Masters of Comms

Why do so many digital workplace projects struggle to gain traction with frontline employees? Is the problem really the technology... or is it the assumptions behind the design?
In this episode of Masters of Comms, we sit down with Suzie Robinson, Consultant and Analyst at ClearBox Consulting, to explore one of the biggest blind spots in internal communications: the frontline experience. Drawing on her own experience as a frontline employee and years of advising organizations on digital workplace strategy, Suzie explains why so many communication initiatives are designed around assumptions rather than reality.
From mobile-first myths and adoption challenges to the hidden costs of overlooking frontline workers during digital workplace projects, Suzie shares what happens when organizations fail to understand how people actually work and what communication leaders can do differently.
This episode will give you practical ideas to build digital experiences that work for everyone, not just the people behind a desk.
Suzie advised us to read "Black Box Thinking" by Matthew Syed.

Why do so many internal communications strategies create more noise than clarity? Is the problem really a lack of channels? Or a lack of purpose behind them?
In this episode of Masters of Comms, we sit down with Collin Noronha, Head of Regional Practices in Internal Communications at Amdocs, to unpack why "everything, everywhere, all at once" is not a strategy, and how many organizations end up automating chaos instead of creating clarity.
Tune in to find out more!

Why do so many companies say their frontline is disengaged, when the real issue might be the way they communicate? In this episode of Masters of Comms, we sit down with Pinaki Kathiari, CEO of Local Wisdom, to unpack why internal comms adoption does not fail because of the platform, but because too many organizations still rely on an old broadcast mindset.
From meeting employees where they are to building real participation beyond likes and comments, Pinaki explores what it takes to create communication that feels relevant, human, and useful for frontline teams. He shares practical examples of how stronger community, better listening, and small changes in approach can improve trust, belonging, and adoption.
Whether you’re a communication director or a C-level leader, this episode is packed with actionable insights to help you move from pushing messages to creating communication people actually want to engage with.
Pinaki advised us to read "Don't Believe Everything You Think" by Joseph Nguyen.
Lamar advised us to read "Start with Why" by Simon Sinek.

How do you turn a reward program into a culture-building tool? In this episode of Masters of Comms, Rochelle Oakley, Internal Comms, Culture & Engagement Partner at Beazley, shares how her team successfully rolled out a shared incentive plan, boosting participation, recognition, and trust across a global workforce.
From tailoring communications for different cultural contexts to ensuring leadership buy-in and meaningful non-monetary rewards, Rochelle gives us all her tips and tricks.
Whether you're building a culture of recognition or launching a new incentive program, this episode is packed with real-life tactics and global insights you can use right away.
Rochelle advised us to read "Successful Employee Communication: A Practitioner's Guide to Tools, Models and Best Practice for Internal Communication" by Sue Dewhurst & Liam Fitzpatrick.

Are you ready to level up your internal communications? Masters of Comms is pleased to welcome Pravin Patil, VP-Corp Comm & Head-IC at Axis Bank. In this epsisode we dive into understanding the 3 key pillars for successful internal comms and how to best align them for superior results.
Join us as Pravin reveals how when branding, content & technology join forces, internal communications shine bright.
Pravin advised us to read "Ikigai: Japanese Art of staying Young.. While growing Old" by Keira Miki.