrifting with her mom at St. Vincent de Paul became their bonding time [10:08] Learning to sew at age seven and the freedom to experiment with reworking clothes [12:31] Why she decided to pursue fashion at Parsons despite knowing firsthand how hard the industry is [18:34] Learning zero-waste pattern drafting  [24:04] Taking a seven-year detour to avoid monetizing her creative work [28:15] Her creative process for sourcing and transforming discarded textiles [33:23] Her special upcycling techniques [39:45] JRAT’s latest NYFW show, Pretty Ugly Princess, inspired by the 1990s board game [53:09] Personal style, and the pieces that make it into her own closet.  EPISODE MENTIONS:  JRAT Alyza DelPan-Monley Sustainable Style Seattle JeLisa Marshall T Parent Path with Art Adult Human Females Avery Trufleman Doc’s Cake Shop Nick of Time Sheerly Touch Ya Heavy Duty Vintage Shop Berriez Down to Clown LET’S CONNECT:  📸Instagram: @emilymstochl 🐦Threads: @emilymstochl 🎥TikTok: @emilymstochl 📧 Substack: https://prelovedpod.substack.com/  🎧Patreon: https://www.patreon.com/prelovedpod  SPECIAL THANKS:  A special thanks goes out to my Patron Insiders – your support makes Pre-Loved Podcast possible! Patty Weber Kathy Brand Lisa of Queenie & Pearl KT  Lydia Welp Michael A. Megan Morris Jennifer Alana Rivero Jerrica Yasumura

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• S9 Ep31 ORNATE VINTAGE: Rachel Stillman, third-generation vintage dealer - on a 500-unit pandemic barn buy, and developing her showgirl costume specialty.

  This episode is brought to you by ThredUp —and big news: their tech just got a serious upgrade, go check it out! Plus, new customers get 50% off and free shipping when you use the code: PRELOVEDPOD. On today's show, we're chatting with Rachel Stillman, the founder of Ornate Vintage Co. Rachel's journey into vintage started young—growing up surrounded by fashion and art, with a grandfather who was an artist and dealer, a grandmother who was a fashion designer, and a mother who also graduated from FIT, where Rachel herself studied fashion, and sells vintage jewelry. At just 20 years old, as a college student in the middle of a pandemic, Rachel took the leap and opened Ornate Vintage Co.—turning a lifelong dream into reality sooner than she ever imagined.  Today, she’s sharing her journey with us, including: how her family shaped her creative vision, and her love of vintage showgirl pieces with incredible histories. Plus so much more. Let’s dive right in! DISCUSSED IN THE EPISODE: [1:34] Rachels is a third-generation FIT grad who grew up surrounded by fashion and art.  [5:23] Going to flea markets and auctions with her grandfather  [9:12] Her mom found  her a $20 Jean Paul Gaultier top at a local consignment shop when she was in middle school.  [12:18] She went to school for fashion, like her mom and grandma. [14:34] Starting her vintage business because of a single bulk buy of 500 units, during the pandemic.  [17:57] Unloading the inventory and doing DIY photo shoots with friends [22:31] Developing her brand aesthetic and specialties [26:46] Specializing in vintage showgirl costumes. [34:38] On selling at Brimfield. [36:44] Hosting a Whatnot live sale after watching for three years [49:08] Always searching for sexy memorabilia and novelty graphics EPISODE MENTIONS:  Ornate Vintage @ornatevintageco @stillvintage Beacon’s Closet Golden Nugget Flea Market Manhattan Vintage Show Whatnot Q&A with Toots Vintage on Whatnot Gem Pre-Loved Podcast with Liisa Ditto Vintage LET’S CONNECT:  📸Instagram: @emilymstochl 🐦Threads: @emilymstochl 🎥TikTok: @emilymstochl 📧 Substack: https://prelovedpod.substack.com/  🎧Patreon: https://www.patreon.com/prelovedpod  SPECIAL THANKS:  A special thanks goes out to my Patron Insiders – your support makes Pre-Loved Podcast possible! Patty Weber Kathy Brand Lisa of Queenie & Pearl KT  Lydia Welp Michael A. Megan Morris Jennifer Alana Rivero Jerrica Yasumura  

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• S9 Ep30 STYLEBIDDER: Ken Pickart, American Ivy enthusiast and menswear vintage dealer - on Brooks Brothers, and building a business with social media.

  This episode is brought to you by ThredUp —and big news: their tech just got a serious upgrade, go check it out! Plus, new customers get 50% off and free shipping when you use the code: PRELOVEDPOD. On today’s show, we’re chatting with Ken, the founder of Stylebidder, a secondhand shop specializing in vintage and designer menswear. Ken has been selling for over thirteen years, starting out on eBay and Grailed, and he eventually expanded to his own online store and pop-ups events across the northeast including Newport Folk Festival & Alfargo's Marketplace.  Ken is a true Ivy style enthusiast with deep knowledge of American menswear history, including Brooks Brothers, and in 2024, Stylebidder began an ongoing collaboration with Brooks Brothers sourcing and cataloging vintage pieces from their 200 year history for their seasonal vintage shops. He shares lessons learned from building his business, including: the power of sharing educational content on social media, navigating the balance between online sales and pop-up markets, and advice for working with consigners Plus so much more. Let’s dive right in! DISCUSSED IN THE EPISODE: [1:45] Ken's early style influences: from skateboarding to discovering American Ivy style in college [5:09] Going to college in Boston, Ken found the thrift stores were a treasure trove for American Ivy style. [7:20] He started selling part-time on eBay because he found s0 many good finds sourcing for himself, including five Hermès dress shirts at a thrift store [9:30] Things really picked up when he started to take on clients to do consignment. [12:47] The vintage scene in Vermont and building community with other dealers [13:38] His first pop-up at Burlington Vintage Market and the transition from online-only selling [17:23] Developing his vintage specialties of American Ivy menswear brands, tailoring, and Japanese designers [20:15] What defines American Ivy style  [27:27] On working with Brooks Brothers [32:42] How social media, particularly educational content, has helped Stylebidder grow. [37:32] How to strike work-life balance, including between online sales and pop-ups. [41:17] Favorite pieces and personal style : picking through a hayloft, finding Big E Levi's, and hunting for the perfect tweed sport coat EPISODE MENTIONS:  Stylebidder @Stylebidder Newport Folk Festival Alfargo’s Marketplace Burlington Vintage Market Little City Thrifty Engineered Garments Beams Plus Take Ivy Articles of Interest - American Ivy Ametora book Patchwork Madras Brooks Brothers Fun Shirts JPress Shaggy Dog Sweater Patchwork corduroy hunting coat Rico’s Vintage Humbug Vintage LET’S CONNECT:  📸Instagram: @emilymstochl 🐦Threads: @emilymstochl 🎥TikTok: @emilymstochl 📧 Substack: https://prelovedpod.substack.com/  🎧Patreon: https://www.patreon.com/prelovedpod  SPECIAL THANKS:  A special thanks goes out to my Patron Insiders – your support makes Pre-Loved Podcast possible! Patty Weber Kathy Brand Lisa of Queenie & Pearl KT  Lydia Welp Michael A. Megan Morris Jennifer Alana Rivero Jerrica Yasumura  

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• S9 Ep29 ELECTRICAL BANANA VINTAGE: Desirée Fors, founder and vintage curator - on knowing when to pivot in your business, and building community through Instagram Live sales.

  On today’s show, we’re chatting with Desiree, founder of Electrical Banana Vintage. Her obsession with vintage started at a very young age, growing up in NYC where she kept herself occupied by playing 'store' while her mom attended college classes. Eventually, she got a job working at Nashville's oldest vintage shop, The Hip Zipper, and after three years learning the ropes and getting encouragement from the owner to follow her dreams, Desiree decided to take the leap and start her own vintage business. She has great advice to share about pivoting in your business, and has taken Electrical Banana Vintage through several iterations, now finding she enjoys to sell and build community on Instagram live shows. I’ll let her tell you all about it – let’s dive right in! DISCUSSED IN THE EPISODE: [3:19] Desiree grew up playing dress-up and store as a child [6:21] What thrifting was like in 1990s New York City  [10:36] She managed several small businesses in Nashville [15:16] Lessons learned about running a business while working at the Hip Zipper [20:24] Why Desiree opened a brick-and-mortar, but pivoted and closed it [26:05] Staying open-minded and pivoting when you need to [26:34] How to make social media work for you and your business [34:53] How to define your brand as a reflection of your personal style [40:59] Nashville's vintage scene has exploded to nearly 100 shops [43:38] Favorites from Desiree's personal vintage collection EPISODE MENTIONS:  Electrical Banana Vintage @electricalbananavintage Etsy page Hip Zipper Mellow Yellow Payton Dale Ellie Monster Black Shag Vintage Screaming Mimi’s  How to navigate vintage wholesale on Pre-Loved My Best Vintage Life Live True Vintage Sonic Wave Vintage Irreverent Finery Leelee Roos Vintage LET’S CONNECT:  📸Instagram: @emilymstochl 🐦Threads: @emilymstochl 🎥TikTok: @emilymstochl 📧 Substack: https://prelovedpod.substack.com/  🎧Patreon: https://www.patreon.com/prelovedpod  SPECIAL THANKS:  A special thanks goes out to my Patron Insiders – your support makes Pre-Loved Podcast possible! Patty Weber Kathy Brand Lisa of Queenie & Pearl KT  Lydia Welp Michael A. Megan Morris Jennifer Alana Rivero Jerrica Yasumura

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• S9 Ep28 CHEERIO COLLECTIVE: vintage market & event space - Lureena Thompson on what it really takes to sustainably bring a small business to life, one stone at a time.

  This episode is brought to you by ThredUp —and big news: their tech just got a serious upgrade, go check it out! Plus, new customers get 50% off and free shipping when you use the code: PRELOVEDPOD. On today’s show, we’re chatting with Lureena Thompson, a comedian, actor and artist in Los Angeles, who opened the Cheerio Collective in Highland Park this spring. It’s a vintage store by day – utilizing a curated “rent-a-rack” collective concept, and a live event space by night – and Lureena self-admits she’s doing SO MUCH, and that you should stop by to tell her in-person to stop and drink some water. This is a really honest and authentic chat about what it takes to bring a store and event venue to life. A major highlight of the Cheerio Collective is a breathtaking 1,200 square foot mosaic floor that Lureena designed and installed herself utilizing remnant offcuts of natural stones such as marble, granite, quartz and travertine. Creating it was a labor of love, that underscored Lureena’s commitment to using sustainable practices and recycled materials in her business. The creation of the mosaic floor created a significant buzz, both within the Highland Park neighborhood, and online. The documentation of the entire renovation captivated a wide audience and amassed millions of social media views that created a huge anticipation for Cheerio to open. I’ll let Lureena tell you the rest! –  let’s dive right in! DISCUSSED IN THE EPISODE: [4:19] Lureena has thrifted her whole life, and has noticed how much more popular secondhand has become in recent years. [8:39] How Lureena got into selling vintage. [10:43] Things really got started when they found the studio space that would become the Cheerio Collective. [14:19] First, she took on a major renovation and designed and installed a 1,200 square foot mosaic floor utilizing remnant offcuts of natural stones. [18:11] Sharing the 3-month renovation journey on social media. [23:20] An honest and authentic chat about opening a small business vs. expectations [26:39] Why they’ve landed on a rent-a-rack, vintage collective, and market model. [32:35] Advice about pricing and running a sustainable business [38:29] Lureena’s personal style and favorite pieces. EPISODE MENTIONS:  @cheeriocollective Cheerio Collective Mosaic floor work-in-progress Dresscue Dresscue on Pre-Loved Podcast The Crowd Went Wild  Cheerio Collective events calendar Juju of ANJU and Luca Essentials LET’S CONNECT:  📸Instagram: @emilymstochl 🐦Threads: @emilymstochl 🎥TikTok: @emilymstochl 📧 Substack: https://prelovedpod.substack.com/  🎧Patreon: https://www.patreon.com/prelovedpod  SPECIAL THANKS:  A special thanks goes out to my Patron Insiders – your support makes Pre-Loved Podcast possible! Patty Weber Kathy Brand Lisa of Queenie & Pearl KT  Lydia Welp Michael A. Megan Morris Jennifer Alana Rivero Jerrica Yasumura

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