#215 - HP: Brands Unleashing Total Value Creation with Future Ready Supply Chains
Send us a textIn this thought-provoking discussion, Marcus talks with Jose Gorbea, Fernando Hernandez, and Yael Barak about the critical need for agile and resilient supply chains to navigate and thrive in today’s rapidly evolving market. While HP continues to lead in digital printing technology, this rich dialogue focused on the broader changes redefining the label and packaging industry as FMCG brands strive to meet evolving consumer demands.What is clear from this insight packed discussion with all three of my interviewees, FMCG (Fast-Moving Consumer Goods) brands are increasingly struggling to deliver products globally due to escalating supply chain complexities, disruptions, and rising competition. The global nature of FMCG supply chains, which rely on interconnected networks for sourcing, production, and distribution, makes them highly susceptible to disruptions like geopolitical conflicts, natural disasters, and pandemics. These challenges are compounded by surging consumer demand for faster deliveries and localised product offerings and promotions.We talk about the hurdles of adopting digital print technology and how breaking free from traditional mindsets will unlock new value. From enhancing speed and personalization to integrating digital presses into workflows, we discuss the strategic conversations that can lead brands towards innovative solutions and profitable growth. It's a journey from resistance to embracing the full potential of digital transformation!! Finally, we focus on the future, where sustainability and technology converge to reshape the printing industry. Learn about the revolutionary V12 printing machine with its impressive predictability and print quality, and hear a compelling case study from Nescafe about personalized packaging that boosts brand equity. As we discuss the importance of authentic sustainability narratives, we encourage listeners to think about how digital printing is poised to drive meaningful change in marketing and supply chain strategies.Listen on:Apple PodcastGoogle PodcastSpotifyWhat is FuturePrint? FuturePrint is a digital and in person platform and community dedicated to future print technology. Over 15,000 people per month read our articles, listen to our podcasts, view our TV features, click on our e-newsletters and attend our in-person and virtual events. We hope to see you at one of our future in-person events:FuturePrint TECH: Leaders Summit 1 April '25, Valencia, Spain FuturePrint TECH: Packaging & Labels 2-3 April '25, Valencia, SpainFuturePrint TECH: Industrial Print: 22-23 October '25, Munich, Germany