Coffee Wine & Flowers Podcast

• 5 Tips for Executing a Flawless Luxury Event

  Planning a luxury event can be overwhelming, but what if you could make it easy - and fun? My first $10k wedding had me shaking in my boots, and stressing for months on end. I lost sleep, and basically turned my world upside down making sure everything went off without a hitch for my first big high-end gig. But since then, I've learned a ton, and our team has tackled events exceeding $50k budgets with a sense of ease and flow, and today I'd like to share with you how we do it! In this episode, we dive into the secrets behind executing high-end weddings and events without an ounce of undue stress. Discover the importance of a strong team, strategic planning, and mastering the art of delegation. Plus, learn how to keep your cool and maintain energy levels on the big day. Whether you’re a seasoned floral designer or breaking into the luxury market, these tips will help you deliver an unforgettable experience. Ready to elevate your event game? Tune in to find out how!CLICK HERE FOR CANVA PRO DIGITAL MOCKUPS COURSE Floral Business Tools & Resources:www.mulberryandmoss.com/shopPodcast Home Page: www.mulberryandmoss.com/podcastFollow on Instagram: @mulberryandmoss

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• Your Complete Guide to Pricing With Confidence

  Unlock the secrets to mastering floral pricing in this essential episode! Join me as I dive into the nitty-gritty of pricing, transforming this often daunting task into a powerful tool for your business success. Ever wondered if you're using the right markup? Or how you should charge for delivery, transportation, and setup fees?  This episode will provide answers to all of that and more, giving you an empowered sense of direction for creating your own strategic pricing model.Hang in there! There's a lot of meaty information in this episode, but i've created a free guide for you to download which will help you implement these new tips and strategies!Tune in to gain invaluable knowledge, take control of your business growth, and set yourself on a path to financial success. Whether you’re a seasoned florist or just starting out, this episode is packed with actionable tips and empowering advice. Get ready to transform your approach to pricing and elevate your floral business to new heights!CLICK HERE TO DOWNLOAD THE FREE PRICING GUIDE!CLICK HERE FOR CANVA PRO DIGITAL MOCKUPS COURSE WAITLIST!Floral Business Tools & Resources:www.mulberryandmoss.com/shopPodcast Home Page: www.mulberryandmoss.com/podcastFollow on Instagram: @mulberryandmoss

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• Floral Pricing: The First Steps No One Talks About

  Unlock the secrets to confident and effective floral pricing in this game-changing episode! Join me as I unpack the often daunting topic of pricing, transforming it from a source of anxiety into a powerful tool for your business. With personal stories and practical insights, I'll guide you through the essential strategies for setting prices that reflect your value, ensuring both profitability and client satisfaction.In this episode, you’ll discover the importance of knowing your clientele and the transformative impact it can have on your business. I’ll show you how to overcome the common challenges of underpricing and undervaluing your work, and step into a mindset of empowerment and clarity. My relatable and inspiring approach will ignite your curiosity and leave you feeling equipped and motivated to tackle your pricing with newfound confidence.Whether you’re a seasoned florist looking to refine your pricing strategy or a newcomer eager to start on the right foot, this episode is packed with actionable tips and empowering advice. Tune in and take the first step toward mastering your floral pricing, elevating your business, and achieving the success you deserve!CLICK HERE FOR CANVA PRO DIGITAL MOCKUPS COURSE!Subscribe for more info and course launch updates.Floral Business Tools & Resources:www.mulberryandmoss.com/shopPodcast Home Page: www.mulberryandmoss.com/podcastFollow on Instagram: @mulberryandmoss

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• Bold Moves: Reclaiming Joy & Freedom Through Business Alignment

  Ready to transform your business journey and align it with your life’s deepest passions? In this episode, I'm diving into the heart of creating a business that seamlessly fits into your life. Join me as I explore the transformative power of committing to an aligned business and the courageous steps needed to get there.I'll share my personal journey of juggling a growing family and a flourishing business, and the tough choices that come with being a solopreneur. We'll discuss the importance of remembering why you started, recognizing where you want to go, and making transitions for more aligned results. Learn how to spot the signs of misalignment in your business and take control of your entrepreneurial journey.With inspiring anecdotes and practical advice, this episode will empower you to embrace change, make bold decisions, and stay true to your unique path. Whether you're feeling stuck, burnt out, or simply looking for a renewed sense of direction, my insights will provide the encouragement you need to take that small, uncomfortable baby step toward a more fulfilling business and life. Tune in and let’s embark on this journey together!CLICK HERE FOR CANVA PRO DIGITAL MOCKUPS COURSE!Subscribe for more info and launch details.Floral Business Tools & Resources:www.mulberryandmoss.com/shopPodcast Home Page: www.mulberryandmoss.com/podcastFollow on Instagram: @mulberryandmoss

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• Balancing Creativity & Profitability: Cultivating Your Dream Business with Janelle Thomson of Lavenders Flowers

  You are going to love this conversation!In this episode, Janelle Thomson, owner of Lavender Flowers and Tono & Co, shares her inspiring story of how she fatefully acquired Lavender Flowers (on Craigslist) and transformed it to align with her creative vision. She walks us through how she rediscovered her creative voice after hitting her "business rock bottom," and figured out a way to create financial sustainability in her business without sacrificing her creative urges. Ever encountered the dilemma of feeling pulled to those irresistible blooms that are outside the client's budget? Or trying to communicate budget realism to clients without causing disappointment? In our conversation, Janelle shares how she has overcome budget restrictions and managing client expectations, and we also reveal our shared discovery of how structuring tiered offerings can help you communicate value in a streamlined way while setting your business up to scale.Janelle and I close this episode with sharing our excitement of our upcoming in-person workshop, along with a preview of what students can expect. Interested in joining us at the workshop this April? We'd love to have you! Here's how to redeem your special bonus!1. Click here to purchase your workshop ticket.2. Send an email to [email protected] (or DM me @mulberryandmoss) after purchasing your workshop ticket, provide your order # and mention this episode of Coffee Wine & Flowers.We will sign you up for a free 1-hour coaching  call with Janelle or myself, redeemable at any time in the coming year.Click Here to Explore all Workshop DetailsChapters00:00 Introduction and Background03:02 Taking Over Lavender's Flowers06:05 Shaping Lavender's Flowers11:50 Managing Pricing and Budgeting28:04 The Importance of Mock-ups and Communication29:12 Understanding Client Expectations and Budgets37:00 Creating a Lower-Tiered Offering45:28 Streamlining Processes for Efficiency and Profitability51:00 The Excitement of the In-Person Workshop55:52 Final Thoughts and Words of EncouragementFloral Business Tools & Resources:www.mulberryandmoss.com/shopPodcast Home Page: www.mulberryandmoss.com/podcastFollow on Instagram: @mulberryandmoss

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