Design Downtime

It’s the season 4 finale and we’re celebrating at 150 bpm, when Vitaly Friedman joins us to talk about his lifelong journey through techno music. It all began in Belarus when, as a child, he discovered The Prodigy on cassette, continuing into his teens, that were spent obsessively exploring every possible musical avenue. Vitaly explains his preference for minimal, melodic, and "honest" techno over mainstream EDM, emphasizing his deep appreciation for the craft, passion, and commitment artists put into their work. He discusses how music serves different functions in his life, whether providing flow and calmness while working, or creating vivid, cinematic experiences at live concerts, and reveals his practice of continuously discovering new artists to avoid getting stuck.

Guest Bio
Vitaly Friedman (he/him) loves beautiful content and does not give up easily. Born in Minsk, Belarus, he studied computer science and mathematics in Germany. While writing algebra proofs and preparing for software engineering at nights in the kitchen, at the same time he discovered passion for typography, interface design and writing. After working as a freelance designer and developer for 6 years, he co-founded Smashing Magazine back in 2006, a leading online magazine for designers and developers. His curiosity drove him from interface design to front-end to performance optimization to accessibility and back to user experience over all the years. Vitaly is the author, co-author and editor of Smashing Books (https://www.smashingmagazine.com/books), and a curator of Smashing Conferences (https://www.smashingconf.com). He is the UX lead with the European Parliament and Smashing Magazine and front-end/UX consultant in Europe and abroad, working with large and small companies and organizations like Haufe-Lexware, Axel-Springer and others. He also runs Measure UX (https://measure-ux.com) and Smart Interface Design Patterns (https://smart-interface-design-patterns.com), friendly video courses on UX and design patterns, along with a live UX training for passionate UX and product designers.

Links
Vitaly on LinkedIn: https://www.linkedin.com/in/vitalyfriedman
Amelie Lens at EXIT 2021: https://www.youtube.com/watch?v=80jdSJxZUAE
Amelie Lens — Live In the tunnel: https://www.youtube.com/watch?v=d1-Xc7EfT44
Worakls: https://www.youtube.com/watch?v=jXJawwVI03E
Paul Kalkbrenner: https://www.youtube.com/watch?v=_YPbpWeIx2Q
Extrawelt: https://www.youtube.com/watch?v=ryc3YudCYXU
Prodigy — Out of Space: https://www.youtube.com/watch?v=a4eav7dFvc8

Credits
Cover design by Raquel Breternitz.

We’re getting in motion with Sera Tajima, as she joins us to talk about her lifelong relationship with movement. She explains how ballet taught her precision, control, and the ability to withstand "good pain”, creating a meditative practice of syncing mind and body, that continued to martial arts. Sera’s athletic journey took a turn three years ago when she developed long COVID, forcing her to completely reassess her relationship with movement. Through her recovery process, she learned to listen to her body's needs rather than pushing through, discovering the importance of small daily movements. Sera continues to advocate for a cultural shift away from the tendency to treat the body as merely a vessel for the mind, and instead reconnect with it on a deeper level.

Guest Bio
Sera Tajima (she/her) is a product designer turned climate investor and advisor, bringing Silicon Valley growth expertise to founders solving our planet's biggest challenges. She's spent a decade driving growth at Y Combinator, Zendesk, and Webflow—achieving results like 200% acquisition increases. Through Conscious Tech Ventures, she guides climate startups scaling breakthrough solutions. Sera also has a course on sustainable growth. UC Berkeley-educated, Sera has spoken at Ikea, Uber, universities, and tech conferences worldwide, helping founders leverage product-market fit and product-led growth strategies. Her mission: Accelerate conscious tech that makes today's broken systems obsolete. We can't solve climate problems with the same thinking that created them.

Links
Sera’s website: https://www.conscioustech.co/
Sera on Spotify: https://creators.spotify.com/pod/profile/seratajima/
Sera on LinkedIn: https://www.linkedin.com/in/seratajima/
Sera on TikTok: https://www.tiktok.com/@seratajima

Credits
Cover design by Raquel Breternitz.

Get ready to be swept away into a sprawling space opera, when Erika Flowers joins us to talk about her passion for writing fiction novels. She approaches writing fiction as entertainment rather than high literature, comparing her creative goals to producing Marvel-style blockbuster experiences. Erika traces her journey from discovering fantasy worlds through the Dragonlance series in middle school to spending 16 years learning the craft before finally writing her first complete manuscript. She describes her meticulous, architect-style approach to writing, treating the actual process like an athlete training for an ultra marathon. Erika talks about her strengths writing character dynamics, relationships, and exploring themes through interpersonal drama rather than external action sequences, and gives us a sneak peek into her upcoming projects.

Guest Bio
Erika Flowers (she/her) is a technologist and designer who brings a love of storytelling into everything she does. By day, she helps organizations shape strategy and design for the future, and by night, she writes sprawling novels and explores the craft of story as a lifelong passion. Erika has worked at tech companies such as Intuit and Mural, as well as serving a term at NASA as a civil servant as a part of their digital transformation initiative. She currently works in medical technology, innovating in the field of diabetes and insulin management.

Links
Erika’s website: https://www.erikaflowerswrites.com
Erika on LinkedIn: https://www.linkedin.com/in/helloeflowers

Credits
Cover design by Raquel Breternitz.

It’s time to be one with nature, as Priyanca D'Souza talks to us about her passion for outdoor swimming. She shares how immersing in cold water offers a transcendent experience that pulls her into the present moment, from still lakes where she floats under the sky to challenging rivers that demand complete mental focus. Priyanca explains how outdoor swimming differs fundamentally from pool swimming, and emphasizes the minimalist nature of the activity. She also discusses how she actively seeks swimming spots when traveling, praising cities like Copenhagen for integrating swimming into urban life, and notes the mental health benefits of outdoor swimming, that allow her to completely disconnect from technology.

Guest Bio
Priyanca D’Souza (she/her) is a Senior User Researcher in the public sector, specialising in Accessibility and Inclusion. She has recently worked on complex projects for GDS, Cabinet Office, Defra and Companies House. She aims to use her lived experience of access needs to embed inclusive practices within teams to drive forward ethical and inclusive design which better meets people's needs. Enabling people to empathise with the barriers our users can face and finding opportunities to alleviate and change things to make experiences better. She is fascinated by the impacts different barriers and conditions can have on cognition, behaviour, people’s interactions and experiences of the world. She has a background in Cognitive Neuroscience and Psychology, which she combines with lived and varied practical experience.

Links
Priyanca on Bluesky: https://bsky.app/profile/priyanca.bsky.social
Priyanca on LinkedIn: https://www.linkedin.com/in/priyanca-ux

Credits
Cover design by Raquel Breternitz.

Tune your banjo and join Sidra Mahmood, as they tell us about their unexpected passion for bluegrass music. Despite a musical journey through heavy metal, punk rock, and electronic music, they found a strong connection to bluegrass with its themes of labor solidarity, poverty, and anti-capitalism, being played with incredible speed and precision through improvisation. Sidra notes the genre's diversity problem, as 95% of bluegrass concert audiences are white and significantly older, despite contemporary bluegrass artists becoming more diverse, and recommends modern acts that blend punk and rock elements into the traditional sound.

Guest Bio
Sidra Mahmood (they/them) is a government product and service designer who currently builds data products at the federal government of Canada. Sidra knows we're not supposed to talk about work on this podcast but they can very happily talk about it all day. With a deep deep love of government transparency and civic tech, Sidra's been designing things people can use to make government suck less for over a decade. In their spare time, they can be found DJing, hanging out with their two senior retired greyhounds, and being mean to billionaires on the internet. After living in four continents, they call Toronto home.

Links
Sidra’s Instagram: https://www.instagram.com/sidramatik/
Sidra’s bluegrass playlist: https://open.spotify.com/playlist/7fY1eYqnDart624M6rLu4w

Credits
Cover design by Raquel Breternitz.