Becker’s Healthcare Podcast

In this episode, Seth Turnoff, Co-Founder and Managing Partner at Custom Medical Marketing, shares the trends he is watching in healthcare marketing, what strategies are driving real patient growth, and where practices often get it wrong. He discusses compliant, data-driven marketing, specialty-specific insights, and why aligning marketing with operational readiness is critical for sustainable success.

In this episode, Beth Graefe of ECG Management Consultants and Dr. Andy Anderson of RWJBarnabas Health discuss how health systems can strengthen physician engagement, improve performance, and build deeper leadership pipelines through transparency, collaboration, and a more holistic approach to clinical and financial goals.

In this episode, Sam McCrimmon, J.D., Vice President of Development at Regional One Health, joins the podcast to discuss the growing role of philanthropy in safety net hospitals, from supporting patient access to funding major capital projects. He also shares insights on 340B, AI, federal funding shifts, and Regional One’s vision for a new hospital and future academic medical center.

In this episode, Faimy Vanleeuwen, Regional Director, Quality, Baptist Health South Florida, North Region, discusses the shift toward real time, frontline driven quality and safety. She shares how standardization, psychological safety, and leader ownership are helping embed quality across hospital and outpatient settings.

In this episode, Matt Brown, President of the South Region at CommonSpirit Health, shares how the system is rethinking market strategy, service line differentiation, and ambulatory growth across multiple states. He discusses why access, consumer expectations, and focused centers of excellence are central to staying competitive today.